Conversion Rate Optimization Jobs Jobs in Usa

About the Company

At SFI Health, we believe we have the responsibility to bring proven natural health solutions to people’s healthcare needs. We are a global natural health company committed to sourcing and producing natural medicines to the highest standards. Backed by evidence of effectiveness, quality and safety, our products are marketed around the world using our international community of leading life sciences companies and distributor networks. To find out more, please visit the Role

As the Senior Manager of Digital Marketing, you will be responsible for creating and executing B2B and DTC digital marketing strategies to meet specific revenue targets for . This role requires expertise in performance marketing (converting website visitors into customers), e-commerce marketing (SEO, SEM, PPC), and digital marketing analytics with a proven track record building and executing omnichannel digital strategy for B2B and DTC audiences in an agile, entrepreneurial environment. This position reports directly to the Head of Marketing for the Americas region of our global organization.

Within the first 6–12 months, a successful Senior Manager, Digital Marketing will have:

· Delivered measurable revenue growth through a refined marketing funnel, improved traffic quality, increased conversion rates, and double-digit growth in e-commerce revenue.

· Established clear performance metrics and reporting, including dashboards tied to revenue, conversion, ROAS, and customer acquisition efficiency.

· Optimized the digital channel mix (SEO, SEM, paid media, email, and on-site experience) to improve scalability and ROI.

· Ensured full scientific and regulatory compliance across all digital campaigns without sacrificing performance or creativity.

· Identified and implemented test-and-learn initiatives that drive continuous improvement in customer experience and revenue outcomes.

· Created a repeatable, performance-driven operating model for digital marketing that supports long-term growth and future market expansion.

· Develop and implement owned and paid digital marketing strategies to grow B2B and DTC visitors and revenue on in alignment with the annual SFI Health Americas Marketing Strategy and any specific content or product growth strategy plans.

· Manage paid media campaigns (Google Ads, Meta, LinkedIn, programmatic, retargeting) to maximize revenue growth.

· Consult on SEO/SEM content initiatives to improve organic traffic and conversion rates.

E-Commerce Optimization:

· Partner with the information technology department and web development teams to quantitatively improve user experience on .

· Track and improve Conversion Rate Optimization (CRO) through A/B testing, retargeting, and marketing automation.

Analytics & Reporting:

· Report on digital marketing KPIs monthly, report on digital ad campaign performance weekly, and provide actionable insights for improvement.

· Create and track customer journeys/funnels and provide insights on changes and how to improve funnels monthly.

· Manage digital marketing budgets and forecast ROI for any digital initiative.

Customer Relationship Management (CRM) & Marketing Automation Expertise:

· Lead all website marketing automation and segmentation strategies.

· Collaborate with content and operations teams to run effective DTC email marketing and SMS campaigns.

· Work with Head of Marketing, Customer Service, and IT to create and test the effectiveness of a B2B and DTC subscription program to increase retention and customer lifetime value (CLV).

Collaboration:

· Work cross-functionally and collaboratively with IT, web development, content development, creative, and marketing operations team members.

· Consult on content generation, type, and length by providing digital analytic insights from owned digital platforms, SEO keyword, and competitor digital analysis.

· Manage digital agency relationships and vendor partnerships where applicable.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education:

· BA/BS in Marketing, Business Administration, Communications, or related discipline from an accredited university required.

· Digital certification from a university or accredited digital marketing organization (American Marketing Association, Digital Marketing Institute, Google Digital Marketing & eCommerce, Semrush Academy, HubSpot Academy, etc.) preferred and highly valued.

Experience:

· Minimum of 10 years in-house (with a brand) experience in paid digital marketing and e-commerce with the ability to demonstrate revenue-generating results.

· At least 5 years of full ownership of the digital marketing and eCommerce process from setting strategy to execution and achieving KPIs.

· At least 3 years nutraceutical or supplement industry experience on a personal or professional level. A clear passion for the impact natural supplements and functional medicine have on one’s overall health.

Computer Skills:

· Must be proficient with Microsoft Office Suite applications such as Word, Excel, Outlook, and Internet Explorer. Must be familiar with database/order processing software systems.

· Magento experience preferred

· eCommerce platform experience preferred

· Intermediate to advanced level of understanding of marketing technology stacks including but not limited to

o HubSpot

o Google Analytics 4 (GA4)

o Google Tag Manager (GTM)

o Digital advertising platforms/tools: AdWords, Retargeting Ads, LinkedIn Ads, Meta Ads, and YouTube Ads

o Social media aggregators such as Sprout Social

o SEO research tools such as Ahrefs or Semrush

o Marketing analytics visualization tools such as Looker Studio, Whatagraph, DashThis, or Databox.

