Marketing Manager Jobs in USA

Riverview Farmers Market – Market Manager (Manager-in-Training) Position

The Riverview Farmers Market, located in the Heights neighborhood of Jersey City, is preparing for its sixteenth season and is seeking a motivated, professional, and dedicated Market Manager to join our team.

The market operates every Sunday from 10:00 AM to 2:00 PM, beginning on the first Sunday in May (5/3) and continuing through the Sunday before Thanksgiving in November (11/22). Market staff are expected to be present from 7:30 AM to 3:30 PM each Sunday to oversee market setup and breakdown. There is an additional Holiday Market that takes place on a Saturday in December (12/5/26) - the Manager-in-Training is expected to be present for that event date as well.

Each week the market hosts anywhere from 40 to 60 vendors, as well as local musicians, free arts programming, cooking demonstrations, and a variety of food access initiatives.

About the Position

We are seeking to hire a Manager-in-Training who will work alongside the current Market Manager during a transitional period prior to the current manager's departure.

The Manager-in-Training will oversee a team of Assistant Managers responsible for the setup and breakdown of market equipment and infrastructure. The role also includes managing vendor relationships, overseeing day-of market operations and flow, enforcing health and safety regulations, administering SNAP/EBT benefits, and addressing operational issues as they arise.

The Manager-in-Training will serve as the primary liaison between market vendors and the Jersey City Health Department. Several training sessions will be conducted prior to the start of the market season in May to familiarize the selected candidate with the market's programs and procedures.

The Manager-in-Training will report primarily to the President of Farms in the Heights, the nonprofit organization that operates the Riverview Farmers Market, and will be responsible for supporting the success of the market, its vendors, programs, and business operations.

The Manager-in-Training will work with our bookkeeping to ensure processing of payroll and vendor payments.

Organization Mission and Market Vision

In all responsibilities, the Market Manager (Manager-in-Training) must be committed to advancing the mission of Farms in the Heights and supporting the vision for the Riverview Farmers Market.

Mission:

To provide access to local food systems, strengthen the local economy, and promote environmental stewardship for the benefit of all members of the Jersey City Heights community.

Vision:

To operate a community-supported, thriving, producer-focused farmers market offering a wide range of vendors and products that serve the entire community while particularly supporting small, local family farmers.

Job Responsibilities

• Manage weekly market operations from 9:00 AM vendor setup through 3:00 PM vendor breakdown, with additional hours as required on special event days (on-site hours are 7:30AM - 3:30PM)
• Ensure vendor compliance with Farms in the Heights bylaws and Jersey City ordinances
• Review and enforce the Riverview Farmers Market Rules and Regulations and Code of Conduct
• Foster positive relationships with vendors, customers, and community members
• Assist in coordinating market activities, including purchasing and maintaining necessary supplies and conducting periodic inventory organization
• Ensure all daily market setup and shutdown protocols are followed
• Collect vendor stall fees and maintain accurate accounting records
• Ensure the market grounds are left clean and orderly after vendors depart
• Maintain regular communication with the Farms in the Heights Board President and board members as needed
• Mediate disputes between vendors and/or customers when necessary
• Respond to and manage emergencies in accordance with established protocols
• Ensure all market staff wear Riverview Farmers Market apparel each Sunday
• Attend monthly meetings with the Farms in the Heights Board President regarding market operations and job performance
• Attend or facilitate monthly check-ins with market vendors during the market season
• Assist in hiring Assistant Market Managers, including managing job postings and conducting interviews
• Supervise market assistants and volunteers recruited by the board
• Oversee the SNAP/EBT token program and maintain required grant compliance documentation
• Coordinate market events organized by the Farms in the Heights Board in collaboration with staff and other market personnel
• Perform other duties as assigned

Position Requirements

Education:

Associate's degree, Bachelor's degree, or an equivalent combination of education and relevant management experience.

Experience:

• Minimum of two years of people management experience, including personnel supervision, operational oversight, and budget responsibilities
• Minimum of four years of applicable work experience, e.g. with the public in retail, community programming, or other customer service environments

Upon hiring, the selected candidate must complete the ServSafe Food Manager Certification.

This role requires the ability to:

• Lift and move equipment weighing up to 50 pounds
• Work outdoors in varying weather conditions
• Remain on your feet for extended periods
• Move throughout the park to install equipment (including bending or crouching)
• Visually inspect vendor inventory and setups for compliance
• Complete tasks in a noisy and active outdoor environment
• Follow established operational protocols and respond promptly to issues

Additional requirements include:

• Must be authorized to work for any employer in the United States
• Professional-level proficiency in spoken and written English
• Strong interpersonal and communication skills
• Ability to build effective relationships with staff, vendors, contractors, and the public
• Excellent customer service orientation
• Strong organizational and problem-solving abilities
• Exceptional attention to detail
• Quick to learn new technologies and interfaces
• Intermediate proficiency of Google Docs, Google Sheets, and Google Drive

Preferred Qualifications

• Passion for local food systems, nutrition, health, and wellness
• Advanced knowledge of QuickBooks, Microsoft Excel, or Google Workspace
• Experience with grant accounting and grant management
• Interest in sustainable agriculture
• Access to a personal vehicle
• Conversational-level proficiency in Spanish
• Reliable access to a computer and printer/scanner

Salary

The Market Manager position pays $24.00–$28.00 per hour, depending on experience and qualifications.

The manager will oversee each market day during the season (30 Sundays in the 2026 season). The expected duration of a market day is 7-8 hours of work. In addition, the manager-in-training will be compensated at the same hourly rate for program support, grant management, and other administrative activities outside of market hours, estimated at approximately 3–6 hours per week.

