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Who Are We?

At BaseCamp Franchising, we are revolutionizing the apparel retail industry through our two fast-growing resale brands, Uptown Cheapskate and Kid to Kid. We take an entirely new approach to thrifting, offering a vast assortment of in-demand brands at unbeatable prices, all in a polished, boutique shopping environment. Thanks to this unique combination, we have more than doubled sales to over $300 million in the past 5 years, with a huge wave of growth still on the horizon.

We have sustainability at our core, recycling tens of millions of items each year through our growing network of nearly 280 franchised stores. We are also strong advocates of the upcycling ethos: shopping resale can make the world a better, cleaner, and more sustainable place – while helping families save money at the same time.

As one of the fastest-growing franchise systems in the country, we are privileged to help hundreds of entrepreneurs find success by owning and operating our stores. Continuous improvement and innovation are the cornerstones of our culture, and our top priority is to maximize the impact our franchisees have in their local communities. Our two brands are expanding rapidly, and we are looking for people who are excited to join us on our entrepreneurial journey and mission to bring sustainable fashion into every home.

What Will I Do in This Position?

The Senior Software Engineer will work within our existing product development team to deliver rapid improvements to new and existing software systems. The engineer will be an integral part of BaseCamp’s software team. They will work collaboratively with other engineers, QA, UX Design, and a Product Manager to build the company’s proprietary software suite into the preeminent platform in the resale industry. Specific aspects of the role will include:

• Implement new features and fixes across the entire software stack
• Develop a comprehensive understanding of BaseCamp’s proprietary software suite, which combines a point-of-sale system, a product appraisal application and an inventory management system
• Own the quality of all software, writing unit and integration tests, while manually testing their own and peers' code changes
• Improve the reliability, and speed of BaseCamp’s software products
• Contribute to the refinement of BaseCamp’s development release processes
• Assist front-line teams to troubleshoot and resolve bugs as needed
• Play an integral role in the “Shape Up” software development life cycle
• Be a mentor by coaching and supporting fellow team members
• Be a team player, embrace collaboration, actively listen and respect the ideas of others
• Share in occasional on-call or support escalation for critical software incidents

What Are We Looking For?

• 6+ years of experience building web applications
• Strong understanding of one or more modern backend languages and frameworks
• Significant experience with modern front-end frameworks and API technologies
• Excellent communication and writing skills
• Resourceful, with strong attention to detail
• Ability to produce high-quality code WITHOUT assistance from an LLM

Our Technology Stack

Professional experience with the following or similar tools:

• Testing: Unit and true integration tests, Playwright for end-to-end
• Front-end: React, TypeScript, MobX
• Back-end: C# .Net 10, EFCore
• Database: PostgreSQL, Redis, ClickHouse
• Platform: Hybrid hosting, Cloud-Native on DigitalOcean, IoT with Balena
• Observability: OTel, OpenObserve, RUM
• Version Control: GitHub/Forgejo
• Developer Setup: Linux (your preference), VSCode (or preference), Docker
• DevOps: GitHub/Forgejo, Docker Hub
• Communication: Slack, Gmail, Google Docs

What Else Do I Need to Know?

This role is based at our headquarters in North Salt Lake, Utah at the base of the Wasatch mountains. We offer competitive pay and benefits that include:

• Health and dental insurance plans
• 401k matching (up to 5%)
• Annual performance bonus
• Paid Time Off (PTO), paid holidays & paid parental leave
• A sustainable shopping spree at either Uptown Cheapskate or Kid to Kid to celebrate new members of our team
• An employee discount at Uptown Cheapskate and Kid to Kid stores

We take personal and professional development very seriously and actively invest in training opportunities for our employees. We strive to be a fun and authentic place to work, actively collaborating across departments and celebrating each other’s wins. If a fast-paced environment with diverse opportunities to learn and grow fits with what you are looking for, please let us know!

Job Title: Support Engineer

Location: Seattle, WA / Bothell, WA (On-site)

Job Type: Full-time

About Us:

Cinnamon is a forward-thinking healthcare technology company focused on empowering patient advocates through innovative solutions. By automating critical processes, we help healthcare organizations secure financial assistance for their patients efficiently and securely. Our mission is to improve healthcare accessibility while maintaining the highest standards of data integrity, compliance, and customer trust.

