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Advertising & Optimization Manager

Location: Minneapolis, MN

Reports to: Director of Ecommerce

Role Overview

The Advertising & Optimization Manager is responsible for driving profitable growth through on-site and off-site digital advertising across PSi’s ecommerce ecosystem. This role owns strategy, execution, optimization, and performance analysis of paid media investments across platforms including Amazon, Target, Walmart, and emerging channels.

In addition to campaign execution, this role plays a critical insights and storytelling function, translating performance data into clear, actionable recommendations for internal teams and PSi’s brand partners.

Key Responsibilities

On-Site Advertising & PPC

• Own on-site advertising strategy across Amazon, Target, Walmart, and other retail media networks
• Manage budgets, bids, and campaign structures to maximize ROAS, efficiency, and profitability
• Optimize campaigns across sponsored products, brands, display, and emerging ad formats
• Partner with brand partners and internal PSi stakeholders to align advertising with launches, inventory, pricing, and promotional plans

Off-Site Advertising & Demand Generation

• Develop and execute off-site advertising strategies to drive awareness, traffic, and engagement
• Manage influencer, paid social, digital media, and performance-based campaigns
• Evaluate channel mix, audience targeting, and attribution to drive incremental growth

Marketing Analytics & Performance Insights

• Leverage marketing analytics to evaluate campaign effectiveness across channels and the full funnel
• Analyze KPIs including ROAS, TACoS, conversion rate, CPC, impression share, and incremental lift
• Identify trends, opportunities, and risks across brands, categories, and platforms
• Use data to inform optimization strategies, budget allocation, and growth recommendations

Brand Partner Recaps & Reporting

• Develop clear, concise campaign recaps for brand partners on a recurring basis
• Translate complex performance data into actionable insights and strategic recommendations
• Support brand-facing conversations with performance reviews, testing results, and forward-looking plans
• Partner with internal teams to ensure alignment between advertising strategy and brand objectives

Tools, Testing & Optimization

• Leverage best-in-class ecommerce and advertising tools to drive insights-based decision-making
• Conduct ongoing testing across keywords, creatives, audiences, and media formats
• Stay current on platform updates, new ad products, and emerging best practices

Required Skills & Experience

• 4–7+ years of experience in ecommerce advertising, digital marketing, or performance marketing
• Deep hands-on experience with PPC and retail media networks
• Strong marketing analytics and data interpretation skills
• Experience presenting performance insights to internal stakeholders and external partners
• Ability to balance growth objectives with margin and profitability goals

Preferred Platforms & Tools

Experience with some or all of the following:

• Retail Media & PPC: Amazon Ads, Amazon DSP, Amazon AMC, Walmart Connect, Target Roundel, TikTok, Youtube, Instagram, Facebook
• Analytics & Insight Tools: Pacvue (or other ad software), Citrus, Criteo, Helium 10, SmartScout, Google Analytics
• Marketing & Performance Analytics: Platform-native reporting, BI tools, and attribution frameworks
• Collaboration & Reporting: Dashboards, performance recaps, and executive-ready summaries

Shyne Jewelers is seeking an Ecommerce & Shopify Optimization Specialist to take ownership of our Shopify storefront and continuously elevate the online shopping experience. This role goes beyond basic site management—you will be responsible for optimizing performance, improving conversion rates, enhancing UX/UI, and driving measurable e-commerce growth.

This is a hands-on, on-site role where you will work closely with marketing, operations, and leadership to ensure the website reflects the Shyne Jewelers luxury brand while maximizing sales and efficiency.

• Own, manage, and optimize the Shopify website with a focus on speed, usability, conversion rate, and mobile performance
• Improve site structure, navigation, product pages, and checkout flow to enhance the customer journey
• Manage product listings, collections, pricing, and merchandising to align with sales and brand strategy
• Implement and optimize Shopify apps, integrations, and custom features as needed
• Monitor site performance, conversion metrics, and sales data; provide actionable insights and reports
• Optimize SEO, on-site search, and product discoverability within Shopify
• Collaborate with marketing on promotions, email campaigns, and product launches
• Oversee inventory accuracy and product availability across the Shopify platform
• Troubleshoot site issues and proactively recommend improvements
• Ensure the online store reflects luxury branding standards and consistency across all touchpoints
  

• Strong, proven experience with Shopify (Shopify Plus experience is a plus)
• Deep understanding of Shopify optimization, including UX/UI, conversion rate optimization (CRO), and performance best practices
• Experience managing Shopify themes, apps, integrations, and basic front-end customization (HTML/CSS knowledge is a plus)
• Strong analytical mindset with experience using Shopify Analytics, Google Analytics, or similar tools
• Ability to translate data into clear recommendations and improvements
• Excellent communication and collaboration skills
• Strong attention to detail and ability to manage multiple priorities in a fast-paced retail environment
• Experience in luxury, jewelry, fashion, or premium retail is strongly preferred
• Bachelor’s degree in Marketing, Business, E-Commerce, or related field preferred (experience may substitute)

