Conversion Rate Optimization Jobs Remote Jobs in Usa

178 positions found — Page 2

ECommerce Specialist
Salary not disclosed
Houston, TX 2 days ago

We are not currently accepting resumes or correspondence from external recruiting resources (agencies) at this time. Thank you for your understanding.


Job Summary


As an ECommerce Specialist, you will create and implement strategies that make online transactions possible while supporting our growing e-commerce business for Chair King Backyard Store and Fortunoff Backyard Store. The ECommerce specialist reports to the Sr. ECommerce Specialist supporting the Ecommerce business and the overall digital experience strategy. This highly collaborative role will work closely with several internal and external teams.


The position is responsible for cataloging all products for online sale efforts through defined guidelines, efficient use of content management systems and adherence to productivity benchmarks. The ideal candidate will be an out of the box thinker with strong analytical skills and attention to detail.


Essential Duties and Responsibilities:

  • Site Operations and Production:
  • Category management, including creating new products, adjusting collections within FROG and BigCommerce.
  • Coordinate with Buyers on content aggregation and classification into our catalog.
  • Ensure product is accurately classified based upon company taxonomy.
  • Create product and image titles/descriptions with SEO guideline adherence.
  • Coordinate with the Studio Production team to request necessary photo shoots for catalog implementation.
  • Incorporate value added content into each product where applicable/relevant: warranty information (tag eligible products within SureBright Warranty), care instructions, feature/benefits. Add meta descriptions to products by using AI Copywriter.
  • Create parent SKUs with variant options.
  • Website troubleshoot and management, working with internal and external partners as needed.
  • Meet all deadlines associated with accurate content creation and maintenance.
  • Site Conversion Rate Optimization:
  • Collaborate on web changes and development updates for websites based on current business prioritization.
  • Understand basic user experience in order to test web changes and development updates.
  • Visual Merchandising:
  • Support promotional events with product "tagging" to enable accurate display and navigation throughout the website.
  • Boost products for sales events within SearchSpring.

Required Skills/Abilities:

  • Excellent verbal and written communication skills.
  • High attention to detail and data driven.
  • Excellent organizational and time management skills.
  • Proficient with Microsoft Office Suite with advanced Microsoft Excel skills.
  • Strong quantitative, analytical, critical thinking, and problem-solving skills.

Education and Experience:

  • Bachelor’s degree preferred.
  • 2-3 years in an e-commerce environment.
  • Basic HTML experience helpful.
Not Specified
Sr. Client Marketing Manager, Buyer & Seller Programs
Salary not disclosed
Austin, TX 6 days ago
As our Senior Client Marketing Manager, Buyer & Seller Programs, you will play a critical role in bringing our marketing strategies to life—executing high-impact initiatives that connect homebuyers and sellers with top real estate professionals. Working cross-functionally, you will help ensure our programs are well-planned, flawlessly executed, and continuously optimized to drive engagement, lead generation, and conversion.

Without you, we risk missing critical opportunities to strengthen the bridge between consumers and real estate professionals. With you, we’ll create seamless, high-converting marketing campaigns that help real estate professionals grow their businesses while delivering exceptional value to buyers and sellers.

As the Senior Client Marketing Manager, Buyer & Seller Programs, you will be responsible for the planning and execution of marketing initiatives that drive engagement and lead conversion for homebuyers and sellers. You will work cross-functionally with Product, Sales, Customer Success, and Demand Generation teams to implement marketing programs that align consumer experiences with our tools and services. Your focus will be on executing key marketing cycles, ensuring programs are optimized for performance, and driving measurable impact for both real estate professionals and the buyers and sellers they serve.

Key Responsibilities

  • Lead and support client marketing cycles for Listing/Seller initiatives, driving targeted campaigns that generate high-quality seller leads for top real estate professionals.
  • Lead and support client marketing cycles for Buyer initiatives, leveraging lead-generation products, demand generation strategies, and sales collaboration to grow quality buyer leads.
  • Lead the end-to-end execution of client webinars and educational programs, from initial content planning and curriculum design to driving high-volume attendance through targeted marketing campaigns.
  • Partner cross-functionally to support product launches and programs that align consumer experiences with client-facing products and other key initiatives.
  • Optimize client and consumer journeys, identifying opportunities to create seamless and high-impact touchpoints between buyers, sellers, and real estate professionals.
  • Collaborate with Demand Generation, Sales, and Product teams to ensure alignment across all marketing efforts, driving measurable improvements in conversion rates and customer satisfaction.
  • Analyze program performance, track KPIs such as lead retention rates and NPS scores, and use data to refine and optimize future marketing strategies.

