Upstream Marketing Examples Jobs in Usa

Description

Ready for more than just a job? Build a career with purpose.

At Lactalis in the USA, we're committed to providing meaningful opportunities for our people to learn, grow, and thrive-whether you're just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed.

As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we're proud to produce award-winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani Italian cheeses and ricotta, President specialty cheeses and butters, Kraft natural and grated cheeses, Breakstone's cottage cheese, Cracker Barrel, Black Diamond cheddar, and Parmalat milk. Our yogurt portfolio includes siggi's, Stonyfield Organic, Brown Cow, Oui, Yoplait, Go-Gurt, :ratio, Green Mountain Creamery, and Mountain High, along with a growing family of ethnic favorites like Karoun, Gopi, and Arz.

At Lactalis, we live by our core values-Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone's unique background and ideas are valued.

Even if you don't meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

From your PASSION to ours

Lactalis American Group, part of the Lactalis family of companies, is currently hiring a Marketing Intern based in New York City.

As a Marketing Intern, the role will carry out responsibilities such as but not limited to execution of the President marketing plan. The role includes developing new packaging, new product launches, strategic execution of marketing plan, communication, data analysis of the market and competition, coordination of omnichannel campaigns. Additionally, the Marketing Intern will collaborate with cross-functional teams internally (R&D, QA, Legal, Plant etc.) and external agencies to align duties with the company's goals and values.

Requirements

From your EXPERTISE to ours

Key responsibilities for this position include:

* Develop new packaging and coordinate the end-to-end execution of new product launches.

* Analyze complex market datasets and competitive trends using Excel to identify actionable business insights

* Assist the implementation and execution of President marketing plan and consumer promotions

* Create professional, high impact sales & marketing materials and presentations that balance visual appeal with clear data visualization

* Coordinate and implement digital marketing and shopper marketing programs to drive brand awareness and trial

* Report on sales performance and marketing ROI and campaign effectiveness by synthesizing analytical findings into actionable insights

* Market research and data mining projects to uncover insights and opportunities within the category

From your STORY to ours

Qualified applicants will contribute the following:

Education

* Bachelor's degree is required, Master's degree is preferred.

* Majors in Business, Marketing or Data Analytics are preferred.

Experience

* Some practical experience through prior internships or professional experiences.

* Experience with IRI a +.

* Experience with Adobe Creative Suite, Canva a +

Competencies

* Strong analytical skills: Need to be proficient in analyzing complex data sets using Excel, and utilizing a data-driven mindset combined with a creative approach to problem-solving

* Concern for accuracy - must be very detail-oriented.

* Passionate about brand marketing and eager to learn and grow

* Open-minded, capacity to understand/analyze/react.

* Strong communication & organizational skills, teamwork ability: must be able to multi-task and coordinate activities between several departments.

* Proactivity: proactive in tasks and meeting deadlines.

* Significant knowledge of current software systems including Outlook, Word, Excel.

* Interest in foreign cultures, capacity to adapt to US/French business cultures.

* Interest in food as part of a lifestyle; cheese amateur. Regular tastings.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an Affirmative Action Employer will comply with all related legal obligations.

Singlewire Software, based in Madison, Wisconsin, is dedicated to shaping a future where every organization can protect its people with confidence. We deliver innovative solutions, including InformaCast critical communication and incident management software, the InformaCast Wearable Alert Badge, and Visitor Aware visitor and safety management software.

Our technology helps organizations instantly reach the right people, coordinate responses, and manage critical events - empowering schools, healthcare systems, manufacturers, enterprises, and public organizations to create safer environments.

Just as important as what we build is how we work. We're a collaborative, supportive team that cares deeply about our mission, our customers, and each other.

This is not a "get coffee and observe" internship.

As a Marketing Intern at Singlewire, you'll gain hands-on experience across multiple areas of modern B2B marketing while working alongside experienced professionals in strategy, content, design, video, events, and campaigns.

You'll support real projects that impact the business while building practical skills you can take into your career.

If you're curious about marketing and want exposure to many different specialties, this role is designed for you.

You'll work closely with the Director of Communications while supporting initiatives across the entire marketing team, including leadership, campaign strategy, creative production, and partner marketing.

