Conversion Rate Optimization Jobs Remote Jobs in Usa

Position: Ecommerce Manager

Location: Bozeman, MT, USA

Employment Type:  Full-Time, In-Person

Department: Ecommerce

Reports To: COO

POSITION OVERVIEW:

We’re looking for an Ecommerce Manager to join our team and play a pivotal role in shaping the online sales, digital strategy, and growth of the business. This position is responsible for establishing the Ecommerce Department at EVERGOODS. This is a hands-on, high ownership role for a manager with a versatile skillset who is comfortable setting strategy and executing at a detailed level.

This individual will own the site experience end to end, from digital strategy and customer journey planning to building product pages, launching custom landing pages, and optimizing and improving conversion rate. This role partners closely with Marketing, Creative, and Operations to ensure the site is fast, intuitive, conversion focused, and aligned with brand standards.

This position is ideal for someone who thrives in ambiguity, enjoys building systems from scratch, and is comfortable doing whatever the team needs to succeed.

PRIMARY RESPONSIBILITIES

Ecommerce Strategy & Ownership

• Establish and lead the Ecommerce Department, including processes, tools, and performance standards
• Own the ecommerce roadmap in partnership with the COO and Head of Growth
• Plan and manage the site calendar including launches, updates, campaigns, and experiments
• Report on site performance, user behavior, and key ecommerce KPIs

Site Management & Page Creation

• Own and manage all areas of the site including PDPs, collection pages, homepage, navigation, sitelinks, blog posts, and customer experience landing pages.
• Build and maintain all web pages and templates
• Create landing pages for customer acquisition and seasonal campaigns
• Ensure site quality, accuracy, and consistency across all pages

Conversion Rate Optimization & Performance

• Own revenue per session and conversion rate as primary KPIs
• Manage A/B testing programs from ideation through execution and analysis
• Own heat map tools and user behavior analysis
• Improve mobile experience and overall usability
• Optimize load speeds and site performance
• Improve Quality Score for paid media through landing page relevance and performance

Merchandising

• Own digital merchandising strategy across PDPs, collection pages, and featured site placements based on sales trends, inventory priorities, and customer behavior
• Develop and manage collection logic that supports launches, evergreen products, and seasonal priorities
• Test merchandising strategies to improve discoverability, conversion rate, and revenue per session
• Use data and site analytics to continuously refine product presentation and assortment strategy

Graphic Design & UX

• Create, design and manage visual content for the ecommerce site including PDP layouts, collection pages, homepage modules, landing pages, and promotional assets
• Apply strong UX/UI principles to improve navigation, product discovery, and checkout flow
• Use tools such as Figma to design, iterate, and document ecommerce experiences and page layouts
• Build and maintain reusable design components and patterns to support consistency and scalability
• Collaborate with Marketing and Creative to ensure visual alignment across campaigns and channels

SEO & Content Management

• Own SEO strategy in partnership with Marketing
• Manage blog content, structure, and publishing
• Improve keyword rankings through on page optimization and content strategy
• Ensure technical SEO best practices are implemented across the site

International & Platform Growth

• Lead international site launches and ongoing management
• Evaluate, implement, and manage new site apps including post purchase, shipping, and customer facing tools
• Ensure scalability and performance as traffic and complexity grow

Collaboration and Cross Functional Work

• Partner with the Product team to gather necessary information to optimize product pages and develop on-site content strategy
• Kickoff and co-manage the analysis and optimization of the customer journey with the Head of Growth and COO
• Collaborate with the paid media team to develop landing pages for paid and organic content
• Collaborate with the creative team to plan out necessary media and assets for the site
• Translate business goals from COO into site execution with measurable results

Special Projects

• As the business grows and changes, the role may be assigned special projects as needed.

RELEVANT SKILLS

• Bachelor’s degree
• 3+ years of experience managing and growing a direct to consumer ecommerce site
• 3+ years of experience with Shopify 
• Strong understanding of ecommerce platforms, CRO, SEO, and site performance optimization
• Ability to both set strategy and execute day to day tasks independently
• Experience building and managing product pages and landing pages
• Fluent in data privacy laws (GDPR, CCPA)
• Analytical mindset with comfort reporting on performance and user behavior
• Limited but functional graphic design skills to manage site experience and layout
• Strong organizational skills and ability to prioritize in a fast paced environment
• Proven ability to communicate effectively with stakeholders at all levels, present findings in a clear and concise manner, and influence decision-makers.
• Strategic mindset with the ability to think critically, solve problems, and contribute to the development of innovative solutions.
• Ability to work cross-functionally with all levels of the organization.
• Experience with Figma, Canva, and Adobe Creative Cloud tools
• Google Workspace tools (Drive, Calendar, Sheets, Docs, etc)
• Passionate about the EVERGOODS mission and eager to contribute to building a durable, high-performance brand.

EMPLOYEE CONDUCT

It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers, and vendors.

EQUAL EMPLOYMENT OPPORTUNITY

Evergoods is an Equal Employment Opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

Shyne Jewelers is seeking an Ecommerce & Shopify Optimization Specialist to take ownership of our Shopify storefront and continuously elevate the online shopping experience. This role goes beyond basic site management—you will be responsible for optimizing performance, improving conversion rates, enhancing UX/UI, and driving measurable e-commerce growth.

This is a hands-on, on-site role where you will work closely with marketing, operations, and leadership to ensure the website reflects the Shyne Jewelers luxury brand while maximizing sales and efficiency.

• Own, manage, and optimize the Shopify website with a focus on speed, usability, conversion rate, and mobile performance
• Improve site structure, navigation, product pages, and checkout flow to enhance the customer journey
• Manage product listings, collections, pricing, and merchandising to align with sales and brand strategy
• Implement and optimize Shopify apps, integrations, and custom features as needed
• Monitor site performance, conversion metrics, and sales data; provide actionable insights and reports
• Optimize SEO, on-site search, and product discoverability within Shopify
• Collaborate with marketing on promotions, email campaigns, and product launches
• Oversee inventory accuracy and product availability across the Shopify platform
• Troubleshoot site issues and proactively recommend improvements
• Ensure the online store reflects luxury branding standards and consistency across all touchpoints
  

• Strong, proven experience with Shopify (Shopify Plus experience is a plus)
• Deep understanding of Shopify optimization, including UX/UI, conversion rate optimization (CRO), and performance best practices
• Experience managing Shopify themes, apps, integrations, and basic front-end customization (HTML/CSS knowledge is a plus)
• Strong analytical mindset with experience using Shopify Analytics, Google Analytics, or similar tools
• Ability to translate data into clear recommendations and improvements
• Excellent communication and collaboration skills
• Strong attention to detail and ability to manage multiple priorities in a fast-paced retail environment
• Experience in luxury, jewelry, fashion, or premium retail is strongly preferred
• Bachelor’s degree in Marketing, Business, E-Commerce, or related field preferred (experience may substitute)

About Phillips & King:

Phillips & King, a subsidiary of Kretek International, Inc., is the leading distributor of premium tobacco and alternative products, serving independent and small-chain retailers across the U.S. Our customers include convenience stores, smoke shops, head shops, liquor stores, tobacconists, and distributors nationwide.

As we launch a transformative new Shopify B2B ecommerce platform, we’re connecting our diverse retail community with an “endless aisle” of products, making it easier for them to discover, shop, and reorder at scale.

Position Overview:

We're seeking an experienced E-commerce Marketing Manager to lead strategy and execution across digital channels for our new Shopify B2B platform. You’ll use first-party data, performance marketing, and automation to drive traffic, increase conversion, and grow customer lifetime value (CLV), with a strong focus on personalized lifecycle journeys and ecommerce automation.

This is a high-impact individual contributor role where you’ll operate full-funnel: from acquisition through retention, personalization, and reactivation.

Key Responsibilities:

Growth Strategy & Execution

• Own the end-to-end ecommerce growth marketing strategy for our Shopify B2B platform.
• Plan and execute paid and organic acquisition campaigns to drive traffic from qualified wholesale buyers (independent retailers and chain/distributor customers).
• Optimize the full customer journey—from discovery to repeat purchase—using lifecycle marketing and data-driven personalization.

Performance Marketing & Analytics

• Manage and optimize paid media channels (Search, Display, Retargeting, Referral) with a focus on ROAS and CAC.
• Partner with email marketing to deploy segmented, behavior-based campaigns that drive retention, cross-sell, and upsell.
• Define and track performance metrics such as CAC, CLV, ROAS, conversion rate, AOV, retention rate, churn, and more.

Conversion Rate Optimization

• Lead A/B testing across landing pages, product pages, and checkout flows to increase B2B conversion rates.
• Work with marketing and development teams to continuously optimize UX, mobile experience, site performance, and merchandising.
• Use first-party data and purchase behavior to personalize product recommendations, promotions, and messaging by customer segment.

Platform & Martech Optimization

• Utilize Shopify B2B tools and features (e.g., customer groups, purchase history) to deliver a tailored ecommerce experience.
• Collaborate with the marketing team to align marketing efforts with product availability, promotions, and customer lifecycle.
• Build and manage lifecycle flows using first-party data and behavioral triggers within the e-commerce and email platforms
• Evaluate and recommend Martech solutions (CDP, analytics tools, marketing automation) that enhance ecommerce performance.