Job Type - Full-Time

Salary: $60,000-$69,000

Overview

A client of Insight Global is a leading bariatric surgery and medical tourism provider focused on delivering safe, affordable, and high-quality care to international patients. We are seeking an experienced Digital Marketing & CRM Automation Specialist to own and execute our full marketing funnel—from traffic generation to lead conversion and CRM optimization. This role is critical in driving patient inquiries, improving conversion rates, and aligning marketing with sales operations across multiple channels.

Responsibilities

• Own and execute end‑to‑end marketing funnel strategy to drive qualified patient leads
• Manage SEO strategy using current best practices and algorithm updates
• Oversee PPC campaigns across Google Ads, Meta Ads, and other paid platforms
• Build, optimize, and automate email marketing campaigns and nurture sequences
• Manage CRM databases, lead pipelines, and funnel performance
• Optimize landing pages, CTAs, and conversion paths to increase lead quality
• Execute content marketing initiatives including blogs, landing pages, and patient-focused messaging
• Manage organic and paid social media campaigns across relevant platforms
• Support video marketing efforts including editing, optimization, and short‑form content (YouTube, TikTok, Reels)
• Collaborate closely with sales teams on lead handoff, enablement, and follow‑up workflows
• Track performance metrics, analyze results, and report on KPIs across channels

Required Experience

Applicants must have hands‑on experience with:

• SEO (latest best practices and algorithm trends)
• CRM database management and funnel optimization
• PPC management (Google Ads, Meta Ads, etc.)
• Email marketing campaigns and marketing automations
• Content marketing (blogs, landing pages, CTAs)
• Social media marketing (organic and paid)
• Video marketing and optimization
• Lead generation and sales enablement
• Conversion rate optimization
• CRM platforms (Zoho CRM required; Salesforce or similar accepted)
• Marketing funnel strategy and execution

Preferred Experience

• WordPress management and plugin configuration
• Building and maintaining CRM workflows (Zoho, Deluge scripting preferred)
• Marketing automation, lead scoring, and sales collaboration
• KPI tracking and multi‑channel reporting
• Zoho Deluge scripting for workflow automations
• Server administration (cPanel, DNS, FTP)
• Frontend development: HTML, CSS, JavaScript
• Backend development: PHP, MySQL, Python
• Design tools such as Canva, Adobe Creative Suite, or Figma
• Outreach experience (email campaigns, backlinking, influencer partnerships)
• Analytics and reporting tools (Google Analytics, Search Console, Zoho Reports, Google Sheets / Excel advanced formulas)

Education Requirements

• College graduate (required)
• Zoho CRM experience (required)

Benefits

• Competitive pay based on experience

Role Overview

TYR is scaling its global digital business and rebuilding the customer experience to support accelerated growth. The UX/UI E-Commerce Designer will own the on-site experience that turns traffic into revenue through a structured hierarchy, mobile-first UX, high-performing PDP and PLP architecture, and disciplined conversion rate optimization.

This is not a brand-only design role. This is a performance-driven operator role with measurable outcomes tied directly to conversion rate, AOV, bounce rate, site speed, funnel completion, and revenue expansion.

The right candidate understands that design is a growth lever. Every decision should connect to commercial impact.

What You’ll Own

Site Experience & Hierarchy

• Own UX across homepage, navigation, search, PLP, PDP, cart, and checkout.
• Build and maintain a scalable category and collection hierarchy aligned with growth priorities (footwear-led where appropriate).
• Improve product discovery, filtering, and sorting logic.
• Reduce friction across key customer journeys (new visitors, returning customers, and high-intent shoppers).
• Lead mobile-first design strategy with structured performance measurement.

Shopify Plus Execution (Required)

• Proven hands-on experience working within Shopify Plus.
• Deep understanding of Shopify theme architecture and modular component design.
• Ability to design scalable templates and reusable content blocks.
• Familiarity with Shopify checkout extensibility and app ecosystem.
• Partner closely with developers to ship UX improvements rapidly and cleanly.
• Understand international storefront considerations and localization impact.
• Shopify Plus experience is required.

Conversion Rate Optimization (CRO)

• Maintain an always-on CRO roadmap (hypothesis → design → test → measure → iterate).
• Design and support structured A/B tests and landing page experiments.
• Improve add-to-cart rate, checkout progression, and funnel completion.
• Build modular design systems that allow fast iteration and rapid testing.
• Prioritize initiatives based on projected revenue impact.

