CRM Email Marketing Associate
Job Description
Job Title: Associate, CRM Marketing
Pay: $35-40/hr
Hybrid model Tues-Thurs onsite, Mon-Fri remote
*5 MONTH MATERNITY LEAVE COVERAGE
Our client is a global luxury fashion brand within a leading international house of brands, known for its modern aesthetic, strong digital presence, and innovative approach to customer engagement. The team is seeking a CRM Marketing Associate to support customer lifecycle marketing initiatives that drive engagement, retention, and revenue.
This role will manage the day-to-day execution of CRM campaigns across email and SMS, ensuring accurate and timely deployment while partnering with cross-functional teams including creative, e-commerce, and marketing.
Responsibilities
- Execute CRM campaigns across email and SMS, including briefing, asset coordination, audience targeting, QA, and deployment.
- Working a lot with creative assets and creating/managing a creative content calendar working a lot with the brands Outlet business.
- Manage automated and triggered campaigns within Salesforce Marketing Cloud (ExactTarget), Bluecore, Cordial, and Attentive.
- Maintain the CRM marketing calendar and communication roadmap, partnering with internal teams to ensure alignment and on-time delivery.
- Track campaign performance and analyze key metrics such as open rate, conversion, revenue, and engagement, identifying optimization opportunities.
- Produce regular reporting with insights and recommendations to improve campaign performance.
- Serve as a key contact for ESP platform management including email setup, segmentation, testing, and troubleshooting.
- Ensure best practices for email and SMS marketing compliance, QA processes, and data accuracy.
Qualifications
- Bachelor’s degree required
- 3+ years of digital marketing experience, including hands-on email marketing
- Experience with a large-scale ESP, ideally Salesforce Marketing Cloud or Cordial
- Experience executing and deploying email campaigns and working with personalization platforms such as Bluecore or similar tools
- Strong understanding of email marketing best practices, segmentation, and lifecycle marketing strategies
- Proficiency with Excel (Pivot Tables, VLOOKUP, etc.)
- Strong analytical, organizational, and project management skills
- Ability to manage multiple deadlines in a fast-paced, collaborative environment
- Retail experience a PLUS