Qualifications

  • 8+ years of experience in B2B or B2B2C marketing, with a focus on lead generation, customer engagement, or lifecycle marketing.
  • Bachelor's degree or equivalent experience.
  • Proven ability to develop and execute marketing programs that drive customer acquisition, engagement, and retention.
  • 4+ years experience in real estate, proptech, fintech, or a related industry, with a deep understanding of buyer and seller dynamics.
  • Strong analytical skills and experience using data to optimize marketing programs and improve performance metrics.
  • Exceptional communication and storytelling abilities, with a knack for crafting compelling messaging that resonates with customers.
  • Experience working cross-functionally with Sales, Product, and Customer Success teams to execute high-impact marketing initiatives.

It Would Be Nice If…

  • You’ve successfully launched and scaled marketing programs that connect consumers with professionals in a marketplace or platform-based business.
  • You have experience working with CRM and marketing automation tools.
  • You’ve led initiatives that improved customer NPS scores, lead conversion rates, or engagement metrics.
  • You have a passion for real estate and a strong understanding of how agents and brokers grow their businesses.

Compensation: $50 - $69 per hour

ID#: 37005985

Not Specified
Performance Media Specialist(Tiktok shop&Affilate)
✦ New
Salary not disclosed
Los Angeles, CA 17 hours ago

ABOUT US

IICOMBINED, beginning with the global fashion eyewear brand GENTLE MONSTER in 2011 and expanding to TAMBURINS and NUDAKE, seeks to explore innovative ideas to challenge reality through the creation of beautiful and unpredictable outcomes that have yet to be seen. IICOMBINED continues to take on new challenges by establishing its own view of the world.


IICOMBINED means expressing ourselves through combining IMAGINATION and INTERPRETATION of the world.


GENTLE MONSTER is a global fashion eyewear brand that offers an unforeseen and startling brand experience. With more than 70 direct stores in 13 countries as of June 2024, GENTLE MONSTER leads the global eyewear trend through differentiated branding with new product releases, experimental and sophisticated spaces, and campaigns.


TAMBURINS is a fragrance brand exploring undefined territories of beauty. Through a combination of storytelling inspired by scattered scenes from around the world and sophisticated and delicate perfumery techniques, the brand captures the true depth of scent. TAMBURINS fosters emotional communication beyond a simple experience by reinterpreting contents through the realms of objects, painting and performance in exhibition-style stores.


NUDAKE is an F&B brand recreating dessert culture with its ‘Make New Fantasy’ ethos. We transport consumers to a new fantasy by creating unprecedented cakes by combining fashion and art. By experimenting and producing contents that deviates from established processes and rules, NUDAKE touches consumers beyond the ordinary F&B experience.

_______________________________________________________________________


We're looking for a data-driven, revenue-obsessed Performance Marketing Specialist to own and scale two high-impact lower-funnel channels: TikTok Shop Paid Ads and our Affiliate Program. This is not a branding role — this is pure performance marketing where every dollar is measured against revenue, ROAS, and new customer acquisition.


You'll join our Ecommerce team — working side by side with our Digital Media specialists who manage paid media across other channels. Together, you're one team driving performance, sharing learnings, and scaling revenue. You'll own TikTok Shop ads hands-on while also serving as the strategic lead managing external affiliate agency partnerships — setting targets, holding partners accountable, and continuously optimizing toward profitable growth.

If you thrive at the intersection of hands-on execution and strategic agency management, and you measure your success in revenue.


Tiktok Shop Affiliate Program

Serve as the primary point of contact for our affiliate agency partners, ensuring goals, priorities, and timelines are clearly defined and consistently met.

  • Lead the affiliate program strategy in partnership with the agency — ensuring every campaign is performance-focused, tied to measurable ecommerce outcomes, and aligned with acquisition goals.
  • Provide strategic direction to the agency on partner selection, commission structures, optimization priorities, and growth opportunities while overseeing day-to-day execution.
  • Identify and evaluate new affiliate partners in collaboration with the agency to expand reach, diversify the creator base, and improve overall program ROAS.
  • Own the full affiliate budget tracking and invoicing process, ensuring accuracy, transparency, and alignment with financial targets.
  • Review and guide agency strategies on bidding, content direction, and creator selection to ensure campaigns meet both performance benchmarks and brand standards.
  • Hold agencies accountable through regular performance reviews — analyze results, diagnose underperformance, test new approaches, and drive continuous improvement.
  • Partner closely with your Digital Media teammates within the E-commerce team to share audience insights, coordinate spend across channels, and ensure affiliate efforts align with overall marketing and business objectives.


