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Brand Marketing Specialist (Contract with FTE Option)
Location: Atlanta, GA
Work Model: Hybrid (3 days in office)
Employment Type: Contract with full-time potential
Position Summary:
The Brand Marketing Specialist will support the development and execution of brand initiatives that drive growth, increase market share, and support key business objectives. This role partners cross-functionally to bring brand plans and marketing programs to life while managing multiple projects and analyzing performance to inform improvements.
Key Responsibilities:
- Support execution of annual brand plans and marketing programs aligned to business goals
- Collaborate cross-functionally to drive profitable sales
- Manage multiple brand initiatives, ensuring on time and on brief delivery
- Build, manage, and distribute marketing assets and content
- Conduct ongoing analysis of marketing program performance and recommend optimizations
Marketing & Activation
- Execute shipper, display, and seasonal merchandising programs
- Partner with Creative, Packaging, Finance, Sourcing, and Manufacturing teams to develop seasonal products
- Support activation of local advertising campaigns
- Contribute to PR and broader brand communications
Social, Influencer & Digital
- Monitor social trends to identify emerging opportunities to drive engagement and sales
- Create and manage monthly social media calendars
- Partner with internal teams to execute social media content and plans
- Develop influencer marketing briefs for social media content
- Maintain brand website content and manage ongoing creative or recipe based programs
- Analyze ecommerce performance and develop content strategies to increase digital share of voice
Competitive & Performance Analysis
- Analyze ecommerce and competitive performance to identify best practices, threats, and growth opportunities
Generate insights and recommendations to strengthen brand performance
Qualifications
- Bachelor's degree required
- 2+ years of experience in brand management, marketing, or a related field preferred
- Strong understanding of core marketing principles
- Analytical mindset with the ability to translate data into insights
- Creative problem solver with strong attention to detail
- Excellent organizational skills and ability to manage multiple projects simultaneously
- Strong written and verbal communication skills
- Proficiency in Microsoft Office (Word, Excel, PowerPoint); familiarity with marketing analytics tools a plus
In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.
Benefits
Creative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.Email Your Resume In Word To
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Cameron Little - Senior Recruiter
For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United is a new role.
This job was first posted by Creative Circle on 03/17/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.
Creative Circle is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.
Copyright 1999 - 2026. CreativeCircle , Inc. All rights reserved.
IDOLIZE Brows and Beauty is a premier beauty spa Franchise with multiple locations throughout
the US. Established in 2009, our corporate office that manages our corporate and franchise spas
is located in Charlotte, NC. This position is offered full-time, on-site at our Charlotte, NC
Corporate office.
Please provide a link to your portfolio on your resume.
Brand and Creative Marketing Manager
Role Overview:
The Brand and Creative Marketing Manager will be responsible for development and
execution of all creative and brand design initiatives that drive awareness, engagement, and
growth. This role requires a highly visual storyteller with strong brand-building instincts, and
the ability to translate business goals into creative campaigns that connect with audiences
across multiple channels. The position will be responsible for all graphic design (both online
and print) including message consistency and creative output. In this role, you will lead brand
positioning, messaging architecture, and storytelling to strengthen our brand recognition.
The position responsibilities would include but are not limited to:
Brand Direction
- Develop and evolve the brand through all graphic design elements including online and print.
- Lead graphic design for campaigns, promotions, product launches, and in-spa materials.
- Act as brand ambassador to ensure all content and partnerships align with brand identity.
Creative Direction
- Create compelling campaigns that align with brand objectives and engage target audiences in collaboration with the Senior Marketing Manager.
- Content creation in both static and videos for the brand from planning, production, editing, and finalization of the deliverable.
- Use of Canva and/or Adobe Suite to create content for the Brand's digital marketing and in-store collateral for all locations. Projects range from quarterly promotions, grand openings, product/service rollouts, franchise-facing promotional materials, SMS graphic design, email marketing design, and ad hoc items.
- Website management in Word Press for updating or revising website content, visuals, and promotion, while collaborating with any outside website vendors as needed.
- Ensure website reflects current offerings, pricing, and brand standards
- Optimization of website content for user experience and marketing campaigns
Social Media Management & Community Engagement
- Social media strategy and management, including development and execution of comprehensive social media strategies across all platforms.
- Engaging with followers and other brand accounts via messages and comments.
