Victorinox Jobs in Usa

The Manager, Social Media is responsible for building brand awareness, driving engagement, and driving revenue-generating business objectives through compelling social strategies based on data-driven information and content provided by HQ.

The ideal candidate is an expert in social storytelling, understands platform-specific best practices, and can seamlessly blend creative content with data-driven insights to optimize performance. The candidate will develop and execute social strategies that enhance brand visibility, foster community engagement, and drive revenue.

Primary Responsibilities:

• Execute the company’s social media strategy aligned with HQ direction and North American business goals
• Responsible for sales revenue by platform
• Responsible for hitting monthly performance goals for paid social media
• Champion Victorinox on social media to drive revenue and raise brand awareness, consumer interest, and conversion/retention
• Maintain brand integrity on social media platforms by adhering to brand guidelines as set by HQ
• Ensure the execution of social media strategy strengthens our revenue stream and brand presence, builds customer loyalty, increases category awareness, and reflects the quality, functionality, innovation and iconic design that define Victorinox
• Manage day-to-day organic and paid social media activities across platforms
• Curate and publish engaging content provided by HQ by platform to maximize engagement
• Oversee content calendars for owned and partner platforms
• Monitor social media trends, platform updates, and competitor activity to identify business opportunities
• Engage with followers, respond to comments and messages, and build strong online communities
• Collaborate with marketing, creative, PR, and internal stakeholders to support campaigns and launches
• Analyze performance metrics and prepare regular reports with insights and recommendations
• Manage paid social support in collaboration with media teams
• Ensure brand compliance and best practices across all social channels

Desired Skills/Experience:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• 5+ years of professional experience managing social media for a brand, organization, or agency
• Strong understanding of major social media platforms, content formats, and best practices
• Strong contacts at social media HQ’s for support as needed
• Experience using social media management and analytics tools including Promoboxx, Google analytics and Sprinklr
• Excellent written communication skills and a strong sense of brand voice
• Ability to manage multiple priorities in a fast-paced environment
• Strong analytical skills with the ability to translate data into actionable insights

Victorinox Swiss Army is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Victorinox, maker of the original Swiss Army Knife, is seeking a seasoned, strategic, creative, and analytical communications professional with experience building high performance, impactful programs with measurable results.

The Public Relations Manager will manage PR, influencer, and affiliate initiatives across Victorinox, Wenger and Epicurean brands. This role is responsible for amplifying brand awareness, cultivating media and influencer relationships as well as supporting marketing and brand projects. The ideal candidate can own relationships with key media and influencers, is comfortable with social platforms, and has experience partnering with internal and external stakeholders.

Primary Responsibilities:

• Contribute to the development and implementation of publicity strategies for all Victorinox product categories, as well as Epicurean
• Manage the PR agency for Watches and Travel Gear, owning strategy and execution
• Responsible for influencers and events in the Watch and Travel Gear categories, from concept to execution and ROI
• Develop and follow a multi-channel editorial strategy in partnership with PR agency to ensure both quality and quantity of desired press
• Responsible for direct PR efforts for HoReCa/Foodservice, Slaughter and Corporate business
• Contribute to the identification and implementation of new strategies to adapt to the changing media and influencer landscape
• Influencer research for omni-channel platforms
• Execute PR and influencer reporting for all categories
• Develop seasonal press stories and pitches across the Victorinox portfolio
• Execute briefs and sponsored content for paid media
• Keep master pitch decks up to date with stand-out PR and influencer activities
• Create email communications to retailers and prospects with top-tier PR and influencer features
• Support management of budgets across all PR and Influencer activities
• Execute affiliate marketing and corresponding reporting
• Order and track product samples for press and influencers
• Research and maintain relationships with influencers for owned categories
• Execute day to day responsibilities including but not limited to:
• Analyzing all media coverage of the organization and drafting appropriate responses
• Create and manage media lists across brand portfolio
• Upload press to Global reporting system
• Follow topical news stories and monitor competitor news for communication to key stakeholders
• Support in managing media appointments for Tier 1 tradeshows.

Additional tasks as requested

Desired Skills/Experience:

• 5+ public relations experience, PR agency experience preferred
• BA degree in related field
• Excellent written, verbal, and presentation skills; Must be able to clearly communicate information effectively and persuasively
• Attention to detail and organization; ability to meet deadlines
• Action-oriented, focused on quality output
• Excellent project management experience; ability to effectively handle multiple projects simultaneously; strong time management skills
• Creative thinker with a positive, entrepreneurial attitude; Flexible and adaptable
• Strong knowledge of Microsoft Office suite and Cision
• Ambassador: Representing Victorinox products and values with passion and integrity