Conversion Rate Optimization Salary Jobs in Usa

Doceree is the only Healthcare OS in the pharmaceutical ecosystem. As the first global network of physician-only platforms for programmatic messaging, Doceree is transforming the digital communication landscape in the global healthcare industry.

Doceree provides the most comprehensive solution to Healthcare and Life Sciences advertisers to reach their target audience in the most effective and efficient way through programmatic digital advertising.

Our Core Belief: Technology can connect fragmented healthcare ecosystems to deliver information when it is most needed to improve patients' outcomes.

We are expanding our footprints across the globe and enhancing our services, offering, and developing new products and solutions to address the unmet needs of the industry. Doceree is operating in 25 countries currently with offices in the US, India, and UK.

What you’ll Do

As Social Media Manager you will play a critical role in amplifying Doceree’s marketing efforts across LinkedIn (primary focus), Instagram, Facebook, and X (Twitter). This role will develop and execute channel-wise promotion strategies for ongoing campaigns and larger marketing initiatives, ensuring maximum reach, engagement, and lead generation. The ideal candidate will have a strong grasp of organic and paid social media strategies, with proven experience in running paid lead-generation campaigns for B2B brands.

Campaign Amplification:

• Strategically promote Doceree’s ongoing marketing campaigns, thought leadership content, and larger brand initiatives through organic and paid efforts.

Paid Social & Lead Generation:

• Plan, execute, and optimize boosted posts and paid campaigns to drive awareness, engagement, and high-quality leads, especially on LinkedIn.

Performance Optimization:

• Track and analyze key social media metrics (engagement, reach, CTR, conversion rates, etc.), making data-backed recommendations to improve performance.

Audience Targeting & Ad Optimization:

• Leverage platform-specific targeting tools to reach the right HCP and pharma marketing audience for maximum impact.

Content Collaboration:

• Work closely with content, creative, and corporate communications teams to ensure consistent messaging and visual alignment across platforms.

Trend & Competitor Analysis:

• Stay updated on the latest social media trends, algorithm changes, and best practices in B2B marketing to keep Doceree’s approach ahead of the curve.

Who you are

• 3-5 years of experience in social media marketing, with a strong focus on B2B brands.
• Proven expertise in LinkedIn advertising, including lead-gen campaigns, audience segmentation, and analytics.
• Hands-on experience in boosting posts and running paid campaigns across LinkedIn, Instagram, Facebook, and X.
• Strong analytical skills with experience using social media analytics tools (LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics, etc.).
• Ability to craft platform-specific strategies that drive engagement and conversions.
• Excellent communication and project management skills.
• Experience in healthcare, pharma, or technology marketing is a strong plus.
• Entrepreneurial and adaptable – you are energized by the ambiguity, comfortable building structure where little exists, and motivated by the opportunity to be part of a high-growth company.

Benefits

• Competitive salary and bonus
• Stellar health care plan options for you and your family (Medical, Dental & Vision)
• 401K + 4% Matching
• Generous PTO, vacations & sick leave
• Extensive paid parental/maternity leave
• Team events

At Doceree, we know that our Company’s strength lies in the diversity of our employees. Doceree is proud to be an Equal Opportunity Employer and we provide equal employment and advancement opportunities to all individuals, regardless of their race, colour, national origin, religion, sex, parental status, age, disability, genetic information, citizenship status, veteran status, gender identity or expression, transgender status, sexual orientation, marital, family or partnership status, political affiliation or activities, military service, immigration status, or any other status protected under applicable federal, state and local laws. If you have a disability or special need that requires accommodation, please let us know in advance.

Vice President, Digital Marketing

Location: Dallas, TX (open to relocation)

About the Role

Our client is seeking a Vice President of Digital Marketing to lead digital demand strategy across a large, multi-location portfolio. This person will drive performance across paid, organic, local, and website channels with a focus on improving ROI, increasing conversions, strengthening owned digital infrastructure, and reducing reliance on third-party lead sources.