Tiktok Shop Paid ads-Hands-On Execution&Strategy

  • Build our TikTok Shop ads program from the ground up — from initial implementation through to a scalable, data-informed paid strategy within TikTok Ads Manager.
  • Own end-to-end campaign management: campaign structure, ad set configuration, creative deployment, budget allocation, and performance optimization against acquisition and ROAS targets.
  • Conduct deep audience research to build and refine prospecting and retargeting segments; continuously test and optimize audience strategies to improve conversion efficiency.
  • Design and execute A/B and multivariate tests across creative, audience, and bidding variables to systematically improve ad performance.
  • Manage TikTok Shop's Commerce Center operations — including product catalog setup, inventory feed accuracy, data feed troubleshooting, and ongoing catalog health monitoring.
  • Set and own clear KPIs: customer acquisition cost (CAC), return on ad spend (ROAS), conversion rate, and contribution to overall E-commerce revenue.
  • Share learnings, creative insights, and audience data with your Digital Media teammates to strengthen paid performance across all channels within the Ecommerce team.


What We're Looking For

  • Must have completed a 4-year BA/BS degree in a related field such as Data Science, Marketing, Economics, Business Administration, Statistics, etc. 
  • Must have proficiency in GA4/Google Analytics 4  
  • Must be proficient at Excel for performance analysis (pivot tables, formula building, etc) 
  • 1–3+ years in performance marketing, affiliate management, or paid social — ideally in a retail or E-commerce environment.
  • Proven experience managing external agency relationships — setting expectations, reviewing performance, and driving accountability against hard targets.
  • Strong analytical skills with fluency in ecommerce KPIs: ROAS, CAC, LTV, AOV, conversion rate, and contribution margin.
  • Experience with affiliate marketing platforms and programs (e.g., TikTok Shop affiliate, Impact, ShareASale, CJ, Rakuten, or similar).
  • A testing mindset — you instinctively A/B test, iterate, and optimize rather than set-and-forget.
  • Excellent communication skills — you can translate performance data into clear insights for leadership and cross-functional partners.
  • Self-starter mentality who can build processes from scratch and thrive in a fast-moving ecommerce environment.
  • Hands-on experience with TikTok Ads Manager (strongly preferred) or comparable paid social platforms (Meta, Google) with a willingness to specialize in TikTok.


Job Type: Full-Time (ONSITE)

Pay Range: $70,000 - $80,000 per year


Benefits:

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Time Off
Not Specified
Associate, Digital Marketing
Salary not disclosed
Atlanta, GA 3 days ago


Associate, Digital Marketing

Job ID

2026-3170

Job Locations

US-GA-Atlanta

Department

Marketing

Overview

We're seeking a detail oriented, tech savvy, and customer obsessed Associate, Digital Marketing Strategy, to develop B2C and B2B digital marketing strategies for our real estate portfolio. This role will be a key contributor to our multichannel marketing efforts, helping generate qualified leads throughout the customer journey. oriented, tech savvy, and customer obsessed channel marketing efforts, helping generate qualified leads throughout the customer journey.

As a member of the digital marketing team, you will play an integral role in managing and optimizing our marketing technology stack. Your work will help connect prospects to customer workflows while driving efficiency and scalable automation.

You will collaborate closely with property operations, sales teams, and marketing partners to ensure that lead generation mechanisms (CRM systems, marketing automation tools, websites, and partnership referral channels) are functioning effectively and consistently delivering qualified lead generation mechanisms.

This role is responsible for supporting and , with shared and overlapping responsibilities across both websites.



Responsibilities

Digital Marketing

  • Identify opportunities and challenges within the customer journey and develop strategies for improving the flow
  • Partner with the Director, Digital Marketing to create multi-channel, growth marketing strategy plans; supporting company-wide, multi-year marketing plan

Website Management & Optimization

  • Leverage reporting tools to monitor websites' performance
  • Partner with the Associate, Digital Advertising on opportunities to increase lead performance quality and reporting on the end-to-end customer journey
  • Monitor and manage incoming lead flow across multifamily websites to ensure timely follow-up and optimal distribution
  • Maintain and optimize lead capture forms, chatbots, and contact pathways on websites
  • Oversee the website maintenance and site content optimization

Marketing Automation & Campaign Execution

  • Build and deploy automated email and SMS journeys to nurture customers throughout the funnel
  • Segment audiences based on behavior, demographics, and lifecycle stage to deliver personalized communications
  • Test and refine drip campaigns, autoresponders, and re-engagement workflows to improve lease conversion rates
  • Support marketing campaigns with timely execution of automated communications and lead flow updates

Systems & Data Management

  • Own day-to-day management of marketing automation platforms (e.g., CRM, CDP, etc.)
  • Ensure clean data hygiene and integration between marketing platforms
  • Work with analytics teams to develop dashboards that surface actionable insights on campaign and lead performance


Qualifications

  • 3+ years of experience in digital marketing management, marketing automation, CRM, or lead management, preferably in commercial real estate
  • Familiarity with CRM, CDP, MAP, GA4 and Google Tag Manager platforms
  • Understanding of digital advertising, website conversion tactics, and SEO
  • Analytical mindset with the ability to derive insights from data and act on them
  • Detail-oriented, highly organized, and comfortable in a fast-paced, matrixed environment
  • Strong communication skills and a proactive, team-first attitude

Preferred Qualifications:

  • Experience in multifamily housing or commercial real estate
  • Knowledge of fair housing guidelines and digital marketing compliance
  • Understanding of digital advertising, website conversion tactics, and SEO
  • Strong understanding of the residential leasing lifecycle and lead-to-lease funnel

This role is 4 days in office at 3340 Peachtree Rd, Atlanta and 1 day WFH.