Your responsibilities may include:

• 
  
• Participate in brainstorming and development of marketing campaigns
  
• Assist with campaign execution across multiple channels
  
• Support brand initiatives, including updating materials to reflect new messaging
  

• 
  
• Draft written content, such as:
  
  
  • 
    
  • Blog articles
    
  • Social media posts
    
  • Sales and marketing collateral
    
  • Email copy
    
  • Video scripts
    
  • Presentations and ebooks
    
  
  
  
• Conduct research to support content development and messaging
  

• 
  
• Assist with graphic design projects using tools like Canva or Adobe
  
• Support video production, including filming and editing short-form content
  
• Help organize creative assets and marketing materials
  

• 
  
• Research competitors and industry trends
  
• Use AI tools to analyze customer conversations and internal data to uncover insights that support sales and marketing strategy
  

• 
  
• Collaborate with multiple marketing roles and internal departments including:
  
  
  • 
    
  • Marketing leadership
    
  • Campaign management
    
  • Design
    
  • Video production
    
  • Partner and event marketing
    
  • Sales
    
  • Product development
    
  
  
  
• Assist with the organization, coordination, and execution of marketing projects
  

No travel is expected for this role.

• 
  
• Exposure to multiple marketing disciplines - not just one area
  
• Direct mentorship from experienced marketing leaders
  
• Opportunity to build a portfolio of real work
  
• Experience with modern marketing tools, including AI
  
• A chance to contribute to a mission-driven company focused on safety and impact
  

Required:

• 
  
• Currently enrolled in a college or university program (Marketing, Communications, or related field preferred)
  
• Strong written and verbal communication skills
  
• Excellent attention to detail and organization
  
• Ability to manage multiple projects and deadlines
  
• Curiosity and willingness to learn
  
• Experience using AI tools such as ChatGPT or Gemini
  
• Experience with Microsoft Office or Google Workspace
  

Nice to Have (but not required):

• 
  
• Prior experience in a marketing role for a B2B company
  
• Graphic design experience
  
• Familiarity with Adobe Creative Suite, Canva, or similar tools
  
• Video editing experience
  

Most importantly, we're looking for someone who is motivated, reliable, and excited to grow.

At Singlewire, we believe what we do truly matters. We're passionate about protecting people and helping organizations respond when it counts. We're a team of collaborators who support each other, work hard toward shared goals, and celebrate successes together.

Singlewire Software LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, gender identity, sexual orientation, age, veteran status, disability status, or other protected characteristics.

About Diversified:

Diversified is a global leader in audio visual and media innovation, recognized for designing and building the world's most experiential environments. Our award-winning team specializes in delivering solutions for the most complex, large-scale and immersive installations. Serving a global clientele that includes major media organizations and retailers, sports and live performance venues, corporate enterprises, and government agencies, Diversified partners with clients to create spaces that bring people together and keep them coming back.

What to Expect:

At Diversified, we're on a mission to create a world without boundaries, where technology enables all people to connect and experience the moments that matter, wherever they choose to be. With clients spanning the globe and an exciting pipeline of projects across industries, Diversified offers more than just a job. We offer a career path with the flexibility to grow personally and professionally, wherever your ambitions take you.

As a Diversified associate, you'll dive headfirst into big, complex, and rewarding projects that push the boundaries of what's possible. Plus, you'll enjoy a flexible work environment, competitive compensation and benefits, and a culture that celebrates diversity and inclusion.

IF YOU CAN DREAM IT, YOU CAN DO IT AT DIVERSIFIED.

At Diversified, we partner with some of today's top organizations to deliver solutions that are leading tomorrow's technology. From bringing the excitement on the field closer to the fans in the stands to connecting 911 operators with their dispatch team - from optimizing operating room efficiencies to enhancing enterprise collaboration across the world - we bring the best and brightest the industry has to offer to each and every project.

Are you looking to take your career to the next level? Acquire new skills and make an impact while growing your career. Be a valued member of our team here at Diversified.

About the Role:

What We Offer:

Along with competitive compensation, you will be eligible for the following benefits:

• 
  
  
• Multiple medical plan options to suit your family's needs
  
  
• Dental (including orthodontic coverage) and vision plans
  
  
• Company paid Basic Life, AD&D, Short-Term and Long-Term Disability Insurance, and Employee Assistance Plan (EAP)
  
  
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
  
  
• 401k with Employer Match
  
  
• Paid Time Off and Paid Holidays
  
  
• Voluntary Benefits: Critical Illness, Hospital Indemnity, Accident Insurance, Pet Insurance, Homeowners and Auto Insurance, Supplemental Term and Dependent Life and AD&D, and Legal Services
  
  
• Commuter Benefits
  
  
• And much more
  
  

To learn more about becoming part of the Diversified team, visit us at our career siteor email us at .

