Conversion Rate Expert Jobs in Usa

Duplin Winery is seeking a data-driven, growth-oriented E-commerce Specialist to oversee the digital storefronts for two primary brands: and . As we continue to expand our digital footprint we need a Shopify expert who lives and breathes conversion rates, digital merchandising, and revenue growth. This position serves as the primary architect of the online customer journey, ensuring that every click leads to a seamless experience and every product page effectively converts visitors into loyal customers. As part of Duplin Winery’s team culture, this role will also participate in cross-training opportunities to gain foundational knowledge of winery operations, including wine tasting and tour experiences, to ensure strong alignment between our digital and on-site guest experiences. This role will also support and manage additional brand or promotional domains as the company’s digital portfolio expands.

Primary Responsibilities

• Shopify Ecosystem & Content Stewardship: Act as the lead administrator for Shopify across both brands. Responsibilities include keeping all digital content updated and relevant to various operations and locations, ensuring brand assets are constantly refreshed to reflect current campaigns and seasonal shifts.
• Conversion Rate Optimization (CRO): Continuously analyze user behavior to identify friction points. Implement A/B testing on product pages and checkout flows to improve "add-to-cart" rates and overall site speed.
• Digital Merchandising & Promotion: Lead the strategy-driven placement of products. Manage seasonal collections and cross-sell/up-sell logic, while coordinating with the marketing team to launch sitewide sales and exclusive online offers.
• Operational Integration: Ensure the e-commerce back-end remains organized and efficient. This role bridges the gap between digital storefronts and physical operations, ensuring promotions and inventory remain synchronized across all locations.
• Performance Analytics: Monitor KPIs including traffic, bounce rates, and LTV. Translate complex Shopify and GA4 data into actionable weekly reports for leadership to drive revenue growth.

Qualifications

Required

• Education: Bachelor’s Degree in marketing, business, communications, or a related field; OR an Associate’s Degree with 5+ years of relevant experience in a digital business environment.
• E-commerce Experience: 3–5 years of hands-on management within the Shopify ecosystem, including app integrations and theme customizations.
• Microsoft Platform Proficiency: Full understanding of the MS Office Suite (Word, Excel, PowerPoint).
• Analytical Skills: Expert-level knowledge of Google Analytics 4 (GA4) and Shopify Analytics.
• Technical Literacy: Basic knowledge of Liquid, HTML and CSS, paired with a deep understanding of mobile-first UX design principles.

 Preferred

• ERP Experience: Previous experience with NetSuite or similar enterprise resource planning systems to streamline inventory and order management.
• Skills Focused: Experienced in setting up, testing, and maintaining Shopify discount codes, automatic promotions, and pricing rules.
• Industry Experience: Experience in consumer goods, hospitality, or the wine/spirits industry.

What We’re Looking For

·        A detail-oriented professional capable of maintaining the unique voice and visual standards of multiple brands simultaneously.

·        A specialist committed to keeping digital environments fresh, relevant, and lightning-fast.

·        An effective communicator who provides clear and consistent updates to leadership and cross-functional teams.

·        A professional who maintains high integrity, confidentiality, and a clean, professional appearance.

Tao Group Hospitality offers competitive benefits for all full-time team members such as:

• Medical, Dental, and Vision Coverage
• 401(k) Retirement Program with Employer Match
• Life and Disability Insurance Plans
• Ancillary Insurance Plans
• Employee Assistance Program
• Fertility & Family Forming Support and Resources
• Pet Insurance
• Employee Discounts
• Time off and much more!

The SEM Manager is responsible for executing the digital marketing strategy across Tao Group Hospitality venues, with a primary focus on search engine marketing (SEM) and paid search campaigns. This role drives revenue, ticket sales, VIP table bookings, and brand visibility through Google Ads management, paid search strategy, performance marketing, paid social media, and online platform optimization.

ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:

• Provide a friendly, personal demeanor with a willingness to interact
• Provide professional and friendly guest services
• Commit to company values and demonstrate dedication to providing excellent guest service for our guests and internal team
• Ability to build data-driven paid search strategies while confidently overseeing daily execution across all digital channels
• Ensure every campaign is delivered on time, creatively compelling, and aligned with measurable revenue growth
• Assist and/ or complete additional tasks as assigned
• Advanced SEM campaign management and optimization
• Strong problem-solving and analytical capabilities with data-driven decision-making
• Proficiency in bid management, budget allocation, and performance forecasting
• Ability to communicate effectively in English, both verbally and in writing, with staff, clients, and the public
• High level of confidentiality and integrity
• Proficient in writing reports, business correspondence, and procedure documentation
• Positive attitude with ability to stay organized and handle multiple campaigns simultaneously
• Ability to maintain composure in fast-paced, high-pressure environments and meet tight deadlines
• Collaborative team player with strong follow-through

EDUCATION/WORKING KNOWLEDGE:

• Bachelor’s degree in marketing, Communications, or related field preferred
• 3–5+ years of digital marketing experience with a strong emphasis on SEM and paid search, preferably within hospitality, nightlife, entertainment, or ticketed events
• Expert-level proficiency in Google Ads (Search, Display, Performance Max) with proven track record of optimizing campaigns for conversions and ROAS
• Deep understanding of keyword research, bid management, ad copy optimization, and Quality Score improvement
• Experience with Google Ads scripts, automated bidding strategies, and advanced audience targeting
• Demonstrated success managing substantial paid search budgets with measurable performance outcomes
• Strong analytical skills with proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking implementation
• Experience with Meta Business Manager and paid social campaigns
• Knowledge of email marketing platforms, CMS systems, local search marketing, and SEO best practices
• Experience with A/B testing, landing page optimization, and conversion rate optimization
• Proven ability to analyze search query reports, attribution models, and multi-channel performance data
• Strong analytical, organizational, and communication skills
• Ability to obtain required state work cards
• Valid driver's license
• Maintain a professional and well-groomed appearance adhering to company standards
• Proficient in Windows Microsoft Office, POS systems, Oracle knowledge preferred
• 21+ years of age

SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE

The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions

• Must have strong problem-solving skills
• Excellent written and verbal communication skills required
• Ability to work under pressure and meet deadlines
• Must have good positive energy throughout the day
• Must be able to read the computer monitors and print legibly
• Must be able to sit and/or stand for extended periods of time
• Must be able to move quickly through work and set the pace in the office
• Must be able to push and lift up to 25 lbs.
• Small to Medium office environment
• Office, Casino, Nightclub, Bar, Lounge, and/or Restaurant working environment
• 5-25% Local Travel (United States)
• Work in an environment that is subject to varying levels of noise, crowds, and smoke, the severity of which depends upon the guest volume
• May work extended hours irregular shifts, evening and/or weekend shifts, and holiday work may be required
• Maintain a professional, neat, and well-groomed appearance adhering to Company standards
• Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
• Ability to maintain a high level of confidentiality
• Ability to handle a fast-paced, busy, and somewhat stressful environment

Are you obsessed with turning marketplace data into clear, confident decisions? This is a high-impact opportunity to own retail media and marketplace analytics across major platforms including Amazon, Walmart, and Target. You’ll sit at the center of strategy, partnering with media, content, and external agencies to connect paid and organic performance to real commercial outcomes.

In this role, you will build decision-ready reporting, diagnose performance drivers, and define the test-and-learn agenda that improves ROAS, TACOS, conversion rates, and profitability across thousands of SKUs. You’ll report into the digital strategy leadership team and be the go-to expert for marketplace analytics and insight generation.