The Ecommerce Manager is responsible for executing Hard Rock’s online retail strategy and supporting the growth of Rock Shop Online. This role partners closely with technology, merchandising, planning, creative, marketing, and logistics teams to optimize the online shopping experience, drive revenue, and deliver best‑in‑class ecommerce operations.

Working directly with the Director of Ecommerce, this position oversees day‑to‑day site management, merchandising execution, product optimization, email and social campaign coordination, analytics reporting, and cross‑functional project leadership. The Ecommerce Manager ensures the online assortment is cohesive, discoverable, and fully supported from an inventory and operational standpoint while championing insights that improve performance.

RESPONSIBILITIES

Site & Merchandising Management

• Own day‑to‑day Rock Shop Online operations including site updates, merchandising, navigation, product uploads, QA, and ongoing site audits.
• Ensure product detail pages, categorization, and onsite search are optimized for discoverability and conversion.
• Manage general product management tasks including pricing, descriptions, attributes, and image accuracy.

Project & Workflow Ownership

• Proactively manage timelines, priorities, and cross‑functional workflows to keep projects on track and ensure timely decision‑making.
• Coordinate with Creative, Buying/Product, and Logistics teams to plan, build, and launch activation emails and onsite assets, ensuring deadlines and approvals are met.
• Lead calendar planning and cross‑functional communication for ecommerce initiatives.

Performance & Optimization

• Define, track, and share key ecommerce metrics and KPIs to identify opportunities and educate internal teams.
• Analyze customer behavior, market trends, and competitive insights to drive improvements in user experience, conversion, and revenue.
• Identify site experience enhancements and conversion‑rate optimization opportunities grounded in data.
• Maintain and apply SEO best practices across the site to ensure high visibility and organic traffic growth.

Cross‑Functional Collaboration

• Partner closely with creative, marketing, merchandising, and retail teams to deliver a refined and cohesive online shopping experience.
• Ensure the online assortment aligns with brand and product strategies across retail channels.
• Collaborate with logistics and planning to monitor inventory, forecast needs, and support operational execution.

Content & Brand Stewardship

• Oversee copywriting for product pages, campaigns, and promotional assets.
• Review and approve creative assets to ensure accuracy, brand consistency, and performance readiness.
• Manage relationships with third‑party vendors and platform partners as needed.

This job description reflects the position’s essential functions; it does not encompass all of the tasks that may be assigned.

QUALIFICATIONS

REQUIREMENTS

• Minimum of 5 years in eCommerce/eRetail
• Demonstrated hands-on execution and problem-solving capabilities with ability to work to tight deadlines
• Demonstrated success in defining, implementing and advocating effective ecommerce processes, methods and tools
• Strong understanding of e-commerce best practices and experience/technology trends
• Solid experience Salesforce Commerce Cloud, Shopify
• Solid experience with project planning and data analysis
• Expertise in Google Analytics and SEO
• Experience in paid marketing

EXPERIENCE, EDUCATION, AND CERTIFICATIONS

• Proven track record of managerial success in a fast paced environment by possessing the experience, ability, and knowledge to move the business forward financially while focusing on human capital.
• Proven track record of making high quality decisions and the ability to make complex decisions.
• Applicable standard of education is required.

SKILLS

• Must possess strong communication and listening skills, excellent speaking, reading and writing.
• Comprehend and use technical or professional language, either written or spoken, to communicate complex ideas.
• Ability to effectively present information across business entities and to leadership
• A “can do” mentality – demonstrating a real passion for making things happen and for achieving stretch targets
• Strong working knowledge of mobile and social

PHYSICAL DEMANDS

• Ability to move throughout the corporate office and cafes during visits (standing, walking, kneeling, and bending) for extended periods of time.
• Ability to sit for extended periods of time.
• Ability to make repeating movements of the arms, hands, and wrists.
• Ability to express or exchange ideas verbally and perceive sound by ear.
• Manual dexterity, hand-eye coordination, and ability to work with hand above shoulders.
• Ability to occasionally, regularly, frequently move objects (lift, push, pull, balance, carry) up to 10 pounds.
• Ability to turn or twist body parts in a circular motion.
• Ability to tolerate exposure to heat, cold, chemicals, and loud/noisy environment.
• Ability to travel via auto or airplane for long periods of time.

To be considered for this role please email with the subject "Director of eCommerce I&I, [Your Name] " with a copy of your resume, and confirm your availability to work in-office. Only applications received by email will be considered.