Role Summary:

We are seeking a skilled Support Engineer to lead technical support efforts for healthcare customers and internal Cinnamon users. This role partners closely with engineering, product, implementation, clinical operations, and security teams to resolve complex issues, improve system reliability, and deliver a high-quality user experience across the platform. You will handle escalations, guide support processes, and contribute to a strong operational and security posture. The ideal candidate excels at cross-functional troubleshooting, clear communication, and customer empathy.

Key Responsibilities:

• Own customer support issues end to end and ensure timely, accurate resolutions
• Support customer onboarding by validating configuration, reviewing workflows, and preparing customers for go-live
• Deliver advanced training and create materials that help clinical and administrative teams adopt the platform effectively
• Serve as the escalation point for Jira Service queues and guide triage and prioritization
• Provide advanced support to internal users across authentication, access, feature flagging, analytics, logging, VPN, GitHub, password management, and productivity tools
• Investigate and resolve issues across GCP services, , Auth0 flows, LaunchDarkly configuration, Mixpanel events, NordLayer access, GitHub permissions, 1Password access, and related systems
• Maintain and improve documentation in Confluence, including workflow diagrams, runbooks, SOPs, and troubleshooting guides created in Lucidchart
• Perform proactive system monitoring using GCP logs, , uptime indicators, and automated alerts to detect and address issues early
• Reproduce issues, validate fixes, analyze root causes, and collaborate with engineering to improve reliability and data integrity
• Ensure support follows HIPAA-aligned privacy, security, and data handling requirements
• Surface findings from Intruder and SecurityScorecard and track remediation with security and engineering teams
• Identify recurring patterns in support tickets, propose workflow and product improvements, and contribute insights to roadmap discussions
• Mentor junior support engineers and help develop team best practices
• Participate in incident response efforts for issues affecting multiple customers or systems

Required Qualifications:

• 4-6 years of experience providing technical support in a SaaS, healthcare, or cloud-based environment
• Proven experience supporting healthcare customers or healthcare data workflows
• Experience owning escalations and complex troubleshooting efforts in coordination with engineering or product teams
• Proficiency with Jira Service Management for issue triage and workflows analysis
• Experience supporting enterprise SaaS platforms for authentication, identity management, analytics, logging, VPN access, and secure productivity operations
• Hands-on experience with Google Cloud Platform logs, error reports, service metrics, or interactions with Cloud Run and Cloud Functions
• Strong understanding of QA processes, root cause analysis, and cross-environment troubleshooting
• Excellent communication skills with the ability to explain technical issues to non-technical healthcare users
• Strong documentation skills maintaining shared knowledge bases or support playbooks
• Comfort handling workloads involving sensitive healthcare information and security-related tasks

Preferred Qualifications:

• Scripting or automation experience in Python, Bash, or PowerShell
• Familiarity with HL7, X12, FHIR, or common healthcare data exchange patterns
• Experience supporting customers during EHR integrations or workflow onboarding
• Experience with remote support tools such as TeamViewer or AnyDesk
• Experience building documentation or diagrams in Confluence and Lucidchart
• Exposure to security monitoring tools or vulnerability management processes
• Prior mentorship or leadership experience in a support environment

What We Offer:

• A competitive salary and stock options grant
• Holiday schedule according to your country of residence and PTO
• An innovative and high-paced work environment with a flat management hierarchy
• Opportunities for professional growth and advancement in a rapidly scaling company

How to Apply:

Send your resume and a cover letter detailing your relevant experience and interest in the position to We look forward to reviewing your application and exploring how you can help us advance healthcare through innovation and technology!

Join us in transforming healthcare through innovative technology!

About Us

We're continuing to build a transformative healthcare accreditation platform that is revolutionizing how our clients and new hospitals manage compliance, quality improvement, and regulatory processes. Our platform combines cutting-edge technology with deep healthcare domain expertise to solve real problems for healthcare organizations nationwide.

The Opportunity

The goal is to have interns turn into full time employees; Therefore, you will be given full time responsibilities day one. To add onto that, you will be working in a high velocity growth startup and will be required to move fast. You'll work directly with our engineering team on a production healthcare platform, gaining hands-on experience with enterprise-grade systems while making real contributions that impact our product and customers.

