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Position: Manager, Paid Social

Location: Remote

Comp: $140,000–$160,000 base (DOE) + equity

Reports to: Head of Paid Media

Must Have: Experience scaling paid social in a DTC or subscription business with strong analytical rigor and structured testing approach

Overview

We're looking for a Manager, Paid Social to own and scale a core acquisition channel for a high-growth DTC wellness brand. This is a newly created role as the company brings paid media in-house from an agency model. You'll be responsible for driving performance, improving efficiency, and building structure across the paid social program. This is a hands-on role with full ownership of strategy and execution, working closely with a Head of Paid Media and cross-functional partners in creative and e-commerce.

What You'll Do

• Own paid social strategy and execution across key platforms, with full accountability for performance
• Bring structure and clarity to the account by implementing clean campaign architecture, testing frameworks, and reporting
• Design and execute a disciplined creative testing roadmap in close partnership with the internal creative team
• Analyze performance across the full funnel and identify where efficiency is gained or lost
• Manage budgets to scale spend while improving CAC, payback, and overall efficiency
• Evaluate and optimize campaign performance based on both platform metrics and broader business impact
• Partner closely with growth, creative, and leadership to align on priorities and translate insights into action
• Support the transition from agency-led buying to fully in-house ownership

What We're Looking For

• 4–8 years of experience in paid social, ideally within DTC or subscription-based businesses
• Proven experience managing and scaling meaningful budgets while maintaining or improving efficiency
• Strong analytical skills with the ability to diagnose performance issues and translate data into clear actions
• Experience building and executing structured testing frameworks across creative, audience, and campaign setup
• Hands-on operator who is comfortable in-platform and owns outcomes end to end
• Experience working closely with creative teams to drive performance through messaging and testing
• Builder mindset with experience bringing programs in-house or improving existing account structure
• Clear understanding of what you personally owned vs. supported in prior roles

Why This Role

You'll have full ownership of a critical growth channel at a company scaling rapidly, with the opportunity to build the foundation of the paid social program as it transitions in-house.

This is a high-impact role with direct access to leadership, a strong cross-functional team, and the ability to shape how performance marketing operates moving forward.