- Consistent planning, scheduling, and publishing content while monitoring engagement, analytics, and performance metrics to optimize growth for all national accounts and franchise accounts.
- Curation, collaboration, and management of influencers, content creators, and external agencies to deliver high-quality creative assets that align with brand values for national account and corporate spas.
- Coordinate outreach, negotiations, contracts and deliverables of those noted above, while managing scheduling, communications, and relationship management of influencers.
- Tracking performance and ROI of influencers collaborations.
- Plan and execute monthly events or partnerships for corporate spas in collaboration with the Corporate Area Manager.
Qualifications & Experience
• Bachelor’s degree in marketing, Communications, Design, or a related field.
• 3-5+ years of experience in graphic design,
• Proven track record of leading successful creative campaigns across multiple channels.
• Strong eye for design, storytelling, and innovation in brand marketing.
• Excellent collaboration, leadership, and organizational skills.
• Proficiency in digital marketing platforms, creative tools (Adobe Creative Suite, Canva,
etc.), on an as needed basis.
Salary and Benefits
• Salary: $55,000.00 - $60,000.00 per year
• Benefits: Health Insurance, Dental insurance, Vision insurance at 50% employer contribution
• Employee discount within our corporately owned spas
• Paid time off
• Hours: Monday to Friday, 9:00 AM to 5:00 PM
The Brand Marketing Manager – Manpower and ManpowerGroup works with the Sr. Brand Marketing for Manpower and ManpowerGroup as well as the business team, field staff and leadership to implement cost effective Integrated Marketing strategies that attract, engage and retain clients, candidates, associates/consultants and stakeholders.
This is done through development and execution of Strategic Marketing Plans, campaigns and just-in-time activities and opportunities that advance business objectives various channels. The Brand Marketing Manager is considered an expert in positioning service line capabilities, thought leadership and products among key audiences, both internal and external, to ultimately increase awareness, engagement, and revenue.
Making an Impact
- Establish position as a collaborative global partner with regional and country marketers through demonstrated knowledge, proactive outreach and results.
- Develop and support implementation of annual marketing plans. In collaboration with the brand marketing leaders and cross-functional teams, the Brand Marketing Manager will contribute to and execute an integrated marketing plan, ensuring alignment of messages and optimizing outcome.
- Support our center for local, local for world campaign strategy, collaborating with country and regional marketing teams
- Collaborate with multiple global stakeholders to design and deliver marketing communications initiatives that support strategic objectives
- Leverage multi-channel platform and communication strategies to drive insights and brand foundations including newsletters, social, web, events and webinars.
- Competitive and market knowledge, product positioning and messaging. Coalesce knowledge of the market, the product, the value proposition and the key messaging for external communications and sales readiness.
- Work with the marketing leaders to define go-to-market strategies around product and service offerings. Including product naming within established architecture and trademarking and design with Global Legal and Creative.
- Ensure sales and marketing teams have the proper marketing assets and guidance for brand foundational work and campaigns
- Drive brand recognition through content marketing strategy – supporting the content calendar in partnership with marketing leads and Insights.
- Drive and enforce brand standards globally, and ensure availability of brand materials on Global Brand Center
- Own KPI tracking and analysis of digital/social marketing initiatives via global marketing dashboard
Your Typical Day and Other Key Details
- On-site or remote depending on proximity to HQ in Milwaukee
- Strategy and Planning: Review current marketing campaigns and assess their effectiveness. Develop new strategies or refine existing ones to align with overall business objectives.
- Team Meetings: Collaborate with other marketing team members, including creative, project management, copywriters and insights to discuss ongoing projects and brainstorm new ideas.
- Brand Guidelines: Ensure that all marketing materials adhere to the ManpowerGroup and Manpower brand guidelines and messaging.
- Project Management: Oversee the development and execution of marketing campaigns, from concept creation to final delivery. This might involve working with external agencies or internal teams.
- Content Creation: Develop or review content for various marketing channels, such as social media, website, and email marketing.
- Analytics: Analyze marketing data to measure campaign performance and identify areas for improvement.
- Budget Management: Monitor the marketing brand and campaign budget and ensure that spending is aligned with approved plans.
- Stakeholder Communication: Update stakeholders, such as executives or sales teams, on marketing progress and results.
- Future Planning: Maintain the brand and campaign calendars. Look ahead to upcoming marketing initiatives and start planning for future campaigns.