Key Responsibilities

• Lead digital acquisition strategy across paid search, social, programmatic, local, and organic channels
• Improve CAC, CPA, conversion rates, and overall marketing efficiency
• Optimize websites, landing pages, and funnels to drive stronger performance
• Build attribution and reporting frameworks tied to business outcomes
• Partner cross-functionally to align enterprise strategy with local execution
• Support SEO, local search, content strategy, and AI-search readiness

Requirements

• 10+ years of digital marketing leadership experience
• Strong background in B2C performance marketing, demand generation, and digital analytics
• Experience managing large paid media budgets
• Proven success improving ROI, CPA, CAC, and conversion performance
• Deep knowledge of SEO, local search, attribution, and funnel optimization
• Experience in multi-location, portfolio-based, or complex enterprise environments preferred

Why This Role

• High-impact leadership role
• Opportunity to help shape digital transformation at scale
• Strong visibility and long-term growth potential

Position Summary

The Performance Marketing Manager’s primary responsibility is to drive customer acquisition and revenue growth for The Hair Shop through paid media channels. This individual will own Paid Social and Paid Search strategy, execution, and optimization by partnering closely with paid media agencies and Ecommerce Manager to improve conversion rates and maximize return on ad spend.

Essential Functions

• Growth Strategy: Develop and execute a full-funnel paid media strategy focused on new customer acquisition, revenue growth, and improving blended marketing efficiency (MER).
• Paid Channel Management: Own day-to-day management of Paid Social (Facebook, IG, TikTok) and Paid Search (Google, YouTube, Shopping) through agency collaboration, ensuring campaigns and allocation of budget align with business goals.
• Agency Management: Serve as the primary point of contact for third party agencies, setting strategy, approving plans, reviewing performance, and holding partners accountable to KPIs.
• Performance Optimization: Analyze performance data and guide ongoing optimization to improve ROAS, CAC, CVR, AOV, and LTV through structured testing and iterations.
• Affiliate Marketing: Manage affiliate and partnership-based programs including recruitment strategy, commission structures, and revenue optimization.
• Creative Collaboration: Partner with Brand and Creative teams to develop performance-driven ad concepts and provide data-driven feedback to improve creative effectiveness.
• Website & CRO: Partner closely with the Ecommerce Manager to support CRO testing and optimization efforts, as well as provide keyword research & insights to inform SEO strategy.
• Analytics & Reporting: Deliver weekly and monthly performance reports with clear insights, forecasts, and actionable recommendations.
• Budget Ownership: Manage and forecast paid media budgets to ensure alignment with revenue targets and profitability goals

Education & Experience Requirements

• 6-10 years of experience managing Paid Social, Paid Search, and Affiliate for an ecommerce or DTC brand.
• Experience with Shopify, GA4, and major ad platforms.
• Proven track record of scaling paid acquisition while maintaining efficiency targets.

Knowledge & Skills Requirements

• Deep understanding of attribution, tracking, and performance measurement.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office, particularly Excel.

Call Center & Customer Service Manager

Location: On-Site in Los Angeles, CA

A nationally recognized, growth-focused home services brand is seeking an experienced and highly organized Call Center & Customer Service Manager to lead and optimize its inbound and outbound customer communication operations. With a mission rooted in delivering best-in-class service to homeowners, this company is modernizing the residential remodeling experience—and this role will be central to that evolution.

This is a high-impact leadership opportunity for a people-centric, data-driven operator who thrives in fast-paced environments and is passionate about building systems, improving processes, and coaching high-performing teams. The right candidate will bring expertise in scaling call center operations while ensuring an outstanding customer journey from the first interaction.

Key Responsibilities

• Lead, manage, and mentor a geographically dispersed team of 15–20 customer representatives across multiple time zones.
• Build and implement performance frameworks including KPIs such as booking rate, conversion rate, response time, and quality scores.
• Develop and maintain call scripts, training documentation, objection handling guidelines, and standardized operating procedures.
• Oversee call monitoring, feedback loops, coaching programs, and QA scorecards to elevate service delivery.
• Manage staffing plans, shift scheduling, and coverage to optimize call flow and availability.
• Collaborate cross-functionally with Sales and Operations teams to ensure smooth lead handoffs and consistent customer communication.
• Own CRM workflows, lead tracking pipelines, and real-time performance dashboards to drive data-backed decisions.
• Identify and implement continuous improvements to reduce lead leakage and increase appointment bookings.