Upon becoming a full Manager, the hourly management outside of Sunday market hours will increase to 10-12 hours per week. Anticipated hourly work for the full year, for a full manager, can range between 400-600 hours.

Description

Ready for more than just a job? Build a career with purpose. At Lactalis in the USA, we believe in promoting from within and giving our employees meaningful opportunities to learn, grow, and thrive. Whether you're just starting out or bringing years of experience, we'll provide the tools and support you need to succeed.

As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we're proud to produce award-winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani Italian cheeses and ricotta, President specialty cheeses and butters, Kraft natural and grated cheeses, Breakstone's cottage cheese, Cracker Barrel, Black Diamond cheddar, and Parmalat milk. Our yogurt portfolio includes siggi's, Stonyfield Organic, Brown Cow, Oui, Yoplait, Go-Gurt, :ratio, Green Mountain Creamery, and Mountain High, along with a growing family of ethnic favorites like Karoun, Gopi, and Arz.

At Lactalis, we live by our core values-Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone's unique background and ideas are valued.

Even if you don't meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

From your PASSION to ours

Karoun Dairies, part of the Lactalis family of companies, is currently hiring a Digital Marketing Manager based in San Fernando, California.

About the Role

We are seeking a Consumer-Focused Digital Marketing Manager with a strong background in CPG marketing (preferably dairy) to lead our digital initiatives. This role combines creativity, analytics, and technology to deliver impactful campaigns that resonate with consumers and drive measurable results. You will manage social media, paid advertising, SEO/SEM, content creation, and AI-driven optimization across multiple platforms.

From your EXPERTISE to ours

Key responsibilities for this position include:

Pillars To Success:

• A key contact for Digital marketing, working with the senior management to develop trade and digital strategies and releases, ensuring activity is within budgets and deployed appropriately to support key messages / campaigns.
• Responsible for managing the delivery of all B2B Digital marketing communication, including email / social /website, ensuring tone of voice is representative of the Karoun and Portfolio brands whilst being agent appropriate and engaging.
• Develops and executes B2B Digital marketing strategies to boost sales via retailers, distributors and wholesalers.
• Acts as a liaison between Company brand marketing and sales to create persuasive digital marketing technical and strategical materials and deployments to fruition per the strategical plans and forecasts.
• Manage trade promotions with digital technical resources, tools, and measures as an advocate of the goal and mission, the same for in-store presence.
• Analyze performance metrics of digital marketing related deployments and offer strategic roadmaps with actionable planning.
• Consumer-Centric Strategy: Develop and execute digital marketing strategies based on consumer insights and behavior.
• Social Media & Paid Ads: Manage Meta Ads, Google Ads, and other paid campaigns. Implement targeting and retargeting, optimize pixels/tags, and ensure accurate tracking.
• SEO & Keyword Analytics: Conduct keyword research, optimize content for SEO, and manage SEM campaigns to improve visibility and traffic.
• Content Creation & Virality: Produce engaging content (posts, videos, blogs) designed to connect with consumers and encourage sharing. Identify influencers and manage collaborations.
• AI-Driven Optimization: Use AI tools for predictive analytics, automated scheduling, keyword analysis, and campaign performance optimization.
• Analytics & Reporting: Track KPIs such as views, reach, GRPs, CPM, and use tools like Google Analytics and heatmaps to improve user experience and conversions.
• Retail & Marketplace Integration: Manage campaigns for Instacart, Walmart, and Amazon Fresh, including paid ads and performance adjustments.
• Email Marketing & Automation: Build and manage email campaigns, leveraging automation for efficiency.
• Trend Monitoring: Stay ahead of emerging digital marketing and AI trends.
• Accountable for ensuring all support material for use in B2B and B2C trade comms is created and distributed in a timely manner and on budget.
• Work with the senior manager to develop multi-channel trade communication plans, using insightful analytics of performance and aligning with brand activity to deliver tailored comms suitable for the message being delivered.
• Maintain an external perspective and awareness of trade marketing activity other organizations are carrying out within and outside of the industry. Using any insight gained to inform Karoun's trade and marketing related activities.
• Take the lead on building relationships with Karoun and portfolio brands to share best practice and agent insight.
• Represent as digital marketing lead in key partnership team (sales) events, ensuring the partnership team is aware of upcoming plans, activity and news from digital marketing. Similarly, will then also represent the voice of the marketing/sales team in related meetings.
• Have ownership of ensuring the respective teams have a thorough and good understanding of digital brand activities and information. Regularly meet and work relevant business agents to better plan and deliver such related digital marketing campaigns that are optimized for the desired delivering of commercial, sales and brand objectives.
• Proactively work with internal and external partners and business relation colleagues to create and deliver assets than can be used where possible.
• Share best practice and learnings from and with colleagues and stakeholders.
• Advocates and supports Head of Marketing and Sales Management as and when needed.
• Provide the sales team with support on proofing key digital marketing materials.
• Ensure that the Marketing team and others are kept well informed of current projects and priorities. Strategic awareness and dual consideration to how we are communicating brand messages, commercial priorities and key agents process updates to the team and other dept. partners.

This description reflects management's assignment of essential functions, it does not proscribe or restrict the tasks that may be assigned.

Reasonable accommodations may be made to enable individuals with disabilities to perform these Essential Duties and Responsibilities.