You’re a Fit If You:

• Thrive in a data-driven, results-oriented environment, and love owning strategy + execution.
• Have a strong understanding of Shopify B2B and how to customize the e-commerce experience for wholesale buyers.
• Can translate first-party data into actionable marketing insights that drive measurable growth.
• Understand how to market to independent retailers and business buyers, with experience in complex buyer journeys.
• Are resourceful, proactive, and able to collaborate cross-functionally with agility.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Information Technology, or a related field preferred. Equivalent experience (typically 6+ years in e-commerce or digital marketing roles) will also be considered.
• Proven experience in e-commerce growth or performance marketing, ideally within B2B, wholesale, or regulated industries.
• Strong understanding of the Shopify B2B platform and its built-in capabilities.
• Demonstrated ability to drive customer acquisition, retention, and lifetime value using a mix of paid media, email automation, CRO, and personalization strategies.
• Strong fluency in analytics and performance measurement tools (e.g., GA4, Shopify Analytics, A/B testing platforms, CRM/CDPs).
• Experience managing multi-channel campaigns with a focus on ROAS, CAC, AOV, and segmented performance reporting.
• Ability to design and manage automated lifecycle flows (e.g., onboarding, replenishment, win-back) using platforms like Klaviyo or similar.
• Excellent communication and reporting skills, with an ability to present findings and recommendations clearly.
• Self-starter who can operate independently and bring innovative ideas to the table.

·        Certification in eCommerce (e.g., Certified eCommerce Manager) is desirable.

Physical Requirements:

Ability to sit for extended periods. The ability to lift 25lb regularly and occasionally up to 50lbs. 

Safety:

The incumbent must be able to perform this job safely without endangering the health or safety of self or others. 

Supervisory Responsibility:

The position will not have supervisory responsibility.  

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change or be added at any time per business needs.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Chapter Aesthetic Studio is rapidly growing medical aesthetics brand, offering state-of-the-art, non-surgical skin care and body rejuvenation treatments. We exist to empower people to write their own story on beauty, because we believe beauty belongs to everybody. By joining our team of experienced nurses and aesthetic specialists who provide personalized care and incredible service, you will help people feel good about where they are on life’s journey so they can be who they were meant to be.

We are a fast-paced, innovative, and high-performing company. Our goal is to spark joy for everyone-our guests, each other, and the communities we live, work, and play in. We are a team built of extraordinary individuals who are passionate about helping others achieve their goals. This includes supporting your unique ambitions and career path and wrapping an abundance of resources around you. We are looking for a team player who is highly motivated, energetic, and hungry for growth who we can cheer on to limitless growth and opportunities.

Chapter Aesthetic Studio is a part of TAG – The Aspen Group – a family of like-minded brands whose mission it is to empower our teams to deliver the best possible experience and care to every patient that walks through our doors, which means we have a rich bench of experts to collaborate with, borrow from and share wins with.

As a reflection of current needs and planned growth we are excited to offer the opportunity to join our team as a VP, Marketing.

Job Summary

The Vice President of Marketing for Chapter is a growth-focused marketing executive responsible for driving scalable customer acquisition, accelerating demand, and maximizing lifetime value through brand, direct response, and full-funnel growth strategies. This leader is a ‘win the day’ marketer who balances high-level strategy with hands-on execution and takes pride in doing whatever it takes to help the team win. They lead from the front, staying close to the work while empowering a strong team to grow and perform at a high level. They will oversee brand, digital commerce, social, partnerships, and strategic planning, with a strong emphasis on building high-impact acquisition engines that deliver measurable revenue outcomes.

As a key member of the Commercial and Chapter leadership teams, the VP of Marketing will combine deep expertise in data-driven, performance-led marketing with strong strategic and people leadership. This role requires a modern, digitally fluent marketer who leverages advanced analytics, testing frameworks, and AI-enabled capabilities to improve speed-to-lead, optimize conversion, and continuously enhance marketing efficiency while maintaining disciplined ROI.

How We Work at Chapter

Chapter is a founder-led, high-growth brand where leaders are expected to think strategically and stay close to the work. The Vice President of Marketing will thrive here if they are highly collaborative, deeply curious, and energized by building alongside a hands-on leadership team.

This role is ideal for a marketing leader who enjoys operating in a dynamic environment, values shared ownership over functional silos, and is willing to step into the details when needed — whether that’s reviewing creative, pressure-testing funnel assumptions, or jumping into cross-functional problem solving. Success at Chapter requires a “team first” mindset, comfort with ambiguity, and a genuine desire to bring a purpose-driven brand to life at scale.

Essential Responsibilities

Leadership and Strategy

• Define and lead Chapter’s overall marketing vision and strategy, aligned with enterprise growth objectives and TAG’s mission to deliver consumer-centric care.
• Own the development of integrated marketing strategies that span brand, demand generation, digital commerce, partnerships, and lifecycle marketing.
• Serve as a strategic partner to Chapter leadership, Field Operations, Sales, Clinical, Product, and Corporate teams to ensure marketing priorities are aligned with business needs and operational realities.
• Build and lead a high-performing marketing organization with clear accountability, strong talent development, and a culture of collaboration and executional excellence.
• Model a highly collaborative leadership style, prioritizing shared outcomes over functional optimization and fostering trust across teams.
• Stay close to execution, especially in moments of rapid iteration, testing, or operational change.

Brand & Integrated Marketing

• Oversee brand strategy, positioning, and messaging to strengthen Chapter’s market leadership and emotional connection with consumers.
• Ensure consistent, compelling storytelling and brand expression across all consumer touchpoints, including media, digital, in-studio experiences, and partnerships.
• Oversee enterprise social media strategy and execution, driving brand growth, audience engagement, and measurable business impact across all major platforms.
• Partner with operations and clinical leaders to ensure the brand promise is delivered consistently through the guest experience.

Digital Commerce & Demand Generation

• Lead digital commerce strategy to drive lead generation, conversion, and patient acquisition across paid, owned, and earned channels.
• Optimize the full marketing funnel—from awareness through consultation and post-consult engagement—in close partnership with Sales, Operations, and Analytics teams.
• Leverage data, testing, and performance insights to continuously improve marketing efficiency, effectiveness, and ROI.

Strategic Planning & Performance Management

• Lead marketing planning processes, including annual plans, investment prioritization, and long-range growth initiatives.
• Establish clear KPIs and measurement frameworks to track performance, inform decision-making, and communicate results to executive leadership.
• Translate consumer, market, and performance insights into actionable strategies and recommendations.
• Leverage advanced measurement techniques to track, analyze, and optimize marketing performance with a focus on transparency and accountability.

Collaboration & Innovation

• Act as a key connector across marketing, sales, operations, clinical, and corporate teams to ensure alignment and speed of execution.
• Leverage advanced digital, automation, personalization, and AI-enabled tools to enhance acquisition performance and marketing effectiveness.
• Partner with various cross-functional leaders and teams to drive a holistic view of the customer journey, ensuring all touchpoints are optimized for maximum conversion.
• Bring a “no job too small” mindset, stepping in where needed to remove obstacles and accelerate progress.
• Champion a culture of experimentation, learning, and shared accountability, where teams win — and learn — together.
• Balance speed and rigor, knowing when to move fast and when to slow down for quality and alignment.
• Stay ahead of industry and consumer trends to ensure Chapter remains competitive and innovative in the industry.

Requirements & Qualifications

• 15+ years of progressive marketing experience, with a strong track record of driving revenue-generating growth through performance marketing, direct response, and full-funnel acquisition strategies in B2C or consumer-facing environments.
• Experience thriving in founder-led, high-growth, or transformation-stage organizations where priorities evolve and leaders must be adaptable.
• Demonstrated ability to lead without ego, putting team success and company outcomes above personal or functional recognition.
• Comfort operating with imperfect information, making sound decisions while continuously refining through data and collaboration.
• Proven leadership experience building and scaling high-performing marketing teams across paid media, digital commerce, lifecycle marketing, and growth functions.
• Deep expertise in direct response marketing, including test-and-learn methodologies, conversion rate optimization, funnel analytics, and CAC/LTV optimization.
• Demonstrated ability to design and scale high-impact acquisition engines across paid, owned, and lifecycle channels while maintaining disciplined ROI and financial accountability.
• Advanced digital marketing acumen, including experience leveraging automation, personalization, AI-enabled tools, and intelligent content systems to improve speed-to-lead and acquisition performance.
• Strong analytical and strategic mindset, with the ability to translate data, consumer insights, and market signals into clear action and business impact.
• Experience partnering cross-functionally with Sales, Operations, Product, Clinical, and Technology teams to drive integrated growth outcomes.
• Excellent communication and executive presence, with the ability to influence senior leaders and align teams around growth priorities.
• Strategic, results-oriented leader who thrives in fast-paced, complex environments and brings a builder’s mindset to evolving organizations.
• Passion for consumer-centric healthcare and improving access, outcomes, and experiences through innovative marketing approaches.

If you are an applicant residing in California, please view our privacy policy here:

• Salary: Annual pay range: $230,000 - $290,000, plus bonus/incentives
• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.

Job Overview: As the Manager of Product and Projects you will play a critical role in helping to drive the company’s transition to the product operating model while owning the vision, strategy, and execution of key initiatives. Your leadership will be central in reshaping how we develop, deliver, and optimize our digital products, collaborating closely with cross-functional teams to ensure that products are customer-centric, data-driven, and aligned with the business goals. This is a hands-on, exceptional opportunity for a product leader with a passion for omnichannel retail, ecommerce, and transformation who isn’t afraid to roll up their sleeves and personally manage their roadmap, including drafting user stories, etc.