- Other accountabilities as assigned
Qualifications:
Required:
• Bachelor's Degree in marketing/business or related field strongly preferred.
• Minimum of 5 to 7 years of product marketing required
Nice to Have
• Service industry experience preferred.
• Creative agency or Integrated Marketing experience preferred.
ManpowerGroup is proud to be an equal opportunity affirmative action workplace. We celebrate diversity and are committed to providing an inclusive environment for all employees. Qualified applicants will receive consideration for employment without regard to race, religion, creed, color, national origin, citizenship, marital status, pregnancy (including childbirth, lactation and related medical conditions), age, gender, gender identity or expression, sexual orientation, protected veteran status, political ideology, ancestry, the presence of any physical, sensory, or mental disabilities, or other legally protected status.
A strong commitment is made by each employee and is necessary to ensure equal employment opportunity for all. ManpowerGroup is an inclusive workplace that will recruit, hire, train, and promote persons of all job titles, and ensure all other personnel actions are administered without regard to non-merit-based characteristics of individuals.
Reasonable accommodation during the interview process can be provided. Contact for assistance.
About the Role: We are looking for a highly analytical and deeply creative Integrated Brand Marketing Manager to bridge our brand storytelling, creative strategy, and performance marketing. In this role, you will be the ultimate guardian of our brand voice, ensuring we tell compelling stories across every touchpoint while bringing structure and momentum to our go-to-market campaigns.
Our ideal candidate is an "analytical creative", someone who writes brilliant copy, ideates thumb-stopping content, and can just as easily dive into marketing metrics with our quantitative teams to turn data into actionable creative insights. You will manage our social media channels, lead external relationships with PR and paid ad creative agencies, and play a critical role in briefing and reviewing performance marketing creatives. If you are a strong communicator who loves turning brand vision into measurable growth, we want to meet you.
What You’ll Do:
Creative Strategy & Performance Marketing
- Partner with our paid media and creative agencies to direct, project manage, and approve performance marketing creatives.
- Lead the briefing, concepting, and copywriting for all performance marketing channels, ensuring our brand story translates into high-converting assets.
- Join weekly performance syncs with quantitative partners to read, analyze, and translate campaign data into actionable creative strategy and future planning.
- Package and deliver creative content to performance partners using our content workflow systems.
Brand Storytelling & Social Media Management
- Develop and manage a robust organic content calendar across Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms.
- Own community building by setting the tone for DMs, comments, and proactive social engagement.
- Collaborate closely with the Founder/CEO to evolve our brand identity, amplify our story, and maintain a consistent voice across all customer touchpoints.
- Write exceptional, brand-aligned copy for integrated campaigns, product launches, and everyday social engagement.
Campaign & Project Management
- Lead project management for product launches, major promotions, and seasonal events, keeping timelines, briefs, and deliverables on track across paid, organic, email, and web.
- Manage email and SMS campaign timelines in partnership with the retention team, ensuring proper creative slicing and feedback loops.
- Collaborate with ecommerce and in-house design teams to manage website content updates, task allocation, and feedback cycles.
Agency & Partner Management
- Serve as the day-to-day lead for external agency partners (creative, media, and PR), maintaining smooth communication and deadlines.
- Lead strategy and communication for influencer and affiliate marketing, including gifting, ambassadors, and paid partnerships.
- Own the PR and gifting strategy alongside our PR partners, approving media selections, influencer partnerships, and creative output.
Requirements:
- Experience: 3+ years in integrated marketing, brand marketing, or creative strategy, ideally at a consumer, DTC, or lifestyle/fashion brand.
- The "Analytical Creative": You are equally comfortable brainstorming new campaign ideas, writing incredible copy, and interpreting performance data to drive strategic insights.
- Data Fluency: Must be highly analytical, with a proven ability to understand marketing metrics, interpret data across advertising platforms, and collaborate with quantitative teams.
- Platform Expertise: Deep understanding of social media trends, digital culture, and how to tailor creative for different channels (Meta, TikTok, YouTube, Pinterest).
- Relationship Management: Experienced in working with and managing external partners like PR, media, or production agencies, as well as internal creative teams.
- Organization: Highly process-oriented with strong project management skills; able to juggle multiple timelines and deliverables in a fast-moving, high-growth environment.
- Location: Must be able to commute to our office in Manhattan, New York.
