Hybrid Digital Jobs in Usa

Vice President, Digital Marketing

Location: Dallas, TX (open to relocation)

About the Role

Our client is seeking a Vice President of Digital Marketing to lead digital demand strategy across a large, multi-location portfolio. This person will drive performance across paid, organic, local, and website channels with a focus on improving ROI, increasing conversions, strengthening owned digital infrastructure, and reducing reliance on third-party lead sources.

Key Responsibilities

• Lead digital acquisition strategy across paid search, social, programmatic, local, and organic channels
• Improve CAC, CPA, conversion rates, and overall marketing efficiency
• Optimize websites, landing pages, and funnels to drive stronger performance
• Build attribution and reporting frameworks tied to business outcomes
• Partner cross-functionally to align enterprise strategy with local execution
• Support SEO, local search, content strategy, and AI-search readiness

Requirements

• 10+ years of digital marketing leadership experience
• Strong background in B2C performance marketing, demand generation, and digital analytics
• Experience managing large paid media budgets
• Proven success improving ROI, CPA, CAC, and conversion performance
• Deep knowledge of SEO, local search, attribution, and funnel optimization
• Experience in multi-location, portfolio-based, or complex enterprise environments preferred

Why This Role

• High-impact leadership role
• Opportunity to help shape digital transformation at scale
• Strong visibility and long-term growth potential

Responsibilities:

• 40% Strategy & Planning
• Looks across product teams and feature sets with a focus on alignment and dependencies
• Sets the overall product vision and strategies for the enterprise product by gaining a thorough understanding of customer and associate needs, both existing and potential, and using that knowledge to provide our cleint
• customers and associates with an unparalleled shopping experience
• Drives growth for the business by applying domain expertise to provide thought leadership and translate vision into action
• Collaborates across the enterprise to create alignment between products in order to provide a seamless user experience
• Understands financial and business impact of proposed product updates and activities within portfolio, prioritizes updates to support the enterprise roadmap, and based on prioritization allocates funding across the products
• Identifies goals, metrics and appropriate analytics to measure the performance of the product and its individual features, and continually makes recommendations and refinements to the product based on learnings
• Contributes to and makes recommendations for strategic plans in support of key objectives in a timely and fiscally responsible manner
• Participates in and influences development of technology roadmaps across the enterprise
• Supports and nurtures strategic vendor relationships; recommends ways to influence vendors that align to domain, portfolio, and enterprise strategic objectives
• 30% Delivery & Execution
• Drives product development by reviewing performance and directing work efforts of product teams to ensure products are aligned with company, stakeholder and end user priorities
• Understands enterprise goals and KPIs to ensure value is delivered against them
• Resolves issues within or across product teams that may impair teams from delivery of a quality product in order to meet strategic, financial and technical goals
• Receives and prioritizes incoming requests from business partners and stakeholders while keeping in mind the business strategy, product vision and user needs
• Provides guidance on design of products while keeping in mind dependencies and integration with other products across the enterprise
• Reviews and analyzes product metrics to inform strategic and tactical product decisions
• Makes suggestions that help drive operational excellence to create internal customer satisfaction and meet operational metrics
• 30% Team and Stakeholder
• Provides leadership, mentoring and coaching to Product Managers
• Attracts, retains and develops top talent to build a world class Product Management Team
• Conducts annual and mid-year reviews, reviewing individual development plans and providing performance feedback
• Fosters collaboration with team members (Engineering, UX, etc.) to drive value and identify and resolve impediments
• Acts as a proponent of modern software development practices
• Advocates for the end user and stakeholder by becoming associated with the product, empathizing with and understanding user need
• Works with the product team to continuously assess progress, disseminate lessons learned, and understand next steps
• Manages cross functional team and stakeholder expectations to execute on product strategy and provides education to requestors to determine prioritization based on tangible benefits and/or user experience
• Guides more junior team members in strategy, alignment, analysis and execution tasks
• Participates in and contributes to learning activities around modern software design and development core practices (communities of practice)

Basic Qualifications:

• Bachelors Degree
• Minimum 6 years of experience in digital product management

Preferred Qualifications:

• Bachelors Degree in Computer Science or Engineering
• MBA or Masters degree
• 5+ years of experience translating business strategy and analysis into consumer facing digital products
• 5+ years of experience in Retail, Delivery, and Technical Rules Engines

Location: Nashville, TN (On-Site) or Remote (Tennessee, Texas, North Carolina, Nebraska, Iowa, Arizona or Oklahoma)

Overview

We are seeking a Manager, Digital Ad Operations & Monetization to help scale and optimize our digital advertising business. This role sits at the intersection of sales, ad technology, and revenue operations, responsible for both executing digital advertising campaigns and helping develop the pricing, packaging, and monetization strategy for our streaming and digital platforms.