Director of eCommerce 

Reports to: VP, Revenue  

San Francisco, CA (Hybrid – 3 days/week in office) 

About Us 

We are a founder-led brand at a pivotal stage of evolution. With meaningful wholesale and marketplace partnerships (Amazon, Target, Nordstrom, Nuuly and others) and a growing direct-to-consumer business, we are redefining how our brand shows up wherever our customer chooses to shop. 

The Opportunity 

eCommerce isn’t just a channel for us — it’s the connective tissue of our brand. We’re investing in a leader to build, shape, and scale this function in a highly visible role that will define the future of our digital business.

The Director of eCommerce will own our Shopify DTC and Amazon marketplace businesses while creating a cohesive brand experience across all digital touchpoints. This role goes beyond managing a site — you’ll set strategy, define the roadmap, and execute it. We need someone who can operate independently, prioritize effectively, and move initiatives forward without significant oversight. It requires both strategic vision and hands-on execution, with the ability to think commercially and act tactically. If you’re entrepreneurial, resourceful, and driven to build something meaningful, this is for you.

THE DETAILS

What You’ll Own 

1. DTC (Shopify) — Growth & Experience 

• Full ownership of Shopify site performance 
• Customer journey optimization and funnel strategy 
• Conversion rate optimization and testing roadmap 
• SEO strategy, execution and content visibility 
• Site personalization and digital merchandising 
• UI/UX improvements in partnership with offshore development team 
• Digital performance reporting and insights 

2. Amazon Marketplace — Commercial Performance (20–25%) 

• Overall Amazon P&L ownership 
• Cross-functional partnership on inventory planning, allocation and Open-to-Buy (OTB) management 
• Manage Amazon ads lead and marketplace optimization 
• Optimize listings, PDP content, and marketplace SEO 

3. Brand Ecosystem Strategy 

• Define how the brand shows up digitally and ensure product storytelling and positioning are cohesive across Shopify, Amazon, and other channels. 
• Partner with Brand and Marketing teams to maintain consistency in messaging and experience 
• Identify opportunities for DTC to elevate overall brand equity while supporting wholesale growth 

4. Commercial & Inventory Alignment 

• Own DTC and Amazon OTB planning 
• Align merchandising strategy with inventory strategy 
• Forecast demand in partnership with planning, operations and finance 

5. Team Leadership & Execution 

• Manage offshore team in the Philippines responsible for site updates and optimizations 
• Manage Amazon advertising agency 
• Set roadmap and prioritize initiatives 
• Ensure disciplined execution 

6. Digital Innovation 

• Identify and implement tools and technology to scale the business 
• Improve personalization and optimization capabilities 
• Drive operational efficiency across platforms 

What This Role Is 

• This is a builder role. 
• This is a stretch-up-and-down role. 
• If you want layers of support, this role is not a good fit.

If you are energized by ownership and impact, it is. 

• You will: 
• Set strategy 
• Own the numbers 
• Make trade-offs 
• Get into Shopify 
• QA site updates 
• Review Amazon listings 
• Develop the roadmap and push projects forward 

What Success Looks Like 

• Strong growth in DTC and Amazon Revenue  
• Clear, prioritized digital roadmap 
• Improved KPIs (E.g. Conversion Rate and AOV) based on brand goals 
• Cohesive brand storytelling across all digital channels 
• Disciplined inventory alignment 
• Efficient offshore execution 
• Increased digital sophistication year over year 

Who You Are 

• 6–10+ years of eCommerce leadership experience 
• Deep Shopify expertise (Required) 
• Strong Amazon marketplace experience 
• Experience owning OTB or inventory planning 
• Strong understanding of SEO, CRO, personalization, and digital merchandising 
• Experience working across multi-channel Wholesale and DTC ecosystems preferred 
• Highly autonomous and resourceful 
• Comfortable operating in lean, founder-led environments 
• Commercially minded and data-driven 
• Entrepreneurial, resourceful, and hungry 

Compensation 

$150,000 – $165,000 base salary 

Compensation commensurate with experience and impact. 

A competitive compensation package will be offered including base salary, medical, dental, vision, Flexible Spending Account, and 401k benefits. This job requires occasional travel. 

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.

This role can be done from home

Building the world's leading sound experience starts with the experience we provide for our people. That's why we've been distributed from the start: initially between offices in Boston & Santa Barbara, and now with additional offices around the globe. This role can be done from any of our offices across the United States remotely from home. It's about impact, not location.

We're looking for a Digital Designer, Global Ecommerce to join the Brand Creative team and help elevate how Sonos shows up across our most important digital touchpoint: .