Preferred Qualifications:
- Experience working specifically with lifestyle and fashion DTC brands.
- Intermediate video editing skills or familiarity with tools like Canva, CapCut, or Adobe Creative Suite.
- Experience with influencer outreach and affiliate performance tools/platforms.
- Excited to play a highly cross-functional role with influence across product, growth, creative, and brand.
Location: Manhattan, New York (On-site). Must be able to commute to our office in Gramercy Park.
Expected Total Compensation Range: $100,000 - $135,000
Please note: You must attach a resume to be considered for this role.
Company Description
HUM’s mission is to help you find your confidence and feel good in your skin and body. We make this promise to you by making your health and wellness our number one priority. For us, it’s about always bringing you unique, ultra-targeted products formulated with verified clean ingredients and clinically tested actives to help you reach your wellness goals. We commit to providing you support from a personal Registered Dietitian. At HUM the wellness of our planet matters, so all of our packaging is sustainable and made from upcycled materials such as prevented ocean plastic. Every wellness journey is unique and we are committed to yours–whatever that looks like. We’re clean, clinical and made for you.
HUM’s line of award-winning nutritional supplements makes it simple and easy to become the best version of yourself. Founded in 2012, HUM has been nominated by Forbes Magazine as one of its most innovative Consumer Brands. Its route to market encompasses renowned retailers, including Target and Amazon alongside its Direct to Consumer channel Description
As a Digital Designer at HUM, you’ll design compelling, conversion-focused creative across web, email, paid media, and social platforms. You’ll collaborate closely with the senior design lead, brand/marketing team, growth team, and social team to execute campaigns that are visually engaging, on-brand, and performance-driven.
This role is ideal for someone who is both creatively inspired and detail-oriented. Someone who thrives in a fast-paced environment and wants to grow within a dynamic health/wellness brand.
What You’ll Do
- Design digital assets for:
- Website (homepage banners, landing pages, PDP assets)
- Email campaigns and lifecycle marketing
- Paid social and display ads
- Organic social content
- Promotional and seasonal campaigns
- Maintain brand consistency across all digital touchpoints
- Translate marketing briefs into strong visual concepts
- Collaborate with senior design lead, copywriters, and marketing stakeholders to optimize creative for performance
- Support product launches and major campaign rollouts
- Prepare and deliver production-ready files across platforms
- Stay current on digital trends, design best practices, and performance insights
What You Bring
- 2–5 years of digital design experience (beauty, wellness, CPG, or DTC preferred)
- Strong portfolio showcasing digital-first creative work
- Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Experience designing for email and performance marketing channels
- Motion/animation skills (After Effects or lightweight social animation)
- Strong typography, layout, and visual storytelling skills
- Ability to manage multiple projects and meet deadlines
- Collaborative mindset and openness to feedback
Bonus Points For:
- Familiarity with health/wellness industry trends
About Mycube
Mycube is reinventing the safe industry with products designed for both security and style. Backed by over a century of family expertise, we’ve built a modern DTC brand that makes safekeeping accessible, convenient, and beautifully integrated into the home. From biometric fireproof safes to customizable storage solutions, our products protect valuables while complementing home aesthetics.
We are entering a high-growth phase and scaling media investment across channels. As traffic increases, our website must become a best-in-class conversion engine. This role will own that outcome.
About the Role
We’re looking for an Ecommerce / Website Product leader to own the full digital customer journey - from first click to purchase.
This is a high-ownership, high-impact role responsible for improving conversion rate, reducing friction, and building a personalized shopping experience. You will own the website roadmap, partnering with the Head of Growth and a cross functional team of Creative, Engineering, Analytics, and external agencies.
This role is ideal for either a high-performing generalist (ex-consulting, MBA, strong business acumen) or a more traditional product leader with ecommerce experience. What matters most is analytical rigor, ownership, and a bias for action.