PDP / PLP Merchandising & Content-to-Commerce

• Create high-converting PDP templates including proof modules, comparison tools, UGC integration, reviews, specs, and fit guidance.
• Elevate product storytelling to clearly communicate performance differentiation.
• Improve PLP merchandising (filters, badges, sorting logic, quick add, bundle prompts).
• Partner with Marketing and Creative to ensure campaign pages convert — not just present brand messaging.
• Drive AOV growth through structured cross-sell, bundling, and merchandising placement strategy.

Performance & Behavioral Analytics

• Use behavioral analytics platforms (heatmaps, scroll depth, session replay, journey analysis) to identify friction points.
• Translate behavioral data into structured UX improvements.
• Maintain a simple, clear performance scorecard tied to conversion, AOV, bounce rate, and engagement.
• Collaborate with Engineering on page speed, accessibility, and UX performance standards.

AI & Emerging Technology (Crucial)

• Strong understanding of AI-powered design and productivity tools.
• Experience leveraging AI for rapid prototyping, workflow acceleration, content generation, and personalization concepts.
• Ability to evaluate AI-driven search, recommendation, and merchandising tools.
• Demonstrated curiosity and practical application of emerging AI capabilities in e-commerce.
• Understand how AI can improve speed-to-market, personalization, and operational efficiency.
• AI tool fluency is considered a critical capability for this role.

Cross-Functional Collaboration

• Work closely with E-Commerce, Marketing, Merchandising, Planning, and Customer Service.
• Translate business objectives into structured UX roadmaps.
• Maintain documentation, component specifications, and clean developer handoff processes.
• Ensure consistency and scalability across US and international storefronts.

KPIs / Success Metrics

• Conversion rate improvement (overall and mobile).
• AOV lift driven by improved merchandising and bundling.
• Bounce rate improvement on high-traffic landing pages and PDPs.
• Funnel completion improvements (Add-to-Cart → Checkout).
• Page speed and UX performance metrics.
• Testing cadence and shipped UX improvements per quarter.

Requirements

• 4–6+ years designing DTC e-commerce experiences with measurable business impact.
• Proven Shopify Plus experience (required).
• Strong portfolio demonstrating revenue or conversion improvement.
• Proficiency in Figma and component-based design systems.
• Working knowledge of CRO and experimentation best practices.
• Comfort collaborating with developers and shipping in rapid cycles.
• Strong understanding of behavioral analytics tools.
• Demonstrated understanding and application of AI tools within digital commerce.

Customer Engagement & Content-to-Commerce Leadership

Superior customer engagement is a core mandate of this role. The UX/UI E-Commerce Designer must deeply understand how content influences purchasing behavior and how to curate experiences that guide customers seamlessly from inspiration to transaction.

This role requires strong expertise in content-to-commerce integration, ensuring storytelling, performance messaging, product education, and user-generated content are intentionally structured to drive engagement and conversion.

• Design highly engaging, immersive product journeys that increase time on site and deepen brand connection.
• Curate content modules that blend performance storytelling with commercial clarity.
• Implement personalization concepts that adapt product recommendations, merchandising blocks, and messaging to customer behavior.
• Partner with CRM and lifecycle teams to ensure cohesive personalization across on-site and owned channels.
• Continuously evaluate tools and AI-driven personalization platforms to enhance customer relevance and engagement.
• A sophisticated understanding of personalization strategy, including behavioral triggers, segmentation, and AI-supported recommendation engines, is considered essential for success in this role.

Tao Group Hospitality offers competitive benefits for all full-time team members such as:

• Medical, Dental, and Vision Coverage
• 401(k) Retirement Program with Employer Match
• Life and Disability Insurance Plans
• Ancillary Insurance Plans
• Employee Assistance Program
• Fertility & Family Forming Support and Resources
• Pet Insurance
• Employee Discounts
• Time off and much more!

The SEM Manager is responsible for executing the digital marketing strategy across Tao Group Hospitality venues, with a primary focus on search engine marketing (SEM) and paid search campaigns. This role drives revenue, ticket sales, VIP table bookings, and brand visibility through Google Ads management, paid search strategy, performance marketing, paid social media, and online platform optimization.

ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:

• Provide a friendly, personal demeanor with a willingness to interact
• Provide professional and friendly guest services
• Commit to company values and demonstrate dedication to providing excellent guest service for our guests and internal team
• Ability to build data-driven paid search strategies while confidently overseeing daily execution across all digital channels
• Ensure every campaign is delivered on time, creatively compelling, and aligned with measurable revenue growth
• Assist and/ or complete additional tasks as assigned
• Advanced SEM campaign management and optimization
• Strong problem-solving and analytical capabilities with data-driven decision-making
• Proficiency in bid management, budget allocation, and performance forecasting
• Ability to communicate effectively in English, both verbally and in writing, with staff, clients, and the public
• High level of confidentiality and integrity
• Proficient in writing reports, business correspondence, and procedure documentation
• Positive attitude with ability to stay organized and handle multiple campaigns simultaneously
• Ability to maintain composure in fast-paced, high-pressure environments and meet tight deadlines
• Collaborative team player with strong follow-through

EDUCATION/WORKING KNOWLEDGE:

• Bachelor’s degree in marketing, Communications, or related field preferred
• 3–5+ years of digital marketing experience with a strong emphasis on SEM and paid search, preferably within hospitality, nightlife, entertainment, or ticketed events
• Expert-level proficiency in Google Ads (Search, Display, Performance Max) with proven track record of optimizing campaigns for conversions and ROAS
• Deep understanding of keyword research, bid management, ad copy optimization, and Quality Score improvement
• Experience with Google Ads scripts, automated bidding strategies, and advanced audience targeting
• Demonstrated success managing substantial paid search budgets with measurable performance outcomes
• Strong analytical skills with proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking implementation
• Experience with Meta Business Manager and paid social campaigns
• Knowledge of email marketing platforms, CMS systems, local search marketing, and SEO best practices
• Experience with A/B testing, landing page optimization, and conversion rate optimization
• Proven ability to analyze search query reports, attribution models, and multi-channel performance data
• Strong analytical, organizational, and communication skills
• Ability to obtain required state work cards
• Valid driver's license
• Maintain a professional and well-groomed appearance adhering to company standards
• Proficient in Windows Microsoft Office, POS systems, Oracle knowledge preferred
• 21+ years of age

SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE

The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions

• Must have strong problem-solving skills
• Excellent written and verbal communication skills required
• Ability to work under pressure and meet deadlines
• Must have good positive energy throughout the day
• Must be able to read the computer monitors and print legibly
• Must be able to sit and/or stand for extended periods of time
• Must be able to move quickly through work and set the pace in the office
• Must be able to push and lift up to 25 lbs.
• Small to Medium office environment
• Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment
• 5-25% Local Travel (United States)
• Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume
• May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
• Maintain a professional, neat, and well-groomed appearance adhering to Company standards
• Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
• Ability to maintain a high level of confidentiality
• Ability to handle a fast-paced, busy, and somewhat stressful environment

About the Company

At SFI Health, we believe we have the responsibility to bring proven natural health solutions to people’s healthcare needs. We are a global natural health company committed to sourcing and producing natural medicines to the highest standards. Backed by evidence of effectiveness, quality and safety, our products are marketed around the world using our international community of leading life sciences companies and distributor networks. To find out more, please visit the Role

As the Senior Manager of Digital Marketing, you will be responsible for creating and executing B2B and DTC digital marketing strategies to meet specific revenue targets for . This role requires expertise in performance marketing (converting website visitors into customers), e-commerce marketing (SEO, SEM, PPC), and digital marketing analytics with a proven track record building and executing omnichannel digital strategy for B2B and DTC audiences in an agile, entrepreneurial environment. This position reports directly to the Head of Marketing for the Americas region of our global organization.

Within the first 6–12 months, a successful Senior Manager, Digital Marketing will have:

· Delivered measurable revenue growth through a refined marketing funnel, improved traffic quality, increased conversion rates, and double-digit growth in e-commerce revenue.

· Established clear performance metrics and reporting, including dashboards tied to revenue, conversion, ROAS, and customer acquisition efficiency.

· Optimized the digital channel mix (SEO, SEM, paid media, email, and on-site experience) to improve scalability and ROI.

· Ensured full scientific and regulatory compliance across all digital campaigns without sacrificing performance or creativity.

· Identified and implemented test-and-learn initiatives that drive continuous improvement in customer experience and revenue outcomes.

· Created a repeatable, performance-driven operating model for digital marketing that supports long-term growth and future market expansion.

· Develop and implement owned and paid digital marketing strategies to grow B2B and DTC visitors and revenue on in alignment with the annual SFI Health Americas Marketing Strategy and any specific content or product growth strategy plans.

· Manage paid media campaigns (Google Ads, Meta, LinkedIn, programmatic, retargeting) to maximize revenue growth.

· Consult on SEO/SEM content initiatives to improve organic traffic and conversion rates.

E-Commerce Optimization:

· Partner with the information technology department and web development teams to quantitatively improve user experience on .