Qualifications

• 5+ years of experience managing customer service or inside sales teams within a call center environment, ideally with a distributed or remote model.
• Proven success designing and executing scalable call center processes and KPI-driven performance management systems.
• Deep knowledge of customer conversion funnels, lead qualification strategies, and service excellence standards.
• Proficient with CRM platforms, data analytics, and reporting tools to monitor performance and guide team development.
• Strong leadership presence with a focus on coaching, accountability, and team culture.
• Experience partnering with cross-functional teams to align customer experience with broader business goals.

About Blue Signal:

Blue Signal is an award-winning, executive search firm specializing in various specialties. Our recruiters have a proven track record of placing top-tier talent across industry verticals, with deep expertise in numerous professional services. Learn more at /46Gs4yS

Company Description

21st Century HealthCare, Inc. is one of the world’s largest manufacturers of dietary supplements, headquartered in Tempe, Arizona. For over 34 years, the company has been dedicated to producing high-quality nutrition and wellness products sold globally under its own brands, including 21st Century and Puremark Naturals, as well as under private labels and for contract manufacturing partners. The company also produces pet wellness products under multiple brands such as 21st Century Animal HealthCare. All products are manufactured under stringent current Good Manufacturing Practices (cGMP) to ensure quality, purity, and efficacy. Employees at 21st Century benefit from a robust health and wellness program, competitive compensation, and performance-based incentives.

Position Overview

The Director of eCommerce & Marketplace is responsible for leading and growing the Company’s digital commerce business, with Amazon as the primary platform. This role owns the end-to-end Amazon strategy while providing oversight and support for iHerb and the Shopify direct-to-consumer channel.

This position plays a key role in driving revenue growth, optimizing marketplace performance, and strengthening brand presence across eCommerce channels. The role partners cross-functionally and lead internal and external resources to scale the Company’s eCommerce business.

Key Responsibilities

eCommerce & Amazon Leadership

·        Lead the Amazon business, including strategy, sales growth, content, merchandising, advertising, and operations

·        Develop and execute short- and long-term growth plans

·        Drive improvements in traffic, conversion, ratings and reviews, and overall marketplace performance

·        Ensure product listings, content, and brand presentation are accurate, optimized, and compliant

Channel & Business Management

·        Oversee day-to-day performance across Amazon and support iHerb and Shopify channels

·        Monitor key metrics including sales, margin, advertising efficiency, and inventory health

·        Manage account health, compliance, and operational performance

Team & Partner Leadership

·        Lead and manage internal and external specialist resources supporting the Amazon platform

·        Establish clear priorities, workflows, and accountability

·        Build scalable processes and capabilities to support continued growth

Cross-Functional Collaboration

·        Partner with Sales & Marketing, Supply Chain, Finance, and Operations to align strategy and execution

·        Support forecasting, promotions, and inventory planning

·        Collaborate with brand and creative teams to enhance digital shelf presence

Analytics & Reporting

·        Define and track key performance indicators across eCommerce channels

·        Deliver performance insights and recommendations to leadership

·        Use data to identify opportunities, risks, and areas for optimization

Qualifications

·        Bachelor’s degree in Business, Marketing, eCommerce, or related field preferred

·        Minimum of 5 years of experience in eCommerce, digital commerce, or marketplace management

·        Minimum of 3 years of leadership experience in eCommerce strategy or related functions

·        Significant hands-on experience managing Amazon is required

·        Experience with iHerb, Shopify, or similar platforms is preferred

·        Experience in consumer packaged goods, health, wellness, or supplements is preferred

Skills & Expertise

·        Deep knowledge of Amazon marketplace operations and eCommerce best practices

·        Proven ability to drive revenue growth while managing profitability and brand standards

·        Strong analytical and financial skills, including forecasting and performance analysis

·        Experience with eCommerce advertising and digital shelf optimization

·        Strong leadership, communication, and project management capabilities

·        Ability to manage multiple priorities in a fast-paced environment

Preferred Qualifications

• Experience with Amazon Vendor Central, Seller Central, and Amazon advertising platforms.
• Experience with iHerb and/or health-and-wellness-focused ecommerce retailers a plus.
• Experience supporting a Shopify direct-to-consumer business.
• Experience expanding into additional major ecommerce platforms.
• Familiarity with dietary supplements or other regulated consumer product categories.

