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221 positions found — Page 12
Digital Performance Analyst
Bare Home | Forest Lake, Minnesota (On-site)
About Us:
JP Ecommerce (dba Bare Home) has been named one of the top-ten, fastest growing businesses in Minnesota by Inc. 5000 for the past four years in a row. We provide customers with high-quality bedding through our brand Bare Home. As a leading textile retail company, we source premium products from key regions including China, India, Pakistan, and Turkey. Our commitment to excellence has earned us a reputation as an industry leader in sustainable and ethical textile sourcing.
What sets us apart is our entrepreneurial, collaborative environment where team members can quickly see their ideas transform into action. At Bare Home, you’ll experience the satisfaction of ownership over projects, working alongside friendly, dedicated colleagues in a fast-paced setting where no two days are the same.
Position Overview:
We are looking for an analytically sharp and intellectually curious Performance Marketing Analyst to become the go-to resource for performance insights across our entire business. This is not a marketing analyst role — we need someone who can sit at the center of data, tell us exactly what is happening across our channels and content, and guide our paid ad team, content team, and financial analysts toward smarter decisions. You will own A/B testing programs, build dashboards that actually get used, and translate complex multi-platform data into clear, actionable recommendations that move the business forward.
If you love finding the story inside messy data, thrive on solving ambiguous business problems, and want your work to have a direct and visible impact on a $100M+ growing brand — this is your seat at the table.
Responsibilities:
Performance Analysis & Business Intelligence
- Analyze e-commerce performance data across all channels — Amazon, Walmart, Target, Shopify, and owned websites — to identify what’s working, what’s not, and where to act
- Build and maintain Power BI dashboards tracking ROAS, CPA, CVR, CPC, CPM, CTR, LTV, and channel-level profitability for leadership decision-making
- Write and maintain SQL queries to extract, clean, and transform data from multiple platforms and systems into clear, reliable reporting
- Investigate performance anomalies, diagnose root causes, and present findings with recommended action plans — not just observations
- Partner with the Financial Analyst to support pricing strategy, margin analysis, and ROI/ROAS modeling across platforms and promotional events
A/B Testing & Optimization
- Design, execute, and analyze A/B tests across email campaigns, website content, product listings, landing pages, and ad creative
- Translate test results into statistically sound, business-ready recommendations that the content and paid media teams can act on immediately
- Continuously monitor conversion funnels and user behavior to identify optimization opportunities across the customer journey
- Evaluate promotional and pricing strategy effectiveness through structured testing and post-analysis
Paid Media & Channel Support
- Work directly alongside the paid ad team to provide data-driven guidance on budget allocation, campaign performance, and audience targeting
- Evaluate platform-specific advertising effectiveness across Google Ads, Meta, Amazon Advertising, Walmart, and Target
- Assess email and SMS campaign performance and recommend segmentation and send strategy improvements
- Monitor and report on competitive landscape data to inform channel and content strategy
Reporting & Cross-Functional Collaboration
- Deliver clear, concise performance reports and dashboards that tell a story — not just a data dump
- Collaborate with marketing, finance, and operations teams to align analytics priorities with business goals
- Present insights and recommendations to leadership in plain language that drives decisions, not debates
- Support financial analysts with ad hoc analysis for pricing, cost, and profitability questions
Qualifications:
Education & Experience
- Bachelor’s degree in Business Analytics, Data Science, Economics, Statistics, Marketing Analytics, or a related quantitative field
- 3–5 years of hands-on experience in an e-commerce analytics, digital analytics, or business intelligence role
- Demonstrated experience working with significant advertising budgets and multi-channel e-commerce platforms
Must Have:
- Excel: Expert-level — advanced formulas, pivot tables, financial modeling, and scenario analysis
- SQL: Proficient — independently write queries to extract, join, and transform data from multiple sources
- Power BI: Advanced — build and maintain dashboards from scratch including data modeling and DAX measures
- A/B Testing: Hands-on experience designing, running, and interpreting tests with statistical rigor
- E-Commerce Platforms: Proficient working knowledge of Amazon Seller Central, Shopify, Walmart Seller Center, or comparable platforms
- Communication: Ability to translate complex analytical findings into clear, actionable narratives for non-technical stakeholders and leadership
Preferred Skills:
- Google Analytics (GA4): Familiar to proficient — traffic analysis, attribution, and conversion funnel reporting
- Klaviyo: Familiar with email/SMS analytics, segmentation, and campaign performance reporting
- BI/Analytics Platforms: Experience with Triple Whale, Northbeam, or similar attribution and analytics tools a strong plus
- Certifications: Google Analytics, Google Ads, or Meta Blueprint certification preferred
- Additional Tools: Familiarity with Tableau, Looker Studio, Google Tag Manager, or Intelligems (A/B testing) is a bonus
To Be Successful in This Role:
- You don’t just report numbers — you know what they mean and what to do about them
- You ask “why” before you ask “what” — and you dig until you find the real answer
- You’re comfortable working across teams and can communicate findings to a paid media manager and a CFO in the same morning
- You hold yourself accountable for the accuracy and quality of your own work
- You thrive in a fast-moving environment where data problems don’t come with a clean brief
- You are a self-starter who can independently prioritize, structure, and execute analysis without constant direction
Important — Local Candidates Only:
We are a 100% on-site team based in Forest Lake/Columbus, Minnesota. We are only considering candidates who currently live in Minnesota or the immediately surrounding area and can reliably commute to our location Monday–Friday. Please do not apply if you are located out of state or outside the region — we are not offering remote work or relocation assistance for this position.
