VP of Sales and Marketing

Salary: $100,000-$125,000, performance bonus in addition.

Overview

Cabrillo Management Corporation is seeking a seasoned and innovative Vice President of Sales and Marketing to lead our manufactured home sales platform and drive growth across our portfolio, with a focused emphasis on high-quality, 5-star manufactured home communities backed by institutional equity. This role will be responsible for developing and executing comprehensive sales and marketing strategies (of new homes), overseeing team performance, and optimizing revenue across a growing portfolio. The ideal candidate brings experience in manufactured housing, a strong command of sales leadership and market analytics, and proficiency in CRM platforms such as Elements (or similar systems) to drive data-informed decision-making and scalable results.

Cabrillo Management Corporation is a San Diego-based owner-operator focused on acquiring and managing manufactured home communities and commercial real estate assets. Supported by institutional capital, Cabrillo is committed to elevating its portfolio through disciplined operations, strategic capital improvements, and a focus on creating best-in-class, 5-star communities. Please visit for more information

Responsibilities:

1. Responsible for creating, managing, and improving the company’s sales process, sales team and sales goals.

2. Ensure consistent use of Elements by all managers and salespeople, maintaining best lead management practices, overseeing all sales and leasing activities, and leading forecasting and sales tracking to ensure accurate and timely reporting. This includes logging into Elements daily to review all new leads and follow-ups, and promptly responding to new emails or form submissions.

3. Verify that all park-owned and third-party homes are accurately listed online with high-quality photos and engaging descriptions, meeting company standards for online presentation and regular updates.

4. Lead, mentor, and train a team of in-house salespeople, third-party sales consultants/ realtors, and community managers, specifically for park-owned home sales and third-party sales.

5. Assist with the selection and hiring of third-party realtors and in-house salespeople.

6. Collaborate with managers and third-party marketers to develop and execute community sales and marketing plans, including implementing marketing programs and advertising strategies, and coordinating new and pre-owned home inventory and listing plans.

7. Maintain expert knowledge of the manufactured housing market, identifying trends and opportunities for growth. Identify trends that affect current and future growth

8. Develop innovative strategies to maximize occupancy and home turnovers at each property in the portfolio.

9. Utilize a thorough understanding of manufactured housing lender programs and options to enhance sales efforts and assist managers and local salespeople in helping potential buyers obtain financing when necessary.

10. Assist in achieving operational, sales, and marketing excellence across all Cabrillo properties. Ensure a 90% or higher rating on all secret shop reports completed at the properties.

11. Manage special projects as assigned, contributing to the overall success of the company.

Skills

• Proven experience leading and managing high-performing sales teams, preferably within the housing, real estate, or manufactured housing sectors
• Strong background in home sales, with a focus on manufactured homes within professionally managed communities
• Experience working within or alongside institutional ownership, with an understanding of performance expectations and reporting standards
• In-depth knowledge of Fair Housing laws and regulatory compliance
• Demonstrated expertise in CRM platforms such as Elements (or similar), with the ability to leverage data to drive marketing strategy, lead generation, and conversion
• Strong analytical and strategic thinking skills, with a track record of driving revenue growth and optimizing sales performance
• Excellent written and verbal communication skills, with the ability to effectively present to internal leadership, investors, and prospective residents
• Strong interpersonal and leadership skills, with a commitment to building a positive, accountable, and team-oriented culture
• Customer-focused mindset with a proven history of delivering high-quality sales experiences and results
• Ability to collaborate cross-functionally with operations, asset management, and marketing teams
• Highly detail-oriented with strong organizational and execution capabilities
• Ability to travel as needed across a portfolio of 5-star manufactured home communities
• Valid driver’s license with a clean driving record
• Ability to work from a dedicated home office with reliable internet connectivity
• Proficiency with remote collaboration tools such as Zoom, Slack, and Microsoft Teams
• Availability during standard business hours (typically 9:00 AM – 5:00 PM PST), with flexibility for occasional in-person meetings, site visits, and company events

Disclosures:

While performing the duties of this job, the employee is consistently required to: walk; use hands to finger, grasp, feel objects tools or controls; reach with hands and arms; balance; stoop and consistently sit, talk or hear. Employees may be required to perform all functions on a repetitive basis. Exert up to 10 pounds of force occasionally; lift, carry, push, pull or otherwise move objects, to include the human body. Specific vision abilities required by the job include: close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus. The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is required to insure the security and confidentiality of all sensitive information, including but not limited to threats or hazards to the security or integrity of sensitive information that could result in any harm or inconvenience to any customer, employee or the company.

While performing the duties of this job, the noise level in the work environment is usually minimal.

The above information on this job description has been described to indicate the general nature and level of work performed by incumbents. Other duties and responsibilities not specifically described may be assigned from time to time, consistent with knowledge, skills and abilities of the incumbent.