Compensation Structure: Base position is unpaid, however qualified candidates may receive upfront equity compensation based on their experience level and demonstrated capabilities. We evaluate each applicant individually and offer equity packages commensurate with their potential contribution.

What You'll Do

*During the internship you may choose the area to focus on...

Application Testing & Quality Assurance

• Design and execute comprehensive test plans for our healthcare portal
• Perform manual testing across web applications, APIs, and integrations
• Identify and document bugs, usability issues, and edge cases
• Test healthcare compliance features (HIPAA, document security, audit trails)

Test Automation Development

• Build automated test suites using modern testing frameworks
• Develop API testing scripts for healthcare data integrations
• Create performance testing scenarios for document upload/processing
• Implement continuous testing pipelines with CI/CD integration

AI/ML Quality Support

• Collaborate with our AI team on document processing accuracy testing
• Help validate machine learning models for healthcare document extraction
• Design test datasets for training and validation of AI systems
• Analyze and report on AI/ML model performance and data quality

Data Engineering Quality Assurance

• Develop data quality monitoring and validation processes
• Create automated checks for data integrity across MongoDB systems
• Build dashboards and alerts for data quality metrics
• Support ETL pipeline testing and validation

Process Improvement & Strategy

• Analyze current QA processes and identify optimization opportunities
• Research and recommend new testing tools and methodologies
• Participate in technical decision-making and sprint planning
• Document QA best practices and create team knowledge base

What We're Looking For

Required Qualifications:

• Currently pursuing or recently completed degree in Computer Science, Engineering, or related field
• Strong understanding of software testing principles and methodologies
• Experience with at least one programming language (Python, JavaScript, Java, etc.)
• Basic knowledge of databases (SQL/NoSQL) and API testing
• Excellent problem-solving skills and attention to detail
• Strong communication skills and ability to work in a collaborative environment

Preferred Qualifications:

• Experience with test automation frameworks (Selenium, Pytest, Jest, etc.)
• Knowledge of healthcare IT, compliance requirements, or regulated industries
• Familiarity with cloud platforms (AWS) and DevOps practices
• Experience with data analysis, ETL processes, or machine learning
• Previous internship or project experience in QA/testing roles

Technical Skills We'd Love to See:

• Testing Tools: Selenium, Postman, Jest, Pytest, Cypress
• Programming: Python, JavaScript, SQL
• Databases: MongoDB, SQL databases
• Cloud/DevOps: AWS, Docker, CI/CD pipelines
• Data Tools: Pandas, data validation frameworks
• Version Control: Git, GitHub

What You'll Gain

Professional Development:

• Real Impact: Your work directly affects a production healthcare platform used by hospitals
• Mentorship: Work closely with senior engineers and receive structured feedback
• Healthcare Domain Knowledge: Learn about healthcare compliance, accreditation, and regulatory requirements
• Enterprise Technology: Gain experience with production-grade systems, security, and scalability

Technical Skills:

• Advanced testing methodologies and automation frameworks
• Healthcare data processing and compliance requirements
• AI/ML model testing and validation techniques
• Data engineering and quality assurance practices
• Modern DevOps and CI/CD practices

Career Opportunities:

• Immediate Value: Potential upfront equity compensation based on qualifications
• Strong potential for full-time conversion based on performance
• Network with healthcare technology professionals
• Portfolio of real-world healthcare technology projects
• Experience that's highly valued in the growing healthtech sector

Our Tech Stack

• Frontend: React, Modern CSS
• Backend: Node.js, TypeScript, Python, RESTful APIs
• Database: MongoDB, with future SQL integrations
• Cloud: AWS (EC2, S3, Lambda, RDS)
• AI/ML: Document processing, natural language processing
• Security: HIPAA compliance, encryption, audit logging
• DevOps: Docker, GitHub Actions, automated testing

Compensation & Equity

• Base Position: Unpaid educational internship
• Equity/Stock Compensation: Available upfront based on applicant qualifications and experience level

Our Hiring Process

We believe in a transparent and thorough selection process that respects your time while ensuring mutual fit:

1. Initial Screening Call We'll discuss your background, experience, and career goals, while providing an overview of the role and our team culture.
2. Technical Interview We'll have an in-depth discussion about your experience and explore related technical concepts. You should be prepared to walk through every aspect of quality assurance as it pertains to your resume.