The position will partner closely with both digital and sales leadership to ensure digital advertising products are structured competitively and delivered effectively across all digital distribution channels, including CTV, web, mobile and social. In addition to running day-to-day ad operations, this individual will evaluate our ad tech stack, vendor ecosystem, and operational workflows, helping shape the systems and processes needed to support continued digital revenue growth.

This role is ideal for someone with a strong digital ad tech and ad operations background in media who is ready to expand into revenue strategy, inventory packaging, and platform monetization.

Key Responsibilities

Ad Operations & Campaign Execution

• Own day-to-day digital ad operations, including campaign setup, trafficking, monitoring, optimization, and reporting across streaming, FAST, web, and social platforms.
• Manage advertising delivery across ad servers, programmatic platforms, and SSPs to ensure campaigns run smoothly and meet performance expectations.
• Troubleshoot delivery issues and optimize campaigns to ensure fulfillment and revenue targets are achieved.
• Coordinate closely with sales, client services, and technical teams to ensure accurate campaign execution.
• Document and refine ad operations workflows to ensure processes scale efficiently as digital inventory and advertiser demand grow.

Pricing, Packaging & Sales Enablement

• Partner with sales leadership to develop digital advertising packages spanning streaming, digital video, web, and social distribution.
• Support development of rate cards, CPM structures, sponsorship integrations, and cross-platform advertising packages.
• Analyze inventory availability and yield to inform pricing strategies and monetization opportunities.
• Create internal materials and tools that enable sales teams to clearly position digital offerings to advertisers and agencies.
• Support the development of custom advertising programs and sponsorship opportunities across digital platforms.

Revenue Optimization & Ad Tech Management

• Evaluate the current ad tech stack, vendor ecosystem, and operational workflows, and develop recommendations for a scalable long-term architecture.
• Assess and recommend vendors across the ad stack (e.g., ad server, SSPs, programmatic platforms, measurement, and yield optimization tools).
• Work with leadership to implement improvements to ad delivery, programmatic monetization, and inventory management systems.
• Monitor digital inventory utilization, fill rates, and yield to identify opportunities to improve revenue performance.
• Collaborate with internal stakeholders and external partners to ensure ad tech integrations support both direct sales packaging and programmatic demand.
• Stay current on evolving CTV, FAST, and digital video ad tech to inform future platform decisions.

Reporting & Analytics

• Generate regular performance reports for internal stakeholders including sales leadership and executive teams.
• Analyze campaign performance, advertiser demand, and inventory utilization to inform pricing and packaging decisions.
• Track revenue trends across digital platforms and identify opportunities for revenue growth and operational improvement.

Qualifications

Required

• Minimum 4 years of experience in digital ad operations, ad tech, or programmatic advertising within a media organization.
• Hands-on experience with ad servers and programmatic advertising platforms (e.g., Google Ad Manager, FreeWheel, Publica, Magnite, or similar).
• Strong understanding of digital video advertising, streaming/CTV advertising, and programmatic monetization.
• Experience trafficking campaigns, managing inventory, and troubleshooting ad delivery issues.
• Strong analytical skills and the ability to translate data into operational and revenue insights.
• Ability to collaborate cross-functionally with sales, product, and technical teams.

Preferred

• Experience supporting digital pricing, packaging, or advertising revenue strategy.
• Experience working with CTV, FAST channels, or streaming video monetization environments.
• Familiarity with SSPs, programmatic yield optimization, and advertising marketplace dynamics.
• Experience evaluating ad tech vendors and advertising technology platforms.

Skills & Competencies

• Strong understanding of digital advertising ecosystems and ad tech infrastructure
• Analytical mindset with the ability to translate data into business decisions
• Strong operational discipline and attention to detail
• Ability to work effectively with both technical teams and revenue organizations
• Interest in expanding into broader digital monetization and revenue strategy

What Success Looks Like

• Digital advertising campaigns run smoothly with reliable delivery and strong operational performance.
• Sales teams have clear, competitive digital advertising packages and pricing frameworks.
• Digital inventory is effectively managed with improving fill rates, yield, and revenue performance.
• The organization has a scalable ad tech stack and operational workflow capable of supporting continued streaming and digital growth.

About the Company

At SFI Health, we believe we have the responsibility to bring proven natural health solutions to people’s healthcare needs. We are a global natural health company committed to sourcing and producing natural medicines to the highest standards. Backed by evidence of effectiveness, quality and safety, our products are marketed around the world using our international community of leading life sciences companies and distributor networks. To find out more, please visit the Role

As the Senior Manager of Digital Marketing, you will be responsible for creating and executing B2B and DTC digital marketing strategies to meet specific revenue targets for . This role requires expertise in performance marketing (converting website visitors into customers), e-commerce marketing (SEO, SEM, PPC), and digital marketing analytics with a proven track record building and executing omnichannel digital strategy for B2B and DTC audiences in an agile, entrepreneurial environment. This position reports directly to the Head of Marketing for the Americas region of our global organization.