Requirements

From your STORY to ours

Qualified applicants will contribute the following:

Desired attributes:

• Role model: Lactalis Leadership Model culture essentials in their leadership style: Have approachable style and a 'can do' attitude with a highly evolved 'customer service' approach.
• Consumer-First Mindset: Understands consumer behavior and creates strategies that resonate.
• Strategic Thinker: Designs and executes campaigns that deliver measurable results.
• Creative Innovator: Creates content that drives engagement and brand loyalty.
• Analytical Expert: Uses data and AI insights to optimize performance.
• Tech-Savvy: Comfortable with the latest tools and trends in digital marketing.
• Strong project management skills with the ability to juggle multiple initiatives.
• Field-oriented mindset with hands-on experience in store-level execution.
• Analytical and data-driven, with a focus on KPI tracking and actionable insights.
• Excellent communication and collaboration skills across departments.
• Proficient in budget planning and resource allocation.
• Highly proactive, detail-oriented, and results-focused.
• Proficient in Microsoft Office (Excel, Outlook, Word).
• Expert in internal and external relationship building and management
• Organization, flexibility, and the ability to prioritize and manage diverse activities simultaneously.
• Dynamic, problem-solver with an Innovative and creative mindset.
• Strong communication, presentation, negotiation and influencing skills.
• Attention to detail and quality control.
• Passionate about delivering optimal results
• Always maintains effective working relationship despite any difficulties caused by conflicting roles or differing viewpoints.
• Will resolve differences of opinion by seeking mutually acceptable solutions.
• Contributes to a supportive team environment by providing support and back up to team members and sharing expertise with others.
• Seeks feedback from other team members.
• Is highly motivated and energetic and has "can do" attitude.
• Is able to work in teams from across the organization, not just within their area of specialty
• Willingness to continue developing and growing in the marketing field and responsibilities
• Highly organized with experience managing multiple projects and priorities while managing workflow in a deadline-driven and service-focused environment.
• Strong interpersonal skills including ability to maintain strong professional relationships with a diverse range of groups, and associates in different locations.
• Good problem-solving skills.
• Excellent attention to detail.
• Be driven by the delivery of a proactive marketing team, taking ownership of issues and solving them.
• Ability to explain things clearly. Comfortable with having conversations with stakeholders of various levels of seniority.
• Be excellent at planning and prioritizing and have excellent organization and time-management skills
• Enjoy working in a team, both immediate and cross-functional, and is a strong, proactive and reliable team member.

Education and Specific Experience Requirements

• Bachelor's degree in Digital Marketing, Marketing relevant degree or similar level qualifications or equivalent related field/experience.
• 5+ years of experience in digital marketing with expertise in social media, paid ads, SEO/SEM, and analytics.
• CPG marketing experience required; dairy category experience strongly preferred.
• Proficiency in Meta Ads Manager, Google Ads, Google Analytics, SEO tools, and AI-powered marketing platforms.
• Strong understanding of pixels/tags, heatmap analysis, and campaign KPIs.
• Experience managing campaigns for retailers and marketplaces.
• An understanding of marketing communications practices and techniques
• Marketing communication experience across
• managing various channels including advertising
• Relationship management experience skills
• Relevant legislative understanding
• Proven experience presenting to a variety of key stakeholders
• Exemplary interpersonal and leadership skills with particularly strong experience in communicating and influencing throughout all levels of a business
• Proven commercial acumen
• Stakeholder management
• Keen ability to multi task with strong organizational skills
• Knowledge of IT packages including Excel, Word, Power Point
• Ability to analyze data and draw conclusions, making and presenting recommendations as appropriate.
• Exceptional written and verbal communication.
• Time management, prioritization and organization.

Skills/Abilities

• Strong organizational skills and attention to detail.
• Must be self-motivated, organized and possess strong problem-solving skills.
• A curious self-starter, able to work independently without excessive oversight
• An effective multi-tasker that can set priorities and schedule work activities
• Ability to effectively present information to management.
• Interpersonal and communication skills.
• Ability to present, converse and report professionally to Lactalis Leadership.
• Teamwork, good communication skills to work closely across departments.
• Should possess strong communication and organization skills
• Ability to manage multiple projects in a fast-changing environment.
• Highly motivated, dynamic, efficient, and fast learning.
• Positive attitude, flexibility and a strong work ethic are critical to thriving in this position.
• You have strong communication & interpersonal skills.
• You have strong analytical skills and are comfortable dealing with numerical data.
• You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders.
• Excellent communication, analytical, and creative skills.

Desirable:

• Ability to use and familiarity with email, marketing, social media and website content management systems
• Specialist marketing qualification
• Ability to adapt PDF's
• Good project management skills
• Copywriting

Other

• Eligibility to participate in Incentive Plan.
• Schedule and additional requirements outlined below:

We promote work-life balance, but as Digital Marketing, there are occasions business needs may/can require weekends, evenings, additional hours availability and flexibility, such as but not limiting to, reporting to our or other locations, Food or trade shows, trainings, events, company engagement activities, etc.

Business travel, such as, requirement to travel for Lactalis and/or Karoun related purposes to, conferences, meetings internal and external, trainings, etc. (Overnight stays as needed) [Travel i.e., airplane, auto]

• Job Type: Full-time

Physical Demands

The Physical Demands described here are representative of those that must be met by an employee to successfully perform the Essential Duties and Responsibilities of this job.

Office: While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard.? This is largely a sedentary role sitting at a computer for an extended period;? However, this would require the ability to move around within an office environment and bend or stand as necessary and to?move about inside the office to access file cabinets, office machinery, etc.?Regularly communicates with others both verbally and in writing to convey information.?? Air travel required when active participation in meetings outside the office are deemed necessary.?

Work Environment

The Work Environment characteristics described here are representative of those an employee encounters while performing the Essential Functions and Responsibilities of this job.

Office: This job operates in a professional office environment with moderate noise and distractions in an open office environment. This role routinely uses standard office equipment such as computers, phones, copiers, and fax machines.? This job requires interaction with others on a regularly basis.