Essential Duties and Responsibilities:

• Mentorship & Talent Development: Provide thought leadership and mentorship to product & project managers and team members, fostering a collaborative environment where innovation can thrive, and product delivery excellence is prioritized.
• Agile Transformation: Champion the implementation of agile product development practices, ensuring product teams are empowered to quickly iterate and release high-impact features that solve key customer problems and drive business growth.
• Stakeholder Management: Partner with key internal stakeholders including marketing, engineering, design, and supply chain to ensure alignment and visibility on product priorities, roadmaps, and outcomes.
• Hands-On Execution: Lead from the front. Personally conduct discovery exercises, customer sessions, UI/UX feedback sessions, etc. Personally build roadmaps, user journeys, and Epic roadmaps. Personally write user stories, with an emphasis on modeling how to eliminate ambiguity and by specifying requirements in exacting detail for engineers.
• Cross-Functional Collaboration: Lead and mentor cross-functional teams including product managers, designers, engineers, marketers, and data analysts to ensure seamless execution of product initiatives. Foster a culture of innovation, collaboration, and continuous improvement.
• Product Roadmap Ownership: Develop and manage a comprehensive ecommerce product roadmap that aligns with both customer needs and business objectives, balancing short-term tactical goals with long-term strategic initiatives. Own the OKRs and KPIs of your backlog and be comfortable defending the ROI of every decision you make.
• Product Operating Model Transition Advocacy: Help socialize and influence the company-wide transition to the product operating model, guiding teams to adopt agile methodologies, cross-functional collaboration, and product-focused leadership practices.
• Customer-Centric Product Development: Ensure the development of highly optimized, user-centric ecommerce experiences that meet customer needs, enhance satisfaction, and improve conversion rates across web, mobile, and digital channels.
• Data-Driven Decision Making: Utilize data analytics, A/B testing, customer feedback, and performance metrics to inform product decisions and optimize product features. Lead the use of metrics such as customer lifetime value (CLV), conversion rate optimization (CRO), average order value (AOV), and other KPI’s. Be comfortable with continuously proving the ROI of every idea you prioritize.

Qualifications:

• Experience: 5+ years of experience in product & project management, with at least 5+ years in leadership roles driving transformation initiatives, particularly in adopting the product operating model or agile frameworks.
• Leadership & Influence: Exceptional leadership and mentoring skills with the ability to inspire teams, influence stakeholders, and guide senior leadership through complex product transitions.
• Product Strategy Expertise: Strong experience in crafting and executing product strategies, including product lifecycle management, roadmap development, and performance optimization.
• Project Management: Ability to juggle multiple priorities, manage deadlines, and execute efficiently in a fast-paced environment.
• Agile & Product Operating Model Knowledge: Deep understanding of Agile methodologies, including Scrum and Kanban, as well as best practices for implementing and scaling the product operating model across an organization.
• Data-Driven Mindset: Strong analytical skills with a proven ability to leverage data, customer insights, and analytics tools (e.g., Google Analytics, MS Clarity, Medallia, etc.) to drive product decisions.
• Customer-Focused: A passion for understanding customer needs and behaviors, with experience using tools like customer journey mapping, UX/UI best practices, and user feedback to shape product decisions.

Preferred Qualifications:

• Experience with enterprise-scale ecommerce platforms and tools.
• Familiarity with cloud technologies and data-driven ecommerce optimization.
• Familiarity with personalization tools and techniques.
• Expertise in technical SEO optimization, mobile optimization and multi-device strategies is a plus.
• Previous experience in digital transformation or implementing the product operating model in a mid to large-sized organization.

Education/Experience:

• Bachelor’s degree required
• Advanced degree (Master’s) preferred but not required

Supervisory Responsibilities:

• Directly manages Product and Project managers
• Responsible for hiring, onboarding, coaching, performance management, and career development of database staff
• Provides technical leadership and day-to-day direction, including workload prioritization and operational coverage
• Leads incident response and escalation for database-related issues

Work Environment/Physical Demands:

The work environment characteristics and physical demands described are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This position is considered sedentary. While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install/move computer equipment
• The employee may be required to exert up to 10 lbs. of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Involves sitting most of the time, but may involve walking or standing for brief periods of time
• Specific vision abilities required by this job include near acuity at 20 inches or less due to computer work
• While performing the duties of this job, the employee will experience a moderate noise level (i.e. business office with computers, phone, and printers, light traffic)

Travel Requirements:

This position does not require travel.

Sportsman’s Warehouse is an Equal Opportunity Employer.

Role Overview

TYR is scaling its global digital business and rebuilding the customer experience to support accelerated growth. The UX/UI E-Commerce Designer will own the on-site experience that turns traffic into revenue through a structured hierarchy, mobile-first UX, high-performing PDP and PLP architecture, and disciplined conversion rate optimization.

This is not a brand-only design role. This is a performance-driven operator role with measurable outcomes tied directly to conversion rate, AOV, bounce rate, site speed, funnel completion, and revenue expansion.

The right candidate understands that design is a growth lever. Every decision should connect to commercial impact.

What You’ll Own

Site Experience & Hierarchy

• Own UX across homepage, navigation, search, PLP, PDP, cart, and checkout.
• Build and maintain a scalable category and collection hierarchy aligned with growth priorities (footwear-led where appropriate).
• Improve product discovery, filtering, and sorting logic.
• Reduce friction across key customer journeys (new visitors, returning customers, and high-intent shoppers).
• Lead mobile-first design strategy with structured performance measurement.

Shopify Plus Execution (Required)

• Proven hands-on experience working within Shopify Plus.
• Deep understanding of Shopify theme architecture and modular component design.
• Ability to design scalable templates and reusable content blocks.
• Familiarity with Shopify checkout extensibility and app ecosystem.
• Partner closely with developers to ship UX improvements rapidly and cleanly.
• Understand international storefront considerations and localization impact.
• Shopify Plus experience is required.

Conversion Rate Optimization (CRO)

• Maintain an always-on CRO roadmap (hypothesis → design → test → measure → iterate).
• Design and support structured A/B tests and landing page experiments.
• Improve add-to-cart rate, checkout progression, and funnel completion.
• Build modular design systems that allow fast iteration and rapid testing.
• Prioritize initiatives based on projected revenue impact.

PDP / PLP Merchandising & Content-to-Commerce

• Create high-converting PDP templates including proof modules, comparison tools, UGC integration, reviews, specs, and fit guidance.
• Elevate product storytelling to clearly communicate performance differentiation.
• Improve PLP merchandising (filters, badges, sorting logic, quick add, bundle prompts).
• Partner with Marketing and Creative to ensure campaign pages convert — not just present brand messaging.
• Drive AOV growth through structured cross-sell, bundling, and merchandising placement strategy.

Performance & Behavioral Analytics

• Use behavioral analytics platforms (heatmaps, scroll depth, session replay, journey analysis) to identify friction points.
• Translate behavioral data into structured UX improvements.
• Maintain a simple, clear performance scorecard tied to conversion, AOV, bounce rate, and engagement.
• Collaborate with Engineering on page speed, accessibility, and UX performance standards.

AI & Emerging Technology (Crucial)

• Strong understanding of AI-powered design and productivity tools.
• Experience leveraging AI for rapid prototyping, workflow acceleration, content generation, and personalization concepts.
• Ability to evaluate AI-driven search, recommendation, and merchandising tools.
• Demonstrated curiosity and practical application of emerging AI capabilities in e-commerce.
• Understand how AI can improve speed-to-market, personalization, and operational efficiency.
• AI tool fluency is considered a critical capability for this role.

Cross-Functional Collaboration

• Work closely with E-Commerce, Marketing, Merchandising, Planning, and Customer Service.
• Translate business objectives into structured UX roadmaps.
• Maintain documentation, component specifications, and clean developer handoff processes.
• Ensure consistency and scalability across US and international storefronts.

KPIs / Success Metrics

• Conversion rate improvement (overall and mobile).
• AOV lift driven by improved merchandising and bundling.
• Bounce rate improvement on high-traffic landing pages and PDPs.
• Funnel completion improvements (Add-to-Cart → Checkout).
• Page speed and UX performance metrics.
• Testing cadence and shipped UX improvements per quarter.

Requirements

• 4–6+ years designing DTC e-commerce experiences with measurable business impact.
• Proven Shopify Plus experience (required).
• Strong portfolio demonstrating revenue or conversion improvement.
• Proficiency in Figma and component-based design systems.
• Working knowledge of CRO and experimentation best practices.
• Comfort collaborating with developers and shipping in rapid cycles.
• Strong understanding of behavioral analytics tools.
• Demonstrated understanding and application of AI tools within digital commerce.

Customer Engagement & Content-to-Commerce Leadership

Superior customer engagement is a core mandate of this role. The UX/UI E-Commerce Designer must deeply understand how content influences purchasing behavior and how to curate experiences that guide customers seamlessly from inspiration to transaction.

This role requires strong expertise in content-to-commerce integration, ensuring storytelling, performance messaging, product education, and user-generated content are intentionally structured to drive engagement and conversion.

• Design highly engaging, immersive product journeys that increase time on site and deepen brand connection.
• Curate content modules that blend performance storytelling with commercial clarity.
• Implement personalization concepts that adapt product recommendations, merchandising blocks, and messaging to customer behavior.
• Partner with CRM and lifecycle teams to ensure cohesive personalization across on-site and owned channels.
• Continuously evaluate tools and AI-driven personalization platforms to enhance customer relevance and engagement.
• A sophisticated understanding of personalization strategy, including behavioral triggers, segmentation, and AI-supported recommendation engines, is considered essential for success in this role.

To be considered for this role please email with the subject "Director of eCommerce I&I, [Your Name] " with a copy of your resume, and confirm your availability to work in-office. Only applications received by email will be considered.

Director of eCommerce 

Reports to: VP, Revenue  

San Francisco, CA (Hybrid – 3 days/week in office) 

About Us 

We are a founder-led brand at a pivotal stage of evolution. With meaningful wholesale and marketplace partnerships (Amazon, Target, Nordstrom, Nuuly and others) and a growing direct-to-consumer business, we are redefining how our brand shows up wherever our customer chooses to shop. 