Diversified is an equal opportunity employer committed to fostering an inclusive and diverse workplace. All aspects of employment will be based on job requirements, individual qualifications, merit, performance, and business need. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected characteristic under applicable law. We believe in fair and equitable hiring practices and strive to create an environment where all individuals feel valued and empowered.

If you require a reasonable accommodation to participate in the application or interview process due to a disability, please contact so we can assist you.

Our compensation ranges reflect the cost of labor across several US geographic markets. The pay details below range from our lowest geographic market up to our highest geographic market. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills and experience depending on the position offered, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

Job Description:

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what's possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what's next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing-creating impact that reaches everywhere.

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.

When applying, please attach your resume/CV to be considered.

Salary Range:

Job Posting Title:

Location:

Maslansky + Partners is a Language Strategy and research consultancy that helps the world's most influential and innovative organizations harness the power of language and craft communication strategies to drive behavior change. Our work is guided by a simple, powerful idea: it's not what you SAY that matters, it's what your audience HEARS.

Clients look to us as experts in the art and science of persuasion. To help products stand out in a crowded space. To shape company reputations. To win on issues that matter. To respond effectively to crisis. To engage employees. Every word you use is a choice. We help companies choose wisely.

Do you have a passion for persuasion, puzzles, and what makes people tick? Do you love helping clients solve high-stakes challenges? We're looking for people with exemplary critical thinking skills, deep empathy, a natural curiosity, and a gift for effectively articulating ideas to join our growing team.

As part of that growth, we are seeking a strategic and results-driven Head of Marketing to lead our revenue generation and marketing efforts. This role will be instrumental in executing the company's growth strategy, driving new business development, and enhancing maslansky's visibility. This role requires a unique blend of marketing expertise, sales acumen, and leadership skills to help our firm get to the next level.

What you'll do:

• Growth Strategy
  • Work with the leadership team to develop and implement a comprehensive revenue growth strategy aligned with our growth goals.
  • Lead the creation and execution of marketing plans to enhance awareness of language strategy and attract new clients.
  • Manage marketing and business development teams, fostering a collaborative environment that encourages creativity and innovation. Current team includes:
    • Account Services Director: Responsible for new business activities including outreach, proposals, and ensuring all offerings get in the hands of our clients, prospects, and agency partners
    • Marketing and Content Manager: Responsible for execution of marketing tactics
    • Additional support is provided by a coordinator
• Business Development
  • Work with Global Client Leads and Account Services Director to identify and pursue new business opportunities, building relationships with potential clients and partners.
  • Oversee the sales pipeline, from prospecting to closing, ensuring the agency meets its revenue targets.
• Marketing Oversight
  • Work with Marketing and Content Manager to manage and optimize all marketing channels, including digital, social media, content marketing, and public relations.
• Measurement
  • Set performance metrics and analyze results to drive continuous improvement.
  • Use data-driven insights to inform marketing strategies and improve client engagement.
• Budget Management
  • Develop and manage the marketing budget, ensuring resources are allocated effectively to maximize ROI.

What we're looking for:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA preferred.
• 10 + years of experience in marketing and sales (at an agency or professional services firm preferred), with a proven track record of driving revenue growth.
• Strong leadership skills with experience managing teams in a fast-paced environment.
• Creative thinker with strong problem-solving abilities, a strategic mindset, and an entrepreneurial spirit.
• Excellent communication and interpersonal skills, with the ability to build relationships with clients and stakeholders.
• Strong writer with ability to capture attention and drive engagement.
• Experience using thought leadership, industry conferences, and media relations to build awareness.
• Proficiency in using digital marketing, social media, and analytics tools to drive awareness and conversion.

Four reasons to join the maslansky + partners team:

• You won't be bored. You will work with diverse clients and industries on diverse challenges that allow you to learn every step of the way.
• You will be challenged and grow. We'll make you a stronger strategic thinker, a better writer, and a more confident presenter, as part of a culture focused on feedback and committed to personal growth. If you are good, you will not get lostyour contribution will be recognized and rewarded.
• You can make a big impact. Our team is encouraged to use our passion and expertise to support causes that matter. Through work with PENCIL, Head Start, SBP, and our Project Good Words program, we've improved access to education, career opportunities, disaster relief, and clean waterto name a few.
• You'll definitely have a good time. We do serious work but never take ourselves too seriously. Lots of work and lots of fun to help you stay energized and engaged.

The range below represents the low and high end of the base salary someone in this role may earn as an employee of maslansky + partners in New York City. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

The anticipated base salary range for this position is $180,000 - $220,000. In addition, this position is also eligible for an annual sales incentive.