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an Affirmative Action Employer will comply with all related legal obligations

We are looking for a Sr Global Product Marketing Manager to be responsible for planning, developing, and executing on marketing programs and activities for our organization. The ideal candidate will have a background with strategic marketing frameworks and concepts, along with professional and/or educational experience in NGS. Candidates should have strong experience in a strategic or tactical marketing role and demonstrate experience working cross-functionally in a matrix organization.

The Sr Global Product Marketing Manager will drive multiple projects and launch new products in alignment with overall business goals. You will be tasked with developing marketing campaigns and programs to support the organization's strategic direction, as well as creating and managing long-term goals. You will also be in charge of developing budgets and operating plans for programs and writing marketing program proposals.

Sr Marketing Manager Duties and Responsibilities:

• Partner to develop strategic, multi-channel integrated marketing plans for Twist's Next Generation Sequencing portfolio, leveraging customer segmentation, competitor analysis, business trends, market opportunities, and timeline planning of tactical marketing programs
• Develop a customer-centric content strategy aligned with each stage of the customer journey. Oversee content creation across various formats, including blogs, case studies, videos, emails, social media, and webinars to meet customer needs and business objectives.
• Develop copy and creative content for NGS campaigns, including web display, email and other digitally deployed content
• Define, track, and report on key performance indicators (KPIs) for content and digital marketing campaigns, such as engagement rates, lead generation, conversion rates, and return on investment (ROI).
• Deploy product NPIs and CPIs, managing the GTM process by developing the marketing strategy for all channels and deploying content to optimize ROI
• Collaborate and ensure alignment of marketing plans among NGS Product Management, Field Marketing, Digital marketing, Commercial Leaders, and other stakeholders
• Execute engaging marketing campaigns to achieve measurable results for new and/or existing products within the NGS portfolio.
• Successfully engage with advertising agencies and the internal design team to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties, and promotional materials
• Maintain knowledge of the trends and competitive activity relevant to NGS markets
• Partner with Product Management and Field Marketing to support workflow and application sales training, support, and enablement materials
• Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment
• Use customer research and analytics to understand and anticipate customer needs and pain points. Create and refine journey maps to tailor content and messaging to specific stages in the customer journey.
• Act as a brand steward, ensuring that all content aligns with brand voice and guidelines.
• Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement, and management
• Prepare and present progress and reports to program stakeholders
• Assist team members when needed to accomplish team goals

What You'll Bring to the Team:

• Bachelor's degree (BS/BA) in Life Sciences required, advanced degree preferred
• 5+ years' experience in Life Sciences Marketing role, experience working with NGS Applications
• 5+ years previous experience in product marketing management or marketing program management administration
• Proficient computer skills, Microsoft Office Suite and/or Gsuite; working knowledge of program/project management software (e.g., Smartsheet, MS Project)
• Experienced at compiling and following budgets
• Excellent verbal and written communication skills
• Able to multi-task, prioritize, and manage time effectively

Preferred Qualifications:

• MBA
• MS/PhD

This role will be based in San Francisco or Carlsbad and will require 3 days per week onsite.

About Twist Bioscience:

Twist Bioscience synthesizes genes from scratch, known as \"writing\" DNA. Just as children learn to both read and write, the next phase of development for the genomics revolution is the ability to write DNA.

At Twist Bioscience, we work in service of people who are changing the world for the better. In fields such as health care, agriculture, industrial chemicals and data storage, our unique silicon-based DNA Synthesis Platform provides precision at a scale that is otherwise unavailable to our customers.

The base cash compensation for this California-based role is below. In addition to base salary, this role is eligible for bonus, equity, and a generous benefits package. Final compensation amounts are determined by multiple factors, including candidate skill, experience, expertise, and location and may vary from the amount listed above. Compensation may be different in other locations.

San Francisco Bay Area Pay Range

$114,000 - $150,000 USD

About Keyfactor

Our mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale - and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companiesacross the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow. We hope you will trust your future with Keyfactor!

Title: Field & Channel Marketing Manager, West & APAC

Location: United States; Remote or Canada

Experience: Mid-Senior Level

Job Function: Marketing

Employment Type: Full-time

Industry: Computer & Network Security

The Field & Channel Marketing Manager, West/APAC is a key member of the global marketing team, reporting directly to the Manager, Field & Channel Marketing, Americas. You will be a key leader in driving the success of our field and channel marketing efforts. You will collaborate with cross-functional teams to develop and execute targeted and comprehensive marketing plans, build and maintain strong partner relationships, manage events, and drive demand generation and pipeline acceleration. Your role will be crucial in measuring the effectiveness of marketing efforts and ensuring alignment with company goals and partner objectives.

• 
  
• Work closely with Enterprise Sales and Channel Account Managers to deliver programs that contribute to opportunity creation and pipeline acceleration at a rep, team, and regional level.
  
• Work closely with other functions in marketing, e.g., Product Marketing, Brand, and Digital, to bring together exciting content for all campaigns and events.
  
• Strategic Planning: Develop and execute comprehensive field and channel marketing plans that align with company goals and partner objectives.
  
• Partner Relationship Management: Cultivate and maintain strong relationships with key partners to drive joint marketing initiatives and ensure partner enablement.
  
• Campaign Development: Working with the Campaign's team to execute marketing campaigns tailored to channel partners and local field markets.
  
• Content Creation: Oversee marketing collateral, sales enablement materials, and social assets to support partners and field marketing.
  
• Event Management: Lead planning, production, and execution of partner and field marketing events including events, dinners, meetups, tradeshow, etc. with the purpose of demand generation and pipeline acceleration.
  
• Track: Leverage Salesforce and Domo to manage marketing campaigns and to communicate outcomes.
  