Within the first 6–12 months, a successful Senior Manager, Digital Marketing will have:

· Delivered measurable revenue growth through a refined marketing funnel, improved traffic quality, increased conversion rates, and double-digit growth in e-commerce revenue.

· Established clear performance metrics and reporting, including dashboards tied to revenue, conversion, ROAS, and customer acquisition efficiency.

· Optimized the digital channel mix (SEO, SEM, paid media, email, and on-site experience) to improve scalability and ROI.

· Ensured full scientific and regulatory compliance across all digital campaigns without sacrificing performance or creativity.

· Identified and implemented test-and-learn initiatives that drive continuous improvement in customer experience and revenue outcomes.

· Created a repeatable, performance-driven operating model for digital marketing that supports long-term growth and future market expansion.

· Develop and implement owned and paid digital marketing strategies to grow B2B and DTC visitors and revenue on in alignment with the annual SFI Health Americas Marketing Strategy and any specific content or product growth strategy plans.

· Manage paid media campaigns (Google Ads, Meta, LinkedIn, programmatic, retargeting) to maximize revenue growth.

· Consult on SEO/SEM content initiatives to improve organic traffic and conversion rates.

E-Commerce Optimization:

· Partner with the information technology department and web development teams to quantitatively improve user experience on .

· Track and improve Conversion Rate Optimization (CRO) through A/B testing, retargeting, and marketing automation.

Analytics & Reporting:

· Report on digital marketing KPIs monthly, report on digital ad campaign performance weekly, and provide actionable insights for improvement.

· Create and track customer journeys/funnels and provide insights on changes and how to improve funnels monthly.

· Manage digital marketing budgets and forecast ROI for any digital initiative.

Customer Relationship Management (CRM) & Marketing Automation Expertise:

· Lead all website marketing automation and segmentation strategies.

· Collaborate with content and operations teams to run effective DTC email marketing and SMS campaigns.

· Work with Head of Marketing, Customer Service, and IT to create and test the effectiveness of a B2B and DTC subscription program to increase retention and customer lifetime value (CLV).

Collaboration:

· Work cross-functionally and collaboratively with IT, web development, content development, creative, and marketing operations team members.

· Consult on content generation, type, and length by providing digital analytic insights from owned digital platforms, SEO keyword, and competitor digital analysis.

· Manage digital agency relationships and vendor partnerships where applicable.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education:

· BA/BS in Marketing, Business Administration, Communications, or related discipline from an accredited university required.

· Digital certification from a university or accredited digital marketing organization (American Marketing Association, Digital Marketing Institute, Google Digital Marketing & eCommerce, Semrush Academy, HubSpot Academy, etc.) preferred and highly valued.

Experience:

· Minimum of 10 years in-house (with a brand) experience in paid digital marketing and e-commerce with the ability to demonstrate revenue-generating results.

· At least 5 years of full ownership of the digital marketing and eCommerce process from setting strategy to execution and achieving KPIs.

· At least 3 years nutraceutical or supplement industry experience on a personal or professional level. A clear passion for the impact natural supplements and functional medicine have on one’s overall health.

Computer Skills:

· Must be proficient with Microsoft Office Suite applications such as Word, Excel, Outlook, and Internet Explorer. Must be familiar with database/order processing software systems.

· Magento experience preferred

· eCommerce platform experience preferred

· Intermediate to advanced level of understanding of marketing technology stacks including but not limited to

o HubSpot

o Google Analytics 4 (GA4)

o Google Tag Manager (GTM)

o Digital advertising platforms/tools: AdWords, Retargeting Ads, LinkedIn Ads, Meta Ads, and YouTube Ads

o Social media aggregators such as Sprout Social

o SEO research tools such as Ahrefs or Semrush

o Marketing analytics visualization tools such as Looker Studio, Whatagraph, DashThis, or Databox.

About Georgia Tech

Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths. The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts. Georgia Tech's faculty attracted more than $1.4 billion in research awards this past year in fields ranging from biomedical technology to artificial intelligence, energy, sustainability, semiconductors, neuroscience, and national security. Georgia Tech ranks among the nation's top 20 universities for research and development spending and No. 1 among institutions without a medical school.

Georgia Tech's Mission and Values

Georgia Tech's mission is to develop leaders who advance technology and improve the human condition. The Institute has nine key values that are foundational to everything we do:

1. Students are our top priority.

2. We strive for excellence.

3. We thrive on diversity.

4. We celebrate collaboration.

5. We champion innovation.

6. We safeguard freedom of inquiry and expression.

7. We nurture the wellbeing of our community.

8. We act ethically.

9. We are responsible stewards.

Over the next decade, Georgia Tech will become an example of inclusive innovation, a leading technological research university of unmatched scale, relentlessly committed to serving the public good; breaking new ground in addressing the biggest local, national, and global challenges and opportunities of our time; making technology broadly accessible; and developing exceptional, principled leaders from all backgrounds ready to produce novel ideas and create solutions with real human impact.