What You’ll Own
- Full ownership of website performance and roadmap
- End-to-end funnel optimization: landing page → PDP → cart → checkout
- Driving improvements in CVR, AOV, revenue per session, and contribution margin
- Building and executing a rigorous A/B testing roadmap
- Identifying conversion bottlenecks and quantifying revenue opportunity
- Creating personalized funnels by shopping use case, product type, and traffic source
- Website merchandising, product launches, and on-site promotions
- Managing external agencies to scope and ship improvements
- Establishing dashboards and reporting to measure impact and guide prioritization
Who You Are
- 3-8 years of experience in ecommerce, product, consulting, growth, or a related field (DTC experience strongly preferred)
- Extremely data-driven and comfortable digging into funnels, CVR, and cohort behavior
- Strong hypothesis-driven thinker who turns insights into structured test plans
- Proven experience running A/B tests and conversion optimization initiatives
- Operates with a high degree of ownership
- Highly organized and able to manage multiple workstreams while maintaining a clear, ROI-driven roadmap
- Strong communicator - able to influence engineers, creatives, and leadership
- Familiarity with Shopify and ecommerce analytics/testing tools is helpful
- MBA, consulting background, or top-tier startup experience is a plus
Senior Designer – Branding
We are seeking a highly creative and strategically minded Senior Designer – Branding to lead and execute brand identity projects across a diverse portfolio of partner collaborations and in-house ventures. This role operates much like a creative agency within our organization — developing compelling, differentiated brand worlds for hospitality concepts, commercial spaces, retail environments, and strategic partnerships.
The ideal candidate combines strong conceptual thinking with refined execution. They are fluent in brand storytelling, visual identity systems, and spatial application — able to translate strategy into impactful design across print, digital, and physical environments.
Please provide portfolio link with application for consideration.
Key Responsibilities
Brand Strategy & Identity Development
- Support the conceptual development of brand identities for partner projects and new ventures
- Translate business objectives into clear brand positioning and visual direction
- Develop comprehensive brand systems including logos, typography, color palettes, visual language, and brand guidelines
- Create compelling brand presentations and pitch decks for internal and external stakeholders
Partner & Hospitality Projects
- Develop branding for hospitality concepts including restaurants, bars, private clubs, and experiential spaces
- Create visual assets for commercial and retail environments (signage, menus, collateral, environmental graphics, packaging)
- Collaborate closely with interior design and architecture teams to ensure brand cohesion within physical spaces
- Support naming exploration, tone-of-voice development, and storytelling frameworks
Special Creative Projects
- Support bespoke design initiatives across collaborations and partnerships
- Develop creative direction for launches, events, and branded experiences
- Design campaign assets that extend brand identities into marketing and communications
- Ensure luxury-level execution across all creative outputs
Qualifications
- 5+ years of experience in branding, preferably within a creative agency or luxury brand environment
- Strong portfolio demonstrating brand identity systems, hospitality or spatial branding, and conceptual thinking
- Expertise in Adobe Creative Suite (Illustrator, InDesign, Photoshop)
- Experience designing for physical spaces (environmental graphics, wayfinding, packaging, print production)
- Exceptional typography, layout, and visual storytelling skills
- Strong presentation and communication abilities
- Ability to move fluidly between big-picture concepting and detailed execution
What Makes You a Fit
- You think like an creative agency but execute like an in-house leader
- You understand how brands live beyond logos — across environments, materials, and experiences
- You are comfortable presenting to senior stakeholders and external partners
- You have a refined aesthetic and a strong understanding of luxury positioning
- You thrive in a fast-paced, entrepreneurial environment
is a fast-growing private aviation firm with 17 years of experience elevating the standard in private travel. We combine entrepreneurial energy with white-glove service for a discerning global clientele, and we’re building a modern, high-impact marketing engine to match.
We're seeking a Brand and Content Specialist to serve as the guardian and amplifier of the brand. This role sits at the intersection of brand strategy, content creation, and campaign execution —ensuring every touchpoint reflects our commitment to excellence and resonates with our discerning clientele.
You'll work cross-functionally with our Sales, Scheduling, Engineering, and Rev/Ops teams to maintain brand consistency, create sales and brand materials, manage promotional plans, and create compelling narratives that elevate in the luxury travel space.
