Conversion Optimization Jobs Jobs in Usa

Position Overview

Our luxury jewelry division seeking an experienced Director of Ecommerce & CRM as a key leadership position. This role is responsible for spearheading the division’s ecomm and clienteling strategies to drive ecomm growth, enhance retail store sales, and expand brand awareness. The role will own the entire Ecommerce P&L and will be responsible for achieving sales and margin targets of the channel.

Additionally, the position will oversee the Ecomm and CRM budgets; including developers, digital media, search, partnerships, client gifting, and offline DTC events. This position will be accountable for all digital analysis, optimizations, and timely strategy changes when necessary.

Key Responsibilities

E-commerce:

• Financial Accountability: Achieve sales and margin plans for DTC web-based sales
• Development and Execution of Ecommerce Strategy: Formulate strategies to increase online sales, improve user experience, and ensure the website aligns with the brand's luxury image.
• Digital Marketing: Collaborate with the marketing team to implement digital marketing campaigns, including SEO, SEM, email marketing, social media, and paid advertising to drive traffic and conversions.
• Website Management: Oversee the design, functionality, and performance of the site, ensuring it is optimized for both desktop and mobile devices.
• Product Management: Manage the online product catalog, ensuring accurate product descriptions, images, and compelling merchandising.

CRM

• Strategy Development: Refine the existing CRM & Clienteling strategy and manage its execution. Develop and implement new strategies to build and maintain strong customer relationships, increase customer loyalty, and drive repeat purchases.
• Customer Data Management: Oversee the collection, segmentation, and analysis of customer data to personalize communications and offers. Evaluate current CRM software to determine its suitability for the business.
• Email Marketing: Manage email marketing campaigns, including automated workflows, personalized messaging, and A/B testing to optimize open rates, click-through rates, and conversions.
• Communications: Work with the Division head to refine language and communication methods to ensure clients receive an on-brand experience at every touch point.
• Customer Service Coordination: Ensure the customer service team has the tools and information needed to provide exceptional service, handle escalated issues, and implement feedback loops to improve the overall customer experience. Ensure VIP clinets are always attended to with the highest level of service.

Analytics and Performance Measurement:

• Ecom Dashboard: Enhance the existing performance dashboard to include advanced analytics that provide deeper insights into customer behavior and campaign effectiveness.
• CRM Dashboard: Develop performance KPI’s and create dashboard to monitor and share performance.

People Responsibilities & Cross-Departmental Collaboration:

• Team Management: Manage a high-performing Clienteling & CRM Manager and collaborate with retail store team on all clienteling efforts.
• Collaboration: Cultivate relationships with different departments within the division; including Customer Logistics, Production, Finance, Marketing, Sales and Planning.

Innovation & Continuous Improvement:

• Stay Ahead of Trends: Keep up with the latest trends in ecomm, CRM, and digital marketing to ensure the division remains competitive in the luxury market.
• Continuous Optimization: Constantly test, measure, and optimize strategies and tactics to improve performance.

SKILLS & REQUIREMENTS

Requirements:

• Ecomm Management: 7-10+ years’ experience in an ecomm role with P&L responsibility, ideally within the luxury goods or jewelry industry. Proven track record of driving online sales and optimizing digital platforms.
• CRM Experience: Extensive experience in CRM strategy, customer data management and personalized marketing.
• Luxury Brand Experience (Preferred): Understanding of the nuances of selling luxury products online, including maintaining brand integrity and enhancing customer experience.
• Digital Marketing: Strong background in digital marketing and e-commerce strategies.
• Data Analysis: Strong analytical skills, with the ability to interpret ecomm and customer data to inform strategy. Familiarity with tools like Google Analytics, Excel, and data visualization platforms.
• User Experience (UX) Design: Understanding of UX/UI principles to optimize the online shopping experience.
• SEO/SEM Proficiency: Experience in search engine optimization and paid search campaigns.
• Bachelor’s degree required. MBA preferred.

Technical Skills:

• Shopify Plus
• Google Analytics / Google Tag Manager, Google Ads, Meta Training
• Klayvio
• CRM Platforms
• Understanding of ERP system integration with Shopify

Soft Skills & Personal Attributes:

• Strategic Thinker: Ability to develop and implement long-term ecomm and CRM strategies aligned with business goals.
• Customer-Centric: A strong focus on customer experience and a deep understanding of luxury consumer behavior.
• Communication: Excellent verbal and written communication skills, with the ability to articulate complex strategies to diverse audiences.
• Problem-Solving: Strong problem-solving abilities, with a proactive approach to identifying challenges and implementing solutions.
• Attention to Detail: Meticulous attention to detail, particularly in maintaining brand integrity across digital channels.
• Adaptability: Ability to stay agile and adapt to the rapidly changing ecomm landscape.