What You’ll Do:

• Build and maintain weekly dashboards that track ROAS, TACOS/ACOS, CVR, new-to-brand share of voice, contribution margins, and other key marketplace KPIs by category and SKU.
• Create SKU/ASIN-level scorecards that connect ad spend, organic rank, PDP health, and inventory to commercial results, clearly flagging where to scale, hold, or pull back.
• Define guardrail metrics and early warning signals to quickly detect performance issues and drive corrective actions with cross-functional partners.
• Design and run structured test-and-learn programs, including holdouts, pre/post, and incrementality analyses using tools such as Amazon Marketing Cloud and Walmart Scintilla.
• Measure the impact of PDP content elements — titles, bullets, A+ content, imagery, video, and variation strategies — on search rank and conversion, and prioritize content updates by ROI.
• Deliver merchandising and purchase order insights through velocity, seasonality, price elasticity, and attachment analyses to guide assortment and inventory decisions.
• Own and optimize the marketplace analytics stack, leveraging platforms like Amazon Brand Analytics, Walmart Luminate, Helium 10, Jungle Scout, DataHawk, and BI tools.
• Partner closely with agencies to harmonize reporting, define SLAs, and ensure consistent, actionable performance metrics across channels.

What You Bring:

• 5–7+ years in marketplace or retail media analytics, with deep experience in Amazon and exposure to Walmart and Target ecosystems.
• Proven track record transforming complex marketplace data into clear, actionable recommendations at scale across large SKU counts.
• Hands-on expertise with Amazon Brand Analytics, Amazon Marketing Cloud, Walmart Luminate/Scintilla, and marketplace research tools such as Helium 10, Jungle Scout, and DataHawk.
• Advanced proficiency in Excel and business intelligence/reporting platforms.
• Experience designing and interpreting rigorous tests and incrementality frameworks, and converting findings into practical playbooks.
• Exceptional communication skills, including the ability to synthesize complex insights into succinct, executive-ready narratives.
• Bachelor’s degree in Analytics, Business, Marketing, or a related quantitative or commercial field.

Bonus Points For:

• Background in retail pricing, packaging, and assortment analytics.
• Familiarity with SQL and experience defining agency reporting standards and SLAs.
• Knowledge of PIM/DAM systems and content health scoring methodologies.

If you thrive at the intersection of data, media, and merchandising and want to shape the growth strategy for major marketplaces, we’d love to hear from you.

This position is required to be fully in-person at our headquarters in Carmel, Indiana.

Overview

We are seeking a highly motivated and versatile Senior SEO Specialist & Copywriter to join our marketing team. This position is focused on driving brand visibility, digital reach, and engagement through strategic, high-impact content.

You will own the company’s SEO strategy to acquire qualified leads for both BAM Capital and BAM Management. In addition to SEO content, you will produce formal financial communications and conversion-driven marketing copy to strengthen BAM Capital’s digital presence and support investor acquisition and retention.

We are seeking a performance-oriented communicator to elevate The BAM Companies’ digital voice. The ideal candidate blends exceptional writing and editing skills with years of hands-on SEO expertise, independently managing our content lifecycle across corporate and property websites while adapting our message for diverse audiences.

Key Responsibilities

Search Engine Optimization (SEO) Strategy & Execution

• Sole SEO Management: Act as the company's dedicated SEO content expert, driving organic growth (traffic and leads) across BAM Capital for accredited investors and property websites for residents.
• Keyword Research: Independently identify and analyze high-value, relevant keywords using industry-standard tools.
• Content Strategy: Develop and maintain a comprehensive content calendar based on keyword opportunity, search intent, and business goals.
• Article Production: Write, edit, and optimize detailed SEO articles that rank highly, drive organic traffic, and convert readers.
• Performance Reporting: Track, analyze, and report on key SEO metrics (e.g., traffic, keyword rankings, conversion rate) to demonstrate ROI and inform future strategy.
• Generative Engine Optimization: Stay up to date with and implement best practices to rank in AI search results.

Corporate & Financial Communications

• Professional Offering Memorandums (OMs) & Asset Supplementals: Draft and meticulously edit complex, professional financial and corporate documents, ensuring accuracy, clarity, and compliance to regulatory standards (as applicable).
• Quarterly Performance Reports: Develop clear, concise, and compelling reports for external audiences that summarize company performance and strategic outlook.
• Award Nominations: Research, write, and submit persuasive applications for industry award nominations.
• Executive Communications: Draft high-impact social media posts and professional communications for the CEO and other executives, including market insights and thought leadership pieces.

