Reputation Synonym Jobs in Usa

PRINCIPAL MISSION:

The Social Media & Projects Coordinator is a mid-level communications professional responsible for executing the organization’s social media presence across multiple platforms, with a strong focus on content creation, bilingual copy writing and communication, community management, and performance tracking with some knowledge of paid social advertising within a healthcare/FQHC environment while coordinating cross-functional marketing and community impact projects.

This role combines content creation, bilingual communications, healthcare-compliant messaging, and structured project coordination to ensure campaigns, events, and digital initiatives are delivered on time, on brand, and aligned with strategic priorities.

The ideal candidate is detail-oriented, organized, culturally responsive, and digitally fluent — capable of managing multiple moving parts while maintaining consistency, compliance, and community trust.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

l. Promote a safe, cooperative and professional health care environment to ensure optimal patient care.

Content Creation, Coordination & Publishing

1. Write clear, community responsive, and engaging social media copy in English and Spanish. Execution of approved social media content calendars across platforms including Instagram, Facebook, X, LinkedIn, TikTok, and YouTube.
2. Create and adapt social content including captions, graphics, short-form video, stories, and carousels and ensure content aligns with organizational voice, accessibility standards, and platform best practices. Maintain organized content libraries, asset tracking, and version control.

Marketing Project Coordination

1. Coordinate timelines, deliverables, and internal approvals for social campaigns, events, advocacy initiatives, and service-line promotions. Track project milestones and ensure materials are delivered on schedule even when impromptu asks are added to the editorial queue. Maintain project documentation, calendars, and workflow systems. Assist in organizing assets for digital signage, web updates, and promotional materials.
2. Serve as liaison between communications, clinical teams, community partners, and vendors as assigned.
3. Support execution of observances, health awareness months, ribbon cuttings, internal/community events, and digital campaigns.

Healthcare & FQHC-Aligned Communication Skills

1. Support social media content that promotes healthcare services, programs, events, and community initiatives in a patient-centered and compliant manner.
2. Follow established workflows to ensure adherence to healthcare regulations (e.g., HIPAA awareness, patient privacy, consent, and non-disclosure).
3. Apply sensitivity when responding to patient-related inquiries and escalate appropriately.
4. Support messaging aligned with FQHC values, health equity, community trust, and access to care.

Community Engagement & Monitoring

1. Monitor and respond to comments, messages, and mentions in English and Spanish using approved brand language.
2. Engage with community partners, stakeholders, and followers to build trust and connection.
3. Identify trends, recurring questions, or sentiment shifts and flag them to leadership.
4. Support reputation management and issue escalation protocols.

Campaign & Creative Support

1. Assist with the rollout of campaigns tied to service lines, public health observances, advocacy efforts, and community events.
2. Repurpose long-form content (web pages, newsletters, flyers, press releases) into social-ready formats.
3. Contribute creative ideas for series, storytelling, and engagement tactics tailored to diverse audiences. Support collaboration with internal teams, designers, videographers, and external partners. Monitor to remain current and relevant.

Competencies and Attributes

1. Strong leadership and team collaboration skills
2. Excellent communication abilities with technical and non-technical audiences
3. Strategic thinking combined with attention to detail
4. Problem-solving mindset with creative and analytical approach
5. Ability to manage multiple priorities in a fast-paced environment
6. Cultural competency and commitment to serving diverse populations
7. Adaptability and willingness to learn new systems and domains
8. Results-oriented with strong organizational skills

Analytics, Reporting & Optimization

1. Track and analyze performance metrics such as reach, engagement, growth, clicks, and video performance. Compile regular performance summaries and insights for internal review. Use data to inform content refinement and platform optimization. Assist in tracking campaign effectiveness and community impact.

AI Tools & Digital Innovation

1. Knowledge of AI-powered tools to support content ideation, caption drafting, translation refinement, scheduling, analytics summaries, and trend research. Stay informed on emerging AI tools and digital trends
2. Apply AI responsibly and ethically, ensuring all outputs align with brand standards, compliance requirements, and human review processes.
3. Support increased efficiency and scalability through smart tool usage.

Governance, Brand & Compliance

1. Adhere to brand guidelines, accessibility standards, and organizational policies.
2. Follow content approval and documentation workflows.
3. Escalate potential compliance, reputational, or crisis-related issues promptly.
4. Support internal social media guidelines and best practices

Role Clarity

1. Execution-focused. In real time. Compliance-aware. Data-informed and digitally savvy

This role IS NOT:

1. Sole owner of social media strategy. Responsible for final crisis communications decisions. Owner of paid media budgets.

The above statements reflect the general duties considered necessary to describe the principle functions of the job as identified, and shall not be considered as a detailed description of all work requirements that may be inherent in the job.

QUALIFICATIONS & EXPERIENCE:

• Bachelor’s degree in marketing, Communications, Digital Media, or related field (or equivalent experience) (required).
• Ability to write and publish content fluently in English and Spanish.
• Attention to detail and compliance awareness
• Strong understanding of major social media platforms and content best practices.
• Experience working within brand guidelines and approval workflows.
• Cultural competency and commitment to serving diverse populations
• Proficiency of graphic design or video editing skills (Canva, Adobe, CapCut).
• Experience using AI tools to support marketing or communications workflows.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Minimum 3-5 years of experience with demonstrated social media and community management and project coordination expertise.
• Results oriented with strong organizational and time-management skills
• Strong analytical and data management capabilities

WORKING CONDITIONS:

• Regular office work with computer use. Ability to attend meetings across multiple locations

SUPERVISION:

This position reports directly to the AVP of Community Impact, Communications and Marketing and indirectly to the Digital Communications Specialist.