Ecommerce Manager

Location: Grand Rapids, MI

Classification: Full-Time Salaried, Exempt

Compensation: Aligned to Company and Applicant Expectations

Reports to: President

ABOUT US:

The Darling Effect is a young, energetic company offering a fresh perspective on the products we use and wear daily. At The Darling Effect, we bring the season’s trendiest gift and lifestyle products to life with enhanced design, creating items that inspire and delight.

WHO WE'RE LOOKING FOR:

The Darling Effect is seeking a strategic, analytical, and execution-oriented Ecommerce Manager to lead and grow our direct-to-consumer business. This role is responsible for overseeing the performance, strategy, and day-to-day management of our ecommerce ecosystem, including our website, digital marketplaces, and emerging social commerce channels.

This is not a general marketing role. The Ecommerce Manager will focus on driving measurable ecommerce performance by improving traffic quality, conversion rate, and overall digital customer experience. The right candidate understands the operational side of ecommerce and is comfortable using data to guide decisions and prioritize growth opportunities.

The ideal candidate is a confident communicator, thoughtful operator, and practical problem-solver who enjoys balancing strategy with hands-on execution while partnering closely with leadership to scale the company’s online growth.

WHAT YOU'LL DO AS AN ECOMMERCE MANAGER:

The Ecommerce Manager will support the company’s growth by owning the performance and evolution of our direct-to-consumer business. This role will focus on improving the online customer experience, expanding digital sales channels, and coordinating internal and external teams to ensure ecommerce initiatives move forward with clarity and momentum.

Key Responsibilities:

·      Own and grow the company’s direct-to-consumer ecommerce performance, including revenue, conversion rate, and customer acquisition efficiency

·      Manage and optimize the company’s ecommerce storefront on Shopify, ensuring product merchandising, navigation, and customer experience support conversion and growth

·      Monitor and analyze ecommerce performance metrics including traffic sources, conversion rate, average order value, and customer acquisition cost

·      Oversee marketplace presence and performance on Amazon, Etsy, and social commerce platforms such as TikTok / TikTok Shop

·      Ensure product listings, descriptions, imagery, and pricing remain accurate, compelling, and optimized across all digital sales channels

·      Provide strategic oversight for paid acquisition channels including Meta Ads and TikTok Ads, partnering with an external team responsible for campaign execution

·      Evaluate advertising performance and collaborate with external partners to improve return on ad spend and customer acquisition efficiency

·      Collaborate with and provide direction to internal team member(s) who supports product content, digital marketing initiatives, and marketing assets across ecommerce, wholesale, and broader brand channels

·      Coordinate closely with internal teams including Creative, Sales, and Operations to support product launches and seasonal campaigns

·      Plan and execute ecommerce promotions, product launches, and merchandising updates to support revenue growth

·      Continuously review site performance and customer behavior to identify opportunities to improve the digital shopping experience

·      Maintain clear reporting and provide leadership with insights on ecommerce performance, opportunities, and risks

·      Contribute to operational improvements, documentation, and process development to support the continued growth of the ecommerce channel

·      Contribute to collective team efforts by accomplishing any other related tasks as assigned.

QUALIFICATIONS

Education & Experience

·      Bachelor’s degree in business, marketing, ecommerce, or a related field (Required)

·      4–7+ years of experience managing ecommerce operations or digital sales channels for a consumer brand (Required)

·      Direct experience managing or optimizing a Shopify storefront

·      Experience working with digital marketplaces such as Amazon

·      Experience collaborating with agencies or external partners responsible for digital advertising or marketplace management

Skills & Abilities

·      Strong analytical mindset with the ability to interpret ecommerce performance data and translate insights into action

·      Working knowledge of paid acquisition channels such as Meta Ads and TikTok Ads

·      Strong organizational skills and ability to manage multiple initiatives simultaneously

·      Excellent written and verbal communication skills

·      Experience coordinating cross-functional projects across marketing, operations, and leadership teams

·      Strong proficiency in Microsoft Office Suite, Excel, and/or Google Sheets

·      Experience working with ecommerce analytics tools or reporting dashboards preferred

·      Thoughtful problem-solver who is comfortable operating in a fast-paced, growing environment

·      Detail-oriented with a strong sense of ownership and accountability

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

·      Ability to stand, walk, use hands to handle or feel, reach with hands and arms, talk, and hear.

·      Ability to lift up to 35 lbs

·      Ability to work in a typical office and/or warehouse environment over a full shift.

• HOW TO APPLY:  Those interested in the position are asked to email Steve at with a copy of their resume and cover letter or summary of interest for review and consideration. Thank you in advance to all applicants!

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.

This role can be done from home

Building the world's leading sound experience starts with the experience we provide for our people. That's why we've been distributed from the start: initially between offices in Boston & Santa Barbara, and now with additional offices around the globe. This role can be done from any of our offices across the United States remotely from home. It's about impact, not location.