In this role, you'll bring together art direction, UX craft, and customer-centered design to create digital experiences that are both beautifully branded and highly functional. You will sit within Brand Creative, partnering daily with the Ecommerce Product team through a dotted-line relationship. Together, you'll help shape the future of our digital ecosystem-improving product discovery, refining customer journeys, and creating a cohesive, premium experience across every inch of the site.

This role is ideal for someone who thrives at the intersection of brand expression, interaction design, and performance-driven thinking. You'll work across product launches, evergreen flows, and ongoing optimization work, ensuring that our digital experiences feel unmistakably Sonos while driving meaningful impact for customers and the business.

• Create intuitive, elegant, and conversion-minded UX/UI solutions that elevate storytelling and improve the full customer journey-from discovery through checkout.

• Design best-in-class mobile and responsive experiences aligned to Sonos' premium brand standards

• Partner closely with Brand Creative, Campaign Management, and Ecommerce to bring new product launches and editorial moments to life on .

• Translate creative concepts into UX/UI that feels cohesive, thoughtful, and deeply branded

• Work hand-in-hand with Brand Creative art directors, copywriters, and designers.

• Collaborate with Product Managers, Site Production, and Web Tech to ensure designs are feasible, scalable, and delivered with clarity

• Build wireframes, interactive prototypes, design systems components, and annotated flows that clearly articulate design intent.

• Present work at various stages-from concept to pixel-perfect design-with clarity and strategic reasoning

• Conduct or partner on usability testing and user research to inform design iterations.

• Use qualitative insights, analytics, and experimentation results to refine the experience

• Design for A/B tests and contribute to ongoing conversion rate optimization using tools like GA4, Content Square, Optimizely, and Tableau.

• Bring an iterative mindset to shipping, learning, and improving

• Apply working knowledge of front-end development, React-based frameworks, and ecommerce patterns to create designs that are realistic, efficient, and scalable.

• Ensure accessibility, performance, and localization best practices are considered at every stage.
  

Basic Qualifications

• Bachelor's degree in design, HCI, or related field (or equivalent experience).

• 5+ years of UX/UI design experience for ecommerce or digital products.

• Strong portfolio demonstrating responsive design, user-centered thinking, and systems-level design.

• Proficiency in Figma and standard design/prototyping tools.

• Experience optimizing images, video, and digital assets for web performance.

• Hands-on experience with usability testing, heuristic evaluation, and iterative refinement.

• Familiarity with ADA/WCAG 2.0 AA accessibility standards and experience advocating for accessible design.
  

Preferred Qualifications

• Experience designing for ecommerce funnels, product pages, or conversion-focused flows.

• Familiarity with headless CMS tools (e.g., Sanity, Contentful) and agile workflows.

• Working knowledge of front-end frameworks, especially React.

• Strong communication skills with the ability to work effectively with creative, technical, and non-technical teams.

Research shows that some candidates may not apply for roles if they don't meet all the criteria. If you don't have 100% of the skills listed, we strongly encourage you to apply if interested.

Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future.

#LI-Remote

Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.

The base pay range for this role based off geographic location is:

The specific pay offered will depend on the candidate's geographic location, as well as qualifications and experience. We apply geographic pay differentials based on the cost of labor in the market. Employees in high-cost locations may be compensated at the upper end of the range, while those in medium or low cost markets may be compensated at the lower end of the range. Your recruiter can provide more details about the specific salary range for your location during the hiring process.

Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.

We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one, including:

• Medical, Dental, and Vision Insurance

• A 401(k) plan with company matching and immediate vesting

• An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required

• 80 hours of sick time upon hire, refreshed annually

• Up to 12 paid holidays per calendar year

• Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition

• Company-paid Disability, Life, and AD&D Insurance

• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance

• Mental health benefits to support your holistic well-being

• A generous employee discount program & Sonos Radio HD - on us!

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to and let us know the nature of your request and your contact information.

About Us:

AZAZIE stands as the leading direct-to-consumer (DTC) e-tailer, providing an array of bridal gowns, bridesmaid dresses, evening wear, and accessories. Designed in Los Angeles, AZAZIE disrupts the traditional wedding industry by presenting made-to-order gowns at an affordable price point. The brand is dedicated to promoting body-positive fashion, ensuring that all dresses, available in sizes 0-30, are meticulously cut and sewn to order. Explore our website, where you'll find hundreds of bridal and bridesmaid gowns and dresses, spanning over 80+ enticing color options.

Job Overview:

Azazie is seeking a motivated Digital Marketing & E-Commerce Intern to support our team in driving growth across our website. This role will contribute to campaign execution, website data analysis, market research and conversion rate optimization initiatives. This is a hands-on opportunity to gain experience in performance marketing, e-commerce strategy and customer journey optimization within a fast-growing fashion brand.