Total Rewards

The RMR Group offers an extensive total rewards package to ensure that your benefits align with your needs. Employees who work at least 21 hours per week are eligible to participate in The RMR Group's benefits plans, including:

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life & Disability Insurance
  • Health Savings Account (HSA) & Flexible Spending Plans (FSA)
  • 401(k) Plan with Employer Match
  • Holidays, Vacation & Sick Time
  • Parental Leave
  • Tuition Assistance
  • Matching Gift Program
  • Wide Array of Voluntary, Employee-Paid Benefits to choose from including Critical Illness & Accident Insurance, Identity Theft Protection & Pet Insurance


Company Overview

The RMR Group (Nasdaq: RMR) is a leading U.S. alternative asset management company, unique for its focus on commercial real estate (CRE) and related businesses. RMR's vertical integration is strengthened by nearly 900 real estate professionals in more than 30 offices nationwide who manage approximately $40 billion in assets under management and leverage more than 35 years of institutional experience in buying, selling, financing and operating CRE. RMR benefits from a scalable platform, a deep and experienced management team and a diversity of real estate strategies across its clients. RMR has been recognized by The Boston Globe as a "Top Place to Work", by the Environmental Protection Agency (EPA) as an "ENERGY STAR Partner of the Year" and ranked by the Building Owners and Managers Association (BOMA) as having one of the highest number of BOMA 360 designated properties in its portfolio. RMR is headquartered in Newton, MA and was founded in 1986.

RMR's mission is to create long term value for our clients by managing their investments and assets "like we own it" - an approach that consistently and repeatedly generates opportunities for all our employees, investors and stakeholders. We are guided by six core values:

  • Integrity at Our Core.
  • Perform Passionately and Effectively.
  • Inspired Thinking.
  • Like We Own It.
  • Power of We.
  • Mutual Respect.

Visit our website to learn more about what makes The RMR Group a rewarding place to build a career.

Follow RMR on LinkedIn and Instagram @thermrgroup.

The RMR Group is an equal opportunity employer. Qualified applications will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you'd like more information on your EEO rights under the law, please click here.



Not Specified
Director of Marketing
Salary not disclosed
Nashville, TN 6 days ago

Salary

$100k - $150k


About Compass Capital / Compass Communities

Compass Capital / Communities owns and operates apartment communities across Tennessee. Our mission is to impact as many lives as possible for good.


The multifamily industry relies heavily on third-party listing sites (ILS) like to generate leads. We believe there’s a better way.


We’re building a modern brand, powered by digital advertising, creative storytelling, and direct marketing, to connect with future residents before they ever visit an ILS. This role will be the person responsible for building that engine.


The Role

We are hiring a Director of Marketing to build our brand and lead generation across our portfolio. Your job is to drive qualified apartment tour bookings through digital advertising, landing pages, email campaigns, and social media.


You will not be the face of the content, but you will be the strategist behind it. You will determine what content should be created, coordinate with our onsite teams to capture it, and turn it into high-performing ads and campaigns.


You will start as a one-person team. You are to figure out what works and scale it.


What You Will Own

Digital Advertising

  • Build, launch, and manage paid campaigns across:
  • Meta (Facebook / Instagram)
  • Google (Search, Display, YouTube)
  • Other emerging platforms
  • Continually optimize campaigns to improve cost per tour and cost per lease


Branding & Content Direction

  • Develop the strategy behind ad creative (image, video, and copy)
  • Identify exactly what content needs to be created to perform well
  • Direct onsite teams to capture that content (unit tours, amenities, events, team, lifestyle, etc.)
  • Manage editing and production internally or through freelancers/agencies

You are the architect of the creative, not the on-camera personality.


Landing Pages & Conversion Optimization

  • Build or manage the creation of landing pages for our communities
  • Test different landing page designs, messaging, and offers
  • Optimize conversion rates to maximize tour bookings


Email Marketing & Lead Nurture

  • Write and manage cold email campaigns to generate new leads
  • Build automated follow-up campaigns for:
  • Tour no-shows
  • Lost prospects
  • Upselling current residents
  • Continuously improve open rates, click rates, and conversion rates


Performance & Growth

  • Track performance across all campaigns
  • Identify what is working and double down
  • Eliminate what is not working
  • Build a repeatable, scalable lead generation system


What Success Looks Like

  • Building a scalable internal lead generation engine
  • Increasing number of qualified tour bookings
  • Decreasing cost per tour
  • Decreasing cost per lease
  • Eliminate reliance on ILS platforms


Who You Are

You are a builder.