· Track and improve Conversion Rate Optimization (CRO) through A/B testing, retargeting, and marketing automation.

Analytics & Reporting:

· Report on digital marketing KPIs monthly, report on digital ad campaign performance weekly, and provide actionable insights for improvement.

· Create and track customer journeys/funnels and provide insights on changes and how to improve funnels monthly.

· Manage digital marketing budgets and forecast ROI for any digital initiative.

Customer Relationship Management (CRM) & Marketing Automation Expertise:

· Lead all website marketing automation and segmentation strategies.

· Collaborate with content and operations teams to run effective DTC email marketing and SMS campaigns.

· Work with Head of Marketing, Customer Service, and IT to create and test the effectiveness of a B2B and DTC subscription program to increase retention and customer lifetime value (CLV).

Collaboration:

· Work cross-functionally and collaboratively with IT, web development, content development, creative, and marketing operations team members.

· Consult on content generation, type, and length by providing digital analytic insights from owned digital platforms, SEO keyword, and competitor digital analysis.

· Manage digital agency relationships and vendor partnerships where applicable.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education:

· BA/BS in Marketing, Business Administration, Communications, or related discipline from an accredited university required.

· Digital certification from a university or accredited digital marketing organization (American Marketing Association, Digital Marketing Institute, Google Digital Marketing & eCommerce, Semrush Academy, HubSpot Academy, etc.) preferred and highly valued.

Experience:

· Minimum of 10 years in-house (with a brand) experience in paid digital marketing and e-commerce with the ability to demonstrate revenue-generating results.

· At least 5 years of full ownership of the digital marketing and eCommerce process from setting strategy to execution and achieving KPIs.

· At least 3 years nutraceutical or supplement industry experience on a personal or professional level. A clear passion for the impact natural supplements and functional medicine have on one’s overall health.

Computer Skills:

· Must be proficient with Microsoft Office Suite applications such as Word, Excel, Outlook, and Internet Explorer. Must be familiar with database/order processing software systems.

· Magento experience preferred

· eCommerce platform experience preferred

· Intermediate to advanced level of understanding of marketing technology stacks including but not limited to

o HubSpot

o Google Analytics 4 (GA4)

o Google Tag Manager (GTM)

o Digital advertising platforms/tools: AdWords, Retargeting Ads, LinkedIn Ads, Meta Ads, and YouTube Ads

o Social media aggregators such as Sprout Social

o SEO research tools such as Ahrefs or Semrush

o Marketing analytics visualization tools such as Looker Studio, Whatagraph, DashThis, or Databox.

The Ecommerce Manager is responsible for executing Hard Rock’s online retail strategy and supporting the growth of Rock Shop Online. This role partners closely with technology, merchandising, planning, creative, marketing, and logistics teams to optimize the online shopping experience, drive revenue, and deliver best‑in‑class ecommerce operations.

Working directly with the Director of Ecommerce, this position oversees day‑to‑day site management, merchandising execution, product optimization, email and social campaign coordination, analytics reporting, and cross‑functional project leadership. The Ecommerce Manager ensures the online assortment is cohesive, discoverable, and fully supported from an inventory and operational standpoint while championing insights that improve performance.

RESPONSIBILITIES

Site & Merchandising Management

• Own day‑to‑day Rock Shop Online operations including site updates, merchandising, navigation, product uploads, QA, and ongoing site audits.
• Ensure product detail pages, categorization, and onsite search are optimized for discoverability and conversion.
• Manage general product management tasks including pricing, descriptions, attributes, and image accuracy.

Project & Workflow Ownership

• Proactively manage timelines, priorities, and cross‑functional workflows to keep projects on track and ensure timely decision‑making.
• Coordinate with Creative, Buying/Product, and Logistics teams to plan, build, and launch activation emails and onsite assets, ensuring deadlines and approvals are met.
• Lead calendar planning and cross‑functional communication for ecommerce initiatives.

Performance & Optimization

• Define, track, and share key ecommerce metrics and KPIs to identify opportunities and educate internal teams.
• Analyze customer behavior, market trends, and competitive insights to drive improvements in user experience, conversion, and revenue.
• Identify site experience enhancements and conversion‑rate optimization opportunities grounded in data.
• Maintain and apply SEO best practices across the site to ensure high visibility and organic traffic growth.

Cross‑Functional Collaboration

• Partner closely with creative, marketing, merchandising, and retail teams to deliver a refined and cohesive online shopping experience.
• Ensure the online assortment aligns with brand and product strategies across retail channels.
• Collaborate with logistics and planning to monitor inventory, forecast needs, and support operational execution.