We're looking for a Digital Designer, Global Ecommerce to join the Brand Creative team and help elevate how Sonos shows up across our most important digital touchpoint: .

In this role, you'll bring together art direction, UX craft, and customer-centered design to create digital experiences that are both beautifully branded and highly functional. You will sit within Brand Creative, partnering daily with the Ecommerce Product team through a dotted-line relationship. Together, you'll help shape the future of our digital ecosystem-improving product discovery, refining customer journeys, and creating a cohesive, premium experience across every inch of the site.

This role is ideal for someone who thrives at the intersection of brand expression, interaction design, and performance-driven thinking. You'll work across product launches, evergreen flows, and ongoing optimization work, ensuring that our digital experiences feel unmistakably Sonos while driving meaningful impact for customers and the business.

• Create intuitive, elegant, and conversion-minded UX/UI solutions that elevate storytelling and improve the full customer journey-from discovery through checkout.

• Design best-in-class mobile and responsive experiences aligned to Sonos' premium brand standards

• Partner closely with Brand Creative, Campaign Management, and Ecommerce to bring new product launches and editorial moments to life on .

• Translate creative concepts into UX/UI that feels cohesive, thoughtful, and deeply branded

• Work hand-in-hand with Brand Creative art directors, copywriters, and designers.

• Collaborate with Product Managers, Site Production, and Web Tech to ensure designs are feasible, scalable, and delivered with clarity

• Build wireframes, interactive prototypes, design systems components, and annotated flows that clearly articulate design intent.

• Present work at various stages-from concept to pixel-perfect design-with clarity and strategic reasoning

• Conduct or partner on usability testing and user research to inform design iterations.

• Use qualitative insights, analytics, and experimentation results to refine the experience

• Design for A/B tests and contribute to ongoing conversion rate optimization using tools like GA4, Content Square, Optimizely, and Tableau.

• Bring an iterative mindset to shipping, learning, and improving

• Apply working knowledge of front-end development, React-based frameworks, and ecommerce patterns to create designs that are realistic, efficient, and scalable.

• Ensure accessibility, performance, and localization best practices are considered at every stage.
  

Basic Qualifications

• Bachelor's degree in design, HCI, or related field (or equivalent experience).

• 5+ years of UX/UI design experience for ecommerce or digital products.

• Strong portfolio demonstrating responsive design, user-centered thinking, and systems-level design.

• Proficiency in Figma and standard design/prototyping tools.

• Experience optimizing images, video, and digital assets for web performance.

• Hands-on experience with usability testing, heuristic evaluation, and iterative refinement.

• Familiarity with ADA/WCAG 2.0 AA accessibility standards and experience advocating for accessible design.
  

Preferred Qualifications

• Experience designing for ecommerce funnels, product pages, or conversion-focused flows.

• Familiarity with headless CMS tools (e.g., Sanity, Contentful) and agile workflows.

• Working knowledge of front-end frameworks, especially React.

• Strong communication skills with the ability to work effectively with creative, technical, and non-technical teams.

Research shows that some candidates may not apply for roles if they don't meet all the criteria. If you don't have 100% of the skills listed, we strongly encourage you to apply if interested.

Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future.

#LI-Remote

Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.

The base pay range for this role based off geographic location is:

The specific pay offered will depend on the candidate's geographic location, as well as qualifications and experience. We apply geographic pay differentials based on the cost of labor in the market. Employees in high-cost locations may be compensated at the upper end of the range, while those in medium or low cost markets may be compensated at the lower end of the range. Your recruiter can provide more details about the specific salary range for your location during the hiring process.

Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.

We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one, including:

• Medical, Dental, and Vision Insurance

• A 401(k) plan with company matching and immediate vesting

• An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required

• 80 hours of sick time upon hire, refreshed annually

• Up to 12 paid holidays per calendar year

• Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition

• Company-paid Disability, Life, and AD&D Insurance

• Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance

• Mental health benefits to support your holistic well-being

• A generous employee discount program & Sonos Radio HD - on us!

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to and let us know the nature of your request and your contact information.

To be considered for this role please email with the subject "Director of eCommerce I&I, [Your Name] " with a copy of your resume, and confirm your availability to work in-office. Only applications received by email will be considered.

Director of eCommerce 

Reports to: VP, Revenue  

San Francisco, CA (Hybrid – 3 days/week in office) 

About Us 

We are a founder-led brand at a pivotal stage of evolution. With meaningful wholesale and marketplace partnerships (Amazon, Target, Nordstrom, Nuuly and others) and a growing direct-to-consumer business, we are redefining how our brand shows up wherever our customer chooses to shop. 

The Opportunity 

eCommerce isn’t just a channel for us — it’s the connective tissue of our brand. We’re investing in a leader to build, shape, and scale this function in a highly visible role that will define the future of our digital business.