• Report: Demonstrate program success, and quarterly goals, and compile performance reports.
  

• 
  
• 5+ years' experience in Field and Channel Marketing in B2B marketing roles and a track record of working directly with a sales organization, ideally software/SaaS, preferably in a scale-up/challenger environment.
  
• Experience delivering successful strategies for creating demand in the field, with and without partners.
  
• Strong collaboration & negotiation skills, showing the ability to influence without ownership, gaining support and trust across the organization to achieve agreed-upon business outcomes.
  
• Excellent and creative communicator with proven ability to convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences, including sales, customers, prospects, and channel partners.
  
• Outstanding project management skills and the proven ability to manage multiple complex initiatives in parallel.
  
• Metrics-driven with demonstrated analytical skills and the ability to work strategically and tactically.
  
• Excels in a quickly changing environment and can prioritize projects and communicate priorities.
  
• Hands-on experience using Asana, HubSpot, Domo, Salesforce, BrightTALK, or equivalent tools.
  

Compensation

Salary will be commensurate with experience.

Culture, Career Opportunities and Benefits

We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.

Here are just some of the initiatives that make our culture special:

• 
  
• Second Fridays (a company-wide day off on the second Friday of every month minus November and December of 2025 due to the Holiday schedule). Please note that this benefit is subject to change.
  
• Comprehensive benefit coverage globally.
  
• Generous paid parental leave globally.
  
• Competitive time off globally.
  
• Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
  
• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
  
• The Keyfactor Alliance Program to support DEIB efforts.
  
• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
  
• Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
  
• Monthly Talent development and Cross Functional meetings to support professional development.
  
• Regular All Hands meetings - followed by group gatherings.
  

Our Core Values

Our core values are extremely important to how we run our business and what we look for in every team member:

Trust is paramount.

We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.

Customers are core.

We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.

Innovation never stops, it only accelerates.

The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.

We deliver with agility.

We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.

United by respect.

Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.

Teams make "it" happen.

Vision and goals are not individually achievable - they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.

Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.

REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor's People team via and/or telephone at to request and arrange for accommodations at any time.

Keyfactor Privacy Notice

Description

Ready for more than just a job? Build a career with purpose. At Lactalis in the USA, we believe in promoting from within and giving our employees meaningful opportunities to learn, grow, and thrive. Whether you're just starting out or bringing years of experience, we'll provide the tools and support you need to succeed.

As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we're proud to produce award-winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani Italian cheeses and ricotta, President specialty cheeses and butters, Kraft natural and grated cheeses, Breakstone's cottage cheese, Cracker Barrel, Black Diamond cheddar, and Parmalat milk. Our yogurt portfolio includes siggi's, Stonyfield Organic, Brown Cow, Oui, Yoplait, Go-Gurt, :ratio, Green Mountain Creamery, and Mountain High, along with a growing family of ethnic favorites like Karoun, Gopi, and Arz.

At Lactalis, we live by our core values-Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone's unique background and ideas are valued.

Even if you don't meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

From your PASSION to ours

Karoun Dairies, part of the Lactalis family of companies, is currently hiring a Trade Marketing Manager , based in San Fernando, California.

The Trade Marketing Manager is responsible to Lead B2B and B2C Retail Marketing initiatives in close collaboration with Sales and Marketing teams to enhance brand visibility, drive product performance, and ensure strategic execution at the point of sale.

From your EXPERTISE to ours

Key responsibilities for this position include:

Pillars To Success:

• Strategic Planning & Execution
• Develop and implement trade marketing plans aligned with brand and commercial objectives.
• Manage the full cycle: planning, budgeting, execution, and performance tracking.
• Retail Program Management
• Coordinate demos, discounts, campaigns, schematics, and public events.
• Ensure consistent and high-quality execution across retail channels.
• Cross-Functional Collaboration
• Partner with Sales and Marketing to align trade strategies with business goals.
• Serve as the link between field execution and brand strategy.
• Store Visits & Market Insights
• Conduct weekly store visits to:
• Monitor pricing, out-of-stocks (OOS), inventory, product placement, and presentation.
• Benchmark against competitors and identify emerging trends or new product launches.
• Share actionable insights with internal teams.
• Performance Analysis
• Track and report KPIs for all trade initiatives.
• Leverage data to refine strategies and improve ROI.
• Assist in preparing, planning, and actively managing an annual trade marketing budget
• Help execute retailer-specific digital marketing campaigns including banner ads, social media, brand pages etc.
• Planning and execution, including promotional, digital, and in-store shopper marketing activation, and E-commerce programs for our Karoun brand(s).
• Develop Shopper Point of Sale material & own inventory tracking.
• Execute digital coupons, analyze results, and present them to the Sales and Marketing Teams.
• Develop sell sheets and communicate with the appropriate stakeholders.
• Manage the calendar of all shopper Marketing and E-Commerce activities.
• Help analyze campaigns by working with Lactalis Category Management team in pulling syndicated data such as IRI.
• Gather creative assets from the Marketing Teams for relevant campaigns and coordinate with vendors.
• Help analyze E-Commerce activations by pulling reports and interpreting results.
• Help develop and publish A+ product content for E-Commerce uses in collaboration with vendors and Marketing.
• Pricing and Competitive Analysis by checking stores for all classes of trade on a regular basis and reporting to team.
• Manage Customer Portals/Digital Deals, responsible for monitoring our online presence through customer portals.
• Work closely with our Marketing Manager to plan demo activity for our items.
• Work with Head of Marketing, marketing team, and sales in planning customer specific trade and marketing promotional calendars.
• Maintenance of Current Programs for All Customers, including promotional and new item contracts.
• Assist in preparation of food shows and attend events as needed.
• Responsible for managing the entire sample request proces.
• Attend select virtual and in-person calls with customers, including customer buying and marketing team.
• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives.
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the monthly, quarterly, and/or annual marketing priorities.
• Leading and implementing channel-specific marketing strategies and plans for assigned retailers or consumers..
• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.
• Leading activation programs with partners to improve brand visibility.
• Analyzing the points of sales regularly to ensure that the brand is visible, and also confirm guidelines are respected..
• Update the competitor database by documenting new competitors, new products or developments, product prices, location, and customer feedback on competitors' products.
• Generate social media campaigns and activities to further increase brand awareness and exposure in liaison with marketing team.
• Identify marketing and PR opportunities as well as networking events.
• Organize and execute promotions including store, supermarket promotions and samplings.
• Report and evaluate the effectiveness of all marketing activities.
• Report on trade presence

