Nowthis Jobs in Usa

About NowThis

NowThis is redefining media for a new generation, leading the charge as a digital-first brand that resonates with over 98 million people globally each month. NowThis…is GenZTV. We’re transforming scrolling to tuning in, by reinventing destination viewing through bingeable, social-first content that meets our audiences on the platforms where they live.

Job Summary

We are building a modern, social-first Branded Studio from the ground up and are looking for a bold, entrepreneurial VP, Branded Studio to lead it.

This is a hands-on executive role for a proven creative leader who understands how to take a client brief and transform it into culturally relevant, high-impact social content. The ideal candidate is an expert in developing and executing compelling entertainment and lifestyle content for women 18–34 and thrives in fast-paced, social-video-first environments. You know how to balance brand objectives with entertainment value, and you excel in highly collaborative, high-growth environments.

You will lead the studio end-to-end — from pitch to production to delivery — partnering closely with Revenue, Sales, Editorial, and Project Management to create standout work that drives meaningful results for clients.

What You’ll Do

• Build and lead the Branded Studio, defining vision, structure, and scalable processes from day one
• Translate client briefs into breakthrough creative concepts rooted in culture and platform fluency
• Lead pitch development and present creative directly to brand partners
• Oversee talent casting, production planning, external vendors, and post-production execution
• Partner with Project Management to own budgets, resourcing, timelines, and operational efficiency
• Serve as the senior client-facing creative lead, maintaining strong relationships and driving repeat business
• Establish a culture of experimentation, speed, accountability, and high creative standards
• Hire, mentor, and grow a high-performing studio team

Must Haves:

• 10+ years of leadership experience in a branded content, creative, or social-video-first environment
• Unparallelled leadership skills, editorial vision and ability to push editorial team members outside of their comfort zone to achieve high volume production goals with lean processes that incorporate experimentation
• Expert at interpreting client briefs and building smart, insight-driven creative strategies that deliver on KPIs
• Deep understanding of social platforms, cultural trends, and how branded content succeeds in competitive feeds
• Experienced in producing entertainment and lifestyle content for women 18–34
• Entrepreneurial and solutions-oriented, with the ability to build structure while moving fast
• Confident client presenter with strong executive presence
• Unparallelled leadership and develops talent, builds trust, and creates clear growth paths for team members

What Success Looks Like

• A scalable, revenue-driving Branded Studio with clear creative differentiation
• High client retention driven by strong strategic thinking and flawless execution
• Efficient, repeatable production systems that allow for speed without sacrificing quality
• A motivated team operating with ownership, creativity, and accountability

This is an opportunity to define the next phase of branded storytelling within a fast-growing, culture-first media company.

About NowThis

NowThis is redefining media for a new generation, leading the charge as a digital-first brand that resonates with over 98 million people globally each month. NowThis…is GenZTV. We’re transforming scrolling to tuning in, by reinventing destination viewing through bingeable, social-first content that meets our audiences on the platforms where they live.

The Role

This is not a news role, this is an entertainment role. We’re seeking a digital video Producer, Current Series, who’s well versed in social media to take the reins on our social-first original shows. They’ll be managing both the creative direction and executional workflow of shows to drive follower growth, engagement, and cultural relevance across NowThis social platforms.

You’ll be the lead on short-form series, responsible for everything from concept refinement and scripting to producing through pre-production to post. You’ll help shape ideas in development, but your focus will be owning what’s already working and scaling it to work better.

What You’ll Do

• Lead of recurring short-form formats across platforms like TikTok, Instagram Reels, YouTube Shorts, and Snapchat
• Own all logistics and planning: shoot coordination, talent, post-production workflows, calendars, and delivery schedules
• Drive creative quality across scripting, pre-production, shooting, and post-production, ensuring every episode hits
• Collaborate with editors and social media managers to ensure each episode is optimized for platform and audience
• Monitor performance — followers, views, retention — and make data-informed decisions to scale reach and impact
• Work closely with the Development team to refine and pilot new ideas and transition pilots into current series
• Stay on top of content trends, creator formats, and social storytelling techniques
• Participate in talent and casting research and outreach
• Other duties as assigned

Success Will Look Like

• Series that create community and earn strong engagement metrics (views, shares, comments, follower growth)
• Operational excellence: deadlines hit, shoots run smoothly, everyone stays on the same page
• Elevated creative execution: consistently high-quality content that reflects NowThis voice and aesthetic
• Proactive trend adoption and creative reinvention within existing formats
• Thoughtful collaboration across departments to bring both editorial and branded content to life

Must-Haves

• 3+ years producing short-form, social-first video
• Track record of owning series end-to-end, from pre-production to post
• Strong storytelling and scripting skills
• Platform-native expertise: TikTok, IG Reels, YouTube Shorts, etc.
• Project management and scheduling chops
• Highly collaborative and organized, with a get-it-done attitude
• Passion for culture, comedy, and digital storytelling

Nice-to-Haves

• Proficiency in Adobe Premiere, Photoshop, or similar tools
• Ability to film with Sony cameras and handle on-set audio with Rode or equivalent gear
• Experience with branded content or creator collaborations
• On set expertise with managing celebrity talent

How to Apply

Please send your resume and cover letter to We want to get to know the real you, not just what’s on paper.