Why Go Bare?
- Competitive salary: $70,000–$90,000 based on experience and demonstrated skill
- Medical, Dental, and Vision Insurance
- Short-Term Disability and Life Insurance
- Paid Family and Medical Leave (PFMLA)
- 401(k) with Company Match
- Paid Time Off and Holidays
- A role where your analytical work is actually seen, used, and credited
- Room for professional growth and advancement within a rapidly scaling organization
- Collaborative team culture where great ideas move fast from concept to execution
Join our talented and motivated team and help shape the future of Bare Home. We offer a competitive salary package, benefits, and the opportunity to make a significant impact on our company’s growth and success.
To apply, please submit your resume and a cover letter detailing your relevant experience — including specific examples of A/B tests you’ve designed, dashboards you’ve built, and analytical work that drove a meaningful business outcome — to or
We look forward to hearing from you!
Bare Home Team
Come Visit us: Bare Home, we strive to create a culture where all people come first. We are committed to attracting and retaining a diverse workforce. Therefore, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Bare Home is an equal opportunity employer, and by doing so, we aim to sustain and promote an inclusive culture that supports future growth for all.
Brand Marketing Manager
Position Overview:
We are seeking a highly motivated and experienced Brand Marketing Manager to join our small scrappy team. This role will be responsible driving revenue by leading the development and execution of multi-channel marketing campaigns, driving the creation of brand content, and managing both DTC and B2B marketing efforts. The Marketing Manager will oversee art direction for all launches, promotions, and campaigns, ensuring visual consistency and creative excellence across all touch points. Additionally, this role will manage key external partners such as ad agencies and influencers. The ideal candidate will be skilled in campaign management, social media strategy, content creation, email/SMS marketing, and visual design, with a strong ability to collaborate cross-functionally to elevate our brand’s presence.
Key Responsibilities:
Campaign Management
• Lead the planning, development, and execution of integrated marketing campaigns, promotions, and product launches.
• Oversee the art direction of all marketing campaigns, ensuring the visual aesthetic aligns with the brand’s identity and resonates with target audiences.
• Collaborate with internal teams and external agencies to craft compelling copy and visuals for marketing deliverables, including email, social media, website content, and digital ads.
• Track campaign performance and adjust strategies based on key metrics (e.g., engagement, conversions, ROI).
Content Creation & Social Media Management
• Coordinate and create engaging and visually appealing social media content using tools such as Canva, Adobe suite ensuring all visuals align with the brand’s tone, voice, and marketing objectives.
• Write copy for social media posts and oversee the visual content, curating the overall brand aesthetics across all platforms.
• Manage product tagging, links, and calls-to-action across social media channels to drive traffic and track campaign success.
Email & SMS Marketing
• Manage and execute email and SMS campaigns using Klaviyo, including creative direction, copywriting, segmentation, and scheduling.
• Optimize email flows and automated sequences to enhance customer engagement, conversion rates, and overall lifecycle marketing.
B2B Marketing Management
• Develop and execute B2B marketing strategies to engage brand partners, wholesale clients, and key business stakeholders.
• Create marketing collateral (e.g., presentations, digital assets, co-branded content) that supports B2B partnerships and drives sales.
• Manage trade show branding, including the creation of booth designs, promotional materials, and displays. Travel may be required for trade show attendance.
• Build and nurture relationships with business partners, attending industry events, and engaging in conversations to support brand growth in B2B channels.
