Digital Marketing Specialist

Job Type - Full-Time

Salary: $60,000-$69,000

Overview

A client of Insight Global is a leading bariatric surgery and medical tourism provider focused on delivering safe, affordable, and high-quality care to international patients. We are seeking an experienced Digital Marketing & CRM Automation Specialist to own and execute our full marketing funnel—from traffic generation to lead conversion and CRM optimization. This role is critical in driving patient inquiries, improving conversion rates, and aligning marketing with sales operations across multiple channels.

Responsibilities

• Own and execute end‑to‑end marketing funnel strategy to drive qualified patient leads
• Manage SEO strategy using current best practices and algorithm updates
• Oversee PPC campaigns across Google Ads, Meta Ads, and other paid platforms
• Build, optimize, and automate email marketing campaigns and nurture sequences
• Manage CRM databases, lead pipelines, and funnel performance
• Optimize landing pages, CTAs, and conversion paths to increase lead quality
• Execute content marketing initiatives including blogs, landing pages, and patient-focused messaging
• Manage organic and paid social media campaigns across relevant platforms
• Support video marketing efforts including editing, optimization, and short‑form content (YouTube, TikTok, Reels)
• Collaborate closely with sales teams on lead handoff, enablement, and follow‑up workflows
• Track performance metrics, analyze results, and report on KPIs across channels

Required Experience

Applicants must have hands‑on experience with:

• SEO (latest best practices and algorithm trends)
• CRM database management and funnel optimization
• PPC management (Google Ads, Meta Ads, etc.)
• Email marketing campaigns and marketing automations
• Content marketing (blogs, landing pages, CTAs)
• Social media marketing (organic and paid)
• Video marketing and optimization
• Lead generation and sales enablement
• Conversion rate optimization
• CRM platforms (Zoho CRM required; Salesforce or similar accepted)
• Marketing funnel strategy and execution

Preferred Experience

• WordPress management and plugin configuration
• Building and maintaining CRM workflows (Zoho, Deluge scripting preferred)
• Marketing automation, lead scoring, and sales collaboration
• KPI tracking and multi‑channel reporting
• Zoho Deluge scripting for workflow automations
• Server administration (cPanel, DNS, FTP)
• Frontend development: HTML, CSS, JavaScript
• Backend development: PHP, MySQL, Python
• Design tools such as Canva, Adobe Creative Suite, or Figma
• Outreach experience (email campaigns, backlinking, influencer partnerships)
• Analytics and reporting tools (Google Analytics, Search Console, Zoho Reports, Google Sheets / Excel advanced formulas)

Education Requirements

• College graduate (required)
• Zoho CRM experience (required)

Benefits

• Competitive pay based on experience