Stand Together is a philanthropic community that helps America's boldest changemakers tackle the root causes of our country's biggest problems, from education to the economy, broken communities, and toxic division, among dozens of other pressing issues. We provide our partners with access to resources including funding, thought leadership, a network of peers, and a playbook for applying proven principles to transform lives and society.

As a Fundraising Campaign Director on the Fundraising Strategy Team, you will lead the end-to-end development and execution of integrated fundraising campaigns that strategically position and market our unique, high-impact solutions focused on our Education priorities. Your role is to architect comprehensive, scalable GTM campaigns that deliver clear, sustainable revenue growth and align philanthropic funding with our game-changing product solutions.

You will leverage your expertise in solution management and fundraising operations to drive demand generation, pipeline development, and fundraising enablement for $10M+ initiatives within a dynamic, entrepreneurial team environment.

• Lead the full lifecycle of fundraising campaign developmentfrom product-market fit validation and messaging framework to sales/fundraising enablement, channel strategy, and campaign executionto ensure effective GTM delivery of fundraising solutions.
• Develop and optimize a diverse, durable campaign pipeline by applying demand generation best practices, segmentation, and prospecting strategies to drive qualified donor engagement and maximize conversion rates.
• Collaborate cross-functionally with marketing, data analytics, leadership, and frontline fundraisers to align GTM strategies, ensure consistent messaging (case for support, value proposition, style guide), and deploy data-driven performance metrics and reporting dashboards.
• Design and implement targeted donor engagement strategies to expand lifetime value, donor retention, and contribution growth across multiple fundraising channels and initiatives.
• Partner with executive leadership on strategic planning, resource allocation, and iterative optimization of campaign performance to meet or exceed ambitious fundraising KPIs.

• 10+ years of experience managing high-value fundraising campaigns or complex product/solution launches with proven success driving revenue growth through strategic GTM execution.
• Strong product/solution management acumen with the ability to translate philanthropic needs into compelling fundraising value propositions and actionable campaign plans.
• Expertise in pipeline management, demand generation, customer segmentation, and fundraising enablement tactics to accelerate donor acquisition and conversion.
• Track record of driving multiple concurrent strategic initiatives to completion in fast-paced, matrixed environments with a bias for continuous innovation and entrepreneurial problem-solving.
• Excellent cross-functional collaboration skills, with experience aligning sales, marketing, operations, and leadership teams to execute integrated fundraising GTM strategies.
• Commitment to continuous improvement, data-driven decision making, and maintaining high standards of integrity, humility, and professionalism.
• Passion for Stand Together's mission, culture of innovation, and values including entrepreneurialism, transformation, and respect.
• Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to steward our culture, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.

• Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
• A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving progress on complex social challenges.
• Commitment to growth: Thrive in a non-hierarchical environment that emphasizes self-actualization, with roles and responsibilities based on your strengths, not tenure.
• Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.

Our Values: Working at Stand Together is different from many other organizations. Our culture is deeply rooted in Principle Based Management (PBM), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM empowers our employees to be entrepreneurial, to innovate, and to continually drive transformation.

We believe diversity fuels creativity, broadens knowledge, and helps drive success, and that is why we're proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, respect and sensitivity.

JOB TITLE: CX Experience Architect

LOCATION: Newark, DE

INDUSTRY: Banking

JOB DESCRIPTION:

We are seeking a CX Experience Architect who is passionate about shaping seamless customer journeys and translating insights into impactful experiences. In this role, you will design and optimize end-to-end connected customer journeys while partnering with cross-functional teams to operationalize omnichannel orchestration and drive continuous improvement.

The ideal candidate blends systems thinking, data analysis, and creative problem-solving to elevate customer interactions across all touchpoints.

RESPONSIBILITIES:

Journey Design & Experience Development

• Design end-to-end connected customer journey frameworks, mapping data, systems, and touchpoints across channels and platforms.
• Analyze customer interactions to identify friction points, gaps, and opportunities for improvement.
• Develop journey maps, service blueprints, and experience flows to visualize the holistic customer experience.

Omnichannel Orchestration

• Partner with platform teams to operationalize omnichannel orchestration using tools such as Adobe Journey Optimizer, Salesforce Marketing Cloud, and similar platforms.
• Define and implement rules for cross-channel triggers, contextual content delivery, and personalized engagement.
• Ensure seamless integration of data and systems to support real-time, adaptive customer experiences.