About the Georgia Tech Library

The Georgia Tech Library is a member of the University System of Georgia library consortia, Atlanta Regional Council for Higher Education (ARCHE), the Association of Research Libraries (ARL), and the Association of Southeastern Research Libraries (ASERL), and the Association for College and Research Libraries (ACRL). The Georgia Tech Library has a unique and progressive service model that relies heavily on technology and electronic formats. Electronic resources account for 79% of our overall content, 98% of the Library's content expenditures and 99% of our content usage and most of our print collections are held in a high-density, climate-controlled storage facility in collaboration with Emory University Libraries. The GT Library works to fulfill the mission and vision of Georgia Tech and is committed to supporting the Institute's new Strategic Plan. The leadership orchestrates our efforts to ensure and maintain a positive, diverse, equitable and inclusive work environment where everyone can thrive.

The Library () at the Georgia Institute of Technology in Atlanta, Georgia is seeking a collaborative and knowledgeable librarian to lead and manage digital accessibility services to further support the Library's ongoing commitment to ensure that all Library resources and digital assets can be used by all members of the Georgia Tech community, regardless of ability. The Title II and Digital Access Librarian works collaboratively across the library to ensure a unified strategy for proactive and remediated digital resource accessibility, including Course Reserves, Interlibrary Loan, Digital Repository, and other Library digital interfaces. Reporting to the Head of Technical Services this position will serve as the Service Owner for the Library's Title II and Accessibility initiatives including coordinating digital accessibility remediation, working with vendors and campus partners, and participating in strategic decision-making as a core member of various internal and external committees. The Title II and Digital Access Librarian will provide expert advice regarding digital accessibility to inform and support the Georgia Tech Library's vision of innovating services, tools, and access to all for an inclusive future.

This is a 12-month faculty position with an effort distribution of 80% excellence in assigned duties, 10% scholarship, and 10% professional service to the library profession. Up to two (2) years credit for previous professional experience may be given at the time of employment, in which case such credit will be stated in the offer letter. The Georgia Tech Library Faculty may enjoy flexible work schedules, professional development, and a healthy work-life balance.

This is not a remote position, but some teleworking hours is supported.

Responsibilities

Provide and improve library services and resources; enrich the research, learning, and scholarship of the Georgia Tech community through the following:

80% Librarianship

• Lead and manage the Library's Title II Digital Access Service that includes the coordination and prioritization of requests, compliance, and vendor relationships related to digital accessibility and Title II.
• Hire, train, supervise, and evaluate student employees.
• Advise Library Leadership, Library colleagues, students, faculty, and staff and other GT Units on Digital Access best practices and compliance.
• Lead projects and initiatives to improve upon and educate users and stakeholders on digital accessibility and participate in the Library's portfolio and project management processes as appropriate.
• Collaborate with Technical Services Librarians and staff, other colleagues, and stakeholders to ensure a unified strategy for resource acquisition, discovery, delivery, and access of scholarly resources.
• Collaborate with all Library Departments to ensure a unified and compliant digital portfolio.
• Monitor current trends and best practices in digital accessibility and recommend improvements to local policies, practices, and workflows.
• Contributes to Course Reserves and Interlibrary Loan service operations, working alongside colleagues and participating in day-to-day workflows as needed.
• Serve as an ex officio member of the Content Management Group and share expertise in digital accessibility.
• Serve as a core member of the Alma-Primo Advisory Group.
• Participate in collaborative discussions with local, state, and national efforts including, but not limited to, GALILEO, NERL, and ASERL.
• Conduct regular digital accessibility assessments of workflows, platforms, and operations to implement new projects or improve services to better serve users.
• Create and maintain documentation on policies and procedures to ensure consistent practices.
• Other duties as assigned.

10% Scholarship and Creative Endeavors

• According to expectations for library faculty members, contribute professionally through research, scholarship, and creative activities.

10% Service to the Library, Institute, and LIS Profession

• Foster positive relations with faculty, students, and staff and promote the Institute and Library's commitment to the Georgia Tech values.
• Serve on library and university committees as assigned.
• Contribute to the profession through service to professional organizations at the local, state, regional, and national levels, as appropriate.

This position vacancy will be filled at the rank of Librarian II, Librarian III, or Librarian IV. The final job offer will be dependent on candidate qualifications in alignment with Non-tenure Track Academic Faculty ranks as outlined in section 3.2.2 of the Georgia Tech Faculty Handbook faculty-handbook/3.2.2-non-tenure-track-academic-faculty-members-hiring-and-promotion-guidelines.

