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The CRM Production Specialist is responsible for building, deploying, and optimizing high-volume email and SMS marketing campaigns across multiple footwear brands. This role owns end-to-end campaign production—from template/HTML builds through QA, scheduling, and send—while also maintaining automated lifecycle programs (welcome, abandoned cart/browse, post-purchase, and win-back). You’ll partner closely with marketing, merchandising, and creative teams to ensure flawless execution, run A/B tests to improve performance, and monitor deliverability, list health, and compliance.
This role is based out of our New York City office and reports to our Senior Manager, CRM on our current hybrid schedule – 3 days in office / 2 days remote.
Responsibilities:
- Build and schedule daily email and SMS campaigns from concept through deployment across multiple footwear brands
- Develop and maintain automated email triggers including welcome series, abandoned cart, browse abandonment, post-purchase, and win-back campaigns
- Execute end-to-end campaign production: audience segmentation, email building (from templates or HTML), QA testing, scheduling, and deployment
- Execute A/B testing on subject lines, content, send times, and creative elements to optimize performance
- Maintain and execute updates to site pop-ups and sign up forms
- Execute quality assurance testing across devices (desktop/mobile) and email clients (Gmail, Outlook, etc.)
- Monitor email deliverability, list health, and compliance with CAN-SPAM and other regulations
- Coordinate with marketing, merch & creative teams for asset delivery + correct execution
Qualifications:
- 3-5 years of hands-on email marketing experience, preferably in fashion, footwear, apparel, or retail ecommerce.
- Strong familiarity with ESPs & marketing automation technologies. (Klaviyo experience preferred)
- Proficiency in HTML/CSS for email customization (or ability to work with templates)
- Demonstrated ability to build campaigns from scratch and execute high-volume email calendars
- Exceptional organizational and project management skills with meticulous attention to detail
- Ability to manage multiple campaigns simultaneously in a fast-paced environment
- Knowledge of email deliverability best practices and list management
- Experience with SMS marketing + automated triggers
Benefits Include:
- Comprehensive Medical, Dental & Vision offerings
- 401k Plan with company match
- 15+ Paid Holidays
- Summer Fridays
- 15 PTO days
- Company paid life insurance at 2x salary
- Employee Discount
- Commuter & Medical/Dependent Flex Spending Benefits
- Pet Insurance
- Salary range $60,000 - $75,000, based on experience
Company Overview:
Established in 2005, Marc Fisher Footwear company is a leading full-service, product-driven fashion footwear company with knowledge and expertise in design, sales, sourcing, distribution and marketing – all with dedicated and strategic direction for each brand within the portfolio, which includes GUESS, G by Guess, Nine West, Tommy Hilfiger, Earth, Calvin Klein, Hunter Boots, Rockport, Bandolino, indigo rd., Unisa, Kenneth Cole Men’s, and Easy Spirit along with the namesake brands – Marc Fisher and Marc Fisher LTD.
Our diverse portfolio of globally recognized brands – available domestically and internationally via wholesale and retail channels – consistently meets the widest range of consumers’ fashion footwear needs, from classic to contemporary, sport to dress, men’s to women’s. Headquartered in Greenwich, Connecticut, with showrooms in New York City, Marc Fisher Footwear is sold worldwide through department stores, specialty stores and e-commerce channels.
Marc Fisher Footwear is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Vet/Disabled.
This is an ideal role for someone who enjoys end-to-end data analysis, collaborating cross-functionally, and building practical reporting solutions. A successful candidate will build positive, trusting relationships across departments by delivering reliable reporting, improving data consistency, and helping leaders confidently use data in their decision-making.
Please note this is a 100% in-office position, and hired candidates for this role must be authorized to work in the U.S. without sponsorship.
What you’ll do
Make recommendations related to data management, KPIs, reporting, and data storytelling, drawing from industry best practices and standards
Help translate ambiguous business questions into clear analytical approaches and measurable insights
Analyze data to support forecasting, budgeting, performance tracking, and operational decision-making
Partner with company leaders to design, build, and maintain dashboards that provide visibility into business performance across departments including monitoring KPIs
Conduct ad-hoc analysis to support leadership decision-making and business initiatives
Maintain high levels of data integrity through validation, reconciliation, and consistency checks across systems and reports
Partner with cross-functional leaders to define reporting needs, clarify requirements, and continuously improve data usability
Document data definitions, metrics, assumptions, and reporting logic to promote consistency, transparency, and shared understanding
Integrate data from Accounting, Sales, Marketing, and Operations to identify relationships and develop visual reports to support informed, data-driven decisions
Support system integrations and data flows between NetSuite, HubSpot, and other internal tools and data sources
Assist with the design, maintenance, and improvement of data models, report structures, and analytical datasets
Identify and implement opportunities to automate reporting and improve analytical efficiencies
Support foundational data governance efforts focused on data quality, consistency, and documentation
Collaborate with leaders to develop scalable reporting and BI solutions that evolve with the company’s growth
Requirements
Bachelor’s degree in Analytics, Finance, Business, Information Systems, or a related field or equivalent practical experience
5+ years of professional experience in a data analyst or similar analytical role; or an applicable mixture of experience and education
Direct, hands-on experience working directly with ERP and CRM systems. Prior experience with NetSuite and HubSpot is strongly preferred
Strong proficiency with database tools, report writing, and BI platforms, including regular use of SQL, Excel, task scheduling tools, and Power BI
Demonstrated understanding of data relationships and how data flows across systems and business processes
Strong working knowledge of data modeling concepts and how code design impacts data loading, report performance, and scalability
Commitment to maintaining and expanding professional knowledge and skills through ongoing learning and development
Excellent written and verbal communication skills, with the ability to clearly explain analytical findings to both technical and non-technical audiences
Strong time management skills and ability to deliver and follow through on requirements, projects, and tasks
Ability to prioritize and manage multiple tasks and projects in a fast-paced environment
Strong interpersonal skills, including the ability to build trust, collaborate effectively, and adapt to varying communication styles
Comfortable working at all organizational levels to influence decisions and drive outcomes through data
Benefits & Perks
Beyond offering a fun, creative work environment and becoming part of a dynamic team, CSS also offers the following to employees:
Competitive Pay
Medical, Dental, & Vision insurance
Voluntary STD/LTD
401(k) program with employer matching (Roth options available)
Generous PTO program
Career Growth Opportunities
Annual reviews
Access to training & development
Fully stocked Breakroom w/excellent snacks & drinks
Volunteer and Community Outreach opportunity
Active employee engagement activities
About Creative Safety Supply Creative Safety Supply is at the forefront of the visual safety industry. For over 18 years, we have helped organizations create safer and more efficient workplaces with solutions ranging from custom labeling systems to floor marking, safety signs and Lean/5S/6S solutions. Companies across the U.S. and internationally trust us for our deep product knowledge, responsive service, and innovative solutions that empower businesses to improve safety, compliance, and productivity.
Why Work at Creative Safety Supply? Joining our team means becoming part of a fast-growing company that values collaboration, problem-solving, and continuous improvement. We encourage initiative, support career development, and reward contributions that make a real difference for our customers.
Physical Requirements and Working Conditions
Ability to sit or stand in a stationary position for long periods; occasionally move around the office and reach into cabinets, drawers, etc. Ability to lift 10-15 lbs for short periods of time.
Standard office environment with LED lighting, regular interruptions, and standard noise level.
Disclosures
Creative Safety Supply LLC is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristics as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Creative Safety Supply makes hiring decisions based solely on qualifications, merit, and business needs at the time.
This Company participates in the E-Verify program through USCIS.