The Opportunity 

eCommerce isn’t just a channel for us — it’s the connective tissue of our brand. We’re investing in a leader to build, shape, and scale this function in a highly visible role that will define the future of our digital business.

The Director of eCommerce will own our Shopify DTC and Amazon marketplace businesses while creating a cohesive brand experience across all digital touchpoints. This role goes beyond managing a site — you’ll set strategy, define the roadmap, and execute it. We need someone who can operate independently, prioritize effectively, and move initiatives forward without significant oversight. It requires both strategic vision and hands-on execution, with the ability to think commercially and act tactically. If you’re entrepreneurial, resourceful, and driven to build something meaningful, this is for you.

THE DETAILS

What You’ll Own 

1. DTC (Shopify) — Growth & Experience 

• Full ownership of Shopify site performance 
• Customer journey optimization and funnel strategy 
• Conversion rate optimization and testing roadmap 
• SEO strategy, execution and content visibility 
• Site personalization and digital merchandising 
• UI/UX improvements in partnership with offshore development team 
• Digital performance reporting and insights 

2. Amazon Marketplace — Commercial Performance (20–25%) 

• Overall Amazon P&L ownership 
• Cross-functional partnership on inventory planning, allocation and Open-to-Buy (OTB) management 
• Manage Amazon ads lead and marketplace optimization 
• Optimize listings, PDP content, and marketplace SEO 

3. Brand Ecosystem Strategy 

• Define how the brand shows up digitally and ensure product storytelling and positioning are cohesive across Shopify, Amazon, and other channels. 
• Partner with Brand and Marketing teams to maintain consistency in messaging and experience 
• Identify opportunities for DTC to elevate overall brand equity while supporting wholesale growth 

4. Commercial & Inventory Alignment 

• Own DTC and Amazon OTB planning 
• Align merchandising strategy with inventory strategy 
• Forecast demand in partnership with planning, operations and finance 

5. Team Leadership & Execution 

• Manage offshore team in the Philippines responsible for site updates and optimizations 
• Manage Amazon advertising agency 
• Set roadmap and prioritize initiatives 
• Ensure disciplined execution 

6. Digital Innovation 

• Identify and implement tools and technology to scale the business 
• Improve personalization and optimization capabilities 
• Drive operational efficiency across platforms 

What This Role Is 

• This is a builder role. 
• This is a stretch-up-and-down role. 
• If you want layers of support, this role is not a good fit.

If you are energized by ownership and impact, it is. 

• You will: 
• Set strategy 
• Own the numbers 
• Make trade-offs 
• Get into Shopify 
• QA site updates 
• Review Amazon listings 
• Develop the roadmap and push projects forward 

What Success Looks Like 

• Strong growth in DTC and Amazon Revenue  
• Clear, prioritized digital roadmap 
• Improved KPIs (E.g. Conversion Rate and AOV) based on brand goals 
• Cohesive brand storytelling across all digital channels 
• Disciplined inventory alignment 
• Efficient offshore execution 
• Increased digital sophistication year over year 

Who You Are 

• 6–10+ years of eCommerce leadership experience 
• Deep Shopify expertise (Required) 
• Strong Amazon marketplace experience 
• Experience owning OTB or inventory planning 
• Strong understanding of SEO, CRO, personalization, and digital merchandising 
• Experience working across multi-channel Wholesale and DTC ecosystems preferred 
• Highly autonomous and resourceful 
• Comfortable operating in lean, founder-led environments 
• Commercially minded and data-driven 
• Entrepreneurial, resourceful, and hungry 

Compensation 

$150,000 – $165,000 base salary 

Compensation commensurate with experience and impact. 

A competitive compensation package will be offered including base salary, medical, dental, vision, Flexible Spending Account, and 401k benefits. This job requires occasional travel. 

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.

This role can be done from home

Building the world's leading sound experience starts with the experience we provide for our people. That's why we've been distributed from the start: initially between offices in Boston & Santa Barbara, and now with additional offices around the globe. This role can be done from any of our offices across the United States remotely from home. It's about impact, not location.

We're looking for a Digital Designer, Global Ecommerce to join the Brand Creative team and help elevate how Sonos shows up across our most important digital touchpoint: .

In this role, you'll bring together art direction, UX craft, and customer-centered design to create digital experiences that are both beautifully branded and highly functional. You will sit within Brand Creative, partnering daily with the Ecommerce Product team through a dotted-line relationship. Together, you'll help shape the future of our digital ecosystem-improving product discovery, refining customer journeys, and creating a cohesive, premium experience across every inch of the site.

This role is ideal for someone who thrives at the intersection of brand expression, interaction design, and performance-driven thinking. You'll work across product launches, evergreen flows, and ongoing optimization work, ensuring that our digital experiences feel unmistakably Sonos while driving meaningful impact for customers and the business.

• Create intuitive, elegant, and conversion-minded UX/UI solutions that elevate storytelling and improve the full customer journey-from discovery through checkout.

• Design best-in-class mobile and responsive experiences aligned to Sonos' premium brand standards

• Partner closely with Brand Creative, Campaign Management, and Ecommerce to bring new product launches and editorial moments to life on .

• Translate creative concepts into UX/UI that feels cohesive, thoughtful, and deeply branded

• Work hand-in-hand with Brand Creative art directors, copywriters, and designers.

• Collaborate with Product Managers, Site Production, and Web Tech to ensure designs are feasible, scalable, and delivered with clarity

• Build wireframes, interactive prototypes, design systems components, and annotated flows that clearly articulate design intent.

• Present work at various stages-from concept to pixel-perfect design-with clarity and strategic reasoning

• Conduct or partner on usability testing and user research to inform design iterations.

• Use qualitative insights, analytics, and experimentation results to refine the experience

• Design for A/B tests and contribute to ongoing conversion rate optimization using tools like GA4, Content Square, Optimizely, and Tableau.

• Bring an iterative mindset to shipping, learning, and improving

• Apply working knowledge of front-end development, React-based frameworks, and ecommerce patterns to create designs that are realistic, efficient, and scalable.

• Ensure accessibility, performance, and localization best practices are considered at every stage.
  

Basic Qualifications

• Bachelor's degree in design, HCI, or related field (or equivalent experience).

• 5+ years of UX/UI design experience for ecommerce or digital products.

• Strong portfolio demonstrating responsive design, user-centered thinking, and systems-level design.

• Proficiency in Figma and standard design/prototyping tools.

• Experience optimizing images, video, and digital assets for web performance.

• Hands-on experience with usability testing, heuristic evaluation, and iterative refinement.

• Familiarity with ADA/WCAG 2.0 AA accessibility standards and experience advocating for accessible design.
  

Preferred Qualifications

• Experience designing for ecommerce funnels, product pages, or conversion-focused flows.

• Familiarity with headless CMS tools (e.g., Sanity, Contentful) and agile workflows.

• Working knowledge of front-end frameworks, especially React.

• Strong communication skills with the ability to work effectively with creative, technical, and non-technical teams.

Research shows that some candidates may not apply for roles if they don't meet all the criteria. If you don't have 100% of the skills listed, we strongly encourage you to apply if interested.

Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future.

#LI-Remote

Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.

The base pay range for this role based off geographic location is:

The specific pay offered will depend on the candidate's geographic location, as well as qualifications and experience. We apply geographic pay differentials based on the cost of labor in the market. Employees in high-cost locations may be compensated at the upper end of the range, while those in medium or low cost markets may be compensated at the lower end of the range. Your recruiter can provide more details about the specific salary range for your location during the hiring process.

Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.

We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one, including:

• Medical, Dental, and Vision Insurance

• A 401(k) plan with company matching and immediate vesting

• An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required

• 80 hours of sick time upon hire, refreshed annually

• Up to 12 paid holidays per calendar year

• Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition

• Company-paid Disability, Life, and AD&D Insurance

• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance

• Mental health benefits to support your holistic well-being

• A generous employee discount program & Sonos Radio HD - on us!

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to and let us know the nature of your request and your contact information.

Client Overview: Our client is a luxury fashion brand and they are seeking a Part-Time Ecommerce Growth Strategist to join their team.

Role Overview: The Part-Time Ecommerce Growth Strategist will own growth strategy across the entire ecommerce funnel. This role is responsible for analyzing performance data, identifying revenue opportunities, and delivering clear, actionable recommendations to improve traffic, conversion rates, average order value, and overall sales performance.

**This position requires a highly analytical and strategic thinker who can translate Shopify and GA4 data into structured weekly insights tied directly to revenue impact.

Part-Time Ecommerce Growth Strategist Responsibilities:

• Analyze full funnel performance
• Identify drop-off points and recommend UX improvements
• Optimize product detail page structure, messaging, merchandising, and layout
• Improve checkout experience and reduce cart abandonment
• Recommend AOV optimization strategies
• Identify keyword opportunities for collections and product pages
• Improve collection page structure for search visibility
• Analyze organic traffic performance and ranking gaps
• Recommend technical SEO improvements
• Develop strategies to increase qualified organic traffic
• Recommend featured collections and products based on performance data
• Use analytics and click behavior to guide merchandising decisions
• Identify underperforming collections and repositioning opportunities
• Provide data-backed merchandising direction
• Performance summary with key KPIs
• Revenue insights by collection and product
• AOV and repeat purchase behavior insights
• Organic search performance updates
• Estimated revenue impact of recommendations
• Develop and maintain Shopify and GA4 dashboards with clear KPIs
• Validate Shopify vs GA4 reporting accuracy and resolve discrepancies
• Translate analytics into actionable recommendations aligned with revenue and profitability goals

Part-Time Ecommerce Growth Strategist Qualifications:

• Proven experience scaling Shopify ecommerce brands
• Strong background in conversion rate optimization (CRO) and ecommerce UX
• Deep understanding of GA4 and Shopify analytics
• Experience building dashboards and validating tracking accuracy
• Strong SEO expertise for ecommerce
• Understanding of fashion buying behavior and merchandising strategy
• Strategic thinker who ties recommendations directly to revenue impact
• Ability to work independently and deliver structured weekly insights

About Us:

AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, AZAZIE disrupts the traditional wedding industry by presenting made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses, available in sizes 0-30, are meticulously cut and sewn to order. Explore our website, where you'll find hundreds of bridal and bridesmaid gowns and dresses, spanning over 80+ enticing color options.