This internship timeframe can be 1-3 months, possibility of full-time hire depending on performance.

Responsibilities and Duties:

• Assist in planning and executing digital marketing campaigns
• Prepare and manage campaign briefs, timelines and asset tracking
• collaborate cross-functionally with marketing, creative and production teams
• Analyze website data and customer behavior to identify opportunities for optimization
• Conduct market research and competitor analysis to inform strategy
• Support AB testing initiatives from ideation through reporting
• Prepare campaign recaps and performance summaries

Note: These duties are intended to describe the general nature and level of work performed and are not exhaustive. The company reserves the right to modify duties and responsibilities as business needs evolve.

Qualifications:

• Major in Marketing, Communications, Business or related field
• Strong organizational skills and attention to detail
• Analytical mindset with interest in data-driven marketing
• Strong written and verbal skills
• Ability to prioritize tasks in a fast-paced environment
• Proficiency in google sheets and Excel preferred
• familiarity with or willing to learn Google Analytics

Physical Requirements:

While performing the functions of this job, the employee is regularly required to sit; frequently required to talk or hear; and occasionally required to stand, walk, use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close, distance and color vision.

Azazie, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements. Azazie, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This job description is not an employment contract. It is intended to describe the general content of and requirements for the performance of this job. Duties, responsibilities, and requirements may be changed or added at the discretion of Azazie at any time.

Duplin Winery is seeking a data-driven, growth-oriented E-commerce Specialist to oversee the digital storefronts for two primary brands: and . As we continue to expand our digital footprint we need a Shopify expert who lives and breathes conversion rates, digital merchandising, and revenue growth. This position serves as the primary architect of the online customer journey, ensuring that every click leads to a seamless experience and every product page effectively converts visitors into loyal customers. As part of Duplin Winery’s team culture, this role will also participate in cross-training opportunities to gain foundational knowledge of winery operations, including wine tasting and tour experiences, to ensure strong alignment between our digital and on-site guest experiences. This role will also support and manage additional brand or promotional domains as the company’s digital portfolio expands.

Primary Responsibilities

• Shopify Ecosystem & Content Stewardship: Act as the lead administrator for Shopify across both brands. Responsibilities include keeping all digital content updated and relevant to various operations and locations, ensuring brand assets are constantly refreshed to reflect current campaigns and seasonal shifts.
• Conversion Rate Optimization (CRO): Continuously analyze user behavior to identify friction points. Implement A/B testing on product pages and checkout flows to improve "add-to-cart" rates and overall site speed.
• Digital Merchandising & Promotion: Lead the strategy-driven placement of products. Manage seasonal collections and cross-sell/up-sell logic, while coordinating with the marketing team to launch sitewide sales and exclusive online offers.
• Operational Integration: Ensure the e-commerce back-end remains organized and efficient. This role bridges the gap between digital storefronts and physical operations, ensuring promotions and inventory remain synchronized across all locations.
• Performance Analytics: Monitor KPIs including traffic, bounce rates, and LTV. Translate complex Shopify and GA4 data into actionable weekly reports for leadership to drive revenue growth.

Qualifications

Required

• Education: Bachelor’s Degree in marketing, business, communications, or a related field; OR an Associate’s Degree with 5+ years of relevant experience in a digital business environment.
• E-commerce Experience: 3–5 years of hands-on management within the Shopify ecosystem, including app integrations and theme customizations.
• Microsoft Platform Proficiency: Full understanding of the MS Office Suite (Word, Excel, PowerPoint).
• Analytical Skills: Expert-level knowledge of Google Analytics 4 (GA4) and Shopify Analytics.
• Technical Literacy: Basic knowledge of Liquid, HTML and CSS, paired with a deep understanding of mobile-first UX design principles.

 Preferred

• ERP Experience: Previous experience with NetSuite or similar enterprise resource planning systems to streamline inventory and order management.
• Skills Focused: Experienced in setting up, testing, and maintaining Shopify discount codes, automatic promotions, and pricing rules.
• Industry Experience: Experience in consumer goods, hospitality, or the wine/spirits industry.

What We’re Looking For

·        A detail-oriented professional capable of maintaining the unique voice and visual standards of multiple brands simultaneously.

·        A specialist committed to keeping digital environments fresh, relevant, and lightning-fast.

·        An effective communicator who provides clear and consistent updates to leadership and cross-functional teams.

·        A professional who maintains high integrity, confidentiality, and a clean, professional appearance.

We are not currently accepting resumes or correspondence from external recruiting resources (agencies) at this time. Thank you for your understanding.