Measurement & Continuous Improvement

• Collaborate with Data and Analytics teams to establish success metrics such as NPS, CSAT, conversion rates, and journey completion.
• Use analytics, customer feedback, and experimentation (A/B testing, usability studies) to prioritize and drive improvements.
• Stay current on industry best practices and emerging technologies related to customer experience and journey orchestration.

Collaboration & Communication

• Serve as the experience lead within cross-functional pods or squads and participate in backlog grooming, stand-ups, critiques, and reviews.
• Align scope, risks, and sequencing with Product Management, Engineering, and other stakeholders.
• Present experience strategies and design rationale clearly to both technical and non-technical audiences.
• Facilitate design reviews and incorporate stakeholder feedback while maintaining customer clarity and consistency.
• Provide guidance and coaching to cross-functional partners on CX best practices.

REQUIREMENTS:

• 5+ years of experience in Customer Experience (CX), Experience Architecture, or a related field working within cross-functional teams.
• Proven experience designing and optimizing customer journeys across digital channels.
• Proficiency in journey mapping, service blueprinting, and omnichannel orchestration platforms (Adobe, Salesforce, or similar).
• Strong analytical skills with the ability to translate data insights into actionable strategies.
• Excellent written and verbal communication skills with strong presentation abilities.
• Experience planning and interpreting usability tests and A/B testing.
• Ability to support experience decisions using data and research insights.
• Growth mindset and willingness to learn new tools and approaches.

ABOUT THEORIS:

Our goal is to Fuel Your Career! As a Theoris team member, you join a culture based on people-centered values and an environment that fosters both personal and professional growth. We build long-term relationships with our clients and our consultants. With over 30 years of building strong relationships in the industry, we’re uniquely positioned to make the right connections. This knowledge is used to find the right job placement. Our recruiting teams are experts dedicated to the information technology and engineering staffing space and are highly respected by our client base.

Summary:

The Business Planning & Analytics Manager supports the VP and regional leadership in driving business performance across the Caribbean markets. This role serves as the strategic liaison between country General Managers, commercial teams, finance, and supply chain to improve forecasting accuracy, pipeline visibility, and decision-making through data-driven insights.

Business analytics uses data modeling and predictive insights to guide planning and decision-making.

Responsibilities:

Business Planning & Forecasting

• Lead monthly and quarterly demand forecasting and sales planning.
• Improve forecast accuracy through pipeline and historical trend analysis.
• Build financial and volume projections for regional planning.
• Support annual budgeting and long-range strategic planning.
• Develop financial models and support growth execution.

Pipeline & Performance Management

• Manage pipeline review cadence with GMs and commercial teams.
• Identify risks and opportunities across markets.
• Track KPIs: revenue, margin, backlog, inventory, sell-through.
• Develop KPI strategies and translate data into insights.

Regional Business Liaison

• Act as primary liaison between VP, country GMs, finance, and supply chain.
• Align regional priorities with corporate strategy.
• Support pricing strategy, promotions, and channel performance.
• Facilitate business reviews and executive presentations.
• Bridge data insights and strategic decisions.

Data & Analytics Leadership

• Develop dashboards and reporting tools (Power BI, Tableau, Excel).
• Build predictive models to support demand planning and inventory optimization.
• Automate reporting and improve data quality.
• Manage and ensure accuracy and delivery of performance insights.

Strategic Insights & Decision Support

• Provide actionable insights to improve market performance.
• Conduct market trend and competitive analysis.
• Support product mix optimization and profitability analysis.
• Support forecasting, planning, and strategic decisions.
• Conduct feasibility studies

Education, Qualifications & Experience:

• Bachelor’s in Business Analytics, Business Administration, Finance, Economics, or Engineering
• Master’s degree (MBA or Data Analytics) preferred

Experience:

• 3–5+ years in business analytics, planning, FP&A, or commercial strategy
• Experience supporting multi-country or LATAM markets
• Experience in manufacturing, HVAC, distribution, or industrial sectors preferred

Technical Skills

• Advanced Excel & financial modeling
• Power BI / Tableau / SQL
• CRM/ERP pipeline analysis (Salesforce & SAP preferred)
• Forecasting & demand planning
• AI-driven analytics & predictive modeling (preferred)

Leadership & Soft Skills

• Strong business acumen and strategic thinking
• Executive-level communication
• Ability to influence without authority
• Cross-cultural collaboration

Success Metrics (KPIs)

• Forecast accuracy improvement
• Inventory optimization & reduction
• Pipeline visibility & conversion rate
• Regional revenue & margin performance

Graphic Designer / Videographer

Brooksville, FL | Full-Time

A-Players Only

If you want a comfortable design job where you just “make things look nice,” this is not it.

