VP Digital Marketing

Vice President, Digital Marketing

Location: Dallas, TX (open to relocation)

About the Role

Our client is seeking a Vice President of Digital Marketing to lead digital demand strategy across a large, multi-location portfolio. This person will drive performance across paid, organic, local, and website channels with a focus on improving ROI, increasing conversions, strengthening owned digital infrastructure, and reducing reliance on third-party lead sources.

Key Responsibilities

• Lead digital acquisition strategy across paid search, social, programmatic, local, and organic channels
• Improve CAC, CPA, conversion rates, and overall marketing efficiency
• Optimize websites, landing pages, and funnels to drive stronger performance
• Build attribution and reporting frameworks tied to business outcomes
• Partner cross-functionally to align enterprise strategy with local execution
• Support SEO, local search, content strategy, and AI-search readiness

Requirements

• 10+ years of digital marketing leadership experience
• Strong background in B2C performance marketing, demand generation, and digital analytics
• Experience managing large paid media budgets
• Proven success improving ROI, CPA, CAC, and conversion performance
• Deep knowledge of SEO, local search, attribution, and funnel optimization
• Experience in multi-location, portfolio-based, or complex enterprise environments preferred

Why This Role

• High-impact leadership role
• Opportunity to help shape digital transformation at scale
• Strong visibility and long-term growth potential