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and other benefits also are available.

Overview

ABOUT THE POSITION

Mid-Atlantic Energy Market Leader | Virginia

VHB has an immediate opening for a Mid-Atlantic Energy Market Leader to help grow our energy market across Maryland, Washington, D.C., and Virginia. The ideal candidate will possess deep knowledge of the electric, natural gas, nuclear, and renewable energy sectors, along with well-established relationships with public- and private-sector clients at the decision-making level throughout VHB's Mid-Atlantic region.

In this role, the Mid-Atlantic Energy Market Leader will support the development of marketing strategies aimed at new market penetration and client retention. They will also manage key client relationships and oversee energy projects across the region. This senior-level position requires a demonstrated ability to drive business development, lead multidisciplinary teams, manage complex projects, and mentor staff.

The successful candidate will collaborate closely with VHB's Corporate Energy Evolution Practice (EEP) to help advance enterprise-wide initiatives, and work with corporate, regional, and state leadership on strategic pursuits that drive company-wide impact.

To learn more, please visit our EEP page: Energy Evolution Practice | VHB

Responsibilities

* Conduct market research and analysis; collaborate with the Corporate Energy Market Leader and regional leadership to define vision and strategy for the Mid-Atlantic energy market

* Lead and develop a dynamic team of energy professionals

* Identify and pursue new business opportunities; prepare compelling, winning proposals

* Set the strategic direction for the energy market in the region

* Partner with the Regional Marketing Director on go/no-go decisions and teaming strategies for strategic pursuits

* Manage key client relationships and contracts

* Serve as Principal-in-Charge or Senior Project Manager on selected energy projects

* Establish and monitor project milestones and quarterly business goals

* Collaborate with the Regional Marketing Director to enhance external visibility and promotional efforts

Skills & Abilities

* Proven success in generating new business and writing winning proposals

* Experience managing and executing multidisciplinary teams, with a focus on investor-owned utilities and renewable developers in the Mid-Atlantic

* Self-motivated with strong leadership and entrepreneurial capabilities

* Excellent verbal, written, and interpersonal communication skills

* Strong presentation, collaboration, and team-building abilities

* Demonstrated ability to mentor staff and manage cross-functional projects

* Strategic thinker with strong problem-solving skills

* Experience engaging stakeholders and fostering client relationships in complex environments

Requirements

* Bachelor's degree in environmental science, biology, engineering, planning, or a related physical science discipline (Master's degree highly preferred)

* 10+ years of relevant professional experience, focused on environmental and engineering services to energy market clients in the Mid-Atlantic region

* PE license or AICP certification and/or other relevant environmental certifications related to the energy market

* Strong understanding of routing, siting, and permitting for electric transmission and natural gas industry in the Mid-Atlantic preferred

* Demonstrated experience with renewable energy sectors in the Mid-Atlantic such as utility-scale solar, distributed solar, on/offshore wind, battery energy storage systems (BESS), geothermal, and renewable natural gas

* Experience managing teams and developing strategic frameworks for sustainable growth in the energy market

* Strong collaboration skills and willingness to travel

We are VHB! We're an inspired and innovative team of engineers, scientists, planners, and designers who partner with clients in the transportation, real estate, institutional, and energy industries, as well as federal, state, and local governments. Our work helps improve mobility, enhance communities, and contribute to economic vitality. We do this while balancing development and infrastructure needs with stewardship of our environment.

Our people make us great! VHB provides a differentiating employee experience, which includes:

* Diverse and inclusive culture of collaboration and innovation

* Opportunity to work on complex, transformational projects

* Community and social responsibility as sustainable stewards

* Focus on learning, development, and career growth

* Best-in-class benefits, including flexible, hybrid workplace

We are consistently rated one of the top AEC firms to work for across our 30+ offices on the East Coast. We're growing, and we hope you'll join us!

VHB is a proud Equal Opportunity Employer. Since our founding, we have intentionally fostered a culture of inclusion and belonging, supported by deep-rooted core values, one of which is diversity. Qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other characteristics protected by law.

#LI-LO1

#LI-Hybrid

Faraday Future (FF) is a California-based mobility company, leveraging the latest technologies and world's best talent to realize exciting new possibilities in mobility. We're producing user-centric, technology-first vehicles to establish new paradigms in human-vehicle interaction. We're not just seeking to change how our cars work we're seeking to change the way we drive. At FF, we're creating something new, something connected, and something with a true global impact.