You know how to build a brand. You know how to generate leads online. You understand ads, funnels, landing pages, and conversions. You don’t wait for instructions. You test, learn, and improve. If you don’t know how to do something, you figure it out or find the best person to do it. You care about performance and results.


Location

  • Nashville MSA (or a surrounding market in TN)
Not Specified
Vice President Marketing
✦ New
Salary not disclosed
Fayetteville, AR 17 hours ago
VP of Marketing


Emerson Coast — Fayetteville, AR (In-Person)




Most marketing roles are looking for someone to “manage campaigns.”


This isn’t one of them.


We’re looking for the person who sees a sorority girl scroll past 100 pieces of content a day… and knows exactly which 3 would actually make her stop.


The kind of marketer who doesn’t just follow trends—but spots them early, shapes them, and turns them into campaigns that drive real demand.


Someone who can look at a product, a season (Bid Day, Recruitment), and a blank page—and immediately start seeing angles, hooks, offers, and creative directions that others miss.


Because at Emerson Coast, marketing isn’t support—it’s the growth engine.


We don’t need someone to “run ads” or “post content.”

We need someone who can connect the dots between creative, data, and strategy—and build a system that consistently turns ideas into revenue.


If you’ve ever:


  • Had more campaign ideas than your team could execute
  • Found yourself critiquing 90% of ads you see
  • Felt like most brands are playing it safe while you’re ready to push boundaries


…you might be exactly who we’re looking for.




About Emerson Coast


Emerson Coast is a fast-growing custom apparel company focused on sorority and college markets nationwide. We specialize in fully custom-designed products—where our team handles everything from concept to delivery.


Our process is simple:


  1. We custom design
  2. Custom approves
  3. We print and ship


Behind that simplicity is a high-output creative and production engine—and we’re ready to take our marketing to the next level.




The Role


We’re hiring a VP of Marketing to lead and scale our entire marketing function.


This is not a “maintain what exists” role. This is a build, optimize, and lead growth role.


You’ll own the strategy and execution across:


  • Paid social (Meta, TikTok, etc.)
  • Organic social & content direction
  • Website conversion & landing pages
  • Email & lifecycle marketing
  • Campaign strategy for key selling seasons (Bid Day, Recruitment, etc.)


You’ll work closely with our internal team (designers, social media manager, sales, and leadership) to turn ideas into campaigns that perform.




What You’ll Actually Do



1. Own the Growth Strategy


  • Build and execute a cohesive marketing strategy across all channels
  • Develop campaigns that drive qualified leads and revenue (not just engagement)
  • Identify opportunities others miss—new angles, offers, and creative approaches



2. Lead Creative Direction


  • Guide the vision for ads, content, and campaigns (without needing to shoot/edit yourself)
  • Work closely with designers, videographers, and social team to bring ideas to life
  • Ensure everything we put out feels relevant, modern, and high-performing



3. Scale Paid Media


  • Oversee and optimize paid campaigns across Meta and other platforms
  • Continuously test hooks, creatives, offers, and audiences
  • Improve key metrics like CPL, ROAS, and conversion rates



4. Improve Conversion Across the Funnel


  • Refine landing pages, offers, and messaging
  • Collaborate on website strategy (Shopify)
  • Build systems that turn traffic into leads—and leads into orders



5. Build Systems & Accountability


  • Create clear KPIs and reporting across all marketing channels
  • Establish repeatable processes for launching and evaluating campaigns
  • Bring structure and clarity to a fast-moving creative environment



6. Lead & Elevate the Team


  • Work with and develop existing team members (social, creative, etc.)
  • Raise the standard of thinking, execution, and output across marketing
  • Help us build a world-class marketing function over time




Who You Are


  • Highly creative—you naturally generate ideas, hooks, and campaign concepts
  • Strategic—you can connect high-level thinking to execution
  • Data-driven—you care about performance and know how to improve it
  • Trend-aware—you understand what’s working right now in social and digital
  • A builder—you enjoy creating systems, not just managing tasks
  • Decisive—you’re comfortable testing, iterating, and moving quickly




Your Experience


  • 7–10+ years in marketing, with significant digital experience
  • Strong background in paid social and/or performance marketing
  • Experience leading or heavily influencing creative direction
  • Proven track record of driving measurable growth (leads, revenue, ROAS)
  • Experience in e-commerce, apparel, or consumer brands is a major plus
  • Previous leadership experience preferred (but not required for the right person)




What Success Looks Like


  • Lower cost per lead and higher conversion rates
  • Stronger, more consistent campaign performance
  • A clear, scalable marketing system—not random efforts
  • Creative that consistently resonates with our target audience
  • Marketing that directly drives meaningful revenue growth




Location & Details


  • Location: Fayetteville, AR (in-person preferred)
  • Type: Full-time
  • Compensation: Competitive salary + performance-based bonus
  • Benefits: Standard Emerson Coast employee benefits




Ready to Make Your Mark?