Job Overview:

Azazie is seeking a motivated Digital Marketing & E-Commerce Intern to support our team in driving growth across our website. This role will contribute to campaign execution, website data analysis, market research and conversion rate optimization initiatives. This is a hands-on opportunity to gain experience in performance marketing, e-commerce strategy and customer journey optimization within a fast-growing fashion brand.

This internship timeframe can be 1-3 months, possibility of full-time hire depending on performance.

Responsibilities and Duties:

• Assist in planning and executing digital marketing campaigns
• Prepare and manage campaign briefs, timelines and asset tracking
• collaborate cross-functionally with marketing, creative and production teams
• Analyze website data and customer behavior to identify opportunities for optimization
• Conduct market research and competitor analysis to inform strategy
• Support AB testing initiatives from ideation through reporting
• Prepare campaign recaps and performance summaries

Note: These duties are intended to describe the general nature and level of work performed and are not exhaustive. The company reserves the right to modify duties and responsibilities as business needs evolve.

Qualifications:

• Major in Marketing, Communications, Business or related field
• Strong organizational skills and attention to detail
• Analytical mindset with interest in data-driven marketing
• Strong written and verbal skills
• Ability to prioritize tasks in a fast-paced environment
• Proficiency in google sheets and Excel preferred
• familiarity with or willing to learn Google Analytics

Physical Requirements:

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close, distance and color vision.

Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Azazie, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This job description is not an employment contract. It is intended to describe the general content of and requirements for the performance of this job. Duties, responsibilities, and requirements may be changed or added at the discretion of Azazie at any time.

Duplin Winery is seeking a data-driven, growth-oriented E-commerce Specialist to oversee the digital storefronts for two primary brands: and . As we continue to expand our digital footprint we need a Shopify expert who lives and breathes conversion rates, digital merchandising, and revenue growth. This position serves as the primary architect of the online customer journey, ensuring that every click leads to a seamless experience and every product page effectively converts visitors into loyal customers. As part of Duplin Winery’s team culture, this role will also participate in cross-training opportunities to gain foundational knowledge of winery operations, including wine tasting and tour experiences, to ensure strong alignment between our digital and on-site guest experiences. This role will also support and manage additional brand or promotional domains as the company’s digital portfolio expands.

Primary Responsibilities

• Shopify Ecosystem & Content Stewardship: Act as the lead administrator for Shopify across both brands. Responsibilities include keeping all digital content updated and relevant to various operations and locations, ensuring brand assets are constantly refreshed to reflect current campaigns and seasonal shifts.
• Conversion Rate Optimization (CRO): Continuously analyze user behavior to identify friction points. Implement A/B testing on product pages and checkout flows to improve "add-to-cart" rates and overall site speed.
• Digital Merchandising & Promotion: Lead the strategy-driven placement of products. Manage seasonal collections and cross-sell/up-sell logic, while coordinating with the marketing team to launch sitewide sales and exclusive online offers.
• Operational Integration: Ensure the e-commerce back-end remains organized and efficient. This role bridges the gap between digital storefronts and physical operations, ensuring promotions and inventory remain synchronized across all locations.
• Performance Analytics: Monitor KPIs including traffic, bounce rates, and LTV. Translate complex Shopify and GA4 data into actionable weekly reports for leadership to drive revenue growth.

Qualifications

Required

• Education: Bachelor’s Degree in marketing, business, communications, or a related field; OR an Associate’s Degree with 5+ years of relevant experience in a digital business environment.
• E-commerce Experience: 3–5 years of hands-on management within the Shopify ecosystem, including app integrations and theme customizations.
• Microsoft Platform Proficiency: Full understanding of the MS Office Suite (Word, Excel, PowerPoint).
• Analytical Skills: Expert-level knowledge of Google Analytics 4 (GA4) and Shopify Analytics.
• Technical Literacy: Basic knowledge of Liquid, HTML and CSS, paired with a deep understanding of mobile-first UX design principles.

 Preferred

• ERP Experience: Previous experience with NetSuite or similar enterprise resource planning systems to streamline inventory and order management.
• Skills Focused: Experienced in setting up, testing, and maintaining Shopify discount codes, automatic promotions, and pricing rules.
• Industry Experience: Experience in consumer goods, hospitality, or the wine/spirits industry.

What We’re Looking For

·        A detail-oriented professional capable of maintaining the unique voice and visual standards of multiple brands simultaneously.

·        A specialist committed to keeping digital environments fresh, relevant, and lightning-fast.

·        An effective communicator who provides clear and consistent updates to leadership and cross-functional teams.

·        A professional who maintains high integrity, confidentiality, and a clean, professional appearance.

We are not currently accepting resumes or correspondence from external recruiting resources (agencies) at this time. Thank you for your understanding.

Job Summary

As an ECommerce Specialist, you will create and implement strategies that make online transactions possible while supporting our growing e-commerce business for Chair King Backyard Store and Fortunoff Backyard Store. The ECommerce specialist reports to the Sr. ECommerce Specialist supporting the Ecommerce business and the overall digital experience strategy. This highly collaborative role will work closely with several internal and external teams.

The position is responsible for cataloging all products for online sale efforts through defined guidelines, efficient use of content management systems and adherence to productivity benchmarks. The ideal candidate will be an out of the box thinker with strong analytical skills and attention to detail.

Essential Duties and Responsibilities:

• Site Operations and Production:
• Category management, including creating new products, adjusting collections within FROG and BigCommerce.
• Coordinate with Buyers on content aggregation and classification into our catalog.
• Ensure product is accurately classified based upon company taxonomy.
• Create product and image titles/descriptions with SEO guideline adherence.
• Coordinate with the Studio Production team to request necessary photo shoots for catalog implementation.
• Incorporate value added content into each product where applicable/relevant: warranty information (tag eligible products within SureBright Warranty), care instructions, feature/benefits. Add meta descriptions to products by using AI Copywriter.
• Create parent SKUs with variant options.
• Website troubleshoot and management, working with internal and external partners as needed.
• Meet all deadlines associated with accurate content creation and maintenance.
• Site Conversion Rate Optimization:
• Collaborate on web changes and development updates for websites based on current business prioritization.
• Understand basic user experience in order to test web changes and development updates.
• Visual Merchandising:
• Support promotional events with product "tagging" to enable accurate display and navigation throughout the website.
• Boost products for sales events within SearchSpring.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• High attention to detail and data driven.
• Excellent organizational and time management skills.
• Proficient with Microsoft Office Suite with advanced Microsoft Excel skills.
• Strong quantitative, analytical, critical thinking, and problem-solving skills.

Education and Experience:

• Bachelor’s degree preferred.
• 2-3 years in an e-commerce environment.
• Basic HTML experience helpful.

Location: NYC

Compensation: $100-130K (Competitive Salary + Performance Bonus)

Experience Level: Senior (5-8+ years in Digital Product, Shopify, E-Commerce, and Lead Conversion)

About Us

We are a leading secondary market dealer of high-end luxury watches, specializing in Patek Philippe, Audemars Piguet, Richard Mille, and Rolex. Our goal is to be the #1 most trusted and competitive luxury watch marketplace, ensuring buyers can seamlessly engage with us—whether by form fills, phone calls, organic search, or paid ads. We need a Head of Digital Product & E-Commerce to own and optimize the digital experience, ensuring our platform is designed for high-intent buyers to convert easily. This is a high-impact, hands-on role with direct influence over revenue, lead generation, and digital infrastructure. If you are a Shopify expert who understands luxury e-commerce, lead acquisition, and high-ticket sales conversion, this role is for you.

What You’ll Do

Own & Optimize the Digital Experience

• Lead the end-to-end website strategy, ensuring the site converts high-intent buyers at a high rate.
• Identify and fix UX/UI bottlenecks that hurt conversion rates, ensuring a seamless checkout experience.
• Implement A/B testing strategies to refine which pages drive the highest lead conversions.
• Be the Shopify & E-Commerce Optimization Expert
• Own and optimize the Shopify infrastructure, ensuring high-speed, high-converting performance.
• Implement Shopify customizations that improve the customer experience & conversion flow.
• Optimize mobile UX/UI to improve lead generation and conversions from mobile traffic.
• Improve landing page experience, load speed, and user journey to increase conversions.

Improve Lead Capture & CRM Integration

• Optimize lead forms, checkout flows, and inquiry submission processes to increase high-quality leads.
• Ensure every visitor coming from organic search, paid ads, or direct traffic is led into a highly optimized conversion funnel.
• Work with sales & CRM teams to ensure data flows seamlessly and we can retarget high-intent shoppers effectively.
• Work with the Google Ads team to optimize for lead capture.

What You Bring to the Table

• 5+ years in digital product management, e-commerce strategy, or lead conversion optimization.
• Deep experience with Shopify (themes, API integrations, site speed optimization, and checkout flows).
• Strong UX/UI knowledge, with experience optimizing conversion paths for luxury or high-ticket e-commerce.
• Background in lead generation, conversion optimization, and high-ticket e-commerce.
• Experience in Google Ads & paid search strategy (understanding search intent and how to convert traffic).
• Familiarity with high-end marketplaces, luxury brands, or secondary markets.
• Bonus: Experience in CRM automation, live chat optimization, and advanced form tracking.
• Bonus: Passion for luxury watches, high-ticket sales, or high-end collectibles.