Job Summary

As an ECommerce Specialist, you will create and implement strategies that make online transactions possible while supporting our growing e-commerce business for Chair King Backyard Store and Fortunoff Backyard Store. The ECommerce specialist reports to the Sr. ECommerce Specialist supporting the Ecommerce business and the overall digital experience strategy. This highly collaborative role will work closely with several internal and external teams.

The position is responsible for cataloging all products for online sale efforts through defined guidelines, efficient use of content management systems and adherence to productivity benchmarks. The ideal candidate will be an out of the box thinker with strong analytical skills and attention to detail.

Essential Duties and Responsibilities:

• Site Operations and Production:
• Category management, including creating new products, adjusting collections within FROG and BigCommerce.
• Coordinate with Buyers on content aggregation and classification into our catalog.
• Ensure product is accurately classified based upon company taxonomy.
• Create product and image titles/descriptions with SEO guideline adherence.
• Coordinate with the Studio Production team to request necessary photo shoots for catalog implementation.
• Incorporate value added content into each product where applicable/relevant: warranty information (tag eligible products within SureBright Warranty), care instructions, feature/benefits. Add meta descriptions to products by using AI Copywriter.
• Create parent SKUs with variant options.
• Website troubleshoot and management, working with internal and external partners as needed.
• Meet all deadlines associated with accurate content creation and maintenance.
• Site Conversion Rate Optimization:
• Collaborate on web changes and development updates for websites based on current business prioritization.
• Understand basic user experience in order to test web changes and development updates.
• Visual Merchandising:
• Support promotional events with product "tagging" to enable accurate display and navigation throughout the website.
• Boost products for sales events within SearchSpring.

Required Skills/Abilities:

• Excellent verbal and written communication skills.
• High attention to detail and data driven.
• Excellent organizational and time management skills.
• Proficient with Microsoft Office Suite with advanced Microsoft Excel skills.
• Strong quantitative, analytical, critical thinking, and problem-solving skills.

Education and Experience:

• Bachelor’s degree preferred.
• 2-3 years in an e-commerce environment.
• Basic HTML experience helpful.

• Lead and support client marketing cycles for Listing/Seller initiatives, driving targeted campaigns that generate high-quality seller leads for top real estate professionals.
• Lead and support client marketing cycles for Buyer initiatives, leveraging lead-generation products, demand generation strategies, and sales collaboration to grow quality buyer leads.
• Lead the end-to-end execution of client webinars and educational programs, from initial content planning and curriculum design to driving high-volume attendance through targeted marketing campaigns.
• Partner cross-functionally to support product launches and programs that align consumer experiences with client-facing products and other key initiatives.
• Optimize client and consumer journeys, identifying opportunities to create seamless and high-impact touchpoints between buyers, sellers, and real estate professionals.
• Collaborate with Demand Generation, Sales, and Product teams to ensure alignment across all marketing efforts, driving measurable improvements in conversion rates and customer satisfaction.
• Analyze program performance, track KPIs such as lead retention rates and NPS scores, and use data to refine and optimize future marketing strategies.
  
  

• 8+ years of experience in B2B or B2B2C marketing, with a focus on lead generation, customer engagement, or lifecycle marketing.
• Bachelor's degree or equivalent experience.
• Proven ability to develop and execute marketing programs that drive customer acquisition, engagement, and retention.
• 4+ years experience in real estate, proptech, fintech, or a related industry, with a deep understanding of buyer and seller dynamics.
• Strong analytical skills and experience using data to optimize marketing programs and improve performance metrics.
• Exceptional communication and storytelling abilities, with a knack for crafting compelling messaging that resonates with customers.
• Experience working cross-functionally with Sales, Product, and Customer Success teams to execute high-impact marketing initiatives.
  
  

• You’ve successfully launched and scaled marketing programs that connect consumers with professionals in a marketplace or platform-based business.
• You have experience working with CRM and marketing automation tools.
• You’ve led initiatives that improved customer NPS scores, lead conversion rates, or engagement metrics.
• You have a passion for real estate and a strong understanding of how agents and brokers grow their businesses.
  
  

Sol-ti is the Highest Velocity Refrigerated Beverage Company in the United States

Our Mission is Simple:

To produce and sell the best Organic products, sustainably packaged & without compromise. To reach all walks of life, enjoy the journey, elate our customers and support a vibrant future for our Team, Stakeholders, and our Planet.

At Sol-ti, our Vision is to enhance human vitality through innovative Liquids and SuperFoods.