The Director of eCommerce will own our Shopify DTC and Amazon marketplace businesses while creating a cohesive brand experience across all digital touchpoints. This role goes beyond managing a site — you’ll set strategy, define the roadmap, and execute it. We need someone who can operate independently, prioritize effectively, and move initiatives forward without significant oversight. It requires both strategic vision and hands-on execution, with the ability to think commercially and act tactically. If you’re entrepreneurial, resourceful, and driven to build something meaningful, this is for you.

THE DETAILS

What You’ll Own 

1. DTC (Shopify) — Growth & Experience 

• Full ownership of Shopify site performance 
• Customer journey optimization and funnel strategy 
• Conversion rate optimization and testing roadmap 
• SEO strategy, execution and content visibility 
• Site personalization and digital merchandising 
• UI/UX improvements in partnership with offshore development team 
• Digital performance reporting and insights 

2. Amazon Marketplace — Commercial Performance (20–25%) 

• Overall Amazon P&L ownership 
• Cross-functional partnership on inventory planning, allocation and Open-to-Buy (OTB) management 
• Manage Amazon ads lead and marketplace optimization 
• Optimize listings, PDP content, and marketplace SEO 

3. Brand Ecosystem Strategy 

• Define how the brand shows up digitally and ensure product storytelling and positioning are cohesive across Shopify, Amazon, and other channels. 
• Partner with Brand and Marketing teams to maintain consistency in messaging and experience 
• Identify opportunities for DTC to elevate overall brand equity while supporting wholesale growth 

4. Commercial & Inventory Alignment 

• Own DTC and Amazon OTB planning 
• Align merchandising strategy with inventory strategy 
• Forecast demand in partnership with planning, operations and finance 

5. Team Leadership & Execution 

• Manage offshore team in the Philippines responsible for site updates and optimizations 
• Manage Amazon advertising agency 
• Set roadmap and prioritize initiatives 
• Ensure disciplined execution 

6. Digital Innovation 

• Identify and implement tools and technology to scale the business 
• Improve personalization and optimization capabilities 
• Drive operational efficiency across platforms 

What This Role Is 

• This is a builder role. 
• This is a stretch-up-and-down role. 
• If you want layers of support, this role is not a good fit.

If you are energized by ownership and impact, it is. 

• You will: 
• Set strategy 
• Own the numbers 
• Make trade-offs 
• Get into Shopify 
• QA site updates 
• Review Amazon listings 
• Develop the roadmap and push projects forward 

What Success Looks Like 

• Strong growth in DTC and Amazon Revenue  
• Clear, prioritized digital roadmap 
• Improved KPIs (E.g. Conversion Rate and AOV) based on brand goals 
• Cohesive brand storytelling across all digital channels 
• Disciplined inventory alignment 
• Efficient offshore execution 
• Increased digital sophistication year over year 

Who You Are 

• 6–10+ years of eCommerce leadership experience 
• Deep Shopify expertise (Required) 
• Strong Amazon marketplace experience 
• Experience owning OTB or inventory planning 
• Strong understanding of SEO, CRO, personalization, and digital merchandising 
• Experience working across multi-channel Wholesale and DTC ecosystems preferred 
• Highly autonomous and resourceful 
• Comfortable operating in lean, founder-led environments 
• Commercially minded and data-driven 
• Entrepreneurial, resourceful, and hungry 

Compensation 

$150,000 – $165,000 base salary 

Compensation commensurate with experience and impact. 

A competitive compensation package will be offered including base salary, medical, dental, vision, Flexible Spending Account, and 401k benefits. This job requires occasional travel. 

Role Overview

TYR is scaling its global digital business and rebuilding the customer experience to support accelerated growth. The UX/UI E-Commerce Designer will own the on-site experience that turns traffic into revenue through a structured hierarchy, mobile-first UX, high-performing PDP and PLP architecture, and disciplined conversion rate optimization.

This is not a brand-only design role. This is a performance-driven operator role with measurable outcomes tied directly to conversion rate, AOV, bounce rate, site speed, funnel completion, and revenue expansion.

The right candidate understands that design is a growth lever. Every decision should connect to commercial impact.

What You’ll Own

Site Experience & Hierarchy

• Own UX across homepage, navigation, search, PLP, PDP, cart, and checkout.
• Build and maintain a scalable category and collection hierarchy aligned with growth priorities (footwear-led where appropriate).
• Improve product discovery, filtering, and sorting logic.
• Reduce friction across key customer journeys (new visitors, returning customers, and high-intent shoppers).
• Lead mobile-first design strategy with structured performance measurement.

Shopify Plus Execution (Required)

• Proven hands-on experience working within Shopify Plus.
• Deep understanding of Shopify theme architecture and modular component design.
• Ability to design scalable templates and reusable content blocks.
• Familiarity with Shopify checkout extensibility and app ecosystem.
• Partner closely with developers to ship UX improvements rapidly and cleanly.
• Understand international storefront considerations and localization impact.
• Shopify Plus experience is required.