Librarian II

• Appointment to this rank requires an appropriate terminal degree, typically an American Library Association (ALA) - accredited master's degree, a degree in a subject related to archival work, and/or in the appropriate area of specialization.
• Evidence of scholarship and/or evidence of service to the librarian profession.
• 5 years of professional experience.

Librarian III

• Appointment to this rank requires an appropriate terminal degree, typically an American Library Association (ALA) - accredited master's degree, a degree in a subject related to archival work, and/or in the appropriate area of specialization.
• A strong record of scholarship and service demonstrating significant contributions to the librarian/archivist profession.
• 10 years of professional experience.

Librarian IV

• Appointment to this rank requires an appropriate terminal degree, typically an American Library Association (ALA) - accredited master's degree, a degree in a subject related to archival work, and/or in the appropriate area of specialization.
• A strong record of scholarship and service demonstrating the highest standards of professional contributions to the librarian profession and are recognized widely by peers.
• 15 years of professional experience.

• 2 years of experience working with digital accessibility practices, standards, and/or services.
• Knowledge of current vendors, trends, best practices, and issues related to digital accessibility in academic libraries.
• Certification in CPACC, ADS, or better from the IAAP; or digital/information accessibility certification from an accredited program.
• Experience using Ex Libris Alma, Primo, Leganto, Rapido and/or Atlas ILLiad products
• Experience with programming or scripting languages like Python for task automation or metadata manipulation.
• Experience using assistive technologies to manually validate the accessibility of remediated content.
• Experience working with library vendors.
• Demonstrated ability to manage user demand, compliance requirements, and administrative responsibilities while balancing competing priorities in a high-volume service environment.
• Demonstrated ability to provide responsive, high-quality user services.
• Solid record of working collaboratively as well as independently.
• Demonstrated experience with project management, including planning, communication, and assessment.
• Excellent oral, written, and interpersonal communication skills.
• Experience working with Spring Share products, such as Lib Guides.

This is a benefits-eligible position with a minimum starting salary of $75,322. Rank and salary commensurate with education and experience.

Applicants must submit a letter of interest, CV, and the names and contact information for at least three references.

Application materials should be submitted as .PDF files.

For additional information about this appointment, please contact Martin Patrick, Head of Technical Services, at .

The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at policymanual/section6/C2653.

The Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. The Institute is committed to maintaining a fair and respectful environment for all. To that end, and in accordance with federal and state law, Board of Regents policy, and Institute policy, Georgia Tech provides equal opportunity to all faculty, staff, students, and all other members of the Georgia Tech community, including applicants for admission and/or employment, contractors, volunteers, and participants in institutional programs, activities, or services. Georgia Tech complies with all applicable laws and regulations governing equal opportunity in the workplace and in educational activities.

Equal opportunity and decisions based on merit are fundamental values of the University System of Georgia ("USG") and Georgia Tech. Georgia Tech prohibits discrimination, including discriminatory harassment, on the basis of an individual's race, ethnicity, ancestry, color, religion, sex (including pregnancy), national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions. Further, Georgia Tech prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract.

This is not a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position will not travel
This position does not require security clearance.

Successful candidate must be able to pass a background check. Please visit employment/pre-employment-screening

Role: Engagement Manager– Digital Health Experience

Location: Remote (U.S.)

Duration: 6-Month Contract

Working Time Zone: PST (Pacific Time Zone)

Position Overview

We are seeking a Engagement Manager– Digital Health Experience to lead the deployment, adoption, and engagement optimization of mobile digital health applications within the U.S. healthcare ecosystem. This role requires a hands-on professional with strong experience in launching digital health platforms, managing deployments, and driving sustained patient engagement through data-driven engagement strategies.

The ideal candidate will have experience deploying consumer-facing healthcare applications used by patients across providers and payer organizations, while leveraging engagement tools and analytics platforms to improve patient adoption, retention, and usage metrics such as DAU/MAU.

This role will work closely with product, engineering, digital marketing, and care management teams to ensure successful rollout of mobile applications and to design engagement loops that increase patient participation and long-term platform usage.

Key Responsibilities

• Lead deployment and rollout of mobile digital health applications across healthcare provider or payer environments.
• Manage end-to-end implementation and project management of digital health platforms, ensuring successful launches and smooth adoption by patient populations.
• Design and implement patient engagement strategies and engagement loops to drive consistent application usage and retention.
• Utilize engagement platforms such as , Intercom, Mixpanel, or similar tools to design communication workflows, patient messaging, and engagement campaigns.
• Monitor and optimize digital engagement metrics, including DAU, MAU, retention rates, and user engagement trends.
• Analyze user behavior data and analytics to improve patient onboarding, engagement journeys, and digital experience.
• Collaborate with product, analytics, and engineering teams to continuously enhance patient engagement features and workflows.
• Coordinate with healthcare stakeholders to ensure digital tools align with clinical workflows and patient care programs.