Marketing & Sales Content

• Website Copy & Brochures: Write and optimize engaging, clear copy for the corporate and property websites and marketing brochures. Keep websites up to date with frequent content reviews.
• Product Content: Create concise, informative product one-pagers and sales enablement materials for BAM Capital.
• Marketing Emails: Develop compelling email marketing copy for various campaigns (e.g., nurture, announcement, informative).
• Advertisements: Work with the internal PPC Specialist and Lead Generation Manager to develop high-converting copy for multi-channel advertising campaigns. Craft compelling headlines and calls-to-action that resonate with accredited investors, drive traffic to landing pages, and continuously A/B testing ad copy.
• Additional Content: Produce blog posts, guides, and articles that position The BAM Companies and BAM Capital as thought leaders

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of professional content writing experience, with a portfolio demonstrating a wide range of content types.
• Demonstrated experience writing complex corporate or financial documents (e.g., quarterly reports, white papers, offering materials).
• Minimum of 3 years of proven, hands-on expertise in SEO content strategy, including proficiency with major SEO tools (e.g., Semrush, Ahrefs, Moz, Google Search Console).
• Exceptional written and verbal communication skills, with a mastery of AP and MLA grammar, style, and professional tone.
• A meticulous editor and proofreader with attention to detail skills.
• Ability to manage multiple projects simultaneously, meet tight deadlines, and work independently with minimal supervision.
• This role requires learning our industry in depth to successfully produce the required content.

Preferred Qualifications

• Experience in a regulated industry (e.g., finance, real estate, healthcare).
• Experience writing for a high-net-worth, business, financial, or luxury audience.
• Familiarity with content management systems (CMS) like WordPress.

JOB TITLE: CX Experience Architect

LOCATION: Newark, DE

INDUSTRY: Banking

JOB DESCRIPTION:

We are seeking a CX Experience Architect who is passionate about shaping seamless customer journeys and translating insights into impactful experiences. In this role, you will design and optimize end-to-end connected customer journeys while partnering with cross-functional teams to operationalize omnichannel orchestration and drive continuous improvement.

The ideal candidate blends systems thinking, data analysis, and creative problem-solving to elevate customer interactions across all touchpoints.

RESPONSIBILITIES:

Journey Design & Experience Development

• Design end-to-end connected customer journey frameworks, mapping data, systems, and touchpoints across channels and platforms.
• Analyze customer interactions to identify friction points, gaps, and opportunities for improvement.
• Develop journey maps, service blueprints, and experience flows to visualize the holistic customer experience.

Omnichannel Orchestration

• Partner with platform teams to operationalize omnichannel orchestration using tools such as Adobe Journey Optimizer, Salesforce Marketing Cloud, and similar platforms.
• Define and implement rules for cross-channel triggers, contextual content delivery, and personalized engagement.
• Ensure seamless integration of data and systems to support real-time, adaptive customer experiences.

Measurement & Continuous Improvement

• Collaborate with Data and Analytics teams to establish success metrics such as NPS, CSAT, conversion rates, and journey completion.
• Use analytics, customer feedback, and experimentation (A/B testing, usability studies) to prioritize and drive improvements.
• Stay current on industry best practices and emerging technologies related to customer experience and journey orchestration.

Collaboration & Communication

• Serve as the experience lead within cross-functional pods or squads and participate in backlog grooming, stand-ups, critiques, and reviews.
• Align scope, risks, and sequencing with Product Management, Engineering, and other stakeholders.
• Present experience strategies and design rationale clearly to both technical and non-technical audiences.
• Facilitate design reviews and incorporate stakeholder feedback while maintaining customer clarity and consistency.
• Provide guidance and coaching to cross-functional partners on CX best practices.