• Measure the success of B2B campaigns by tracking key metrics such as lead generation, conversions, and partnership growth.
External Partner Management
• Collaborate with external ad agencies and influencer marketing teams to ensure seamless execution of campaigns, influencer/creator seeding PR packages.
• Oversee the creative direction for ad campaigns and influencer partnerships, ensuring alignment with brand values and strategic goals.
• Manage relationships with external partners, negotiating contracts, timelines, and deliverables to ensure campaigns are executed on time and within budget.
Cross-Functional Collaboration
• Work closely with product, sales, and customer service teams to ensure marketing campaigns align with business objectives and meet customer needs.
• Collaborate with external agencies or freelance designers, photographers, creators, and copywriters when needed for larger marketing projects.
Reporting and Analysis
• Regularly track and analyze the performance of all marketing campaigns across email, social media, paid ads, and B2B channels
.• Provide actionable insights to senior management based on campaign performance and industry trends, adjusting future strategies accordingly.
Qualifications:
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
• Minimum of 2-5 years of experience in marketing management, with a focus on brand marketing, content creation, and email/SMS marketing. Experience in B2B marketing is highly preferred.
• Proficient in Shopify, Klaviyo, Canva, Adobe and other marketing tools (e.g., social media platforms, Google Analytics, Instagram Shop, TikTok Shop
• Experience in CPG Marketing
• Strong understanding of both DTC and B2B marketing strategies
.• Proven art direction experience with a keen eye for design and detail.
• Strong project management skills with the ability to juggle multiple campaigns simultaneously.
• Ability to analyze data and make decisions based on performance metrics.
• Excellent copywriting, editing, and communication skills.
Preferred Qualifications:
• Experience managing Omni-Channel DTC and trade show branding and attending industry events.
• Experience in B2B marketing• Familiarity with SEO and content marketing strategies
• Experience with CRM tools and customer segmentation strategies.
• Knowledge of email flow optimization and A/B testing.
Production Assistant | Karl Lagerfeld Outerwear
G-III Apparel Group
New York, New York, United States (On-site)
Success Profile:
The Production Assistant supports the Production team in the management of the pre-production and production stages of product (garment) lifecycle from initial prototype to finished goods delivery. Tracks production processes on a daily basis, maintains contact with overseas offices, factories as necessary, inputs purchase orders and maintains data, follows up on preproduction and production samples. Ensures accurate documentation and timely import shipments, interfaces with Sales, Merchandising and Design teams.
Reporting to: Production Manager
Location (On-Site): New York City, Midtown Manhattan – Fashion District
Key Accountabilities:
- Purchase Order Management: Assists in purchase order creation and daily maintenance. Partners with Production Managers, Merchandising and Sales teams to approve, update, and submit purchase order changes. Issues purchase orders to all factories with delivery dates. Orders and tracks tickets to ensure all details are received ahead of production.
- Order Tracking: Proactively communicates with overseas teams to stay up-to-date on deliveries. Alerts Sales to any changes in delivery timing. Conducts weekly WIP follow-up to maintain accurate production status visibility.
- Sample Management: Tracks samples for Public Relations and Global Sales channels and assists with special requests. Prepares/steams samples for meetings; sends, receives and opens packages.
- Production Management: Attends SMS (Salesman Sample) and production fittings to communicate any changes to cost, style, or delivery. Supports pre-costing activities by gathering inputs needed for early cost estimates and margin targets. Assists in ensuring correct duty code pre-classification in the system prior to production execution.
- Reporting & Analysis: Pulls data to create and update reports and charts; ensures accuracy.
- Product Lifecycle Management: Updates Gerber WebPDM and/or Yunique PLM systems to ensure style information accuracy. Creates new style numbers and ensures all supporting data is accurately entered into PLM. Maintains and updates seasonal fabric standards to ensure consistent usage across programs. Updates care code information seasonally to reflect changes in fabric, construction or compliance requirements.
- Special Projects: Takes on and completes special projects, as assigned
Education and Experience:
- At least one year of apparel production professional work experience in a SKU-intensive environment, required
- College degree, or equivalent professional work experience, required
Skills and Behaviors:
- Advanced MS Excel skills: data manipulation, pivot tables, v-lookup
- Working knowledge of WebPDM, PLM, Illustrator, Photoshop, PowerPoint, an asset
- Experience using AS400, an asset; open to learn and use the AS400 system, required
- Strong project management and multi-tasking skills with critical attention to detail
- Confident, engaging verbal and written communication skills
- Motivated to work in a high energy environment at the speed of fashion with ever-changing priorities
- Ability to work independently and work to meet multiple deadlines
- Ability to build and maintain relationships with other departments as well as vendors and other overseas offices
The pay range for this position is: $26.45 per hour/$55,000 per year (Annualized salary is based on a 40 hour work week) - $28.85per hour/$60,000 per year (Annualized salary is based on a 40 hour work week)
Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.