Why Join Us?

• Direct impact on revenue growth & lead generation in a $20B+ market.
• Competitive salary, performance bonuses, and potential for leadership growth.
• Work with high-net-worth clientele and optimize a luxury digital experience.
• Be the Shopify expert & digital leader in a rapidly scaling luxury marketplace.

Growth Marketing Manager

Location: Irvine, CA

Reports to: Vice President, Marketing

About Hydration Room

Founded in 2014 by Dr. Brett Florie, Hydration Room is redefining proactive healthcare by blending holistic wellness with Western medicine. With 45+ clinics and rapid expansion underway, our mission is to deliver exceptional IV and injection therapies in a supportive, wellness-focused environment. We are a high-growth health and wellness company committed to raising the standard of clinical care and patient experience.

Core Role Responsibilities:

• Paid Media Strategy & Oversight.
• Own the end-to-end performance of paid media channels (e.g., paid search, paid social, display, video) across all markets.
• Act as the primary lead for external agency partners, ensuring strategy, execution, pacing, and optimization align with business goals.
• Oversee monthly paid media budget and optimize allocations based on performance and business priorities.
• Plan and execute seasonal, regional, and clinic-specific campaigns aligned with new openings and promotions.
• Attribution & Analytics.
• Monitor multi-touch journeys and provide actionable insights for growth optimization.
• Own and maintain a marketing performance scorecard, measuring results against defined KPIs (e.g., CAC, ROAS, CPL, conversion rates, revenue contribution).
• Analyze performance at the channel, market, and campaign level, identifying trends, risks, and opportunities.
• Deliver clear, actionable performance reporting and insights to leadership.
• Establish benchmarks and performance standards for existing and new markets.
• Web Performance Optimization.
• Own marketing-related website performance, including traffic quality, conversion rates, funnel efficiency, and organic search performance, ensuring the site supports both paid and organic growth.
• Partner with internal teams or vendors to improve landing pages, conversion paths, and on-site experience.
• Use data and experimentation (A/B testing, CRO insights) to improve performance and booking conversion.
• Email & Lifecycle Performance.
• Oversee email performance as part of the broader growth funnel, including acquisition, engagement, and conversion metrics.
• Analyze performance and recommend optimization strategies based on data.
• Standards, Testing & Continuous Improvement.
• Define and enforce performance standards and best practices across channels and markets.
• Lead a test-and-learn roadmap, ensuring insights are documented and scaled.
• Continuously evaluate tools, platforms, and processes to improve efficiency and impact.

The salary range for this role is $90,000.00 - $140,000.00 per year. Bonus eligible.

Qualifications and Required Skills:

• 3–7 years of experience in digital marketing or performance media, ideally in multi-location healthcare, wellness, or DTC retail.
• Proven ability to own targets and deliver results.
• Proven experience managing paid media agencies.
• Proven experience with on platform ad management and reporting including Meta, Google, reporting dashboards.
• Strong analytical skills with experience building and using performance scorecards and dashboards.
• Experience driving growth across multiple markets, including launching or scaling new markets.
• Deep understanding of paid media, web analytics, and conversion optimization.
• Comfortable working cross-functionally and presenting performance insights to senior stakeholders.

What We Offer:

• A fun, growing workplace where you can promote health and wellness in your community.
• Direct impact on Hydration Room’s ability to grow and deliver accessible wellness care.
• Opportunity to shape the recruiting function and eventually build/lead a high-performing hiring team.
• Competitive pay and benefits, plus high visibility to executive leadership in a rapidly expanding wellness brand.
• Career development opportunities.
• Free IV/Injection perks program.
• Vacation time.
• Participation in a 401k program.
• Employee Assistance Program.
• Medical, dental, vision, paid life insurance, and voluntary benefits are available for all full time employees.

Physical Requirements:

• Ability to sit at a desk for prolonged periods.
• Ability to stand for prolonged periods of time if needed.
• Must be able to traverse the entire facility.
• Must be able to lift up to 15 pounds at times.

This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification. The duties described are not to be interpreted as being all inclusive or specific to any employee. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. This description is not intended to limit or in any way modify the right of any manager or supervisor to assign, direct, and control the work of employees. An ability to competently perform all the essential functions of the position (the combination of all essential duties and all essential skills and abilities listed above), with or without reasonable accommodation, is a basic requirement of all positions at the Hydration Room. The Hydration Room is an equal opportunity employer and will make reasonable accommodations in accordance with applicable law so that qualified employees can perform the essential functions of the job. Nothing in this job description changes the at-will employment relationship existing between the Hydration Room and its employees. The Hydration Room reserves the right to amend this job description at any time.

WonderFold is seeking a driven, entrepreneurial, and collaborative E-Commerce Manager with a proven track-record of success managing a high-growth e-commerce business. Reporting into the Director of Marketing, you will be responsible for the website experience across all markets aligning with the global vision for the company while localizing the website according to country/region-specific needs and preferences. This role requires someone highly analytical, creative, and agile, capable of gaining alignment, building relationships, and managing projects across various stages of growth.

This role will work cross-functionally with internal teams (marketing, design, UI/UX Designer, Dev Agency ect) with the primary focus to enhance the customer experience through optimized and localized site experience, driving increased engagement and conversion. The ideal candidate has a passion for building businesses, a deep understanding of the digital landscape, has an analytical approach to problem solving, and thrives in fast-paced environments.

Key Responsibilities

DTC Website Ownership (Shopify)

• Own the end-to-end performance and experience of WonderFold’s Shopify storefront
• Act as the primary steward of the site’s structure, navigation, merchandising logic, and UX
• Ensure the site reflects WonderFold’s premium brand standards while maximizing commercial performance

Merchandising & Conversion Optimization

• Develop and execute a merchandising strategy across homepage, PDPs, PLPs, collections, and landing pages
• Continuously optimize conversion rate, AOV, and on-site engagement through testing, iteration, and data analysis
• Partner with Creative and Brand to ensure storytelling and product education are conversion-driven

Product Detail Page (PDP) Excellence

• Own PDP standards including:
• Product storytelling
• Feature/benefit hierarchy
• Visual content (imagery, video, comparison modules)
• Reviews, FAQs, and trust signals
• Ensure PDPs are optimized for both brand education and purchase confidence

Cross-Functional Leadership

• Partner closely with:
• Brand & Creative on content, campaigns, and storytelling
• Performance Marketing to support paid traffic conversion
• Product & Operations to ensure accurate availability, pricing, and launches
• Technology & Development on apps, integrations, and site enhancements
• Translate business priorities into clear site execution plans

Roadmap & Testing Strategy

• Own the Shopify roadmap, including:
• Feature enhancements
• App evaluations
• CRO initiatives
• Seasonal and launch-based site updates
• Lead A/B testing and experimentation efforts to continuously improve performance

Analytics & Reporting

• Monitor and report on key DTC metrics including:
• Conversion rate
• Revenue
• AOV
• Engagement and funnel drop-off
• Use insights to recommend and prioritize site improvements
• Communicate performance clearly to leadership with a bias toward action

Governance & Best Practices

• Establish and maintain best-in-class Shopify standards
• Ensure consistency across WonderFold brand sites while allowing for strategic differentiation where appropriate
• Stay current on DTC, Shopify, and UX best practices and proactively bring forward innovation

Required Skills/Abilities:

• Technical proficiency in relevant tools and platforms.
• Analytical and data-driven approach to product performance enhancement.
• Strong communication and collaboration skills.
• Project management abilities.
• SEO and content management expertise.
• Continuous learning mindset to stay updated with industry trends.

Education and Experience:

• 5–8+ years of experience in DTC e-commerce, with deep Shopify expertise
• Proven experience owning a high-revenue Shopify storefront at a premium consumer brand
• Strong background in merchandising and UX optimization
• Data-driven mindset with the ability to translate insights into execution
• Experience partnering with Creative, Brand, and Performance Marketing teams
• Comfortable operating with autonomy and influencing cross-functionally

Physical Requirements:

• Sitting: Prolonged periods while working on a computer.
• Computer Use: Frequent use of computers, keyboards, and office equipment.
• Manual Dexterity: Ability to use hands and fingers for typing and operating technological tools.
• Visual Requirements: Adequate vision to view screens and read documents.
• Mobility: Occasional walking or standing for meetings and collaboration.
• Communication: Strong verbal and auditory abilities for effective communication.
• Travel: Occasional travel for events and meetings.

• Lead and support client marketing cycles for Listing/Seller initiatives, driving targeted campaigns that generate high-quality seller leads for top real estate professionals.
• Lead and support client marketing cycles for Buyer initiatives, leveraging lead-generation products, demand generation strategies, and sales collaboration to grow quality buyer leads.
• Lead the end-to-end execution of client webinars and educational programs, from initial content planning and curriculum design to driving high-volume attendance through targeted marketing campaigns.
• Partner cross-functionally to support product launches and programs that align consumer experiences with client-facing products and other key initiatives.
• Optimize client and consumer journeys, identifying opportunities to create seamless and high-impact touchpoints between buyers, sellers, and real estate professionals.
• Collaborate with Demand Generation, Sales, and Product teams to ensure alignment across all marketing efforts, driving measurable improvements in conversion rates and customer satisfaction.
• Analyze program performance, track KPIs such as lead retention rates and NPS scores, and use data to refine and optimize future marketing strategies.
  