Role Highlights

Location: Southern California - San Diego, Orange County or LA preferred

Industry Type: Manufacturer

Category: Marketing

Beverages: SuperFood Beverages, Wellness Shots, Hydration Mixes

Employment Type: Full-Time

Reports to: Sr. Director Marketing

# of Direct Reports: 0

For this position, the candidate must reside in California and be seeking a full-time position with onsite availability.

Position Summary

The E-Commerce & Performance Marketing Manager will own Sol-ti's digital growth strategy across direct-to-consumer, marketplaces, and performance marketing channels.

This role is responsible for driving customer acquisition, conversion, and retention while managing the full digital ecosystem including:

• DTC website performance
• Amazon marketplace operations
• Paid media campaigns
• Email and SMS lifecycle marketing
• Digital analytics and optimization

The ideal candidate is a growth-minded operator who understands both brand and performance marketing and thrives in a fast-growing CPG environment.

Role Responsibilities

E-Commerce Growth

• Own the performance of Sol-ti's DTC website and marketplace channels, driving revenue growth and improved customer experience.
• Optimize conversion rates, AOV, subscription enrollment, and customer lifetime value.
• Manage site merchandising, promotions, and landing page optimization.

Marketplace Management

• Oversee Amazon Seller/Vendor Central performance, including pricing strategy, advertising, content optimization, and reviews.
• Monitor profitability, competitive landscape, and marketplace analytics.

Performance Marketing

• Plan and execute digital campaigns across:
• Meta
• Google
• TikTok
• Programmatic
• Retail media platforms
• Optimize campaigns for ROAS, CAC, and LTV growth.

Lifecycle Marketing

• Build and manage email and SMS programs to drive retention and repeat purchase.
• Develop automated flows, promotions, and segmentation strategies.

Digital Analytics & Optimization

• Build performance dashboards and track key KPIs including:
• Traffic
• Conversion
• CAC
• ROAS
• LTV
• Lead A/B testing initiatives across site, campaigns, and creative.

Cross-Functional Collaboration

• Partner with Sales, Supply Chain, Creative, and Finance teams to align digital initiatives with product launches and inventory planning.
• Manage agency partners and freelancers to ensure best-in-class execution.

Career Requirements/What we ask of you:

• 3–5+ years of experience in e-commerce and/or digital marketing, preferably within CPG, beverage, or food industries.
• Proven success managing DTC websites and Amazon or major marketplaces.
• Strong command of digital analytics tools.
• Expertise in paid media campaign management and optimization.
• Highly analytical with strong project management and communication skills.
• Experience with: Klayvio, Shopify, Wingify and A/B Testing tools, Meta, Instacart, AWS.

What we offer you:

• Total compensation of $140,000+ annually depending on experience
• Employee Equity Incentive Plan
• Performance-based bonuses
• Health Insurance programs with industry leading contributions towards your premium
• Referral Programs and free access to our functional beverages and supplements to enjoy while at work or home
• Paid time off, floating holidays and paid company holidays.

Sol-ti Values

We each have an inner light. At Sol-ti, we encourage you to Let Yourself Shine while also encouraging others to shine their brightest. We are committed to helping individuals shine through Liquids of Vitality while also preserving the planet with the use of sustainable glass packaging.

Create the Best Product: Best in Glass

Did you know that most of the other beverages on the market use petroleum based single-use plastic packaging? Not only is this harmful to our oceans and landfills, it is also not sustainable. From the start, we have been committed to bottling in glass for purity, people, and the planet.

Our unique UV Light Filtration process uses light rays to preserve our liquid without pasteurizing it – eliminating spoilers without pasteurizing it – so you can enjoy organic, Glass Bottled, Living Beverages.

ABOUT US

IICOMBINED, beginning with the global fashion eyewear brand GENTLE MONSTER in 2011 and expanding to TAMBURINS and NUDAKE, seeks to explore innovative ideas to challenge reality through the creation of beautiful and unpredictable outcomes that have yet to be seen. IICOMBINED continues to take on new challenges by establishing its own view of the world.

IICOMBINED means expressing ourselves through combining IMAGINATION and INTERPRETATION of the world.

GENTLE MONSTER is a global fashion eyewear brand that offers an unforeseen and startling brand experience. With more than 70 direct stores in 13 countries as of June 2024, GENTLE MONSTER leads the global eyewear trend through differentiated branding with new product releases, experimental and sophisticated spaces, and campaigns.

TAMBURINS is a fragrance brand exploring undefined territories of beauty. Through a combination of storytelling inspired by scattered scenes from around the world and sophisticated and delicate perfumery techniques, the brand captures the true depth of scent. TAMBURINS fosters emotional communication beyond a simple experience by reinterpreting contents through the realms of objects, painting and performance in exhibition-style stores.