REQUIREMENTS:

• 5+ years of experience in Customer Experience (CX), Experience Architecture, or a related field working within cross-functional teams.
• Proven experience designing and optimizing customer journeys across digital channels.
• Proficiency in journey mapping, service blueprinting, and omnichannel orchestration platforms (Adobe, Salesforce, or similar).
• Strong analytical skills with the ability to translate data insights into actionable strategies.
• Excellent written and verbal communication skills with strong presentation abilities.
• Experience planning and interpreting usability tests and A/B testing.
• Ability to support experience decisions using data and research insights.
• Growth mindset and willingness to learn new tools and approaches.

ABOUT THEORIS:

Our goal is to Fuel Your Career! As a Theoris team member, you join a culture based on people-centered values and an environment that fosters both personal and professional growth. We build long-term relationships with our clients and our consultants. With over 30 years of building strong relationships in the industry, we’re uniquely positioned to make the right connections. This knowledge is used to find the right job placement. Our recruiting teams are experts dedicated to the information technology and engineering staffing space and are highly respected by our client base.

Dueall Construction is a leading commercial restoration company in Florida, specializing in exterior restoration services from prevention to complete rehabilitation. We engineer lasting solutions for properties challenged by the climate, serving property managers and homeowners across the state with comprehensive services including paint and sealants, stucco restoration, exterior cladding, waterproofing, concrete restoration, destructive testing, expert witness consultations, and water damage restoration. Our proven expertise spans all exterior systems, with a commitment to quality assurance through precise product installation and building trust-based client relationships.

We are seeking an experienced, energetic, and results-oriented Sales Manager to lead our sales and marketing efforts and support our growth objectives. This role will work closely with executive leadership and field teams to execute sales, drive revenue, manage key accounts, and deliver strong customer experience. Ideal candidates have a solid background in sales, and business development, preferably in construction, restoration, or related industries and are passionate about building relationships, hitting targets, and contributing to company success. There is some light work on the marketing side but with an emphasis on sales first.

Here’s the work you get to do:

• Develop and implement effective sales and marketing plans to achieve revenue and growth targets in Florida and beyond.
• Manage and grow key accounts while identifying and pursuing new business opportunities and customer segments.
• Collaborate with the purchasing team to support competitive pricing strategies that help win more business.
• Lead day-to-day sales activities, including prospecting, presentations, negotiations, and closing deals.
• Oversee marketing initiatives such as lead generation, campaigns, brand promotion, and digital/online efforts to build the sales pipeline.
• Build and coach and grow high-performing sales and marketing team, fostering collaboration, accountability, and a winning culture.
• Track sales performance, analyze key metrics (e.g., pipeline, conversion rates, ROI), and provide regular reports and forecasts to leadership.
• Monitor market trends, competitor activity, and customer feedback to refine tactics and improve results.
• Ensure strong coordination between sales, marketing, and field operations for seamless project delivery and client satisfaction.
• Establish and maintain positive relationships with clients, property managers, engineers, attorneys, and other industry partners.

Support business development efforts by attending events, networking, and exploring expansion opportunities.

Here’s the kind of person who will be amazing in this job:

• Proven leadership in sales and/or marketing with a track record of meeting or exceeding targets and driving revenue growth.
• Hands-on experience in business development, account management, and closing deals.
• Strong understanding of sales processes, marketing tactics, and customer relationship management.
• Ability to analyze data, spot trends, and make practical recommendations to improve performance.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Motivated, proactive, and competitive mindsets someone who thrives on achieving goals and contributing to team success.

Position Requirements:

• Minimum 7–10 years of experience in sales, marketing, business development, and client management (experience in construction, restoration, or commercial services preferred).
• Demonstrated success in generating leads, building pipelines, and growing revenue.
• Knowledge of construction processes, including estimating, pricing, budgeting, and project coordination.
• Entrepreneurial spirit with initiative, confidence, strong work ethic, and a team-oriented approach.
• Bachelor’s degree in marketing, business, communications, construction management, or a related field.