About G-III Apparel Group, Ltd. | excels at bringing excitement and confidence to customers through the fashion we create. We are global experts in design, sourcing, manufacturing, distribution and marketing, which enables us to fuel the growth of a substantial portfolio of brands. With more than 30 licensed and owned brands, including some of the most sought-after names in global fashion, our success is driven by our team’s entrepreneurial spirit and our deep relationships across the industry.
G-III’s owned brands include DKNY, Karl Lagerfeld Paris, Donna Karan, Vilebrequin, Sonia Rykiel, G.H. Bass, Bass Outdoor, Andrew Marc, Eliza J., GIII Sports and more. G-III has fashion licenses under Cole Haan, Dockers, Converse, Kenneth Cole, Levi’s, Vince Camuto, Margaritaville and more. G-III also operates retail stores for the DKNY, Karl Lagerfeld Paris and Donna Karan brands.
Company Overview
At Weyco Group, our portfolio comprises some of the best footwear brands in the industry—Florsheim, Stacy Adams, Nunn Bush, BOGS, and Forsake. We are passionate about creating quality shoes and boots designed for the modern lifestyle. In your internship at Weyco Group, you have the opportunity to assist the Brand Content and Digital Marketing team in managing projects across five distinct brands.
The Marketing team is seeking to fill the following paid internship role on their team:
Digital Marketing
Primary Job Responsibilities
- Assist in copywriting and scheduling of SMS campaigns
- Assist with blog and site content or SEO updates, as well as create and test email/web promotions
- Gather and analyze information to identify marketing trends, competitor strategies, and new opportunities
- Develop creative briefs for warehouse sales and ecommerce campaigns
- Complete performance analysis of email and SMS campaigns and provide key takeaways
- Research, compile, and present a final capstone project on a digital marketing topic that interests you
Key Talents + Skills
- Excellent verbal and written communication skills
- Willingness to ask for support and feedback on projects
- Proficiency in Excel preferred, but not required
- Highly detail-oriented and solutions-focused
They are looking for an individual who is curious, organized, and willing to problem-solve creatively. The candidate will also exhibit excellent communication skills, as well as proven attention to detail across multiple time-sensitive projects. The person in this role will learn how an ecommerce marketing team operates in a fast-paced and competitive market while assisting with various daily administrative duties. The ideal candidates will be available in mid-May and can work through the summer.
Job Type: Full-time
Pay: $17.50 per hour
Benefits: Employee discount, Intern group activities, professional headshot, volunteering opportunities
Schedule: 40hrs per week, Monday through Friday
Work Location: in person
Free fitness facility
About Onward Reserve
Inspired by a mission to create a premium men's lifestyle apparel brand, Onward Reserve was founded in 2012 by TJ Callaway with a deep appreciation for life's authentic moments. Through 13 retail stores, a growing e-commerce presence, and a national wholesale business, we are committed to creating unforgettable customer experiences through high quality products both online and in-store. Onward Reserve is the first lifestyle brand that has combined timeless menswear styles, unique apparel and gifts, and personalized customer service across all channels.
Overview
The Digital Marketing Strategist role is designed to increase customer retention and lifetime value by owning Onward Reserve's post purchase communication strategy through all relevant retention channels. This seat focuses on building and executing campaigns that enhance the customer experience, foster engagement, and drive repeat purchases.
Core Responsibilities
1. Develop and manage email, SMS, and direct mail/postcard marketing strategy, calendar and flows.
2. Segment customer base and create personalized lifecycle campaigns.
3. Own loyalty and retention programs (e.g., Reserve Club communications)
4. Coordinate retention messaging and creative with internal teams.
5. Run Meta ads account or have a base knowledge of Ads Manager
Measurables
- Returning Customer Revenue
- Repeat Purchase Rate
- LTV
- Lead Capture Growth (email/SMS opt-ins)
- Meta ad performance
Compensation & Benefits
We offer a competitive salary that is commensurate with experience, along with a strong list of company benefits. If you think you would be a great fit for this role, please let us know by introducing yourself to , where we will be happy to provide you with more information.