Conversion Rate Optimization (CRO)

• Maintain an always-on CRO roadmap (hypothesis → design → test → measure → iterate).
• Design and support structured A/B tests and landing page experiments.
• Improve add-to-cart rate, checkout progression, and funnel completion.
• Build modular design systems that allow fast iteration and rapid testing.
• Prioritize initiatives based on projected revenue impact.

PDP / PLP Merchandising & Content-to-Commerce

• Create high-converting PDP templates including proof modules, comparison tools, UGC integration, reviews, specs, and fit guidance.
• Elevate product storytelling to clearly communicate performance differentiation.
• Improve PLP merchandising (filters, badges, sorting logic, quick add, bundle prompts).
• Partner with Marketing and Creative to ensure campaign pages convert — not just present brand messaging.
• Drive AOV growth through structured cross-sell, bundling, and merchandising placement strategy.

Performance & Behavioral Analytics

• Use behavioral analytics platforms (heatmaps, scroll depth, session replay, journey analysis) to identify friction points.
• Translate behavioral data into structured UX improvements.
• Maintain a simple, clear performance scorecard tied to conversion, AOV, bounce rate, and engagement.
• Collaborate with Engineering on page speed, accessibility, and UX performance standards.

AI & Emerging Technology (Crucial)

• Strong understanding of AI-powered design and productivity tools.
• Experience leveraging AI for rapid prototyping, workflow acceleration, content generation, and personalization concepts.
• Ability to evaluate AI-driven search, recommendation, and merchandising tools.
• Demonstrated curiosity and practical application of emerging AI capabilities in e-commerce.
• Understand how AI can improve speed-to-market, personalization, and operational efficiency.
• AI tool fluency is considered a critical capability for this role.

Cross-Functional Collaboration

• Work closely with E-Commerce, Marketing, Merchandising, Planning, and Customer Service.
• Translate business objectives into structured UX roadmaps.
• Maintain documentation, component specifications, and clean developer handoff processes.
• Ensure consistency and scalability across US and international storefronts.

KPIs / Success Metrics

• Conversion rate improvement (overall and mobile).
• AOV lift driven by improved merchandising and bundling.
• Bounce rate improvement on high-traffic landing pages and PDPs.
• Funnel completion improvements (Add-to-Cart → Checkout).
• Page speed and UX performance metrics.
• Testing cadence and shipped UX improvements per quarter.

Requirements

• 4–6+ years designing DTC e-commerce experiences with measurable business impact.
• Proven Shopify Plus experience (required).
• Strong portfolio demonstrating revenue or conversion improvement.
• Proficiency in Figma and component-based design systems.
• Working knowledge of CRO and experimentation best practices.
• Comfort collaborating with developers and shipping in rapid cycles.
• Strong understanding of behavioral analytics tools.
• Demonstrated understanding and application of AI tools within digital commerce.

Customer Engagement & Content-to-Commerce Leadership

Superior customer engagement is a core mandate of this role. The UX/UI E-Commerce Designer must deeply understand how content influences purchasing behavior and how to curate experiences that guide customers seamlessly from inspiration to transaction.

This role requires strong expertise in content-to-commerce integration, ensuring storytelling, performance messaging, product education, and user-generated content are intentionally structured to drive engagement and conversion.

• Design highly engaging, immersive product journeys that increase time on site and deepen brand connection.
• Curate content modules that blend performance storytelling with commercial clarity.
• Implement personalization concepts that adapt product recommendations, merchandising blocks, and messaging to customer behavior.
• Partner with CRM and lifecycle teams to ensure cohesive personalization across on-site and owned channels.
• Continuously evaluate tools and AI-driven personalization platforms to enhance customer relevance and engagement.
• A sophisticated understanding of personalization strategy, including behavioral triggers, segmentation, and AI-supported recommendation engines, is considered essential for success in this role.

Digital Marketing Manager (Hybrid)

Chicago, IL (Hybrid)

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.

At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. Together, we advance meaningful change in health care and the communities we serve.

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.

We have an opportunity at our corporate offices in Chicago for a Digital Marketing Manager on our Education Center team. This is a hybrid position reporting into our Chicago, IL office, requiring 2 days a week in the office.

This position will develop, design, implement and optimize AMA Ed
Hub marketing plans and tactics to help achieve mission and business growth and
engagement objectives for AMA Ed Hub. Leverage analytics-driven insights to advance
plans in alignment with established business priorities and objectives. Increase
AMA Ed Hub personalization through segmentation, adherence to digital best
practices and utilization and optimization of email and platform automation. Collaborate
with cross-functional teams, including content, product, analytics and other
internal stakeholders, to develop personalized campaigns while enhancing campaign
performance, learners' engagement and audience growth.