Required Qualifications

• Strong experience in deploying and managing digital health applications within healthcare provider or payer environments.
• Hands-on experience in project management and platform implementation for consumer-facing digital products.
• Experience driving user engagement, retention, and adoption for mobile or digital applications.
• Familiarity with engagement platforms such as , Intercom, Mixpanel, or similar customer engagement and analytics tools.
• Experience tracking and optimizing digital engagement metrics such as DAU, MAU, retention, and user lifecycle engagement.
• Strong analytical and problem-solving skills with the ability to translate data insights into engagement improvements.

Preferred Qualifications

• Experience working within digital health, healthcare technology, or healthcare consumer platforms.
• Familiarity with healthcare ecosystems including provider systems, payer platforms, and patient engagement solutions.
• Experience integrating engagement tools with mobile health applications or digital health platforms.
• Background working with health systems, health plans, digital health startups, or healthcare technology consulting firms.

Join the Pacsun Community

Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.

Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.

Learn more here: LinkedIn- Our Community

About the Job:

The Director, Digital Growth Marketing is responsible for the development and management of the company’s digital growth marketing strategy. This role is responsible for managing the in-house paid media team and leading key activities, including but not limited to paid search, paid social, affiliate, display, marketplace advertising, SEO, and custom activations. This person will collaborate with cross functional teams including CRM, Brand Marketing, Merchandising, Buying, Planning, Legal and IT. Primary focus is to drive customer acquisition and retention, build revenue profitably online, manage a strict budget and continually improve return on ad spend.

A day in the life, what you’ll be doing:

• Develops and executes paid marketing strategy across all digital media channels from concept to launch. Leads internal paid media team, handling tactical execution of media allocation and optimization.
• Leads and manages all aspects of digital media, including SEO/SEM, affiliate, display re-targeting and acquisition, paid social and custom activations with media partners and platforms.
• Manages and develops digital media team; sets and maintains clear, specific, measurable, actionable, reasonable and time-related goals for functional group and individual team members.
• Partners with cross functional leaders to optimize digital marketing effectiveness and support cross channel sales, including Merchandising/Buying, Planning, Brand Marketing, Creative, and other functions.
• Identifies and launches new digital marketing initiatives to better acquire and retain customers
• Develops digital marketing roadmap including existing channel optimization and development of new, aligning with approved budget and key merchandising and marketing moments.
• Develops and maintains relationships with key platform partners including, but not limited to, Google/YouTube, Meta, TikTok, Pinterest, and Snapchat.
• Builds and maintains digital media budget aligned with overall business objectives and reports on actual, budgeted and forecasted projections in both spend, demand and return on ad spend on regular weekly, monthly, quarterly and annual basis
• Provides reporting on effectiveness of all digital media channels including but not limited to qualitative and quantitative channel performance holistically and down to the campaign/publisher level, channel impacts to customer acquisition costs and customer lifetime value and associated benchmarks to measure competitive advantages.
• Maintains and leverages analytics systems in collaboration with cross functional partners including sophisticated attribution modeling to gain better insights into effectiveness of digital marketing.
• Leads effort for landing page optimization, personalization and other forms of a/b and multivariate tests associated with digital media focused on improving click through and conversion rates.
• Evaluates all associated digital marketing partners, vendors and publishers for effectiveness and contribution to business and digital marketing efforts.

What it takes to Join:

• Bachelor’s Degree preferred, ideally in Marketing, Business, or Retail
• 5-7 years’ experience in digital marketing and marketing analytics
• 5+ years within a retail environment; Apparel and Omni channel experience a plus
• Must be financially savvy and skilled in reporting on all KPIs, marketing performance, user behavior, shopping flows, channels, marketing tests and uncovering insights which provide a better understanding our customer in order to improve traffic, conversion and financial results.
• Must be hands-on, analytical, and highly collaborative leader capable of delivering results in a fast-paced environment.
• Excellent interpersonal skills and the ability to build effective internal and external relationships, and influence change
• Excellent written and verbal communication skills
• Strong business, data analysis and interpretation skills
• Excellent collaboration skills; experience managing digital marketing in a highly-matrixed, multi-channel retailer a strong plus
• Strong Microsoft Office skills, especially Excel, PowerPoint, and Word
• Self-starter able to solve medium to complex problems

Developing the Community/ Leadership Qualities:

• Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
• Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
• Serve as a Pacsun advocate in the industry and marketplace.
• Recruit, identify, develop, and retain talent that delivers performance excellence.
• As a manager, serve as a leader of company culture, norms, and conduct.
• Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.

Salary Range: $157,411 - $183,000

Pac Perks:

• Dog friendly office environment
• On-site Cafe
• On-site Gym
• $1,000 referral incentive program
• Generous associate discount of 30-50% off merchandise online and in-stores
• Competitive long term and short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Calm Premium access for all employees
• Employee perks throughout the year

Physical Requirements:

The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.