Company Description:
Scarlett Gasque is a luxury fashion house specializing in ready-to-wear, corsets, and lingerie that embodies modern glamour and refined sensuality. Rooted in couture craftsmanship, the brand is known for its sculpted corsetry, lustrous silks, and romantic detailing. Each collection is thoughtfully designed to empower women through timeless silhouettes, impeccable fit, and elevated artistry — merging heritage techniques with contemporary elegance.
About the role:
Ecommerce Manager
New York (On-Site)
Scarlett Gasque is seeking a strategic yet hands-on Ecommerce Manager to assist Head of Ecommerce in digital growth, elevate the luxury customer experience, and drive revenue across all channels. This role sits at the intersection of fashion, performance marketing, CRM, and site optimization — ideal for someone who thrives in a fast-paced, high-growth environment.
Key Responsibilities:
Email & SMS Marketing (CRM)
- Own the emails/sms flows (welcome, abandoned cart, post-purchase, winback).
- Oversee segmentation strategy, creative briefing, copy, and deployment.
- Optimize engagement, retention, and LTV through data-driven testing.
Website Operations & UX (Shopify)
- Manage Shopify storefront operations including homepage refreshes, PDP updates, and collection merchandising.
- Partner with developers on site enhancements, bug testing, and CRO initiatives.
- Ensure seamless navigation, checkout flow, and premium digital experience.
Order Management & Customer Experience
- Oversee daily order flow across Shopify, wholesale, and marketplaces.
- Resolve fulfillment, shipping, and customer issues with urgency and professionalism.
- Deliver elevated customer service and styling support for VIP clients.
- Track operational KPIs including SLAs, returns, cancellations, and fulfillment accuracy.
Styling & Brand Engagement
- Provide styling guidance for top-tier clients and gifting inquiries.
- Ensure digital touchpoints reflect Scarlett Gasque’s luxury identity and product vision.
Qualifications:
- 3+ years experience in ecommerce or digital marketing (fashion preferred).
- Strong hands-on expertise with Shopify and Klaviyo (or similar CRM).
- Highly organized with the ability to manage multiple projects simultaneously.
- Strong communication skills and a detail-oriented mindset.
- Passion for fashion, styling, and delivering a best-in-class customer experience
- Strong comprehension of E-Commerce and Sales strategies to enhance online growth and maximize sales opportunities.
- Proficiency in Marketing, including campaign creation and audience targeting for engagement and conversion optimization.
- Excellent Analytical Skills for monitoring website performance, interpreting data insights, and formulating actionable recommendations.
Khepri Jewels is growing!! We’re looking for a digitally fluent, detail-obsessed Junior E-Commerce & Digital Marketing Associate to help scale our online flagship.
We are a luxury fine jewelry house specializing in natural fancy-color diamonds and rare emeralds. As we expand globally across retail and digital channels, our website operates as both a brand world and a high-performing revenue engine.
You will be part of a fast-growing team operating inside one of the most exciting shifts in fine jewelry today — a category redefining rarity, color, and long-term value. Natural fancy-color diamonds are transforming how modern luxury is viewed, and Khepri is leading that movement.
This role sits at the intersection of Shopify backend, digital marketing, merchandising, and revenue growth.
If you understand e-commerce, care deeply about detail, and want to grow inside a brand that is building something meaningful — this is for you.
What you will own:
Shopify & Site Management
• Product uploads (variants, metafields, tagging)
• PDP accuracy — imagery, video, pricing, descriptions
• Collection builds + homepage merchandising
• Landing page builds for launches and campaigns
• Inventory syncing + backend organization
• QA checks before launches
Digital Marketing Support
• Assist in managing paid media campaigns (Meta, Google) alongside partners
• Monitor campaign performance and report on ROAS, CPA, and traffic quality
• Support email + SMS execution (campaign builds + flows)
• Assist in SEO optimization across PDPs and collections
• Identify conversion friction and propose improvements
• Support retargeting and funnel optimization efforts
Performance & Reporting
• Weekly reporting on traffic, conversion rate, AOV, and revenue
• Track growth metrics and surface actionable insights
- • Help build dashboards for leadership visibility
What we are looking for:
• 1–3 years experience in e-commerce or digital marketing
• Shopify backend experience required
• Understanding of paid media metrics (ROAS, CAC, CPA)
• Analytical mindset — comfortable inside dashboards
• Strong attention to detail
• Organized, proactive, and growth-oriented
• Luxury, fashion, or DTC brand experience a plus
We are building a team who thinks long-term, moves quickly, and cares deeply about craftsmanship, both digital and physical.