RESPONSIBILITIES:

Manage and Implement Personalization Plans

• Develop and execute acquisition and retention marketing plans for AMA Ed Hub users, leveraging personalization as a key driver of increase audience relevance, conversion and retention.
• Develop data-driven audience segments to deliver personalized messaging across channels while building and maintaining automated nurture and retention flows to drive audience engagement.
• Work closely with analysts, editors, web developers, and others to ensure the accurate branding, editorial accuracy and technical integrity of all content in marketing efforts.
• Plan and manage the execution of personalized user journeys across website and email marketing channels through our Customer Data Platform and Customer Communications Management platform to achieve retention and engagement goals.
• Work with email team to plan and execute segmented email campaigns, drip and triggered ones, email testing plan to optimize results.
• Drive satisfaction and loyalty programs that turn one-time users into long-term advocates.

Design and Implement Digital Marketing Campaigns

• Build audience segments for targeted, personalized email campaigns and automated customer journeys.
• Integrate personalization tools and APIs (e.g., CDPs, CRM systems, or marketing automation platforms to deliver real-time experiences.
• Work with platform team to create scalable solutions to support the automation of personalization of user journeys across marketing channels
• Design and implement visually appealing, responsive, and user-friendly website interfaces using HTML, CSS, and JavaScript frameworks.
• Act as marketing liaison with selected internal and external education providers to ensure promotion of educational content to appropriate channels.
• Work with collaborators, vendors and subject matter experts to create high quality and impactful marketing assets to deploy across channels, including but not limited to online banner ads, ad hoc email, newsletters etc.

Analysis and Optimization

• Monitor and analyze performance using tools such as Google Analytics (GA), Google DataStudio, Tableau, identifying trends and actionable insights to improve campaign effectiveness.
• Use behavioral data, preferences, and triggers to create and optimize tailored customer experiences.
• Pull and synthesize data from multiple sources (including marketing automation platforms) to create comprehensive campaign performance reports for several stakeholders.
• Develop data-driven recommendations to optimize marketing channels (email, site, etc.) based on KPIs such as user engagement, conversions, CTR, and ROI.
• Conduct A/B testing and multivariate testing to identify and implement the most effective campaign components (e.g., messaging, creative, calls-to-action), and document results to inform future strategies.

Staff Management

• Lead, mentor, and provide management oversight for staff.
• Responsible for setting objectives, evaluating employee performance, and fostering a collaborative team environment.
• Responsible for developing staff knowledge and skills to support career development.

May include other responsibilities as assigned

REQUIREMENTS:

1. Bachelor's Degree required; concentration in Marketing, Data Analysis, or other analytical related field preferred.
2. 5+ years of experience with marketing automation platforms such as Marketo, Salesforce Marketing Cloud as well as ESP platforms, CMS and CRM systems are required.
3. Demonstrated experience with HTML, CSS, and JavaScript required.
4. Experience in people management preferred.
5. Strong analytical skills and proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics, Google Tag Manager, Tableau, Power BI).
6. Strong technical and creative skills, especially with written communication.
7. Exceptional attention to detail and possess the ability to manage multiple initiatives simultaneously to enable effective internal and external relationships.
8. Ability to develop specific goals and plans to prioritize, organize, and accomplish work.
9. Strong organizational and time management skills.
10. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.

This role is an exempt position, and the salary range for this position is $85,680-$113,526. This is the lowest to highest salary we believe we would pay for this role at the time of this posting. An employee's pay within the salary range will be determined by a variety of factors including but not limited to business consideration and geographical location, as well as candidate qualifications, such as skills, education, and experience. Employees are also eligible to participate in an incentive plan. To learn more about the American Medical Association's benefits offerings, please click here.

We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION

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About the Job:

The Director, Digital Growth Marketing is responsible for the development and management of the company’s digital growth marketing strategy. This role is responsible for managing the in-house paid media team and leading key activities, including but not limited to paid search, paid social, affiliate, display, marketplace advertising, SEO, and custom activations. This person will collaborate with cross functional teams including CRM, Brand Marketing, Merchandising, Buying, Planning, Legal and IT. Primary focus is to drive customer acquisition and retention, build revenue profitably online, manage a strict budget and continually improve return on ad spend.