This description reflects management's assignment of essential functions, it does not proscribe or restrict the tasks that may be assigned.

Reasonable accommodations may be made to enable individuals with disabilities to perform these Essential Duties and Responsibilities.

From your STORY to ours

Qualified applicants will contribute the following:

Desired attributes

• Proven experience in B2B and B2C retail environments, preferably in Consumer Packaged Goods (CPG)-ideally dairy.
• Strong project management skills with the ability to juggle multiple initiatives.
• Field-oriented mindset with hands-on experience in store-level execution.
• Analytical and data-driven, with a focus on KPI tracking and actionable insights.
• Excellent communication and collaboration skills across departments.
• Proficient in budget planning and resource allocation.
• Highly proactive, detail-oriented, and results-focused.
• Proficient in Microsoft Office (Excel, Outlook, Word).
• Expert in internal and external relationship building and management
• Organization, flexibility, and the ability to prioritize and manage diverse activities simultaneously.
• Dynamic, problem-solver with an Innovative and creative mindset.
• Strong communication, presentation, negotiation and influencing skills.
• Attention to detail and quality control.
• Passionate about delivering optimal results
• Always maintains effective working relationship despite any difficulties caused by conflicting roles or differing viewpoints.
• Will resolve differences of opinion by seeking mutually acceptable solutions.
• Contributes to a supportive team environment by providing support and back up to team members and sharing expertise with others.
• Seeks feedback from other team members.
• Is highly motivated and energetic and has "can do" attitude.
• Is able to work in teams from across the organization, not just within their area of specialty
• Statistical aptitude and/or database knowledge
• Willingness to continue developing and growing in the marketing field and responsibilities
• Highly organized with experience managing multiple projects and priorities while managing workflow in a deadline-driven and service-focused environment.
• Strong interpersonal skills including ability to maintain strong professional relationships with a diverse range of groups, and associates in different locations.
• Knowledge of syndicated data such as IRI a plus.
• Good problem-solving skills.
• Excellent attention to detail.
• Some practical experience through prior internships or professional experiences in E-Commerce and/or Consumer Packaged Goods (CPG) preferred.
• Knowledge of syndication channels and content service providers (moved from Education)

Requirements

Education and Specific Experience Requirements

• BA in Marketing, Business, or related field or equivalent discipline preferred
• A minimum of Five years' experience in trade marketing, brand marketing, or marketing management (experience in the food industry would be an asset)
• Experience managing a brand across multiple markets.
• Experience in management and execution of budgets
• Proficiency with Microsoft programs
• Knowledge, Skills, and Abilities Requirements
• You have prior experience in Trade Marketing.* Understanding of grocery purchasing behavior and the Consumer-Packaged Goods marketplace.
• 1-2 years of retail, sales, event or trade marketing experience, e-commerce preferred.

Skills/Abilities

• Strong organizational skills and attention to detail.
• Must be self-motivated, organized and possess strong problem-solving skills.
• A curious self-starter, able to work independently without excessive oversight
• An effective multi-tasker that can set priorities and schedule work activities
• Ability to effectively present information to management.
• Interpersonal and communication skills.
• Ability to present, converse and report professionally to Lactalis Leadership.
• Teamwork, good communication skills to work closely across departments.
• Should possess strong communication and organization skills
• Ability to manage multiple projects in a fast-changing environment.
• Highly motivated, dynamic, efficient, and fast learning
• Positive attitude, flexibility and a strong work ethic are critical to thriving in this position.
• You have strong communication & interpersonal skills.
• You have strong analytical skills and are comfortable dealing with numerical data.
• You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders.

Other

- Ability to travel as needed domestically, approx.. 85% of the time. Overnight as needed.

- Marketing position does require driving to attend brand exposure opportunities, retail stores, meetings, events, shows, broker business relation matters, business/product related prospects

This is an on-site position.

Full-Time

Overtime/weekends

Eligibility to participate in Incentive Plan.

Physical Demands

The Physical Demands described here are representative of those that must be met by an employee to successfully perform the Essential Duties and Responsibilities of this job.

Office: While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, and keyboard.? This is largely a sedentary role sitting at a computer for an extended period;? However, this would require the ability to move around within an office environment and bend or stand as necessary and to?move about inside the office to access file cabinets, office machinery, etc.?Regularly communicates with others both verbally and in writing to convey information.?? Air travel required when active participation in meetings outside the office are deemed necessary.?

Work Environment

The Work Environment characteristics described here are representative of those an employee encounters while performing the Essential Functions and Responsibilities of this job.

Office: This job operates in a professional office environment with moderate noise and distractions in an open office environment. This role routinely uses standard office equipment such as computers, phones, copiers, and fax machines.? This job requires interaction with others on a regularly basis.

At Lactalis, we offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement. Join us and grow your career.