If you’re up for the challenge of building something that actually grows—and not just maintaining what exists—we’d love to hear from you.


Apply today, and let’s build something great.

Not Specified
Director, Digital Growth Marketing (eCommerce)
🏢 PACSUN
Salary not disclosed
Anaheim, CA 2 days ago

Join the Pacsun Community

Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.

Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.

Learn more here: LinkedIn- Our Community

About the Job:

The Director, Digital Growth Marketing is responsible for the development and management of the company’s digital growth marketing strategy. This role is responsible for managing the in-house paid media team and leading key activities, including but not limited to paid search, paid social, affiliate, display, marketplace advertising, SEO, and custom activations. This person will collaborate with cross functional teams including CRM, Brand Marketing, Merchandising, Buying, Planning, Legal and IT. Primary focus is to drive customer acquisition and retention, build revenue profitably online, manage a strict budget and continually improve return on ad spend.


A day in the life, what you’ll be doing:

  • Develops and executes paid marketing strategy across all digital media channels from concept to launch. Leads internal paid media team, handling tactical execution of media allocation and optimization.
  • Leads and manages all aspects of digital media, including SEO/SEM, affiliate, display re-targeting and acquisition, paid social and custom activations with media partners and platforms.
  • Manages and develops digital media team; sets and maintains clear, specific, measurable, actionable, reasonable and time-related goals for functional group and individual team members.
  • Partners with cross functional leaders to optimize digital marketing effectiveness and support cross channel sales, including Merchandising/Buying, Planning, Brand Marketing, Creative, and other functions.
  • Identifies and launches new digital marketing initiatives to better acquire and retain customers
  • Develops digital marketing roadmap including existing channel optimization and development of new, aligning with approved budget and key merchandising and marketing moments.
  • Develops and maintains relationships with key platform partners including, but not limited to, Google/YouTube, Meta, TikTok, Pinterest, and Snapchat.
  • Builds and maintains digital media budget aligned with overall business objectives and reports on actual, budgeted and forecasted projections in both spend, demand and return on ad spend on regular weekly, monthly, quarterly and annual basis
  • Provides reporting on effectiveness of all digital media channels including but not limited to qualitative and quantitative channel performance holistically and down to the campaign/publisher level, channel impacts to customer acquisition costs and customer lifetime value and associated benchmarks to measure competitive advantages.
  • Maintains and leverages analytics systems in collaboration with cross functional partners including sophisticated attribution modeling to gain better insights into effectiveness of digital marketing.
  • Leads effort for landing page optimization, personalization and other forms of a/b and multivariate tests associated with digital media focused on improving click through and conversion rates.
  • Evaluates all associated digital marketing partners, vendors and publishers for effectiveness and contribution to business and digital marketing efforts.

What it takes to Join:

  • Bachelor’s Degree preferred, ideally in Marketing, Business, or Retail
  • 5-7 years’ experience in digital marketing and marketing analytics
  • 5+ years within a retail environment; Apparel and Omni channel experience a plus
  • Must be financially savvy and skilled in reporting on all KPIs, marketing performance, user behavior, shopping flows, channels, marketing tests and uncovering insights which provide a better understanding our customer in order to improve traffic, conversion and financial results.
  • Must be hands-on, analytical, and highly collaborative leader capable of delivering results in a fast-paced environment.
  • Excellent interpersonal skills and the ability to build effective internal and external relationships, and influence change
  • Excellent written and verbal communication skills
  • Strong business, data analysis and interpretation skills
  • Excellent collaboration skills; experience managing digital marketing in a highly-matrixed, multi-channel retailer a strong plus
  • Strong Microsoft Office skills, especially Excel, PowerPoint, and Word
  • Self-starter able to solve medium to complex problems

Developing the Community/ Leadership Qualities:

  • Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
  • Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
  • Serve as a Pacsun advocate in the industry and marketplace.
  • Recruit, identify, develop, and retain talent that delivers performance excellence.
  • As a manager, serve as a leader of company culture, norms, and conduct.
  • Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.