Content & Brand Stewardship

• Oversee copywriting for product pages, campaigns, and promotional assets.
• Review and approve creative assets to ensure accuracy, brand consistency, and performance readiness.
• Manage relationships with third‑party vendors and platform partners as needed.

This job description reflects the position’s essential functions; it does not encompass all of the tasks that may be assigned.

QUALIFICATIONS

REQUIREMENTS

• Minimum of 5 years in eCommerce/eRetail
• Demonstrated hands-on execution and problem-solving capabilities with ability to work to tight deadlines
• Demonstrated success in defining, implementing and advocating effective ecommerce processes, methods and tools
• Strong understanding of e-commerce best practices and experience/technology trends
• Solid experience Salesforce Commerce Cloud, Shopify
• Solid experience with project planning and data analysis
• Expertise in Google Analytics and SEO
• Experience in paid marketing

EXPERIENCE, EDUCATION, AND CERTIFICATIONS

• Proven track record of managerial success in a fast paced environment by possessing the experience, ability, and knowledge to move the business forward financially while focusing on human capital.
• Proven track record of making high quality decisions and the ability to make complex decisions.
• Applicable standard of education is required.

SKILLS

• Must possess strong communication and listening skills, excellent speaking, reading and writing.
• Comprehend and use technical or professional language, either written or spoken, to communicate complex ideas.
• Ability to effectively present information across business entities and to leadership
• A “can do” mentality – demonstrating a real passion for making things happen and for achieving stretch targets
• Strong working knowledge of mobile and social

PHYSICAL DEMANDS

• Ability to move throughout the corporate office and cafes during visits (standing, walking, kneeling, and bending) for extended periods of time.
• Ability to sit for extended periods of time.
• Ability to make repeating movements of the arms, hands, and wrists.
• Ability to express or exchange ideas verbally and perceive sound by ear.
• Manual dexterity, hand-eye coordination, and ability to work with hand above shoulders.
• Ability to occasionally, regularly, frequently move objects (lift, push, pull, balance, carry) up to 10 pounds.
• Ability to turn or twist body parts in a circular motion.
• Ability to tolerate exposure to heat, cold, chemicals, and loud/noisy environment.
• Ability to travel via auto or airplane for long periods of time.

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.

This role can be done from home

Building the world's leading sound experience starts with the experience we provide for our people. That's why we've been distributed from the start: initially between offices in Boston & Santa Barbara, and now with additional offices around the globe. This role can be done from any of our offices across the United States remotely from home. It's about impact, not location.

We're looking for a Digital Designer, Global Ecommerce to join the Brand Creative team and help elevate how Sonos shows up across our most important digital touchpoint: .

In this role, you'll bring together art direction, UX craft, and customer-centered design to create digital experiences that are both beautifully branded and highly functional. You will sit within Brand Creative, partnering daily with the Ecommerce Product team through a dotted-line relationship. Together, you'll help shape the future of our digital ecosystem-improving product discovery, refining customer journeys, and creating a cohesive, premium experience across every inch of the site.

This role is ideal for someone who thrives at the intersection of brand expression, interaction design, and performance-driven thinking. You'll work across product launches, evergreen flows, and ongoing optimization work, ensuring that our digital experiences feel unmistakably Sonos while driving meaningful impact for customers and the business.

• Create intuitive, elegant, and conversion-minded UX/UI solutions that elevate storytelling and improve the full customer journey-from discovery through checkout.

• Design best-in-class mobile and responsive experiences aligned to Sonos' premium brand standards

• Partner closely with Brand Creative, Campaign Management, and Ecommerce to bring new product launches and editorial moments to life on .

• Translate creative concepts into UX/UI that feels cohesive, thoughtful, and deeply branded

• Work hand-in-hand with Brand Creative art directors, copywriters, and designers.

• Collaborate with Product Managers, Site Production, and Web Tech to ensure designs are feasible, scalable, and delivered with clarity

• Build wireframes, interactive prototypes, design systems components, and annotated flows that clearly articulate design intent.

• Present work at various stages-from concept to pixel-perfect design-with clarity and strategic reasoning

• Conduct or partner on usability testing and user research to inform design iterations.

• Use qualitative insights, analytics, and experimentation results to refine the experience

• Design for A/B tests and contribute to ongoing conversion rate optimization using tools like GA4, Content Square, Optimizely, and Tableau.

• Bring an iterative mindset to shipping, learning, and improving

• Apply working knowledge of front-end development, React-based frameworks, and ecommerce patterns to create designs that are realistic, efficient, and scalable.

• Ensure accessibility, performance, and localization best practices are considered at every stage.
  