Key Responsibilities:
Brand Stewardship
· Maintain and evolve all brand documentation including guidelines, templates, voice and tone standards, and asset libraries
· Protect brand integrity across all channels and touchpoints, ensuring consistent application of brand standards
· Help to manage the online store and branded gift programs, from product selection to vendor coordination
Campaign Content and Execution
· Manage the company-wide promotions and brand initiatives calendar
· Help project manage promotional campaigns and work across cross-functional teams to ensure calendar and deadlines are maintained
· Assist with the creation and execution of campaign content across channels and promotions
· Work with external agencies and freelancers to ensure brand alignment in paid media, email, and other marketing initiatives
Content Creation
· Write engaging, on-brand blog content that speaks to our clientele's lifestyle and travel aspirations and aligns with company-wide initiatives
· Turn company knowledge nuggets into thought leadership pieces (blog posts, fact sheets etc.) for clients and prospective clients
· Update and create marketing materials, promotional content, and campaign messaging that reflects our premium positioning
· Create and maintain brand content calendars that support business objectives and seasonal opportunities, and ensure this information is distributed to relevant team members
Design and Production
· Make updates to brand templates and marketing materials using Canva and occasionally in Adobe Photoshop, Illustrator, or InDesign
· Ensure all creative assets meet brand standards before deployment
· Coordinate with external designers and agencies when projects require advanced design work
Events and Partnerships
· Support event planning and execution, ensuring brand presence is impeccable
· Assist with partnership initiatives and co-marketing opportunities
· Coordinate branded materials, collateral, and experiences for key moments
Experience and Skills
· 3-6 years of marketing, brand, or content experience, ideally in luxury, lifestyle, hospitality, or private wealth services
· Exceptional written communication skills with an eye for detail and brand voice
· Familiarity with graphic design programs (Canva and Adobe Creative Suite, or similar tools)
· Strong project management skills with the ability to juggle multiple priorities and deadlines
· Basic familiarity with content optimization and SEO best practices
· Understanding of digital marketing channels and how they work together
Personal Qualities
· Extremely organized with meticulous attention to detail
· Proactive self-starter who anticipates needs and takes initiative
· Brand-obsessed with a natural instinct to protect and elevate the brand
· Collaborative team player who can work effectively across functions
· Comfortable in a fast-paced, entrepreneurial environment
· Sophisticated aesthetic sensibility aligned with luxury positioning
Nice to Have
· Experience in private aviation, luxury services, or other high-net-worth/UHNWI ecosystems
· Event planning or partnership experience
· Familiarity with marketing automation and CMS platforms
Life at
believes exceptional experiences start with exceptional people. We encourage ownership, adaptability, and high standards without unnecessary hierarchy or bureaucracy. By joining the family, you’ll become part of an organization that unlocks your potential and empowers you to succeed.
Benefits of working at include:
• Entrepreneurial, relaxed, supportive team environment
• Medical, Prescription Drug & Disability Insurance
• Dental, Vision & Life Insurance
• 401(k) Plan
• Flexible paid time off
About the Opportunity
KiwiLabs Pickleball is looking for a Co-Founder / Operating Partner to help lead the next phase of growth for a rapidly emerging pickleball brand.
KiwiLabs was founded in Michigan and has spent the past two years developing premium pickleball paddles using advanced carbon fiber technology. Our mission is simple: create the best paddles at every price point so more people can play more pickleball.
We currently have multiple tournament-approved paddles on the market, an established e-commerce presence, and a growing community of players and ambassadors. The brand has strong momentum and product innovation, and we’re now looking for the right person to help scale the business.
This role is ideal for someone who wants the opportunity to help build and operate a brand in the fastest-growing sport in America.
About the Role
We are looking for an entrepreneurial operator who can take ownership of the day-to-day growth and operations of the company.
This role is structured as an equity-based partnership, with the opportunity to earn meaningful ownership in the business while helping scale KiwiLabs nationally.
You will work directly with the founder to grow the brand, expand sales channels, and build a passionate pickleball community.
Responsibilities
• Lead day-to-day operations of the KiwiLabs brand
• Manage and grow the Shopify e-commerce store
• Execute marketing campaigns and product launches
• Develop ambassador and influencer partnerships
• Build relationships with pickleball clubs, retailers, and tournaments
• Coordinate inventory planning and product releases
• Help scale sales across direct-to-consumer and retail channels
• Work with the founder on long-term strategy and brand growth
What We’re Looking For
The ideal candidate is:
• Entrepreneurial and self-motivated
• Passionate about pickleball or racquet sports
• Experienced in e-commerce, marketing, or brand building
• Comfortable wearing many hats in a growing company
• Excited by the opportunity to build something meaningful from the ground up
Experience in any of the following is a plus:
• Shopify / e-commerce operations
• Digital marketing and paid ads
• Influencer or ambassador programs
• Sporting goods or consumer product brands
• Content creation or social media growth
Compensation
This role is structured as an equity partnership, allowing the right person to earn meaningful ownership in the company as they help grow the brand.