  

• 8+ years of experience in B2B or B2B2C marketing, with a focus on lead generation, customer engagement, or lifecycle marketing.
• Bachelor's degree or equivalent experience.
• Proven ability to develop and execute marketing programs that drive customer acquisition, engagement, and retention.
• 4+ years experience in real estate, proptech, fintech, or a related industry, with a deep understanding of buyer and seller dynamics.
• Strong analytical skills and experience using data to optimize marketing programs and improve performance metrics.
• Exceptional communication and storytelling abilities, with a knack for crafting compelling messaging that resonates with customers.
• Experience working cross-functionally with Sales, Product, and Customer Success teams to execute high-impact marketing initiatives.
  
  

• You’ve successfully launched and scaled marketing programs that connect consumers with professionals in a marketplace or platform-based business.
• You have experience working with CRM and marketing automation tools.
• You’ve led initiatives that improved customer NPS scores, lead conversion rates, or engagement metrics.
• You have a passion for real estate and a strong understanding of how agents and brokers grow their businesses.
  
  

Role Overview

The Director, E-Commerce & Amazon Marketplace owns revenue, merchandising performance, and demand execution across TYR’s DTC (Shopify Plus) and Amazon Marketplace businesses globally, including responsibility for TYR’s EU digital commerce sites.

This is a senior operating role accountable for translating product, category, and brand strategy into measurable commercial results across owned and marketplace channels in the U.S. and Europe. The role blends category-led merchandising, Amazon P&L ownership, international e-commerce leadership, lifecycle demand execution, and platform-level technical fluency, with a strong mandate to leverage Shopify Plus, Amazon Vendor/Seller Central, advanced attribution, CRM, and AI-enabled technologies to drive scale, efficiency, and profitability across regions.

Core Operating Framework

Merchandising is the Engine: Product accuracy, hierarchy, availability, and lifecycle discipline drive conversion, AOV, sell-through, and margin across regions.

Demand Execution is the Accelerator: Attribution clarity, lifecycle orchestration, and execution rigor scale revenue efficiently across markets.

Technology is the Multiplier: Platform leverage, automation, clean data, and AI-driven insight accelerate speed, precision, and learning globally.

People are the Force Multiplier: Clear ownership, execution rigor, and cross-functional alignment determine outcomes across regions and teams.

Key Responsibilities

1. Commercial Ownership & Revenue Leadership

• Own top-line revenue and contribution margin across TYR DTC (Shopify Plus), Amazon Marketplace, and EU digital commerce sites.
• Set and manage monthly, quarterly, and annual revenue plans by region and channel, including pacing, promotional impact, FX considerations, and inventory constraints.
• Drive sustained improvement across CR, AOV, UPT, RPV, full-price sell-through, and gross margin across U.S. and EU markets.
• Partner with Finance on forecasting, scenario planning, and inventory exposure by category, channel, and region.

2. Merchandising as the Engine (Director-Level Scope)

• Define, own, and continuously evolve TYR’s digital merchandising strategy across all core categories, channels, and regions.
• Own Shopify Plus theme architecture and merchandising execution for both U.S. and EU sites, including homepage systems, PLP/PDP layouts, launch frameworks, and reusable modules.
• Demonstrate deep hands-on knowledge of Shopify merchandising tools: metaobjects, metafields, automated collections, tagging, rules-based merchandising, and manual overrides.
• Own taxonomy, category architecture, product hierarchy, hero logic, and visual priority across DTC (U.S. & EU) and Amazon.
• Ensure regional relevance in merchandising while maintaining global brand and category consistency.
• Lead seasonal drops, capsules, and launches with clear entry points, storytelling hierarchy, and conversion paths adapted by region.
• Own performance of homepage, PLP, PDP, campaign landers, and Amazon detail pages (titles, bullets, imagery, A+ content, Brand Store).
• Operate a rigorous merchandising performance scorecard including CR, AOV, newness vs carryover, size-level availability, markdown cadence, recovery, and GMROI by region.
• Enforce lifecycle discipline from launch → scale → sustain → exit, dynamically adjusting placement, storytelling, and promotional pressure by market.

3. Amazon Marketplace Leadership (Global)

• Own Amazon Marketplace strategy, execution, and P&L across North America and Europe.
• Accountable for Amazon revenue, contribution margin, catalog health, pricing, promotions, and Buy Box performance by marketplace.
• Lead Amazon merchandising excellence including PDP optimization, search discoverability, ratings and reviews, and Brand Store execution.
• Oversee Amazon advertising (Sponsored Products, Sponsored Brands, DSP where applicable) with strict incrementality and margin discipline.
• Partner with Operations and Supply Chain on forecasting, inbound flow, availability, and region-specific inventory risk.

4. Demand, CRM & Attribution Ownership

• Own lifecycle demand execution across paid performance channels, CRM (email, SMS, personalization), and onsite campaign execution for U.S. and EU sites.
• Ensure attribution clarity using Northbeam as the primary multi-touch attribution platform across regions.
• Own Klaviyo strategy across segmentation, automation, lifecycle journeys, and revenue contribution globally.
• Translate attribution insights into regional budget allocation, channel prioritization, and onsite optimization.

5. Platform Leadership: Shopify Plus, Amazon & CRM

• Own platform strategy across Shopify Plus (U.S. & EU) and Amazon, ensuring scalability, localization readiness, execution speed, and data integrity.
• Oversee regional site requirements including language, currency, tax, duty, and compliance considerations in partnership with Finance and Operations.
• Partner with Technology and agencies to prioritize enhancements, reduce technical debt, and enable advanced merchandising and personalization globally.
• Ensure CRM is fully integrated with merchandising, lifecycle execution, and commercial priorities across regions.

6. Emerging Technology & AI Enablement

• Maintain strong awareness of emerging technologies including AI-driven personalization, merchandising optimization, and predictive analytics with applicability across regions.
• Evaluate and operationalize tools that improve conversion, efficiency, and speed-to-insight globally.
• Ensure technology adoption is commercially justified, measurable, and scalable across markets.

7. Inventory, Planning & Lifecycle Alignment

• Partner with Planning & Allocation to align buy depth, flow, and replenishment to digital demand signals across U.S. and EU markets.
• Manage in-season risk through merchandising prioritization, promotional levers, and assortment optimization by region.
• Drive disciplined markdown strategies that protect margin while clearing exposure, accounting for regional seasonality and market dynamics.
• Monitor inventory productivity through turns, weeks of supply, and GMROI by region.

8. Team Leadership & Operating Rhythm

• Lead E-Commerce, Merchandising, CRM, and Amazon teams with clear roles, KPIs, and accountability across regions.
• Establish weekly, monthly, and quarterly operating cadences including regional scorecards, launch readiness, and post-mortems.
• Serve as the primary cross-functional partner to Product, Creative, Operations, Technology, Finance, and EU stakeholders.
• Hold teams accountable for execution accuracy, timelines, and results globally.

Key Metrics of Success

• Revenue vs Plan by channel and region (U.S. & EU)
• Conversion Rate (CR) & Revenue per Visitor (RPV) by market
• Average Order Value (AOV) & Units per Transaction (UPT)
• Amazon Contribution Margin & Advertising Efficiency by marketplace
• Full-Price Sell-Through & Gross Margin
• Inventory Turns, GMROI, and Markdown Efficiency by region
• CRM Revenue Contribution & Retention Rate
• Speed-to-Insight & Execution Accuracy

Qualifications

• 7–10+ years of progressive leadership experience in DTC e-commerce and Amazon Marketplace management, including international markets.
• Demonstrated experience owning and scaling EU or international Shopify sites.
• Deep, hands-on experience with Shopify Plus and Amazon Vendor/Seller Central.
• Proven ownership of Northbeam attribution and Klaviyo CRM with demonstrated revenue impact.
• Experience scaling Amazon as a meaningful revenue and profit channel without eroding brand or DTC economics.
• Strong financial acumen with comfort operating close to the P&L, including regional forecasting and FX considerations.
• Experience leading cross-functional and geographically distributed teams.

Ideal Leadership Profile

This role is for a commercially obsessed, analytically rigorous, and technologically fluent global operator who understands that Amazon, DTC, international execution, data, and AI-driven insight are inseparable growth engines. They balance global brand consistency with local market execution, lead teams with clarity and urgency, and continuously evolve the business through tools and processes that deliver measurable growth, efficiency, and scale.

We're seeking a detail oriented, tech savvy, and customer obsessed Associate, Digital Marketing Strategy, to develop B2C and B2B digital marketing strategies for our real estate portfolio. This role will be a key contributor to our multichannel marketing efforts, helping generate qualified leads throughout the customer journey. oriented, tech savvy, and customer obsessed channel marketing efforts, helping generate qualified leads throughout the customer journey.

As a member of the digital marketing team, you will play an integral role in managing and optimizing our marketing technology stack. Your work will help connect prospects to customer workflows while driving efficiency and scalable automation.

You will collaborate closely with property operations, sales teams, and marketing partners to ensure that lead generation mechanisms (CRM systems, marketing automation tools, websites, and partnership referral channels) are functioning effectively and consistently delivering qualified lead generation mechanisms.

This role is responsible for supporting and , with shared and overlapping responsibilities across both websites.