NUDAKE is an F&B brand recreating dessert culture with its ‘Make New Fantasy’ ethos. We transport consumers to a new fantasy by creating unprecedented cakes by combining fashion and art. By experimenting and producing contents that deviates from established processes and rules, NUDAKE touches consumers beyond the ordinary F&B experience.

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We're looking for a data-driven, revenue-obsessed Performance Marketing Specialist to own and scale two high-impact lower-funnel channels: TikTok Shop Paid Ads and our Affiliate Program. This is not a branding role — this is pure performance marketing where every dollar is measured against revenue, ROAS, and new customer acquisition.

You'll join our Ecommerce team — working side by side with our Digital Media specialists who manage paid media across other channels. Together, you're one team driving performance, sharing learnings, and scaling revenue. You'll own TikTok Shop ads hands-on while also serving as the strategic lead managing external affiliate agency partnerships — setting targets, holding partners accountable, and continuously optimizing toward profitable growth.

If you thrive at the intersection of hands-on execution and strategic agency management, and you measure your success in revenue.

Tiktok Shop Affiliate Program

Serve as the primary point of contact for our affiliate agency partners, ensuring goals, priorities, and timelines are clearly defined and consistently met.

• Lead the affiliate program strategy in partnership with the agency — ensuring every campaign is performance-focused, tied to measurable ecommerce outcomes, and aligned with acquisition goals.
• Provide strategic direction to the agency on partner selection, commission structures, optimization priorities, and growth opportunities while overseeing day-to-day execution.
• Identify and evaluate new affiliate partners in collaboration with the agency to expand reach, diversify the creator base, and improve overall program ROAS.
• Own the full affiliate budget tracking and invoicing process, ensuring accuracy, transparency, and alignment with financial targets.
• Review and guide agency strategies on bidding, content direction, and creator selection to ensure campaigns meet both performance benchmarks and brand standards.
• Hold agencies accountable through regular performance reviews — analyze results, diagnose underperformance, test new approaches, and drive continuous improvement.
• Partner closely with your Digital Media teammates within the E-commerce team to share audience insights, coordinate spend across channels, and ensure affiliate efforts align with overall marketing and business objectives.

Tiktok Shop Paid ads-Hands-On Execution&Strategy

• Build our TikTok Shop ads program from the ground up — from initial implementation through to a scalable, data-informed paid strategy within TikTok Ads Manager.
• Own end-to-end campaign management: campaign structure, ad set configuration, creative deployment, budget allocation, and performance optimization against acquisition and ROAS targets.
• Conduct deep audience research to build and refine prospecting and retargeting segments; continuously test and optimize audience strategies to improve conversion efficiency.
• Design and execute A/B and multivariate tests across creative, audience, and bidding variables to systematically improve ad performance.
• Manage TikTok Shop's Commerce Center operations — including product catalog setup, inventory feed accuracy, data feed troubleshooting, and ongoing catalog health monitoring.
• Set and own clear KPIs: customer acquisition cost (CAC), return on ad spend (ROAS), conversion rate, and contribution to overall E-commerce revenue.
• Share learnings, creative insights, and audience data with your Digital Media teammates to strengthen paid performance across all channels within the Ecommerce team.

What We're Looking For

• Must have completed a 4-year BA/BS degree in a related field such as Data Science, Marketing, Economics, Business Administration, Statistics, etc. 
• Must have proficiency in GA4/Google Analytics 4  
• Must be proficient at Excel for performance analysis (pivot tables, formula building, etc) 
• 1–3+ years in performance marketing, affiliate management, or paid social — ideally in a retail or E-commerce environment.
• Proven experience managing external agency relationships — setting expectations, reviewing performance, and driving accountability against hard targets.
• Strong analytical skills with fluency in ecommerce KPIs: ROAS, CAC, LTV, AOV, conversion rate, and contribution margin.
• Experience with affiliate marketing platforms and programs (e.g., TikTok Shop affiliate, Impact, ShareASale, CJ, Rakuten, or similar).
• A testing mindset — you instinctively A/B test, iterate, and optimize rather than set-and-forget.
• Excellent communication skills — you can translate performance data into clear insights for leadership and cross-functional partners.
• Self-starter mentality who can build processes from scratch and thrive in a fast-moving ecommerce environment.
• Hands-on experience with TikTok Ads Manager (strongly preferred) or comparable paid social platforms (Meta, Google) with a willingness to specialize in TikTok.

Job Type: Full-Time (ONSITE)

Pay Range: $70,000 - $80,000 per year

Benefits:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Paid Time Off