• While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
• Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
• Ability to work in open environment with fluctuating temperatures and standard lighting.
• Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
• Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
• Hotel, Airplane, and Car Travel may be required.

Position Type/Expected Hours of Work:

This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.

Other Considerations:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.

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U.S. Citizen, U.S. Person, or Immigration Status Requirements:

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Security Clearance Status:

The Digital Products Configuration Management (DPCM), formerly known as Software Configuration Management (SWCM), department, is hiring a Principal Digital Product Configuration Management Engineer. The DPCM department provides innovative solutions through automation, continuous improvement, and a skilled workforce providing support for all digital products.

The term 'Digital Product' (DP) refers to, but is not limited to, the following software types and their associated data and documentation: embedded (tactical) software, applications, Built-in Test (BIT) software, reprogramming tools, simulation software, test equipment, configurable logic, Application-Specific Integrated Circuit (ASIC) design, analytical tools used to formally qualify deliverable artifacts, Model Based Systems Engineering (MBSE) system models or related artifacts, Free Open Source Software (FOSS), and Commercial Off-The-Shelf (COTS) software.

Note This position will be filled onsite at the RTX Facility Huntsville, AL.

What You Will Do

• Perform builds and releases of digital products manually and/or certified pipelines
• Facilitate/Participate in the Process Change Boards (PCBs)/Digital Change Review Boards (DCRBs)
• Maintain, control, and administer of the Digital Products Development Library (DDL) (formerly known as Software Digital Library (SDL) tools
• Maintain control, traceability, consistency, and security of all configuration items across the digital development lifecycle
• Perform and maintain configuration planning & identification, change management & version control, status accounting, and configuration audits
• Manage digital product development/media libraries
• Document and maintain guidelines and standards for dependency management, build and versioning
• Provide DPCM Tool administration / management control/access to CM relevant tools/applications (i.e. Microsoft Azure DevOps Server (ADS), Git, Gitlab, GitHub, Jira, Bitbucket, Confluence)
• Administer/manage/use DevSecOps tools like Coverity, Artifactory, Jenkins, Nexus, GitLab CI/CD, Bamboo
• Coordination of data transfers, courier support among various environments
• Lead coordination of various digital product releases and interface with functional and program leadership ensuring on-time delivery and configuration management execution in digital development environment/area

Qualifications You Must Have  

• Typically requires BS/BA Degree in Science, Technology Engineering or Mathematics (STEM) a minimum 8 years of prior engineering experience
• Experience with version control and change management/agile planning tools
• Experience with DPCM/DevSecOps technology, Information Technology (IT), and/or development/scripting
• Experience with Automation shell scripting in Linux, Unix, and Windows
• Active and Current Secret security clearance is required Day 1. U.S. citizenship is required, as only U.S. citizens are eligible for a security clearance

Qualifications We Prefer

• Advanced knowledge in Digital/Software Configuration Management principles, process, and implementation/execution
• Solving complex problems, sharing knowledge, and documenting work
• Experience with DPCM/SWCM tools (Microsoft Azure DevOps Server (ADS) - Git, Bitbucket, IBM Rational Team Concert (RTC), and/or IBM Rational ClearCase, Synergy, Jenkins, Artifactory
• Experience with scripting programming languages (i.e., Perl, shell, batch, Python, Ruby, or YAML)
• Experience with Continuous Improvement, Continuous Integration and Continuous Deployment (CI/CD), GitFlow, and Agile concepts
• Database/DPCM/SWCM tool administration experience
• Proven experience with configuration management concepts and implementation
• Experience with digital/software industry best practices such as Capability Maturity Model Integrated (CMMI)
• Proven collaboration and effective communication with cross functional organizations

What We Offer

• Our values drive our actions, behaviors, and performance with a vision for a safer, more connected world. At RTX we value: Safety, Trust, Respect, Accountability, Collaboration, and Innovation
• Relocation Eligibility

Learn More & Apply Now!

• Please consider the following role type definition as you apply for this role
• Onsite Employees who are working in Onsite roles will work onsite. This includes all production and maintenance employees, as they are essential to the development of our products

This position requires security clearance. DCSA Consolidated Adjudication Services (DCSA CAS), an agency of the Department of Defense, handles and adjudicates the security clearance process. More information about Security Clearances can be found on the US Department of State government website here:  : Huntsville, AL

• We Are RTX

As part of our commitment to maintaining a secure hiring process, candidates may be asked to attend select steps of the interview process in-person at one of our office locations, regardless of whether the role is designated as on-site, hybrid or remote.

RTX is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any other applicable state or federal protected class. RTX provides affirmative action in employment for qualified Individuals with a Disability and Protected Veterans in compliance with Section 503 of the Rehabilitation Act and the Vietnam Era Veterans’ Readjustment Assistance Act.