If you’re excited to build inside a modern luxury house redefining fine jewelry, we’d love to hear from you.
Please send your resume and a short note about why this role excites you to
Role: Head of Growth | E-Commerce
Reports to: Chief Marketing Officer
Full Time | In-Person / Hybrid (Remote option available for exceptional candidates)
About Nominal
Nominal is a fast-growing cultural jewelry brand rooted in Arabic heritage and Islamic faith. We serve a predominantly Muslim, female audience and our goal in the context of this role is to grow the business with smarter acquisition, better retention, and scaled performance marketing. We're a lean, high-performing team that punches above our weight class. Our brand resonates deeply with our community, and now we need someone who can turn that cultural connection into explosive profit-driven growth.
Job Summary
As Head of Growth at Nominal, you'll own driving revenue growth by building and scaling our entire growth engine. You'll own our email/SMS revenue strategy, strategize a high-performing UGC/influencer content pipeline, and optimize retention and lifecycle marketing. You'll work directly with the CMO to set quarterly goals, manage key agency relationships, and use data to ruthlessly prioritize what scales and what gets cut. This is a high-impact, high-autonomy role for someone who's taken a DTC brand from $10M+ to $30M+ before and knows exactly which levers to pull to drive profitable growth.
Key Responsibilities
- Own revenue growth strategy: Build and execute the roadmap of growth; set quarterly goals, track performance, and adjust strategy based on what's working.
- Build UGC/influencer content engine: Scale existing systems to source, manage, and optimize UGC content; manage creator relationships and performance to help grow Nominal’s social media and paid media presence.
- Drive email/SMS growth: Own strategy for email/SMS with our agency to grow revenue and subscriber list and diversify the marketing calendar for the brand.
- Optimize retention & lifecycle marketing: Increase repeat purchase rate by 10–15% through loyalty program optimization, post-purchase flows, mobile app adoption, and targeted retention campaigns.
- Improve conversion rate and AOV: Partner with CRO agency to run 2–3 tests/month; optimize upsells, cross-sells, bundling, and checkout flow to increase AOV by 10–15%
- Build unit economics & reporting infrastructure: Establish CAC by channel, LTV by cohort, payback period, and contribution margin; create dashboards for real-time performance visibility.
- Manage agency relationships: Oversee and strategize with ad buyer, email/SMS agency, ad creative agency, CRO agency, and other softwares.
- Create promotional calendar strategy: Partner with CMO to plan flash sales, exclusive offers, product launches, and cultural campaigns that drive urgency and revenue.
- Collaborate cross-functionally: Work with Creative Team on performance-driven creative, CFO on forecasting and profitability, and Marketing Ops Coordinator on execution
Key Qualifications
- 7+ years in DTC e-commerce growth marketing with at least 3–5 years in a senior performance marketing or growth leadership role
- Proven track record scaling a DTC brand from $10M+ to $30M+ and can clearly articulate the strategies and tactics you used to achieve that growth
- Deep email/sms expertise: strong email/SMS marketing background: Driven significant revenue from owned channels through segmentation, flow optimization, list growth, and campaign strategy
- Analytical and data-driven: Comfortable with unit economics (CAC, LTV, payback period, contribution margin); use data to prioritize and make ruthless decisions
- Experience managing agencies and freelancers: Know how to set expectations, evaluate performance, and get the best results from external partners
- Retention and lifecycle marketing expertise: Built and optimized loyalty programs, post-purchase journeys, win-back campaigns, and customer segmentation strategies
- Shopify and DTC tool fluency: Proficient with TripleWhale, Klaviyo, Meta Ads Manager, Google Analytics, Shopify Analytics, and standard DTC growth stack
- Bias toward action, speed, and experimentation: Test fast, learn fast, kill what doesn't work, and aggressively scale what does without waiting for perfect data
- Strong communication and strategic thinking: Translate complex data into clear insights; collaborate effectively with CMO, creative team, and finance; push back constructively when needed
About TYR Sport
TYR Sport is one of the most recognized and respected performance athletic brands in the world. Named for the Norse god of valor and sacrifice, TYR was founded on the belief that the pursuit of excellence demands the finest tools. Today, TYR is the second-largest performance swimwear brand in North America, with products distributed in more than 30 countries and annual revenue exceeding $100 million. The brand’s portfolio spans competitive swimwear, triathlon gear, training apparel, footwear, and equipment — all engineered for athletes who train with intent and compete with purpose.