Equity structure and vesting will be discussed with qualified candidates.
Location
Remote friendly.
Michigan-based candidates are a plus but not required.
About KiwiLabs Pickleball
KiwiLabs Pickleball is an emerging paddle brand based in Grand Rapids, Michigan — home to one of the largest pickleball communities in the United States.
Over the past two years, KiwiLabs has focused on developing high-performance paddles using advanced carbon fiber technologies and modern construction techniques. The company currently has six paddles approved on the USA Pickleball equipment list, with products designed to serve players across multiple skill levels and play styles.
In 2026, KiwiLabs introduced a brand new paddle built using a full foam construction, leveraging new materials and manufacturing technology to deliver a unique combination of feel, power, and control. This approach represents a new direction in paddle design and positions KiwiLabs as a brand focused on innovation and pushing the boundaries of paddle technology.
- As the sport continues to grow rapidly across the United States, KiwiLabs aims to build a brand that blends product innovation, strong community connection, and accessible performance for everyday players.
Role Overview
The Licensing Operations & Product Development Manager is a cross-functional role supporting Iconix’s brand portfolio by overseeing product approvals, licensing operations, compliance processes, and day-to-day execution across licensees.
This role goes beyond traditional product development, combining product and trend oversight with licensing compliance, factory and IP processes, and administrative support to ensure brands operate efficiently, compliantly, and on time.
The ideal candidate is highly organized, detail-oriented, comfortable managing multiple brands simultaneously, and able to move seamlessly between strategic product discussions and hands-on execution.
Product Development & Brand Compliance
- Review CADs, samples, packaging, and product submissions for adherence to brand guidelines, trademarks, quality standards, and legal requirements
- Oversee product approvals across all stages of development, from initial concept through final production
- Ensure consistent branding and aesthetic execution across categories, licensees, and territories
- Maintain and manage physical product samples; procure additional samples for marketing, PR, seeding, and photoshoots as needed
Licensing Operations & Compliance
- Manage factory processes in partnership with licensees, including factory whitelist recordals, documentation and renewals, and hologram set-ups and compliance
- Oversee product renewals and proof-of-use submissions in coordination with Legal to support trademark maintenance
- Track and maintain compliance documentation related to IP, trademarks, and licensed products
- Support packaging approvals and ensure alignment with legal and brand requirements
Calendar, Process & Execution Management
- Maintain seasonal development calendars and production timelines across licensees
- Conduct regular development check-ins and milestone reviews to ensure timelines are met
- Ensure internal teams are providing timely feedback, approvals, and support
- Create seasonal development recap reports highlighting gaps, missed opportunities, and assortment optimization opportunities
Trend, Market & Assortment Support
- Oversee trend development initiatives, including managing third-party consultants
- Conduct competitive shopping and market research to identify white space and growth opportunities
- Support Brand Managers and the SVP with product-led insights tied to brand and retail strategy
- Translate trend insights into actionable recommendations for licensees and internal teams
DTC, Retail & Platform Support
- Support licensee DTC businesses as needed, including backend setup, legal coordination, and brand registry processes
- Assist with brand registrations and compliance across major 3P platforms (Amazon, , , etc.)
- Coordinate samples, product information, and documentation for retailer meetings, trade shows, and brand summits
Administrative & Clerical Support
- Maintain organized records of approvals, calendars, documentation, and product imagery
- Manage shared drives, Excel trackers, and databases for reporting and accessibility
- Serve as a central point of coordination across Brand, Legal, Design, Merchandising, and Licensees
- Support the SVP and Brand Managers with executional follow-ups and process management as needed
Qualifications
- Bachelor’s degree in Business, Marketing, Fashion, or a related field (or equivalent experience)
- 5–7 years of experience in product development, licensing operations, brand management, or merchandising
- Strong understanding of licensed brand environments and multi-licensee structures
- Experience managing compliance, approvals, and operational workflows
- Highly organized with strong attention to detail and follow-through
- Familiarity with AI tools such as Copilot, ChatGPT, and Gemini
- Strong Excel skills and comfort managing trackers, calendars, and product databases
- Excellent written and verbal communication skills
- Ability to manage multiple brands and priorities in a fast-paced environment
- Proactive, solutions-oriented, and comfortable supporting senior leadership