1. Commercial and/or Residential restoration or exterior building envelope experience is a plus.

Benefits:

Our Company offers a competitive 401(k) retirement plan with employer matching, alongside comprehensive medical, dental, and vision insurance plans to support your health and wellbeing. You’ll receive generous paid time off that includes PTO, floating holidays, and company paid holidays, allowing you to maintain a healthy work-life balance.

Role Overview

TYR is scaling its global digital business and rebuilding the customer experience to support accelerated growth. The UX/UI E-Commerce Designer will own the on-site experience that turns traffic into revenue through a structured hierarchy, mobile-first UX, high-performing PDP and PLP architecture, and disciplined conversion rate optimization.

This is not a brand-only design role. This is a performance-driven operator role with measurable outcomes tied directly to conversion rate, AOV, bounce rate, site speed, funnel completion, and revenue expansion.

The right candidate understands that design is a growth lever. Every decision should connect to commercial impact.

What You’ll Own

Site Experience & Hierarchy

• Own UX across homepage, navigation, search, PLP, PDP, cart, and checkout.
• Build and maintain a scalable category and collection hierarchy aligned with growth priorities (footwear-led where appropriate).
• Improve product discovery, filtering, and sorting logic.
• Reduce friction across key customer journeys (new visitors, returning customers, and high-intent shoppers).
• Lead mobile-first design strategy with structured performance measurement.

Shopify Plus Execution (Required)

• Proven hands-on experience working within Shopify Plus.
• Deep understanding of Shopify theme architecture and modular component design.
• Ability to design scalable templates and reusable content blocks.
• Familiarity with Shopify checkout extensibility and app ecosystem.
• Partner closely with developers to ship UX improvements rapidly and cleanly.
• Understand international storefront considerations and localization impact.
• Shopify Plus experience is required.

Conversion Rate Optimization (CRO)

• Maintain an always-on CRO roadmap (hypothesis → design → test → measure → iterate).
• Design and support structured A/B tests and landing page experiments.
• Improve add-to-cart rate, checkout progression, and funnel completion.
• Build modular design systems that allow fast iteration and rapid testing.
• Prioritize initiatives based on projected revenue impact.

PDP / PLP Merchandising & Content-to-Commerce

• Create high-converting PDP templates including proof modules, comparison tools, UGC integration, reviews, specs, and fit guidance.
• Elevate product storytelling to clearly communicate performance differentiation.
• Improve PLP merchandising (filters, badges, sorting logic, quick add, bundle prompts).
• Partner with Marketing and Creative to ensure campaign pages convert — not just present brand messaging.
• Drive AOV growth through structured cross-sell, bundling, and merchandising placement strategy.

Performance & Behavioral Analytics

• Use behavioral analytics platforms (heatmaps, scroll depth, session replay, journey analysis) to identify friction points.
• Translate behavioral data into structured UX improvements.
• Maintain a simple, clear performance scorecard tied to conversion, AOV, bounce rate, and engagement.
• Collaborate with Engineering on page speed, accessibility, and UX performance standards.

AI & Emerging Technology (Crucial)

• Strong understanding of AI-powered design and productivity tools.
• Experience leveraging AI for rapid prototyping, workflow acceleration, content generation, and personalization concepts.
• Ability to evaluate AI-driven search, recommendation, and merchandising tools.
• Demonstrated curiosity and practical application of emerging AI capabilities in e-commerce.
• Understand how AI can improve speed-to-market, personalization, and operational efficiency.
• AI tool fluency is considered a critical capability for this role.

Cross-Functional Collaboration

• Work closely with E-Commerce, Marketing, Merchandising, Planning, and Customer Service.
• Translate business objectives into structured UX roadmaps.
• Maintain documentation, component specifications, and clean developer handoff processes.
• Ensure consistency and scalability across US and international storefronts.