TYR’s digital infrastructure is anchored by a Shopify Plus ecommerce platform supported by an expanding suite of technology integrations, including product information management tools and digital marketing platforms. As TYR accelerates its global digital business, the company is making a major investment in artificial intelligence to build a next-generation customer experience that unifies ecommerce, marketing, and sales into a single intelligent ecosystem.
The Opportunity
This is TYR’s most senior AI role. The Director of Artificial Intelligence will lead the company’s AI strategy, own the technical roadmap, and be accountable for AI’s impact on revenue, growth, and competitive advantage.
Reporting directly to the Chief Operating Officer or Chief Executive Officer, this leader will build TYR’s AI function from the ground up, initially as a hands-on individual contributor. The Director will define the strategy, infrastructure, and operating framework that will shape the company’s technological future. As the function matures, there will be an opportunity to build and lead a dedicated AI team.
The Director will operate as a peer to other functional leaders, with the authority to drive AI adoption across the organization, including ecommerce, marketing, sales, supply chain, and operations.
The primary commercial focus of this role is TYR’s digital business. Ecommerce and marketing are the highest-priority domains, and the Director will be expected to deliver measurable results in these areas first. This leader will transform TYR’s digital storefront into a personalized, AI-driven shopping experience and help evolve marketing into a precision, data-driven growth engine.
The ideal candidate is a seasoned AI practitioner who can operate strategically while remaining deeply hands-on — someone who has built and deployed high-impact AI products in ecommerce, retail, or consumer environments and can confidently influence senior leadership.
Core Responsibilities
Enterprise AI Leadership
Serve as the single point of leadership for artificial intelligence across TYR. Define the company’s AI vision, establish strategic priorities, and oversee architectural and investment decisions. Develop and maintain a multi-year AI roadmap aligned with TYR’s growth strategy, and communicate progress and outcomes to executive leadership.
Establish the processes, governance frameworks, and technical foundations necessary to scale AI innovation across the organization.
Ecommerce Intelligence and Personalization
Lead the transformation of TYR’s digital storefront into a personalized and intelligent shopping experience.
Develop and deploy recommendation engines that surface the right products to the right customers across the digital journey, including homepage, product pages, cart, and post-purchase interactions. Build AI-driven search and product discovery tools that improve findability and reduce friction in the purchasing process.
Design dynamic pricing and promotion models that optimize both margin and conversion, leveraging behavioral signals, purchase history, and inventory data.
Develop a unified customer intelligence platform that enables TYR to understand, predict, and influence customer behavior across the full lifecycle. These capabilities should drive improvements in conversion rates, average order value, customer retention, and lifetime value.
Marketing Intelligence and Growth Automation
Partner closely with TYR’s marketing leadership to elevate the effectiveness and precision of marketing efforts through AI.
Develop advanced customer segmentation models that move beyond demographic targeting to incorporate behavioral and predictive signals. These models will power more intelligent audience strategies across paid media, email, SMS, and social channels.
Implement generative AI solutions that support dynamic content creation, including personalized ad copy, email messaging, and product descriptions. Establish automated testing and optimization frameworks to continuously improve campaign performance.
Develop marketing mix and attribution models that enable real-time optimization of spend and improved return on ad investment. Build predictive models that support customer acquisition, retention, and churn prevention.
Sales Enablement and B2B Intelligence
Support TYR’s wholesale and B2B channels by developing AI-driven sales enablement tools. This includes predictive lead scoring, account health insights, and deal intelligence systems that help sales teams prioritize opportunities and strengthen relationships with key retail partners.
Technical Execution and Partnerships
Initially operate as a hands-on technical leader responsible for building and deploying AI solutions across TYR’s priority initiatives. Lead the full model lifecycle, including data ingestion, feature engineering, model development, deployment, and monitoring.
Act as TYR’s primary liaison with AI technology vendors and platform partners to ensure the company leverages best-in-class tools and infrastructure. As the AI roadmap expands, the Director will help define and grow the supporting team.
Responsible AI and Data Governance
Establish and maintain TYR’s framework for responsible AI and data governance. Ensure that models and data systems adhere to principles of fairness, transparency, and privacy while complying with relevant regulations including GDPR and CCPA. Monitor production systems to mitigate bias, protect data security, and maintain high standards for model performance and accountability.