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities. Further, any division of the Company that is an Affirmative Action Employer will comply with all related legal obligations

Description

• 
  Manage and drive new business field marketing events and campaigns by developing and executing diverse events, mastering various marketing platforms, and coordinating the creation of all marketing assets for campaigns.
• 
  Act as the event expert for all marketing new business events run by the Americas field marketing team, ensuring seamless execution and alignment with overarching marketing strategies.
• 
  Support the sales team by providing assets, assisting in strategic marketing inbound outreach, understanding the customer and prospect segments of the field sales team, and identifying opportunities that align with company goals.
• 
  Optimize outreach strategies and contribute to nurturing marketing leads effectively.
• 
  Write, edit, and proofread copy for marketing campaign materials, and assist in managing the development of creative marketing assets such as landing pages, ads, and copy.
• 
  Collaborate cross-functionally with sales, design, product, content marketing, CX, and other marketing teams to optimize campaigns and workflows.
• 
  Support and oversee various projects, including events, webinars, virtual events, email marketing, material productions, and third-party partnerships.
• 
  Analyze Return on Investment (ROI) and evaluate the effectiveness of Field and marketing programs.
• 
  Assist Meltwater's corporate marketing team in the planning and execution of our annual flagship Summit in NYC
• 
  Travel to events to oversee on-site execution, delivering a polished, memorable experience that drives engagement and pipeline impact.
  
  

Job Description:

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what's possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what's next to power infinite possibilities for our customers, colleagues and society at large.

About the Role:

We power infinite possibilities.

For more than 200 years, we've transformed knowledge into discoveries that shape the world. Today, our global team of innovators, creators, and experts is driving what's next in science, education, and publishing-creating impact that reaches everywhere.

We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.

Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates, needle movers, and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.

We are committed to fair, transparent pay, and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wiley's good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom, Canada or USA. It is anticipated that most qualified candidates will fall within the range, however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors, including but not limited to, geographic location, skills, and competencies.

When applying, please attach your resume/CV to be considered.

Salary Range:

Job Posting Title:

Location:

Digital Marketing Manager (Hybrid)

Chicago, IL (Hybrid)

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Digital Marketing Manager on our Education Center team. This is a hybrid position reporting into our Chicago, IL office, requiring 2 days a week in the office.

This position will develop, design, implement and optimize AMA Ed
Hub marketing plans and tactics to help achieve mission and business growth and
engagement objectives for AMA Ed Hub. Leverage analytics-driven insights to advance
plans in alignment with established business priorities and objectives. Increase
AMA Ed Hub personalization through segmentation, adherence to digital best
practices and utilization and optimization of email and platform automation. Collaborate
with cross-functional teams, including content, product, analytics and other
internal stakeholders, to develop personalized campaigns while enhancing campaign
performance, learners' engagement and audience growth.

RESPONSIBILITIES:

Manage and Implement Personalization Plans

• Develop and execute acquisition and retention marketing plans for AMA Ed Hub users, leveraging personalization as a key driver of increase audience relevance, conversion and retention.
• Develop data-driven audience segments to deliver personalized messaging across channels while building and maintaining automated nurture and retention flows to drive audience engagement.
• Work closely with analysts, editors, web developers, and others to ensure the accurate branding, editorial accuracy and technical integrity of all content in marketing efforts.
• Plan and manage the execution of personalized user journeys across website and email marketing channels through our Customer Data Platform and Customer Communications Management platform to achieve retention and engagement goals.
• Work with email team to plan and execute segmented email campaigns, drip and triggered ones, email testing plan to optimize results.
• Drive satisfaction and loyalty programs that turn one-time users into long-term advocates.

Design and Implement Digital Marketing Campaigns

• Build audience segments for targeted, personalized email campaigns and automated customer journeys.
• Integrate personalization tools and APIs (e.g., CDPs, CRM systems, or marketing automation platforms to deliver real-time experiences.
• Work with platform team to create scalable solutions to support the automation of personalization of user journeys across marketing channels
• Design and implement visually appealing, responsive, and user-friendly website interfaces using HTML, CSS, and JavaScript frameworks.
• Act as marketing liaison with selected internal and external education providers to ensure promotion of educational content to appropriate channels.
• Work with collaborators, vendors and subject matter experts to create high quality and impactful marketing assets to deploy across channels, including but not limited to online banner ads, ad hoc email, newsletters etc.

Analysis and Optimization

• Monitor and analyze performance using tools such as Google Analytics (GA), Google DataStudio, Tableau, identifying trends and actionable insights to improve campaign effectiveness.
• Use behavioral data, preferences, and triggers to create and optimize tailored customer experiences.
• Pull and synthesize data from multiple sources (including marketing automation platforms) to create comprehensive campaign performance reports for several stakeholders.
• Develop data-driven recommendations to optimize marketing channels (email, site, etc.) based on KPIs such as user engagement, conversions, CTR, and ROI.
• Conduct A/B testing and multivariate testing to identify and implement the most effective campaign components (e.g., messaging, creative, calls-to-action), and document results to inform future strategies.

Staff Management

• Lead, mentor, and provide management oversight for staff.
• Responsible for setting objectives, evaluating employee performance, and fostering a collaborative team environment.
• Responsible for developing staff knowledge and skills to support career development.