Privacy Policy and Terms:

Click on this link to read the Policy and Terms

Date Posted:

Country:

Location:

Position Role Type:

U.S. Citizen, U.S. Person, or Immigration Status Requirements:

Security Clearance Type:

Security Clearance Status:

At Raytheon, the foundation of everything we do is rooted in our values and a higher calling – to help our nation and allies defend freedoms and deter aggression. We bring the strength of more than 100 years of experience and renowned engineering expertise to meet the needs of today’s mission and stay ahead of tomorrow’s threat. Our team solves tough, meaningful problems that create a safer, more secure world. 

The Digital Products Configuration Management (DPCM), formerly known as Software Configuration Management (SWCM), department, is hiring a Digital Product Configuration Management Engineer II. The DPCM department provides innovative solutions through automation, continuous improvement, and a skilled workforce providing support for all digital products.

The term 'Digital Product' (DP) refers to, but is not limited to, the following software types and their associated data and documentation: embedded (tactical) software, applications, Built-in Test (BIT) software, reprogramming tools, simulation software, test equipment, configurable logic, Application-Specific Integrated Circuit (ASIC) design, analytical tools used to formally qualify deliverable artifacts, Model Based Systems Engineering (MBSE) system models or related artifacts, Free Open Source Software (FOSS), and Commercial Off-The-Shelf (COTS) software.

Note This position will be filled onsite at the RTX Facility Tucson, AZ.

What You Will Do

• Perform builds and releases of digital products manually and/or certified pipelines
• Facilitate the Digital Change Review Boards (DCRBs)
• Maintain, control, and administer of the Digital Products Development Library (DDL) (formerly known as Software Digital Library (SDL) tools
• Maintain control, traceability, consistency, and security of all configuration items across the digital development lifecycle. 
• Perform and maintain configuration planning & identification, change management & version control, status accounting, and configuration audits
• Manage digital product development/media libraries
• Document and maintain guidelines and standards for dependency management, build and versioning
• Provide DPCM Tool administration / management control/access to CM relevant tools/applications (i.e. Microsoft Azure DevOps Server (ADS), Git, Gitlab, Github, Jira, BitBucket, Confluence)
• Administer/manage/use DevSecOps tools like Coverity, Artifactory, Jenkins, Nexus, GitLab CI/CD, Bamboo
• Coordination of data transfers, courier support among various environments
• Support coordination of various digital product releases and interface with functional and program leadership ensuring on-time delivery and configuration management execution in digital development environment/area

Qualifications You Must Have  

• Typically requires BS/BA Degree in Science, Technology Engineering or Mathematics (STEM) a minimum 2 years of prior engineering experience
• Experience with version control and change management/agile planning tools
• Experience with DPCM/DevSecOps technology, Information Technology (IT), and/or development/scripting
• Experience with Automation, shell scripting in Linux, Unix, and Windows
• Active and Current Top Secret security clearance is required Day 1. U.S. citizenship is required, as only U.S. citizens are eligible for a security clearance

Qualifications We Prefer

• Knowledge in Digital Product / Software Configuration Management principles, process, and implementation/execution
• Experience with DP/SW CM tools (Microsoft Azure DevOps Server (ADS) - Git, Bitbucket, Jenkins, and/or Artifactory
• Experience with building software / digital products
• Experience with scripting programming languages (i.e., Perl, shell, batch, Python, Ruby, or YAML)
• Experience with Continuous Improvement, Continuous Integration and Continuous Deployment (CI/CD), GitFlow, and Agile concepts
• Experience with configuration management, tools, concepts and implementation

What We Offer

• Our values drive our actions, behaviors, and performance with a vision for a safer, more connected world. At RTX we value: Safety, Trust, Respect, Accountability, Collaboration, and Innovation
• Relocation Eligibility

Learn More & Apply Now!

• Please consider the following role type definition as you apply for this role
• Onsite Employees who are working in Onsite roles will work onsite. This includes all production and maintenance employees, as they are essential to the development of our products

This position requires security clearance. DCSA Consolidated Adjudication Services (DCSA CAS), an agency of the Department of Defense, handles and adjudicates the security clearance process. More information about Security Clearances can be found on the US Department of State government website here:  : Tucson, AZ

• We Are RTX

As part of our commitment to maintaining a secure hiring process, candidates may be asked to attend select steps of the interview process in-person at one of our office locations, regardless of whether the role is designated as on-site, hybrid or remote.

RTX is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status, or any other applicable state or federal protected class. RTX provides affirmative action in employment for qualified Individuals with a Disability and Protected Veterans in compliance with Section 503 of the Rehabilitation Act and the Vietnam Era Veterans’ Readjustment Assistance Act.

Privacy Policy and Terms:

Click on this link to read the Policy and Terms