Ready to apply? We look forward to hearing from you!

MedLaunch is an equal opportunity employer committed to diversity and inclusion.

About Us

We're continuing to build a transformative healthcare accreditation platform that is revolutionizing how our clients and new hospitals manage compliance, quality improvement, and regulatory processes. Our platform combines cutting-edge technology with deep healthcare domain expertise to solve real problems for healthcare organizations nationwide.

The Opportunity

We are looking for motivated developers for our intern-to-full-time track. You will be given full-time responsibilities from day one in a high-velocity growth startup environment. You'll work directly with our engineering team on a production healthcare platform, gaining hands-on experience with enterprise-grade systems while making real contributions that impact our product and customers.

Compensation Structure:

The base position is unpaid; however, highly qualified candidates may receive upfront equity compensation based on their experience level and demonstrated capabilities. We evaluate each applicant individually and offer equity packages commensurate with their potential contribution.

About the Role We are hiring a Front-End Developer who can bridge the gap between front-end implementation, and design-to-code workflow. You will be responsible for a variety of tasks on the front-end, working on features all the way through to the final, pixel-perfect user interface.

Key Responsibilities

• Front-End Development: Build responsive, performant user interfaces and dashboards using React.js with modern patterns, implementing styling with a strong focus on raw CSS.
• Design & UI/UX Implementation: Collaborate with design by utilizing tools like Claude Code, Cursor, or Codex, adapting generated code, and focusing on pixel-perfect design implementation and mobile-first responsiveness using raw CSS/HTML.
• DevOps & Quality: Develop and maintain automated testing, version control using Git/GitHub, and contribute to CI/CD pipelines.

Technical Stack

• Front-End: React 18+ (JavaScript), Raw CSS, React Context/Query, Vite
• UI/UX: Raw CSS, HTML5, Figma

Required Qualifications

• Front-End Foundation: 2+ years of experience with React.js (JavaScript, modern patterns, hooks). Strong understanding of modern web security, data protection, and collaborative development workflows using Git/GitHub.
• Balance of use of a AI IDE (Cursor, Claude Code...) with your own logic and understanding
• Front-End Depth: Expertise in raw CSS and advanced JavaScript (ES6+), with proven ability to build complex, responsive, and performant UIs.
• UI/UX Implementation Depth: Experience specializing in raw CSS/HTML for advanced layouts, familiarity with AI Figma-to-code tools, and proven ability to adapt AI-generated code to align with an existing component architecture.

Preferred Qualifications (Nice to Have)

• Previous experience in a high-velocity team environment with separated responsibilities.
• Experience with DevOps practices (Docker, CI/CD).
• Experience contributing to or maintaining a react component library or design system.

Our Hiring Process We believe in a transparent and thorough selection process that respects your time:

• Initial Screening Call: Discussion of your background, experience, and career goals.
• Technical Challenge: A real-world technical challenge to complete at your own pace.
• Technical Interview: An in-depth discussion where you will walk through, debug, and defend your solution, demonstrating complete ownership and understanding of the entire codebase and architectural decisions—regardless of whether code was generated manually or with AI assistance.

We're looking for engineers who can think critically, adapt their approach, and truly understand the systems they build.

System Prompt Writer

Are you invested in the AI transformation that is well under way? Are you eager to bring your writing skills as well as your growing understanding of AI to help create unprecedented AI-powered experiences for people across the globe?

We’re looking for a highly creative, self-initiating, and AI-savvy writer to join us. We require written content to give guidance for the design of visual components, interaction flows, design concepts, and much more.

The ideal candidate will have a strong understanding of how knowledge and knowledge bases empower designers while at the same time enabling AI to provide quality design suggestions. They will need the ability to write concisely, and the capability to work across a vast ecosystem of product specificities. They will need to be comfortable working with agents across an agentic platform, working with tools like GitHub, VS Code, Claude Code and others for authoring needs. They will need to be a systems thinker, always mapping what they are delivering to the big picture. Most of all, the ideal candidate must care about people using technology inside and outside, making their experiences better.