If you want your work to compete head-to-head on Amazon, win retail shelf space in big-box retail, and directly impact revenue, keep reading.

Black Diamond Coatings (BDC Brands) builds premium home-improvement brands (DOMINATOR®, AQUA-X®, OBSESS®) sold nationwide on Amazon, Walmart, Lowe’s, Home Depot, and in DTC channels.

We are building industry leaders — not average brands.

We are adding to our Marketing & Design team and seeking a competitive, revenue-driven Graphic Designer / Videographer who understands that design is a performance function.

What This Role Really Is

You will create high-impact assets that:

• Stop the scroll
• Increase conversion rates
• Win against aggressive competitors
• Elevate premium positioning
• Drive measurable sales growth

Your work will influence retail velocity, conversion performance, and brand perception.

This is not a support role. This is a performance role.

What You’ll Create

Revenue-Driving Creative

• Amazon listing images, A+ content, DTC creative
• Premium packaging and label design
• Infographics that outperform category competitors
• Continuous optimization based on performance data

Video That Converts

• Concept, shoot, and edit product demos and ads
• Translate technical product features into compelling customer stories
• Create paid and organic social content that performs

End-to-End Execution

• Concept → design → proof → production
• Vendor coordination and production-ready files
• On-time delivery without sacrificing excellence

Minimum Qualifications (Non-Negotiable)

• 5+ years professional graphic design experience
• Consumer Packaged Goods (CPG) experience required
• Physical product packaging experience required
• Experience filming and editing video required
• Strong understanding of conversion-driven design
• Proficiency in Adobe Creative Suite
• Experience in competitive eCommerce (Amazon preferred)

The A-Player Profile

You:

• Take ownership of outcomes — not just tasks
• Figure things out without waiting to be told
• Thrive in fast-paced, entrepreneurial environments
• Want to compete — and win
• Are coachable, humble, and driven to improve
• Care about performance metrics, not just aesthetics

If you blame, make excuses, or need constant direction, this will not be a fit.

Portfolio Requirement (Mandatory)

To be considered, you must submit:

1. A professional portfolio (digital + print + packaging required)
2. At least one product packaging project
3. At least one video project you filmed and edited
4. A brief explanation of the objective and results (if available) for 2–3 projects

Applications without a portfolio will not be reviewed.

Why Join BDC?

• Competitive compensation
• 401(k) with company match
• PTO + paid holidays
• Health, dental, vision, and life insurance
• High-performance, values-driven culture

We value excellence, grit, humility, competitive spirit, and ownership.

If you want your work to matter and compete at the highest level, please apply.

Be the one who makes a difference!

At Vertex Education we are a team of high achievers, courageous leaders, and passionate believers in changing lives through education. As a purpose-led education services provider, our mission is destined to benefit many and yet it starts with just one person inspired to work together with us to make a memorable and meaningful difference for our clients, schools, students, and communities. Be the one who makes a difference—with us.

The Marketing Analytics Analyst supports Legacy Traditional Schools by transforming marketing and enrollment data into actionable insights that improve student recruitment and family engagement. This role integrates data from multiple platforms, develops clear and effective dashboards, and delivers analysis that helps the marketing team make smarter, faster decisions.

Reporting to the Director of Business Intelligence, the Marketing Analytics Analyst serves as a strategic partner to marketing leadership by improving data quality, clarifying performance metrics, and identifying opportunities to optimize campaigns, resource allocation, and enrollment outcomes. This role helps ensure marketing efforts are measurable, efficient, and continuously improving so more families can find and connect with the educational opportunities Legacy provides.

Essential Functions:

1. Marketing Data Management and Governance:

• Collect, integrate, and validate data from web analytics, CRM, paid media, SIS, application, and marketing automation platforms.
• Own and maintain marketing data integrations and reporting workflows across tools such as Google Analytics, HubSpot, SchoolMint, and student information systems.
• Define, document, and maintain standardized marketing metrics, reporting logic, and data governance practices.
• Ensure marketing data is accurate, consistent, and reliable across platforms and reporting outputs.