Digital Marketing

• Identify opportunities and challenges within the customer journey and develop strategies for improving the flow
• Partner with the Director, Digital Marketing to create multi-channel, growth marketing strategy plans; supporting company-wide, multi-year marketing plan

Website Management & Optimization

• Leverage reporting tools to monitor websites' performance
• Partner with the Associate, Digital Advertising on opportunities to increase lead performance quality and reporting on the end-to-end customer journey
• Monitor and manage incoming lead flow across multifamily websites to ensure timely follow-up and optimal distribution

• Maintain and optimize lead capture forms, chatbots, and contact pathways on websites
• Oversee the website maintenance and site content optimization

Marketing Automation & Campaign Execution

• Build and deploy automated email and SMS journeys to nurture customers throughout the funnel
• Segment audiences based on behavior, demographics, and lifecycle stage to deliver personalized communications
• Test and refine drip campaigns, autoresponders, and re-engagement workflows to improve lease conversion rates
• Support marketing campaigns with timely execution of automated communications and lead flow updates

Systems & Data Management

• Own day-to-day management of marketing automation platforms (e.g., CRM, CDP, etc.)
• Ensure clean data hygiene and integration between marketing platforms
• Work with analytics teams to develop dashboards that surface actionable insights on campaign and lead performance

• 3+ years of experience in digital marketing management, marketing automation, CRM, or lead management, preferably in commercial real estate
• Familiarity with CRM, CDP, MAP, GA4 and Google Tag Manager platforms
• Understanding of digital advertising, website conversion tactics, and SEO
• Analytical mindset with the ability to derive insights from data and act on them
• Detail-oriented, highly organized, and comfortable in a fast-paced, matrixed environment
• Strong communication skills and a proactive, team-first attitude

Preferred Qualifications:

• Experience in multifamily housing or commercial real estate
• Knowledge of fair housing guidelines and digital marketing compliance
• Understanding of digital advertising, website conversion tactics, and SEO
• Strong understanding of the residential leasing lifecycle and lead-to-lease funnel

This role is 4 days in office at 3340 Peachtree Rd, Atlanta and 1 day WFH.

The RMR Group offers an extensive total rewards package to ensure that your benefits align with your needs. Employees who work at least 21 hours per week are eligible to participate in The RMR Group's benefits plans, including:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life & Disability Insurance
• Health Savings Account (HSA) & Flexible Spending Plans (FSA)
• 401(k) Plan with Employer Match
• Holidays, Vacation & Sick Time
• Parental Leave
• Tuition Assistance
• Matching Gift Program
• Wide Array of Voluntary, Employee-Paid Benefits to choose from including Critical Illness & Accident Insurance, Identity Theft Protection & Pet Insurance

The RMR Group (Nasdaq: RMR) is a leading U.S. alternative asset management company, unique for its focus on commercial real estate (CRE) and related businesses. RMR's vertical integration is strengthened by nearly 900 real estate professionals in more than 30 offices nationwide who manage approximately $40 billion in assets under management and leverage more than 35 years of institutional experience in buying, selling, financing and operating CRE. RMR benefits from a scalable platform, a deep and experienced management team and a diversity of real estate strategies across its clients. RMR has been recognized by The Boston Globe as a "Top Place to Work", by the Environmental Protection Agency (EPA) as an "ENERGY STAR Partner of the Year" and ranked by the Building Owners and Managers Association (BOMA) as having one of the highest number of BOMA 360 designated properties in its portfolio. RMR is headquartered in Newton, MA and was founded in 1986.

RMR's mission is to create long term value for our clients by managing their investments and assets "like we own it" - an approach that consistently and repeatedly generates opportunities for all our employees, investors and stakeholders. We are guided by six core values:

• Integrity at Our Core.
• Perform Passionately and Effectively.
• Inspired Thinking.
• Like We Own It.
• Power of We.
• Mutual Respect.

Visit our website to learn more about what makes The RMR Group a rewarding place to build a career.

Follow RMR on LinkedIn and Instagram @thermrgroup.

The RMR Group is an equal opportunity employer. Qualified applications will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you'd like more information on your EEO rights under the law, please click here.

Salary

$100k - $150k

About Compass Capital / Compass Communities

Compass Capital / Communities owns and operates apartment communities across Tennessee. Our mission is to impact as many lives as possible for good.

The multifamily industry relies heavily on third-party listing sites (ILS) like to generate leads. We believe there’s a better way.

We’re building a modern brand, powered by digital advertising, creative storytelling, and direct marketing, to connect with future residents before they ever visit an ILS. This role will be the person responsible for building that engine.

The Role

We are hiring a Director of Marketing to build our brand and lead generation across our portfolio. Your job is to drive qualified apartment tour bookings through digital advertising, landing pages, email campaigns, and social media.

You will not be the face of the content, but you will be the strategist behind it. You will determine what content should be created, coordinate with our onsite teams to capture it, and turn it into high-performing ads and campaigns.

You will start as a one-person team. You are to figure out what works and scale it.

What You Will Own

Digital Advertising

• Build, launch, and manage paid campaigns across:
• Meta (Facebook / Instagram)
• Google (Search, Display, YouTube)
• Other emerging platforms
• Continually optimize campaigns to improve cost per tour and cost per lease

Branding & Content Direction

• Develop the strategy behind ad creative (image, video, and copy)
• Identify exactly what content needs to be created to perform well
• Direct onsite teams to capture that content (unit tours, amenities, events, team, lifestyle, etc.)
• Manage editing and production internally or through freelancers/agencies

You are the architect of the creative, not the on-camera personality.

Landing Pages & Conversion Optimization

• Build or manage the creation of landing pages for our communities
• Test different landing page designs, messaging, and offers
• Optimize conversion rates to maximize tour bookings

Email Marketing & Lead Nurture

• Write and manage cold email campaigns to generate new leads
• Build automated follow-up campaigns for:
• Tour no-shows
• Lost prospects
• Upselling current residents
• Continuously improve open rates, click rates, and conversion rates

Performance & Growth

• Track performance across all campaigns
• Identify what is working and double down
• Eliminate what is not working
• Build a repeatable, scalable lead generation system

What Success Looks Like

• Building a scalable internal lead generation engine
• Increasing number of qualified tour bookings
• Decreasing cost per tour
• Decreasing cost per lease
• Eliminate reliance on ILS platforms

Who You Are

You are a builder.

You know how to build a brand. You know how to generate leads online. You understand ads, funnels, landing pages, and conversions. You don’t wait for instructions. You test, learn, and improve. If you don’t know how to do something, you figure it out or find the best person to do it. You care about performance and results.

Location

• Nashville MSA (or a surrounding market in TN)

Salary Range: 55,000 to 75,000

Role Overview

As a B2C Commerce Specialist, you will be responsible for managing and scaling our presence across TikTok Shop and other B2C commerce platforms. Your primary objective will be to drive top-line growth through social commerce, creator-led sales, and performance-driven marketplace execution, while supporting broader marketing and commercial initiatives.

This role is open to entry-level candidates, but also to those with up to 5 years of experience who are passionate about beauty, e-commerce, and the fast-evolving world of social commerce.

Responsibilities

Social Commerce & Marketplace Management

• Manage and operate TikTok Shop and other emerging B2C marketplaces, ensuring seamless storefront setup, product assortment, pricing, and promotional execution.
• Support day-to-day operations including product uploads, campaign setup, order flow monitoring, customer service, and issue resolution.

Product & Content Optimization

• Optimize product listings with compelling titles, descriptions, visuals, and short-form video content tailored to TikTok and social commerce best practices.
• Work closely with internal teams and creators to ensure content aligns with brand messaging and conversion goals.

Creator & Affiliate Commerce

• Collaborate with Marketing team in Seoul, Korea, to support TikTok Shop affiliate and creator programs, including onboarding creators, tracking performance, and assisting with product seeding and campaign execution.
• Monitor creator-driven sales performance and help identify high-performing content and partners.

Performance Marketing & Promotions

• Assist in planning and executing paid and organic campaigns across TikTok Shop and other platforms, including flash sales, platform-wide events, and promotional programs.
• Track campaign performance and contribute to optimization efforts to improve ROI and scale winning initiatives.

Commercial & Performance Analysis

• Analyze sales, traffic, conversion, and customer data to identify growth opportunities, risks, and optimization areas.
• Prepare regular performance reports and insights to support commercial decision-making.

Competitive & Market Insights

• Monitor competitors, category trends, pricing strategies, and platform updates across TikTok and other ecommerce channels.
• Share insights and recommendations to help strengthen our competitive position.

Cross-Functional Collaboration

• Collaborate with marketing, sales, operations, and supply chain teams to align ecommerce execution with overall business objectives.
• Support broader marketing and commercial initiatives as needed, including product launches and go-to-market planning.

Compliance & Operations

• Ensure compliance with platform policies, product claims, pricing guidelines, and promotional rules.
• Assist with inventory coordination to support campaigns and prevent stockouts.

Continuous Learning

• Stay current on social commerce trends, TikTok algorithm changes, creator commerce best practices, and evolving e-commerce tools and platforms.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 0–5 years of experience in e-commerce, digital marketing, social media, or marketplace operations (TikTok experience is a strong plus).
• Strong interest in TikTok, ecommerce, social commerce, beauty trends, and creator-driven marketing.
• Solid understanding of e-commerce metrics (sales, conversion rate, ROAS, CAC, etc.) and how to improve them.
• Comfortable working with data and learning analytics tools such as TikTok Shop Seller Center, TikTok Ads Manager, or similar platforms.
• Strong communication skills and ability to work cross-functionally.
• Detail-oriented, organized, and capable of managing multiple tasks in a fast-paced environment.
• Self-motivated, curious, and eager to grow in a hands-on commercial role.
• Experience in TikTok Ads, social media marketing, or e-commerce platforms (preferred but not required).

Benefits

Benefit offerings include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits,

EAP program, commuter benefits, and 401K plan. Our program provides employees the flexibility to choose the type

of coverage that meets their individual needs. Available paid leave may include Paid Sick Leave, where required by

law; any other paid leave required by Federal, State, or local law; and Holiday pay upon meeting eligibility criteria.

Equal Opportunity Employer/Veterans/Disabled

To read our Candidate Privacy Information Statement, which explains how we will use your information, please

navigate to Company will consider qualified applicants with arrest and conviction records in accordance with federal, state,

and local laws and/or security clearance requirements.