Director of Sales (Multi-Channel)

Shims Bargain Inc. (dba JC Sales) is a leading full-service wholesaler serving the value, discount, convenience, distributor, and grocery classes of trade worldwide. For over 30 years, we have been the bedrock for our customers, supplying them with unmatched variety, value, and service, offering the convenience of one-stop shopping experience. We provide the widest variety of quality products at the lowest possible prices. We offer over 12,000 items with annual sales of approximately $200 million. Our commitment to our legacy and online customers' success has enabled us to be one of the top 100 largest private companies in Los Angeles and ranked 12th on the 2022 Minority-Owned Business List from the Los Angeles Business Journal.

Job Responsibilities

The Director of Sales is a senior sales leader responsible for developing and executing strategic sales plans, achieving revenue and profitability targets, managing key customer relationships, and leading the sales organization across all channels.

This position oversees four distinct sales teams: Showroom Sales, Out-of-State Sales, E-Commerce Sales, and CNC (Cash and Carry). The Director of Sales will drive sales performance, enhance customer satisfaction, improve forecasting accuracy, strengthen sales operations, and align closely with Purchasing, Operations, Accounting, and IT to support overall business objectives.

Key Responsibilities

The Director of Sales balances strategic planning with hands-on leadership to drive profitable growth.

1) Sales Strategy & Execution

• Implement a comprehensive sales strategy to achieve or exceed organizational sales and profit goals.
• Expand market share by identifying new business opportunities, target markets, and customer segments.
• Establish clear priorities and performance targets across all sales channels to ensure consistent execution.

2) Revenue Growth & Forecasting

• Own and exceed annual revenue targets and lead the organization’s sales planning process.
• Monitor sales performance and analyze trends to identify opportunities and risks.
• Provide accurate, timely reporting and forecasting to executive leadership, including performance vs. goals.

3) Team Leadership & Management (Multi-Channel)

• Build, mentor, and motivate a high-performing sales team, including Sales Managers and sales representatives.
• Set clear expectations and performance standards, provide coaching/training, and manage performance improvement.
• Promote a culture of accountability, collaboration, customer focus, and results-driven execution.

4) Sales Channel Oversight (Showroom / Out-of-State / E-Commerce / CNC)

• Showroom: Drive in-person sales performance, customer retention, and showroom customer experience.
• Out-of-State: Expand market reach through territory development and strategic customer growth.
• E-Commerce: Improve online sales performance, conversions, promotions, and customer experience in coordination with cross-functional partners.
• CNC (Cash & Carry): Optimize high-volume sales execution, speed of service, repeated purchasing, and team productivity.

5) Key Account & Relationship Management

• Build and maintain strong, long-term relationships with key customers, retailers, distributors, and strategic partners.
• Understand customer needs and deliver solutions that improve satisfaction, retention, and long-term growth.
• Manage escalations and ensure timely resolution of customer issues.

6) Discount Strategy & Negotiation

• Coordinate with internal stakeholders (Purchasing, Operations, Accounting, and IT) to implement discount strategy and pricing execution.
• Negotiate contracts, trading terms, and strategic agreements while protecting gross margin and long-term profitability.
• Ensure discounting and promotional decisions align with company goals and approved guidelines.

7) Market, Product & Competitive Expertise

• Stay current on industry patterns, market trends, customer behavior, and competitor pricing/activity.
• Use insights to improve sales execution, customer strategy, and product/category opportunities.
• Provide actionable recommendations to leadership related to market shifts and competitive positioning.

8) Cross-Functional Collaboration & Execution

• Work closely with Purchasing, Operations, Accounting, and IT to ensure seamless execution of sales initiatives.
• Align sales strategy with inventory availability, fulfillment capabilities, promotions, and operational readiness.
• Improve internal systems, process efficiency, and reporting accuracy to strengthen company performance.

Required Skills and Qualifications

Experience

• Core Experience: Minimum 10–15 years of sales experience, with 5–10 years in a senior leadership role (Sales Manager / Senior Manager / Director), preferably within a relevant industry.
• Wholesale/Retail Expertise: Extensive experience working at or directly with major retailers and clubs, including Walmart, Sam’s Club, Costco, Grocery Outlet, and Smart & Final, as well as a broad range of small to mid-sized retail establishments.
• Market Expansion: Proven track record of identifying and opening new business opportunities, entering untapped markets, and acquiring new customer segments.
• International Sales & Export: Demonstrated ability to capitalize on international opportunities, including the ability to spot global trends, target high-potential regions, and execute a comprehensive international sales plan that includes establishing global partnerships and streamlining sales strategy.
• Regulatory Knowledge: Functional understanding of export requirements, international shipping logistics, and cross-border trade compliance.

Education

• Required: Bachelor’s degree in Business Administration, Marketing, or a related field.
• Preferred: MBA or equivalent advanced degree is a strong plus.

Leadership & Strategic Thinking

• Team Development: Proven ability to lead, inspire, and develop high-performing teams while establishing a culture of accountability and teamwork across diverse sales channels.
• Business Acumen: Strong analytical skills with the ability to manage budgets, ROI, and business performance at a P&L-impact level.
• Strategic Execution: Ability to translate market insights into actionable recommendations for executive leadership regarding market shifts and competitive positioning.

Communication & Technical Skills

• Negotiation: Expert-level negotiation skills with a history of closing and managing high-value accounts and strategic agreements.
• Communication: Excellent verbal and written communication skills, including the ability to deliver professional presentations to executive stakeholders.
• Technical Proficiency: Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word) and experience using ERP systems, CRM tools, and data analytics platforms to drive performance.

Employment Status:

Exempt

Job Type:

Full-Time

Work Location:

2600 S. Soto Street, Los Angeles, CA 90058

Report to:

Vice President of Sales

Pay Range:

$115,000 - $135,000 per year

Benefits:

Medical / Dental / Vision / Life Insurance / HRA / FSA / 401K / Free lunch on Fridays / Perks at Work / Company Events / Vacation / Paid Holiday / Sick Hours