May include other responsibilities as assigned

REQUIREMENTS:

1. Bachelor's Degree required; concentration in Marketing, Data Analysis, or other analytical related field preferred.
2. 5+ years of experience with marketing automation platforms such as Marketo, Salesforce Marketing Cloud as well as ESP platforms, CMS and CRM systems are required.
3. Demonstrated experience with HTML, CSS, and JavaScript required.
4. Experience in people management preferred.
5. Strong analytical skills and proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics, Google Tag Manager, Tableau, Power BI).
6. Strong technical and creative skills, especially with written communication.
7. Exceptional attention to detail and possess the ability to manage multiple initiatives simultaneously to enable effective internal and external relationships.
8. Ability to develop specific goals and plans to prioritize, organize, and accomplish work.
9. Strong organizational and time management skills.
10. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

This role is an exempt position, and the salary range for this position is $85,680-$113,526. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee's pay within the salary range will be determined by a variety of factors including but not limited to business consideration and geographical location, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association's benefits offerings, please click here.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION

This is a dynamic opportunity for a Product Marketing Manager to drive the go-to-market strategy for our Clarity electromagnetic (EM) product line. This role requires a blend of deep technical understanding, business acumen, and expertise to connect customer needs with R&D efforts and execute successful product direction and growth. The ideal candidate will have the potential to step into a Product Ownership role in the near future.

Key Responsibilities

• Customer & Requirements Translation: Work closely with leading-edge customers to discuss technical requirements in depth and translate those needs to R&D with clear Return on Investment (ROI) justifications.
• Market & Competitive Analysis: Work closely with Sales and Application Engineers to identify growth opportunities, competitive threats, and technology gaps. Advise account teams on product positioning and engagement strategies.
• Product Ownership Track: Work closely with product teams (marketing, R&D, and sales) with the ability to step in to Product Ownership in the near future, encompassing decisions on packaging and pricing.

Go-to-Market & Content Execution

• Collateral Development: Create sales tools and collateral to better communicate product capabilities and value propositions, including demonstration projects, presentations, datasheets, white papers, articles, and blogs.
• External Representation: Work closely with corporate marketing to define communication plans, develop marketing content for press releases, websites, and tradeshows. Assist and represent the company at industry tradeshows and conferences.
• Launch Leadership: Drive all product launch activities, including beta partner engagements, market research, launch logistics, and sales training.

Market Intelligence & Influence

• Market Research: Conduct continuous market research to determine emerging trends, market needs, and customer requirements.
• Customer Advocacy: Ensure the right customers are getting the right message through the right channels, and represent the customer's voice in marketing strategy discussions and decisions.
• Team Collaboration: Collaborate with and influence internal teams, and synthesize product information, broader industry trends, competitive positioning, and regional considerations.

Required Qualifications

Education & Experience

• Technical Background: Bachelor's degree in a technical field (BSEE is highly preferred), 5+ years of relevant industry experience.
• Technical Domain Experience: 5+ years (with a BSEE) and industry experience in high-speed/high-frequency electromagnetic analysis.
• Electronic Design Flow: Solid understanding of the electronic design flow from specification to tape-out and measurement.
• System Knowledge: Must have comparative knowledge of electronic product creation from the chip out through the complete system design.
• Expert Level Skill with Clarity, Sigrity, Celsius
• Intermediate Level Skill; Allegro/APD and Virtuoso

Skills & Aptitudes

• Customer Interface: Track record of interfacing with customers in pre-sales activities.
• Leadership & Influence: Proven ability to lead cross-functional initiatives, work effectively, and establish credibility with R&D, management, product engineering, and sales.
• Communication: Outstanding analytical skills with attention to detail, and strong verbal, written communication, and presentation skills.
• Project Management: Proven ability to manage multiple projects, meet deadlines, and thrive in a fast-paced, multi-project, fluid environment.
• Experience as a Product or Technical Marketing Manager is a significant plus.

Title: Social Media Marketing Manager

Contract: 6 + Months

Work Location: Newark, NJ - 3 days Onsite (T/W/TH)

Description:

Client is looking for a qualified Social Media Marketing Manager to join their Education Marketing Team in the Newark, NJ office. The Client Education Marketing Team produces communications and sales materials in the healthcare education market. This role will be responsible for creating and executing B2B and B2C strategic marketing plans for target healthcare audiences and leading social media efforts for the education team across multiple platforms. The candidate will be comfortable with receiving constructive feedback and demonstrate an ability to take direction.

Key responsibilities:

• Manage a comprehensive B2B and B2C social media marketing plan for the education team
• Manage and maintain all social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, and YouTube
• Generate high-quality, on-brand content that resonates with the target audience, collaborating with the relevant teams to create visually appealing and shareable content.
• Manage a detailed social media content calendar, ensuring a consistent posting schedule and a variety of content types (images, videos, blog posts, interactive content).
• Collaborate with stakeholder groups to prioritize and integrate with the larger social media strategy for the entire company
• Working closely with product and audience engagement teams to provide the social media strategy for the overall omnichannel engagement approach for programme promotion for both online and live activities
• Plan and execute paid marketing strategies and work within allocated budgets to maximize reach and activation
• Provide detailed metrics and trends reporting on social media activity
• Be a leader internally about social media and its value to the organization
• Support sales training efforts

Skills and capabilities:

• Proactive, with a strong sense of self-direction
• Strong interpersonal skills
• Ability to engage key internal stakeholders to achieve objectives
• Excellent communicator – both written and verbal
• Detail-oriented and deadline-focused
• Resourceful with ability to quickly take projects from idea to execution
• Strategic and creative thinker, inquisitive and willing to evaluate/change current processes
• Comfortable with presenting to internal and external stakeholders

Requirements:

• 3-5 years of related work experience, preferably in a healthcare environment
• Marketing degree, Diploma in Marketing or equivalent experience
• Excellent knowledge of major social media platforms: Facebook, Twitter, Instagram, LinkedIn, YouTube and experience of marketing across these channels
• Strong understanding of social media analytics and tracking tools to measure campaign success.
• Demonstrated ability to support sales teams
• Proficiency in Excel, Word and PowerPoint
• Experience in Social Media data sources and analysis