Basic Qualifications

• Bachelor's degree in design, HCI, or related field (or equivalent experience).

• 5+ years of UX/UI design experience for ecommerce or digital products.

• Strong portfolio demonstrating responsive design, user-centered thinking, and systems-level design.

• Proficiency in Figma and standard design/prototyping tools.

• Experience optimizing images, video, and digital assets for web performance.

• Hands-on experience with usability testing, heuristic evaluation, and iterative refinement.

• Familiarity with ADA/WCAG 2.0 AA accessibility standards and experience advocating for accessible design.
  

Preferred Qualifications

• Experience designing for ecommerce funnels, product pages, or conversion-focused flows.

• Familiarity with headless CMS tools (e.g., Sanity, Contentful) and agile workflows.

• Working knowledge of front-end frameworks, especially React.

• Strong communication skills with the ability to work effectively with creative, technical, and non-technical teams.

Research shows that some candidates may not apply for roles if they don't meet all the criteria. If you don't have 100% of the skills listed, we strongly encourage you to apply if interested.

Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future.

#LI-Remote

Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.

The base pay range for this role based off geographic location is:

The specific pay offered will depend on the candidate's geographic location, as well as qualifications and experience. We apply geographic pay differentials based on the cost of labor in the market. Employees in high-cost locations may be compensated at the upper end of the range, while those in medium or low cost markets may be compensated at the lower end of the range. Your recruiter can provide more details about the specific salary range for your location during the hiring process.

Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.

We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one, including:

• Medical, Dental, and Vision Insurance

• A 401(k) plan with company matching and immediate vesting

• An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required

• 80 hours of sick time upon hire, refreshed annually

• Up to 12 paid holidays per calendar year

• Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition

• Company-paid Disability, Life, and AD&D Insurance

• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance

• Mental health benefits to support your holistic well-being

• A generous employee discount program & Sonos Radio HD - on us!

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

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To be considered for this role please email with the subject "Director of eCommerce I&I, [Your Name] " with a copy of your resume, and confirm your availability to work in-office. Only applications received by email will be considered.

Director of eCommerce 

Reports to: VP, Revenue  

San Francisco, CA (Hybrid – 3 days/week in office) 

About Us 

We are a founder-led brand at a pivotal stage of evolution. With meaningful wholesale and marketplace partnerships (Amazon, Target, Nordstrom, Nuuly and others) and a growing direct-to-consumer business, we are redefining how our brand shows up wherever our customer chooses to shop. 

The Opportunity 

eCommerce isn’t just a channel for us — it’s the connective tissue of our brand. We’re investing in a leader to build, shape, and scale this function in a highly visible role that will define the future of our digital business.

The Director of eCommerce will own our Shopify DTC and Amazon marketplace businesses while creating a cohesive brand experience across all digital touchpoints. This role goes beyond managing a site — you’ll set strategy, define the roadmap, and execute it. We need someone who can operate independently, prioritize effectively, and move initiatives forward without significant oversight. It requires both strategic vision and hands-on execution, with the ability to think commercially and act tactically. If you’re entrepreneurial, resourceful, and driven to build something meaningful, this is for you.

THE DETAILS

What You’ll Own 

1. DTC (Shopify) — Growth & Experience 

• Full ownership of Shopify site performance 
• Customer journey optimization and funnel strategy 
• Conversion rate optimization and testing roadmap 
• SEO strategy, execution and content visibility 
• Site personalization and digital merchandising 
• UI/UX improvements in partnership with offshore development team 
• Digital performance reporting and insights 

2. Amazon Marketplace — Commercial Performance (20–25%) 

• Overall Amazon P&L ownership 
• Cross-functional partnership on inventory planning, allocation and Open-to-Buy (OTB) management 
• Manage Amazon ads lead and marketplace optimization 
• Optimize listings, PDP content, and marketplace SEO 

3. Brand Ecosystem Strategy 

• Define how the brand shows up digitally and ensure product storytelling and positioning are cohesive across Shopify, Amazon, and other channels. 
• Partner with Brand and Marketing teams to maintain consistency in messaging and experience 
• Identify opportunities for DTC to elevate overall brand equity while supporting wholesale growth 

4. Commercial & Inventory Alignment 

• Own DTC and Amazon OTB planning 
• Align merchandising strategy with inventory strategy 
• Forecast demand in partnership with planning, operations and finance 

5. Team Leadership & Execution 

• Manage offshore team in the Philippines responsible for site updates and optimizations 
• Manage Amazon advertising agency 
• Set roadmap and prioritize initiatives 
• Ensure disciplined execution 

6. Digital Innovation 

• Identify and implement tools and technology to scale the business 
• Improve personalization and optimization capabilities 
• Drive operational efficiency across platforms 

What This Role Is 

• This is a builder role. 
• This is a stretch-up-and-down role. 
• If you want layers of support, this role is not a good fit.

