Manager, Growth Marketing – Insights & Analytics
Job Description
Del Real Foods is seeking a Manager, Growth to lead insights, analytics, and consumer-centric growth initiatives across the business. Reporting to the Head of Innovation, this role will be responsible for transforming data into actionable strategies that drive profitable and sustainable expansion. This position sits at the center of Marketing, Sales and Innovation — identifying opportunities, prioritizing growth levers, and ensuring decisions are grounded in strong consumer and commercial insight. The ideal candidate is analytically rigorous, strategically curious, and deeply focused on unlocking growth through data-driven decision-making.
General Overall Duties
Some of the duties of this position are those described below. This job description does not state or imply that the duties listed are the only duties and responsibilities assigned to this position. Employees holding this position will be required to perform any other job-related duties as requested by management.
Consumer & Category Insights Leadership
- Lead development of consumer, shopper, and category insights that inform brand, innovation, and channel strategy
- Synthesize syndicated data (e.g., IRI, Nielsen), panel data, retailer data, and internal sales performance
- Identify whitespace opportunities across segments, geographies, and price tiers
- Translate complex data into clear, actionable business recommendations
Growth Strategy Development
- Support the Head of Innovation in building long-term growth frameworks and annual growth plans
- Identify priority growth drivers across Product Mix and Innovation
- Develop business cases for new product launches and expansion initiatives
- Partner with Finance to evaluate ROI and margin implications
Innovation & Pipeline Support
- Partner with Marketing to validate concepts using consumer insights
- Support post-launch analysis and optimization of new products
- Identify portfolio gaps and rationalization
Cross-Functional Influence
- Serve as a strategic thought partner to Marketing, Sales, and Executive Leadership
- Elevate the organization's analytical capabilities and growth mindset
- Drive alignment around fact-based decision-making
Specific Skills and Abilities Required
- Clear growth priorities grounded in strong data and consumer understanding
- Improved visibility into business performance and profitability drivers
- High-confidence investment decisions supported by robust business cases
- Strong alignment between growth strategy and commercial execution
- Measurable increases in profitable revenue and sustainable market share
Additional Required Skills
- A passion for rich, vibrant and the insanely crave-able world of good REAL food.
- Has the ability to turn strangers into Familia
- Someone who would proudly and passionately celebrate the Hispanic culture through REAL food.
Education/Experience
- 5+ years of experience in Growth, Insights, Strategy, Revenue Management, or Analytics within CPG or food
- Deep experience with syndicated data and retailer analytics
- Strong financial acumen and understanding of margin structures
- Experience synthesizing complex datasets
- Ability to influence senior stakeholders through insight-driven storytelling