A day in the life, what you’ll be doing:

• Develops and executes paid marketing strategy across all digital media channels from concept to launch. Leads internal paid media team, handling tactical execution of media allocation and optimization.
• Leads and manages all aspects of digital media, including SEO/SEM, affiliate, display re-targeting and acquisition, paid social and custom activations with media partners and platforms.
• Manages and develops digital media team; sets and maintains clear, specific, measurable, actionable, reasonable and time-related goals for functional group and individual team members.
• Partners with cross functional leaders to optimize digital marketing effectiveness and support cross channel sales, including Merchandising/Buying, Planning, Brand Marketing, Creative, and other functions.
• Identifies and launches new digital marketing initiatives to better acquire and retain customers
• Develops digital marketing roadmap including existing channel optimization and development of new, aligning with approved budget and key merchandising and marketing moments.
• Develops and maintains relationships with key platform partners including, but not limited to, Google/YouTube, Meta, TikTok, Pinterest, and Snapchat.
• Builds and maintains digital media budget aligned with overall business objectives and reports on actual, budgeted and forecasted projections in both spend, demand and return on ad spend on regular weekly, monthly, quarterly and annual basis
• Provides reporting on effectiveness of all digital media channels including but not limited to qualitative and quantitative channel performance holistically and down to the campaign/publisher level, channel impacts to customer acquisition costs and customer lifetime value and associated benchmarks to measure competitive advantages.
• Maintains and leverages analytics systems in collaboration with cross functional partners including sophisticated attribution modeling to gain better insights into effectiveness of digital marketing.
• Leads effort for landing page optimization, personalization and other forms of a/b and multivariate tests associated with digital media focused on improving click through and conversion rates.
• Evaluates all associated digital marketing partners, vendors and publishers for effectiveness and contribution to business and digital marketing efforts.

What it takes to Join:

• Bachelor’s Degree preferred, ideally in Marketing, Business, or Retail
• 5-7 years’ experience in digital marketing and marketing analytics
• 5+ years within a retail environment; Apparel and Omni channel experience a plus
• Must be financially savvy and skilled in reporting on all KPIs, marketing performance, user behavior, shopping flows, channels, marketing tests and uncovering insights which provide a better understanding our customer in order to improve traffic, conversion and financial results.
• Must be hands-on, analytical, and highly collaborative leader capable of delivering results in a fast-paced environment.
• Excellent interpersonal skills and the ability to build effective internal and external relationships, and influence change
• Excellent written and verbal communication skills
• Strong business, data analysis and interpretation skills
• Excellent collaboration skills; experience managing digital marketing in a highly-matrixed, multi-channel retailer a strong plus
• Strong Microsoft Office skills, especially Excel, PowerPoint, and Word
• Self-starter able to solve medium to complex problems

Developing the Community/ Leadership Qualities:

• Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
• Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
• Serve as a Pacsun advocate in the industry and marketplace.
• Recruit, identify, develop, and retain talent that delivers performance excellence.
• As a manager, serve as a leader of company culture, norms, and conduct.
• Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.

Salary Range: $157,411 - $183,000

Pac Perks:

• Dog friendly office environment
• On-site Cafe
• On-site Gym
• $1,000 referral incentive program
• Generous associate discount of 30-50% off merchandise online and in-stores
• Competitive long term and short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Calm Premium access for all employees
• Employee perks throughout the year

Physical Requirements:

The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.

• While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
• Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
• Ability to work in open environment with fluctuating temperatures and standard lighting.
• Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
• Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
• Hotel, Airplane, and Car Travel may be required.

Position Type/Expected Hours of Work:

This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.

Other Considerations:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.

Demand Strategy Manager

Location: Hybrid (West Palm Beach, FL)

Employment Type: Full-Time

Salary: Starting at $80,000+ (based on experience)

Are you a creative yet data‑driven marketer who knows how to spark consumer excitement and translate it into real retail demand? Do you love rolling up your sleeves to run campaigns—especially on Meta and Instagram—while thinking strategically about the full demand picture? If so, this role is a fantastic match.

We’re working with a growing consumer brand that’s looking for a Demand Strategy Manager to build and execute the programs that get shoppers talking, clicking, sharing, and ultimately seeking out products at retail.

About the Role

As the Demand Strategy Manager, you’ll own the strategies and hands-on execution that build consumer pull-through across key retail partners. You’ll lead demand efforts across advertising, influencer programs, partnerships, product launches, and digital activations—while working closely with sales and retail teams to turn awareness into real-world movement.

This role requires someone who doesn’t just strategize—but can personally execute campaigns across Meta and Instagram and understands how to optimize creative, targeting, and spend to drive awareness and interest.

What You’ll Do

Demand & Brand Strategy

• Build and execute multi-channel demand strategies that increase awareness, consideration, and preference.
• Identify when, where, and how to activate demand by category, audience, and retail channel.
• Coordinate with sales and retail partners to ensure campaigns support both in‑store and ecommerce sell-through.
• Support product launches and key seasonal/retail moments with integrated demand plans.

Advertising & Media (Enhanced for Meta/Instagram Experience)

• Plan, run, and optimize Meta and Instagram campaigns directly—including audience building, creative testing, and reporting.
• Execute awareness-driven advertising with a focus on brand lift and pull-through—not just direct conversion.
• Manage and grow the email list thoughtfully, ensuring high-performing sends without audience fatigue.
• Oversee broader paid media efforts, including retailer media networks (Amazon, Home Depot, Costco, etc.).
• Partner with agencies or freelancers for large-scale or specialized initiatives as needed.