We are seeking a strategic and driven Senior Manager, Product Marketing to lead our go-to-market efforts for the next generation of luxury electric vehicles. This pivotal role bridges product innovation and customer storytellingbringing together market insight, technical knowledge, and customer experience to deliver impactful marketing strategies and product launches.

• Lead market and user research to define luxury EV buyer personas and decision-making journeys.
• Monitor industry and technology trends, including global EV policy developments, charging infrastructure evolution, and competitor moves in pricing and innovation

• Develop comprehensive, full-funnel marketing strategies across the product lifecyclefrom awareness and pre-order to delivery and ownership.
• Craft compelling value propositions and translate technical features into clear, customer-centric benefits.
• Partner with product, design, and regional teams to support international market entry strategies.

• Lead cross-functional go-to-market planning and execution, ensuring alignment across product, manufacturing, sales, and communications.
• Build sales enablement materials including competitive battle cards, product configurator guides, and training decks.
• Support launch event planning and coordination, from strategy to messaging alignment.

• Define and track key performance indicators (KPIs) such as brand awareness, lead-to-order conversion, and customer retention.
• Conduct A/B testing and marketing ROI analysis to refine messaging, channels, and investment strategies.
• Document learnings and develop repeatable GTM playbooks for future product launches.

• 10+ years of experience in product marketing within automotive, electric vehicles, luxury consumer goods, or tech hardware industries.
• Proven track record managing complex product launches under tight timelines in fast-paced environments.
• Strong command of customer segmentation, go-to-market strategy, and sales enablement.
• Analytical mindset with experience in ROI measurement and marketing optimization.
• Excellent verbal and written communication skills with a knack for storytelling and translating complexity into clarity.
• Bachelor's degree in Marketing, Business, Engineering, or a related field.

• Startup or hyper-growth company experience.
• Familiarity with international markets, especially North America and China.
• Passion for sustainability, design, and innovation in the mobility sector.

($145K - $175K DOE), plus benefits and incentive plans

• Healthcare + dental + vision benefits (Free for you/discounted for family)
• 401(k) options
• Casual dress code + relaxed work environment
• Culturally diverse, progressive atmosphere

Faraday Future is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

This is a dynamic opportunity for a Product Marketing Manager to drive the go-to-market strategy for our Clarity electromagnetic (EM) product line. This role requires a blend of deep technical understanding, business acumen, and expertise to connect customer needs with R&D efforts and execute successful product direction and growth. The ideal candidate will have the potential to step into a Product Ownership role in the near future.

Key Responsibilities

Cross-Functional Strategy & Product Definition

• Customer & Requirements Translation: Work closely with leading-edge customers to discuss technical requirements in depth and translate those needs to R&D with clear Return on Investment (ROI) justifications.
• Market & Competitive Analysis: Work closely with Sales and Application Engineers to identify growth opportunities, competitive threats, and technology gaps. Advise account teams on product positioning and engagement strategies.
• Product Ownership Track: Work closely with product teams (marketing, R&D, and sales) with the ability to step in to Product Ownership in the near future, encompassing decisions on packaging and pricing.

Go-to-Market & Content Execution

• Collateral Development: Create sales tools and collateral to better communicate product capabilities and value propositions, including demonstration projects, presentations, datasheets, white papers, articles, and blogs.
• External Representation: Work closely with corporate marketing to define communication plans, develop marketing content for press releases, websites, and tradeshows. Assist and represent the company at industry tradeshows and conferences.
• Launch Leadership: Drive all product launch activities, including beta partner engagements, market research, launch logistics, and sales training.

Market Intelligence & Influence

• Market Research: Conduct continuous market research to determine emerging trends, market needs, and customer requirements.
• Customer Advocacy: Ensure the right customers are getting the right message through the right channels, and represent the customer's voice in marketing strategy discussions and decisions.
• Team Collaboration: Collaborate with and influence internal teams, and synthesize product information, broader industry trends, competitive positioning, and regional considerations.