2. Marketing Analytics and Insights:

• Analyze campaign performance, audience behavior, lead flow, and enrollment conversion trends to identify actionable opportunities.
• Design, support, and evaluate A/B tests to improve campaign effectiveness and inform future strategy.
• Develop forecasts related to lead volume, conversion, enrollment trends, and marketing performance.
• Track and interpret key performance metrics such as cost per lead, conversion rates, application yield, and enrollment outcomes.
• Translate complex data into clear insights and practical recommendations for marketing and business leaders.

3. Reporting and Visualization:

• Build, maintain, and enhance dashboards and reports that communicate marketing performance to stakeholders.
• Automate recurring reporting processes to improve efficiency, reduce manual effort, and increase accuracy.
• Tailor reporting views and analyses to meet the needs of marketing leadership and cross-functional partners.
• Present findings in a clear, compelling, and decision-oriented manner.

4. Financial and Performance Analysis:

• Monitor campaign budgets, pacing, and performance against plan.
• Evaluate the return on investment of paid media and broader marketing initiatives.
• Identify opportunities to improve efficiency and maximize enrollment impact per dollar spent.
• Partner with marketing leaders to refine strategy based on financial, operational, and performance data.

5. Continuous Improvement and Innovation:

• Stay current on marketing analytics tools, trends, and best practices.
• Recommend and implement process improvements, tools, and analytical approaches that strengthen marketing decision-making.
• Identify opportunities to streamline internal workflows, improve reporting usability, and increase data accessibility.
• Support ongoing innovation in marketing measurement and analysis to better advance student recruitment goals.

Required Qualifications:

• Bachelor’s degree in Marketing, Data Analytics, Statistics, Business, or a related field.
• Minimum of 3 years of experience in marketing analytics, campaign analysis, business intelligence, or a related data-focused role.
• Proficiency in SQL and at least one programming language, such as Python or R.
• Hands-on experience with web analytics platforms, CRM systems, and marketing automation tools.
• Experience with data visualization and reporting tools such as Tableau, Power BI, Looker, or similar platforms.
• Strong understanding of data quality, governance, and metric standardization best practices.
• Demonstrated ability to synthesize data into actionable business insights and communicate findings effectively to non-technical stakeholders.

Preferred Qualifications:

• Certifications in Google Analytics, HubSpot, or related marketing analytics platforms.
• Experience with student information systems such as Infinite Campus or PowerSchool.
• Experience with application or enrollment platforms such as SchoolMint.
• Familiarity with paid media, programmatic advertising, and digital campaign measurement.
• Advanced Excel skills, including modeling, scenario analysis, and data manipulation

Be excited to be a part of our team and grow your career with us!

Be the one who enables us to positively impact over 258,000 students across multiple states while driving our growth forward so we can enrich even more lives. Be the one who helps us achieve excellence for over 226 schools that we support with academics, finance, technology, human resources, communications, marketing, facilities, construction, and food services. Be the one who is a diverse thinker, a team player, a smart risk taker, an innovator, and a difference maker by encouraging others to climb higher and reach farther to further education.

• Be yourself surrounded by wonderful people who care about you, value your unique skills, and lift you up.
• Be supported in your work by caring leaders and team members who want you to succeed.
• Be empowered to make a difference and climb higher and reach farther to change lives through education.
• Be well in all aspects of your life from your physical, mental, and emotional wellbeing to your finances.
• Enjoy industry-leading pay, rewards, referral bonuses, with unlimited flexible paid time-off for performance.
• Be able to care for your health and your family with comprehensive medical, dental and vision benefits and invest in your future with 401(k) plans with a 6% employer match on your contributions.
• Enhance your growth and development with mentoring and money to take training classes.
• Thrive in a welcoming, supportive, and inclusive environment where we treat others with fairness and respect, celebrate diversity, and elevate equality and inclusion as an equal opportunity employer.

Be the one who makes a difference!

With an innovative mind, a hungry heart, and engaging spirit you can change lives through education. Be a part of Vertex Education and let’s make a difference together. Apply Today!