If you are energized by ownership and impact, it is. 

• You will: 
• Set strategy 
• Own the numbers 
• Make trade-offs 
• Get into Shopify 
• QA site updates 
• Review Amazon listings 
• Develop the roadmap and push projects forward 

What Success Looks Like 

• Strong growth in DTC and Amazon Revenue  
• Clear, prioritized digital roadmap 
• Improved KPIs (E.g. Conversion Rate and AOV) based on brand goals 
• Cohesive brand storytelling across all digital channels 
• Disciplined inventory alignment 
• Efficient offshore execution 
• Increased digital sophistication year over year 

Who You Are 

• 6–10+ years of eCommerce leadership experience 
• Deep Shopify expertise (Required) 
• Strong Amazon marketplace experience 
• Experience owning OTB or inventory planning 
• Strong understanding of SEO, CRO, personalization, and digital merchandising 
• Experience working across multi-channel Wholesale and DTC ecosystems preferred 
• Highly autonomous and resourceful 
• Comfortable operating in lean, founder-led environments 
• Commercially minded and data-driven 
• Entrepreneurial, resourceful, and hungry 

Compensation 

$150,000 – $165,000 base salary 

Compensation commensurate with experience and impact. 

A competitive compensation package will be offered including base salary, medical, dental, vision, Flexible Spending Account, and 401k benefits. This job requires occasional travel. 

Duplin Winery is seeking a data-driven, growth-oriented E-commerce Specialist to oversee the digital storefronts for two primary brands: and . As we continue to expand our digital footprint we need a Shopify expert who lives and breathes conversion rates, digital merchandising, and revenue growth. This position serves as the primary architect of the online customer journey, ensuring that every click leads to a seamless experience and every product page effectively converts visitors into loyal customers. As part of Duplin Winery’s team culture, this role will also participate in cross-training opportunities to gain foundational knowledge of winery operations, including wine tasting and tour experiences, to ensure strong alignment between our digital and on-site guest experiences. This role will also support and manage additional brand or promotional domains as the company’s digital portfolio expands.

Primary Responsibilities

• Shopify Ecosystem & Content Stewardship: Act as the lead administrator for Shopify across both brands. Responsibilities include keeping all digital content updated and relevant to various operations and locations, ensuring brand assets are constantly refreshed to reflect current campaigns and seasonal shifts.
• Conversion Rate Optimization (CRO): Continuously analyze user behavior to identify friction points. Implement A/B testing on product pages and checkout flows to improve "add-to-cart" rates and overall site speed.
• Digital Merchandising & Promotion: Lead the strategy-driven placement of products. Manage seasonal collections and cross-sell/up-sell logic, while coordinating with the marketing team to launch sitewide sales and exclusive online offers.
• Operational Integration: Ensure the e-commerce back-end remains organized and efficient. This role bridges the gap between digital storefronts and physical operations, ensuring promotions and inventory remain synchronized across all locations.
• Performance Analytics: Monitor KPIs including traffic, bounce rates, and LTV. Translate complex Shopify and GA4 data into actionable weekly reports for leadership to drive revenue growth.

Qualifications

Required

• Education: Bachelor’s Degree in marketing, business, communications, or a related field; OR an Associate’s Degree with 5+ years of relevant experience in a digital business environment.
• E-commerce Experience: 3–5 years of hands-on management within the Shopify ecosystem, including app integrations and theme customizations.
• Microsoft Platform Proficiency: Full understanding of the MS Office Suite (Word, Excel, PowerPoint).
• Analytical Skills: Expert-level knowledge of Google Analytics 4 (GA4) and Shopify Analytics.
• Technical Literacy: Basic knowledge of Liquid, HTML and CSS, paired with a deep understanding of mobile-first UX design principles.

 Preferred

• ERP Experience: Previous experience with NetSuite or similar enterprise resource planning systems to streamline inventory and order management.
• Skills Focused: Experienced in setting up, testing, and maintaining Shopify discount codes, automatic promotions, and pricing rules.
• Industry Experience: Experience in consumer goods, hospitality, or the wine/spirits industry.

What We’re Looking For

·        A detail-oriented professional capable of maintaining the unique voice and visual standards of multiple brands simultaneously.

·        A specialist committed to keeping digital environments fresh, relevant, and lightning-fast.

·        An effective communicator who provides clear and consistent updates to leadership and cross-functional teams.

·        A professional who maintains high integrity, confidentiality, and a clean, professional appearance.