Growth Marketing & Content Manager

Job Title

Growth Marketing & Content Manager (Real Estate Lead Generation)

Location: Northern New Jersey (Livingston area)

Experience: 2–5 years

About Us

We are a growing Northern New Jersey real estate brokerage specializing in new construction

homes and builder partnerships across towns such as Livingston, Short Hills, Chatham, and

surrounding communities.

Our team works closely with local builders who purchase older homes, develop new

construction properties, and rely on us to market and sell those homes effectively.

We are looking for a high-energy, entrepreneurial marketer who can help us build a modern

marketing engine focused on generating buyer leads, promoting listings, and building our

brand presence in our core markets.

This role is ideal for someone who enjoys working in a fast-paced small business

environment, experimenting with new marketing ideas, and seeing direct results from their

work.

Role Overview

The Growth Marketing & Content Manager will be responsible for building and managing

digital marketing campaigns that generate buyer leads for new construction homes and

promote our listings effectively.

This role combines data-driven marketing with creative content creation.

The ideal candidate is comfortable running digital advertising campaigns, creating

engaging marketing content, and coordinating freelancers when needed.This is a hands-on role where you will have significant ownership and the opportunity to help

shape the company’s marketing strategy.

Key Responsibilities

1. Lead Generation Campaigns

Develop and manage digital campaigns that attract buyers interested in homes in our core

markets.

Responsibilities include:

• Running Facebook and Instagram advertising campaigns

• Running Google search campaigns targeting home buyers

• Testing different messaging and audiences to generate leads

• Monitoring performance and improving cost per lead

The goal is to create a consistent flow of qualified buyer leads.

2. Listing Marketing & Campaign Launches

Turn each new listing into a coordinated marketing campaign.

Examples include:

“Coming soon” promotions

• new listing announcements

• open house marketing

• digital advertising campaigns

• email announcements

Work closely with agents and builders to ensure listings receive maximum exposure.

3. Content Creation

Create engaging content that attracts buyers and strengthens the company’s brand.Examples include:

• short-form property videos

• social media posts

• neighborhood highlights

• market update videos

• new construction walkthroughs

We already work with professional photographers and videographers, and this role will help

coordinate and distribute that content.

4. Freelancer & Vendor Management

Identify and manage external creative support when needed.

Examples include:

• hiring video editors

• working with graphic designers

• coordinating drone footage

• managing freelancers on platforms like Upwork or Fiverr

This role should be comfortable directing creative work and maintaining consistent quality.

5. Lead Tracking & Data Management

Organize and track marketing-generated leads using simple tools such as Google Sheets and

email lists.

Responsibilities include:

• maintaining buyer lead lists

• tracking where leads come from

• organizing leads by campaign

• providing visibility into marketing performance

Hard Skills (Required)• Digital advertising (Facebook / Instagram Ads, Google Ads)

• Basic landing page creation or website editing (Squarespace, Webflow, etc.)

• Social media marketing and content distribution

• Basic video editing (CapCut, Premiere, or similar tools)

• Digital marketing analytics and campaign optimization

• Familiarity with spreadsheet-based data tracking (Google Sheets or Excel)

Soft Skills (Very Important)

We are looking for someone who is:

Entrepreneurial

Comfortable working in a small business environment and taking initiative.

Results-focused

Motivated by measurable outcomes such as leads generated and campaigns that perform well.

Creative and resourceful

Able to come up with marketing ideas and find ways to execute them efficiently.

Organized and detail-oriented

Able to track campaigns, leads, and marketing performance.

Comfortable experimenting

Willing to test different marketing ideas and improve based on results.

Strong communicator

Able to collaborate with agents, builders, photographers, and freelancers.

Experience

Ideal candidates will have:

• 2–5 years of experience in digital marketing, growth marketing, or content marketing

• experience working with a small business, startup, agency, or real estate company

• experience running digital advertising campaigns that generate leads

Experience in real estate marketing is a plus but not required.Tools We Use (or Expect Familiarity With)

• Meta Ads Manager

• Google Ads

• Canva or Adobe Creative tools

• CapCut / Premiere / video editing tools

• Google Sheets / Excel

• Squarespace or similar website platforms

Why This Role is Unique

This role offers the opportunity to build a marketing engine from the ground up within a

growing real estate business.

You will have the opportunity to:

• take ownership of marketing strategy

• experiment with new marketing ideas

• directly impact business growth

• work closely with experienced real estate professionals and builders

Ideal Candidate Mindset

This role is perfect for someone who:

• enjoys building things from scratch

• wants real responsibility early in their career

• likes seeing measurable results from their work

• is interested in real estate, marketing, and entrepreneurship

We are looking for someone who enjoys solving real business problems through

marketing, not just posting on social media.