Responsibilities:

• Write and product design documentation for the Design System
• Collaborate with a vast team of designers, product managers, and engineers across various teams to facilitate effective robust knowledge bases
• Leverage design knowledge for design component libraries to find gaps as well as redundancies
• Provide clear and concise instructions for designers and AI to drive coherent design across a broad spectrum of product areas

Requirements:

• Excellent writing and editorial skills with the ability to convey information concisely
• Strong understanding of design systems and component libraries
• Experience with tools and systems like GitHub, VS Code, Claude Code and others
• Experience with agents and agentic systems

Additional qualifications:

• Creative collaboration and problem-solving skills
• Experience with content publishing and content management systems
• Experience in customer research
• Experience with Figma

Insight Global is looking for a PHP Developer in Louisville, KY! Below is more information of what we're looking for in a candidate in the role:

Desired Skills and Experience:

• Bachelor’s degree in Computer Science or related field
• Web/software development experience.
• Strong server‑side development experience with PHP
• Experience with MVC frameworks and modern front‑end technologies
• Proficiency in PHP, SQL, HTML5, CSS, JavaScript.
• Experience with GitHub or similar version control tools.

Plusses:

• Experience working in client-side framework
• Knowledge in web organization/structuring/security/e-commerce
• Experience working in higher education

Day to Day:

Insight Global is looking for a PHP developer (preferably local to Louisville) whose day typically revolves around building and maintaining backend systems and internal web applications using modern PHP and MVC frameworks, while also designing databases, APIs, and system integrations that keep platforms running smoothly. They will be tasked with creating responsive front‑end interfaces with HTML, CSS, JavaScript, and contemporary frameworks, all while researching new technologies to improve performance and support strategic goals. Their day will also include upgrading and troubleshooting existing systems, providing Tier 2/3 support, documenting their work, and contributing to disaster recovery planning. They will be working closely with their team, and collaborate with product managers, designers, and cross‑functional teams, juggle multiple projects at once, and help maintain a positive, productive work environment. An example of a project this person may be tasked with working on is creating database applications to process data from students and staff.

***Compensation: up to $40/hr

Exact compensation may vary based on several factors, including skills, experience, and education.

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law

12-Month W2 Contract (No Visa Sponsorship/No Student Sponsorship/No C2C)

Onsite daily in 19106 (Philadelphia, Pennsylvania)

Pay up to $38.50/hr. (No PTO and No Paid Holidays)

The ideal candidate will have a solid background supporting both Mac and Windows enterprise environments (over 500 end users), with a stronger emphasis on Mac. Experience supporting SaaS applications such as Okta, Slack, Google Workspace, Github, Gitlab administration, GenAI LLM platform administration are needed. White-glove support supporting VIPs/executives is highly preferred.

The IT Service Desk Technician provides basic technical assistance and support to internal end users as well as augments the IT Service Desk Team by performing repetitive tasks and functions, such as imagining hardware, swapping devices, and counting IT hardware inventory.

Responsibilities:

• Be the face of IT to corporate employees in the respective office location.
• Ensure that the physical IT technology in the office is operational (e.g. AV rooms, wifi, badge readers, cameras, etc).
• Oversee the suite of collaboration tooling in use and ensure end users have great experiences using the tools provided.
• Work to improve the procurement and asset management practices for IT hardware and software.
• Be responsible for the physical inventory of computer assets, and ensure the local equipment is tracked efficiently and securely.
• Work with Finance and IT leadership to manage budgets and costs for IT spend.
• Work with the broader IT team to provide training, documentation, and learning opportunities to peers and IT staff on support processes and techniques.
• Execute standard Onboarding & Offboarding processes for employees joining and leaving the company.
• Engage directly with employees and internal users who are experiencing IT related service issues. Resolve incidents such as network access, hardware break/fix, and software related problems as well as execution of defined service requests (e.g., installing licensed software, provisioning user access to software applications).
• Use defined escalation processes to escalate support issues that require staff with specialized skills or higher-level administrative permissions to resolve.
• Utilize standard operation procedures (SOPs) to perform routine tasks and work with engineering teams to define new SOPs for common support functions.
• Participate in after-hours, on-call support rotation.