Qualifications and Experience
- 10+ years of experience in data science, machine learning, or a related field with a strong record as a hands-on practitioner
- Proven experience deploying AI solutions in ecommerce, retail, or direct-to-consumer environments with measurable business impact
- Ability to operate at an executive level and communicate complex technical concepts clearly to senior leadership
- Strong understanding of ecommerce or consumer business models and the ability to connect AI initiatives directly to business outcomes
- Deep technical expertise in machine learning, data science, and AI systems architecture
- Demonstrated ability to influence cross-functional stakeholders and drive adoption of AI across an organization
- Experience leading or building technical teams is a plus
- Master’s or Ph.D. in Computer Science, Statistics, Engineering, or a related quantitative field preferred; MBA a plus
Production Associate | BCBG Suits
G-III Apparel Group New York City Metropolitan Area (On-site)
Success Profile:
The Production Associate supports the Production team in the management of the pre-production and production stages of product (garment) lifecycle from initial prototype to finished goods delivery. Drives daily development process through communication with global vendor base throughout the product life cycle. Creates and manages WIP (Work-In-Progress) report. Issues POs (Purchase Orders). Prepares Buy Charts for monthly Buy Meetings with Sales and Design teams. Proactively highlights development issues and partners with Manager on resolutions. Prepares initial costing. Tracks internal development milestones. Attends fittings, as needed. Interfaces with Sales, Merchandising and Design teams.
Reporting to: Director of Production
Brand/Product Focus: BCBG Suits
Location (On-Site): New York City, Midtown Manhattan – Fashion District
Key Accountabilities:
Reporting & Analysis: Creates and manages WIP report for development tracking and garment delivery; Prepares Buy Charts for Monthly Buy Meetings with Sales and Design teams; Provides status reports to manager
Vendor Communication: Drives daily development process through communication with global vendor base throughout product life cycle; Proactively highlights development issues and discusses with manager to propose resolutions; Communicates approvals to vendors within required time frame
Sample Management: Tracks samples for Public Relations and Global Sales channels and assists with special requests
Production Management: Issues POs (Purchase Orders); Owns Seasonal Production Validation meetings; Prepares initial costing and partners with internal teams; Attends SMS (Salesman Sample) and production fittings, as required
Product Development: Partners with the Design team for product development approvals; Tracks internal development milestones SMS deadline dates
Product Lifecycle Management: Uses AS400, Gerber Web PDM and/or Yunique PLM systems
Special Projects: Takes on and completes special projects, as assigned
Education and Experience:
- 2+ years of apparel (wovens) production professional work experience in a SKU intensive environment, required;
- Prior experience with suits, a plus
- College degree, or equivalent professional work experience, required
Skills and Behaviors:
- Advanced MS Excel skills: data manipulation, pivot tables, v-lookup
- Working knowledge of WebPDM, PLM, Illustrator, Photoshop, PowerPoint, an asset
- Experience using AS400, an asset; open to learn and use the AS400 system, required
- Strong project management and multi-tasking skills with critical attention to detail
- Confident, engaging verbal and written communication skills
- Motivated to work in a high energy environment at the speed of fashion with ever-changing priorities
- Ability to work independently and work to meet multiple deadlines
- Ability to build and maintain relationships with other departments as well as vendors and other overseas offices
The pay range for this position is: $31.25 per hour/$65,000 per year (Annualized salary is based on a 40 hour work week)- $33.66 per hour/$70,000 per year (Annualized salary is based on a 40 hour work week)
Please note that the foregoing compensation information is a good-faith assessment associated with this position only and is provided pursuant to the New York City Salary Transparency Law.
About G-III Apparel Group, Ltd. | excels at bringing excitement and confidence to customers through the fashion we create. We are global experts in design, sourcing, manufacturing, distribution and marketing, which enables us to fuel the growth of a substantial portfolio of brands. With more than 30 licensed and owned brands, including some of the most sought-after names in global fashion, our success is driven by our team’s entrepreneurial spirit and our deep relationships across the industry.
- G-III’s owned brands include DKNY, Karl Lagerfeld Paris, Donna Karan, Vilebrequin, Sonia Rykiel, G.H. Bass, Bass Outdoor, Andrew Marc, Eliza J., GIII Sports and more. G-III has fashion licenses under the Calvin Klein, Tommy Hilfiger, Cole Haan, Dockers, Guess?, Kenneth Cole, Levi’s, Vince Camuto, Margaritaville and more. G-III also operates retail stores for the DKNY, Karl Lagerfeld Paris and Donna Karan brands.