Salary Range: $157,411 - $183,000

Pac Perks:

  • Dog friendly office environment
  • On-site Cafe
  • On-site Gym
  • $1,000 referral incentive program
  • Generous associate discount of 30-50% off merchandise online and in-stores
  • Competitive long term and short-term incentive program
  • Immediate 100% vested 401K contributions and employer match
  • Calm Premium access for all employees
  • Employee perks throughout the year

Physical Requirements:

The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.

  • While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
  • Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
  • Ability to work in open environment with fluctuating temperatures and standard lighting.
  • Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
  • Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
  • Hotel, Airplane, and Car Travel may be required.

Position Type/Expected Hours of Work:

This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.

Other Considerations:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.

Not Specified
Director / Senior Manager, Ecommerce & Website Product
✦ New
Salary not disclosed
Boston, MA 1 day ago

About Mycube

Mycube is reinventing the safe industry with products designed for both security and style. Backed by over a century of family expertise, we’ve built a modern DTC brand that makes safekeeping accessible, convenient, and beautifully integrated into the home. From biometric fireproof safes to customizable storage solutions, our products protect valuables while complementing home aesthetics.


We are entering a high-growth phase and scaling media investment across channels. As traffic increases, our website must become a best-in-class conversion engine. This role will own that outcome.


About the Role

We’re looking for an Ecommerce / Website Product leader to own the full digital customer journey - from first click to purchase.


This is a high-ownership, high-impact role responsible for improving conversion rate, reducing friction, and building a personalized shopping experience. You will own the website roadmap, partnering with the Head of Growth and a cross functional team of Creative, Engineering, Analytics, and external agencies.


This role is ideal for either a high-performing generalist (ex-consulting, MBA, strong business acumen) or a more traditional product leader with ecommerce experience. What matters most is analytical rigor, ownership, and a bias for action.


What You’ll Own

  • Full ownership of website performance and roadmap
  • End-to-end funnel optimization: landing page → PDP → cart → checkout
  • Driving improvements in CVR, AOV, revenue per session, and contribution margin
  • Building and executing a rigorous A/B testing roadmap
  • Identifying conversion bottlenecks and quantifying revenue opportunity
  • Creating personalized funnels by shopping use case, product type, and traffic source
  • Website merchandising, product launches, and on-site promotions
  • Managing external agencies to scope and ship improvements
  • Establishing dashboards and reporting to measure impact and guide prioritization


Who You Are

  • 3-8 years of experience in ecommerce, product, consulting, growth, or a related field (DTC experience strongly preferred)
  • Extremely data-driven and comfortable digging into funnels, CVR, and cohort behavior
  • Strong hypothesis-driven thinker who turns insights into structured test plans
  • Proven experience running A/B tests and conversion optimization initiatives
  • Operates with a high degree of ownership
  • Highly organized and able to manage multiple workstreams while maintaining a clear, ROI-driven roadmap
  • Strong communicator - able to influence engineers, creatives, and leadership
  • Familiarity with Shopify and ecommerce analytics/testing tools is helpful
  • MBA, consulting background, or top-tier startup experience is a plus
Not Specified
Senior SEO Specialist & Copywriter
Salary not disclosed
Carmel, IN 6 days ago

This position is required to be fully in-person at our headquarters in Carmel, Indiana.


Overview

We are seeking a highly motivated and versatile Senior SEO Specialist & Copywriter to join our marketing team. This position is focused on driving brand visibility, digital reach, and engagement through strategic, high-impact content.

You will own the company’s SEO strategy to acquire qualified leads for both BAM Capital and BAM Management. In addition to SEO content, you will produce formal financial communications and conversion-driven marketing copy to strengthen BAM Capital’s digital presence and support investor acquisition and retention.

We are seeking a performance-oriented communicator to elevate The BAM Companies’ digital voice. The ideal candidate blends exceptional writing and editing skills with years of hands-on SEO expertise, independently managing our content lifecycle across corporate and property websites while adapting our message for diverse audiences.


Key Responsibilities

Search Engine Optimization (SEO) Strategy & Execution

  • Sole SEO Management: Act as the company's dedicated SEO content expert, driving organic growth (traffic and leads) across BAM Capital for accredited investors and property websites for residents.
  • Keyword Research: Independently identify and analyze high-value, relevant keywords using industry-standard tools.
  • Content Strategy: Develop and maintain a comprehensive content calendar based on keyword opportunity, search intent, and business goals.
  • Article Production: Write, edit, and optimize detailed SEO articles that rank highly, drive organic traffic, and convert readers.
  • Performance Reporting: Track, analyze, and report on key SEO metrics (e.g., traffic, keyword rankings, conversion rate) to demonstrate ROI and inform future strategy.
  • Generative Engine Optimization: Stay up to date with and implement best practices to rank in AI search results.