Partnerships & Influencer Marketing

• Build and manage partnerships with influencers, creators, and complementary brands.
• Develop authentic, high-impact programs that highlight products and build consumer demand.
• Measure and optimize partnerships based on reach, engagement, content performance, and retail impact.

Measurement & Insights

• Define KPIs focused on demand creation (awareness, engagement, sell-through indicators, retailer feedback).
• Monitor performance of Meta and Instagram campaigns closely, sharing insights and recommendations.
• Analyze results across channels and continuously refine demand strategy.

What Success Looks Like

• Noticeable lift in consumer awareness and interest.
• Stronger retail pull-through, demonstrated by improved sell-through and retailer enthusiasm.
• Effective influencer and partnership programs that feel authentic and aligned with the brand.
• Meaningful, data-backed learnings that fuel long-term brand growth.
• High-performing Meta and Instagram campaigns that consistently drive awareness and engagement.

What We’re Looking For

• 7+ years in brand marketing, demand generation, or growth marketing.
• Hands-on experience setting up, managing, and optimizing Meta and Instagram campaigns (required).
• Experience engaging consumers through retail channels (CPG, durable goods, specialty retail, or similar).
• Strong understanding of partnerships, influencer marketing, paid media, and awareness-driving tactics.
• A strategic thinker who loves execution and can manage programs end‑to‑end.
• Comfortable working cross-functionally with sales, product, creative, leadership, and external partners.
• Experience managing budgets and measuring marketing impact beyond direct conversion metrics.

Why This Role Matters

This role sits at the center of brand, marketing, and retail. You’re the engine that helps ensure products don’t just appear on shelves—they’re sought out, talked about, and chosen.

What We Offer

• Opportunity to join a high-growth startup at a pivotal stage.
• Creative freedom and ownership of your domain.
• Brand new, gorgeous office with intercoastal views.
• Collaborative, innovative, and mission-driven team culture.
• Competitive salary and 3 weeks of paid vacation.
• $1,000/monthy healthcare/benefits stipend.

Job Title: Site Merchandiser

Location: Seattle, WA (Hybrid – 3–4 days/week in office)

Employment Type: Freelance / Contract

Contract Length: 12+ months

Pay Rate: Approximately $40/hr

Overview

A leading ecommerce organization is ramping up marketing and onsite merchandising work this year and is looking for an experienced Digital Marketing Manager/Site Merchandiser to support key initiatives. This role is ideal for someone with hands-on experience executing onsite merchandising on large online marketplaces, who is comfortable working in a fast-paced, data-informed environment and collaborating with cross-functional partners.

You will be responsible for driving a best-in-class customer experience through effective onsite merchandising strategies, content execution, and continuous optimization.

Key Responsibilities

• Execute onsite merchandising strategies to drive engagement, conversion, and revenue.
• Manage and optimize onsite placements, including featured content, category pages, landing pages, and promotional modules.
• Partner with marketing, category, and product teams to brief, launch, and maintain merchandising campaigns aligned with business goals and calendars.
• Ensure product selection, messaging, and visuals are accurate, on-brand, and tailored to customer needs and shopping behavior.
• Monitor site performance metrics (traffic, click-through, conversion, revenue, etc.) and provide insights and recommendations to improve results.
• Support testing and optimization efforts (A/B tests, content variants, placements) to continuously improve onsite performance.
• Maintain an organized merchandising calendar and ensure timely execution of launches, updates, and seasonal moments.
• Identify opportunities to improve the customer journey and reduce friction across the onsite experience.
• Collaborate with stakeholders to gather requirements, provide updates, and communicate performance and learnings.

Required Qualifications

• Previous experience in site merchandising, ecommerce merchandising, or digital marketing.
• Hands-on experience with onsite merchandising tools, workflows, or programs (e.g., managing placements, content, or promotions on a major ecommerce site or marketplace).
• Strong analytical skills with the ability to interpret performance data and translate it into actionable insights.
• Excellent attention to detail and ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong communication and collaboration skills, with experience working cross-functionally.
• Comfort working in a hybrid environment, with availability to be onsite in Seattle 3–4 days per week.

Preferred Qualifications

• Experience managing merchandising or marketing programs for large consumer brands or online marketplaces.
• Familiarity with A/B testing, site optimization, and ecommerce best practices.
• Ability to operate autonomously, prioritize effectively, and deliver high-quality work under tight timelines.

Contract Details

• Start Date: Immediate.
• Initial Term: 12 months, with renewals every 6 months based on business needs and performance.

If you have strong onsite merchandising experience and are interested in a contract role with significant impact, you are encouraged to apply.