Required Qualifications

Education & Experience

• Technical Background: Bachelor's degree in a technical field (BSEE is highly preferred), 5+ years of relevant industry experience.
• Technical Domain Experience: 5+ years (with a BSEE) and industry experience in high-speed/high-frequency electromagnetic analysis.
• Electronic Design Flow: Solid understanding of the electronic design flow from specification to tape-out and measurement.
• System Knowledge: Must have comparative knowledge of electronic product creation from the chip out through the complete system (package/board/module/enclosure) design.
• Expert Level Skill with; Clarity, Sigrity, Celsius
• Intermediate Level Skill; Allegro/APD and Virtuoso

Skills & Aptitudes

• Customer Interface: Track record of interfacing with customers in pre-sales activities.
• Leadership & Influence: Proven ability to lead cross-functional initiatives, work effectively, and establish credibility with R&D, management, product engineering, and sales.
• Communication: Outstanding analytical skills with attention to detail, and strong verbal, written communication, and presentation skills.
• Project Management: Proven ability to manage multiple projects, meet deadlines, and thrive in a fast-paced, multi-project, fluid environment.
• Experience as a Product or Technical Marketing Manager is a significant plus.

The annual salary range for Massachusetts is $117,600 to $218,400. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill level, competencies and work location. Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more.

We are looking for a Sr Global Product Marketing Manager to be responsible for planning, developing, and executing on marketing programs and activities for our organization. The ideal candidate will have a background with strategic marketing frameworks and concepts, along with professional and/or educational experience in NGS. Candidates should have strong experience in a strategic or tactical marketing role and demonstrate experience working cross-functionally in a matrix organization.

The Sr Global Product Marketing Manager will drive multiple projects and launch new products in alignment with overall business goals. You will be tasked with developing marketing campaigns and programs to support the organization's strategic direction, as well as creating and managing long-term goals. You will also be in charge of developing budgets and operating plans for programs and writing marketing program proposals.

Sr Marketing Manager Duties and Responsibilities:

• Partner to develop strategic, multi-channel integrated marketing plans for Twist's Next Generation Sequencing portfolio, leveraging customer segmentation, competitor analysis, business trends, market opportunities, and timeline planning of tactical marketing programs
• Develop a customer-centric content strategy aligned with each stage of the customer journey. Oversee content creation across various formats, including blogs, case studies, videos, emails, social media, and webinars to meet customer needs and business objectives.
• Develop copy and creative content for NGS campaigns, including web display, email and other digitally deployed content
• Define, track, and report on key performance indicators (KPIs) for content and digital marketing campaigns, such as engagement rates, lead generation, conversion rates, and return on investment (ROI).
• Deploy product NPIs and CPIs, managing the GTM process by developing the marketing strategy for all channels and deploying content to optimize ROI
• Collaborate and ensure alignment of marketing plans among NGS Product Management, Field Marketing, Digital marketing, Commercial Leaders, and other stakeholders
• Execute engaging marketing campaigns to achieve measurable results for new and/or existing products within the NGS portfolio.
• Successfully engage with advertising agencies and the internal design team to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties, and promotional materials
• Maintain knowledge of the trends and competitive activity relevant to NGS markets
• Partner with Product Management and Field Marketing to support workflow and application sales training, support, and enablement materials
• Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment
• Use customer research and analytics to understand and anticipate customer needs and pain points. Create and refine journey maps to tailor content and messaging to specific stages in the customer journey.
• Act as a brand steward, ensuring that all content aligns with brand voice and guidelines.
• Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement, and management
• Prepare and present progress and reports to program stakeholders
• Assist team members when needed to accomplish team goals

What You'll Bring to the Team:

• Bachelor's degree (BS/BA) in Life Sciences required, advanced degree preferred
• 5+ years' experience in Life Sciences Marketing role, experience working with NGS Applications
• 5+ years previous experience in product marketing management or marketing program management administration
• Proficient computer skills, Microsoft Office Suite and/or Gsuite; working knowledge of program/project management software (e.g., Smartsheet, MS Project)
• Experienced at compiling and following budgets
• Excellent verbal and written communication skills
• Able to multi-task, prioritize, and manage time effectively

Preferred Qualifications:

• MBA
• MS/PhD

This role will be based in San Francisco or Carlsbad and will require 3 days per week onsite.

About Twist Bioscience:

Twist Bioscience synthesizes genes from scratch, known as \"writing\" DNA. Just as children learn to both read and write, the next phase of development for the genomics revolution is the ability to write DNA.

At Twist Bioscience, we work in service of people who are changing the world for the better. In fields such as health care, agriculture, industrial chemicals and data storage, our unique silicon-based DNA Synthesis Platform provides precision at a scale that is otherwise unavailable to our customers.

The base cash compensation for this California-based role is below. In addition to base salary, this role is eligible for bonus, equity, and a generous benefits package. Final compensation amounts are determined by multiple factors, including candidate skill, experience, expertise, and location and may vary from the amount listed above. Compensation may be different in other locations.

San Francisco Bay Area Pay Range

$114,000 - $150,000 USD