Corporate & Financial Communications

  • Professional Offering Memorandums (OMs) & Asset Supplementals: Draft and meticulously edit complex, professional financial and corporate documents, ensuring accuracy, clarity, and compliance to regulatory standards (as applicable).
  • Quarterly Performance Reports: Develop clear, concise, and compelling reports for external audiences that summarize company performance and strategic outlook.
  • Award Nominations: Research, write, and submit persuasive applications for industry award nominations.
  • Executive Communications: Draft high-impact social media posts and professional communications for the CEO and other executives, including market insights and thought leadership pieces.


Marketing & Sales Content

  • Website Copy & Brochures: Write and optimize engaging, clear copy for the corporate and property websites and marketing brochures. Keep websites up to date with frequent content reviews.
  • Product Content: Create concise, informative product one-pagers and sales enablement materials for BAM Capital.
  • Marketing Emails: Develop compelling email marketing copy for various campaigns (e.g., nurture, announcement, informative).
  • Advertisements: Work with the internal PPC Specialist and Lead Generation Manager to develop high-converting copy for multi-channel advertising campaigns. Craft compelling headlines and calls-to-action that resonate with accredited investors, drive traffic to landing pages, and continuously A/B testing ad copy.
  • Additional Content: Produce blog posts, guides, and articles that position The BAM Companies and BAM Capital as thought leaders


Required Qualifications

  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
  • Minimum of 5 years of professional content writing experience, with a portfolio demonstrating a wide range of content types.
  • Demonstrated experience writing complex corporate or financial documents (e.g., quarterly reports, white papers, offering materials).
  • Minimum of 3 years of proven, hands-on expertise in SEO content strategy, including proficiency with major SEO tools (e.g., Semrush, Ahrefs, Moz, Google Search Console).
  • Exceptional written and verbal communication skills, with a mastery of AP and MLA grammar, style, and professional tone.
  • A meticulous editor and proofreader with attention to detail skills.
  • Ability to manage multiple projects simultaneously, meet tight deadlines, and work independently with minimal supervision.
  • This role requires learning our industry in depth to successfully produce the required content.


Preferred Qualifications

  • Experience in a regulated industry (e.g., finance, real estate, healthcare).
  • Experience writing for a high-net-worth, business, financial, or luxury audience.
  • Familiarity with content management systems (CMS) like WordPress.
Not Specified
Ecommerce and Digital Marketing Manager
Salary not disclosed
Paramus, NJ 3 days ago

Ecommerce and Digital Marketing Manager


Key member of the digital marketing team, Ecommerce and Digital Marketing Manager works with other marketing manager to improve customer experience, website conversions and optimize leads and sales. He/she must have expertise in data analysis, digital marketing, and e-commerce strategies and help identify opportunities for growth and enhancing company’s online presence.


Key Responsibilities

· Review, analyze, and interpret data related to website traffic, user behavior, and conversions to develop insights and hypothesis to drive marketing effort.

· Monitor and analyze key performance indicators (KPIs) such as conversion rates, traffic, and customer acquisition costs to assess the effectiveness of online campaigns and strategies.

· Study customer behavior on the website, including click-through rates, shopping cart abandonment, and path analysis, to optimize the user experience.

· Plan, execute, and analyze A/B tests to improve website design, content, and functionality.

· Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement.

· Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge.

· Develop reports and dashboards to communicate findings and insights to cross-functional teams and management.

· Work with marketing and web development teams to develop and execute strategies that drive growth and enhance the customer experience.

· Provide data-driven recommendations and actionable insights to improve website functionality, product offerings, and marketing campaigns.


Key Requirements

· Bachelor’s degree in business, marketing, data analytics, or a related field.

· Minimum 5-year experience as an Ecommerce Analyst/Manager in consumer business, ideally with retail storefronts

· Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis.

· Familiarity with e-commerce platforms, web analytics tools (e.g., Google Analytics), and digital marketing channels

· Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.

· Good oral and written communication and presentation skills; able to convey complex data findings to diverse teams.

· Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.

· Knowledge of e-commerce best practices, online consumer behavior, and industry trends.

· Experience with A/B testing, and experimentation methodologies is a plus.

· Strong interpersonal skills and proven ability to network and build relationships.

· Strong critical thinking skills to assess client needs and propose effective solutions.

· Self-motivated and able to work independently.



We will set up the new hire for success by having him/her work in our showrooms for 3-4 months to understand our business paradigm and develop key relationships within our organization.

Blinds To Go, Inc., is the leading and retailer and manufacturer of custom-made blinds and shades in North America. At Blinds To Go, Inc., we have redefined the window decorating industry with our direct-to-consumer business model and our legendary customer service. We control every element of our brand including the in-store experience and shop-at-home experience.

Blinds To Go is an equal opportunity employer. Blinds To Go complies with all federal, state/province, and local laws. Blinds To Go welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Blinds To Go. Building a great company…one person at a time.

Not Specified
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