Required Skills:

• 3+ years of IT end user support experience in a Mac focused environment (80% Mac/20% Windows)
• Prior experience providing Desktop Support at Tier 2 levels as well as being in an active member of an on-call support rotation.
• Experience using desktop imagining and MDM tools, such as Intune, SmartImager, Imperious, and SmartDeploy.
• Thorough knowledge of PC hardware, PDA devices, desktop software, Windows 10 and 11, O365, anti-virus, internet browsers, and network connectivity.
• Hands-on experience working with and updating support tickets in a ticket management platform such as ServiceNow, Zendesk, or Jira.
• Customer focused approach to delivering excellent service and support to internal customers.

The estimated pay range for this position is USD $35.00/Hr. - USD $38.50/Hr.

Exact compensation and offers of employment are dependent on job-related knowledge, skills, experience, licenses or certifications, and location. We also offer comprehensive benefits. The Talent Acquisition Partner can share more details about compensation or benefits for the role during the interview process.

Collectiv is seeking a dynamic, results-driven Business Development Executive with a growth mindset and a hunter mentality to drive new business in a complex consulting environment. This role requires a proven track record in selling Microsoft Data & AI solutions, including Microsoft Fabric, Power BI, Azure, Databricks, Copilot, and AI-driven technologies.

Are you passionate about leveraging Data & AI to drive business transformation? At Collectiv, we empower organizations to unlock the full potential of Microsoft's Data & AI ecosystem. As part of our team, you'll build strong client relationships, drive strategic growth, and sell impactful solutions that shape the future of data-driven decision-making.

• Experience selling Microsoft Data & AI consulting services is required.
• Proven success in selling consulting engagements related to Microsoft Fabric, Power BI, Azure, Databricks, Copilot, and AI/ML solutions is required.
• Proven track record as a proactive business developer, excelling in identifying and closing net-new opportunities in a competitive market is required.
• Ability to act as a trusted advisor, addressing complex business challenges with data strategy, analytics, and AI-driven solutions.
• Experience selling at the C-suite level, driving strategic business transformation.
• Growth mindset, with a focus on overcoming obstacles, executing high impact initiatives, and delivering tangible business outcomes.

• You are a proactive dealmaker who excels at identifying and closing high-value opportunities in the Data & AI space.
• You are a self-motivated, strategic thinker who thrives in complex sales cycles and consultative engagements.
• You bring energy, collaboration, and perseverance, navigating challenges to drive successful outcomes.
• You have exceptional interpersonal skills, building trusted relationships with clients, partners, and internal teams.
• You anticipate challenges and address objections with a solutions-oriented, consultative approach.
• You are a persuasive communicator and influencer, effectively aligning technology solutions with business needs.

• Specialize in Microsoft Data & AI solutions, including Microsoft Fabric, Power BI, Azure, and AI-driven technologies.
• Identify, develop, and close high-impact data transformation opportunities, managing the entire sales lifecycle.
• Drive revenue growth by cultivating strong relationships with enterprise and mid-market clients.
• Partner closely with Microsoft teams and ecosystem collaborators, leveraging co-sell opportunities and joint go-to-market strategies.
• Build and maintain a strong sales pipeline, ensuring consistent and sustainable business expansion.
• Stay ahead of market trends, competitive landscapes, and emerging Microsoft Data & AI advancements to offer informed solutions.
• Work in collaboration with Collectiv's consulting and delivery teams, ensuring smooth transitions from sales to execution for client success.

Join Collectiv for a rewarding career in a fully remote work environment with quarterly in person team experiences and a competitive compensation. We provide a clear growth trajectory with professional development opportunities and a top-shelf benefits package. Enjoy unlimited time off and 100% covered health insurance, encompassing medical, dental, and vision plans for you and your family. Our comprehensive offerings, from a competitive 401(k) with a 4% match to educational assistance, tech stipend, and discounts on various goods and services, demonstrate our commitment to your well-being and success. At Collectiv, your career thrives with a perfect blend of remote flexibility, growth potential, and unparalleled benefits prioritizing your financial, physical, and emotional well-being.

Collectiv is the leading boutique consulting and strategy firm specializing in Analytics, Planning and AI with Power BI and the Microsoft Data Stack.

Our mission at Collectiv is simple: We help enterprises make better decisions.

Our Core Values:

Growth Mindset Bring solutions, not problems.

Excel with Humility Be humbly brilliant.

Communicate Actively and Empathically Listen, ask, understand, help.

Work Hard, Play Hard Results are proportional to effort.

Keep Calm and Carry On Stay cool, calm and Collectiv.