KPIs / Success Metrics

• Conversion rate improvement (overall and mobile).
• AOV lift driven by improved merchandising and bundling.
• Bounce rate improvement on high-traffic landing pages and PDPs.
• Funnel completion improvements (Add-to-Cart → Checkout).
• Page speed and UX performance metrics.
• Testing cadence and shipped UX improvements per quarter.

Requirements

• 4–6+ years designing DTC e-commerce experiences with measurable business impact.
• Proven Shopify Plus experience (required).
• Strong portfolio demonstrating revenue or conversion improvement.
• Proficiency in Figma and component-based design systems.
• Working knowledge of CRO and experimentation best practices.
• Comfort collaborating with developers and shipping in rapid cycles.
• Strong understanding of behavioral analytics tools.
• Demonstrated understanding and application of AI tools within digital commerce.

Customer Engagement & Content-to-Commerce Leadership

Superior customer engagement is a core mandate of this role. The UX/UI E-Commerce Designer must deeply understand how content influences purchasing behavior and how to curate experiences that guide customers seamlessly from inspiration to transaction.

This role requires strong expertise in content-to-commerce integration, ensuring storytelling, performance messaging, product education, and user-generated content are intentionally structured to drive engagement and conversion.

• Design highly engaging, immersive product journeys that increase time on site and deepen brand connection.
• Curate content modules that blend performance storytelling with commercial clarity.
• Implement personalization concepts that adapt product recommendations, merchandising blocks, and messaging to customer behavior.
• Partner with CRM and lifecycle teams to ensure cohesive personalization across on-site and owned channels.
• Continuously evaluate tools and AI-driven personalization platforms to enhance customer relevance and engagement.
• A sophisticated understanding of personalization strategy, including behavioral triggers, segmentation, and AI-supported recommendation engines, is considered essential for success in this role.

Salary

$100k - $150k

About Compass Capital / Compass Communities

Compass Capital / Communities owns and operates apartment communities across Tennessee. Our mission is to impact as many lives as possible for good.

The multifamily industry relies heavily on third-party listing sites (ILS) like to generate leads. We believe there’s a better way.

We’re building a modern brand, powered by digital advertising, creative storytelling, and direct marketing, to connect with future residents before they ever visit an ILS. This role will be the person responsible for building that engine.

The Role

We are hiring a Director of Marketing to build our brand and lead generation across our portfolio. Your job is to drive qualified apartment tour bookings through digital advertising, landing pages, email campaigns, and social media.

You will not be the face of the content, but you will be the strategist behind it. You will determine what content should be created, coordinate with our onsite teams to capture it, and turn it into high-performing ads and campaigns.

You will start as a one-person team. You are to figure out what works and scale it.

What You Will Own

Digital Advertising

• Build, launch, and manage paid campaigns across:
• Meta (Facebook / Instagram)
• Google (Search, Display, YouTube)
• Other emerging platforms
• Continually optimize campaigns to improve cost per tour and cost per lease

Branding & Content Direction

• Develop the strategy behind ad creative (image, video, and copy)
• Identify exactly what content needs to be created to perform well
• Direct onsite teams to capture that content (unit tours, amenities, events, team, lifestyle, etc.)
• Manage editing and production internally or through freelancers/agencies

You are the architect of the creative, not the on-camera personality.

Landing Pages & Conversion Optimization

• Build or manage the creation of landing pages for our communities
• Test different landing page designs, messaging, and offers
• Optimize conversion rates to maximize tour bookings

Email Marketing & Lead Nurture

• Write and manage cold email campaigns to generate new leads
• Build automated follow-up campaigns for:
• Tour no-shows
• Lost prospects
• Upselling current residents
• Continuously improve open rates, click rates, and conversion rates

Performance & Growth

• Track performance across all campaigns
• Identify what is working and double down
• Eliminate what is not working
• Build a repeatable, scalable lead generation system

What Success Looks Like

• Building a scalable internal lead generation engine
• Increasing number of qualified tour bookings
• Decreasing cost per tour
• Decreasing cost per lease
• Eliminate reliance on ILS platforms

Who You Are

You are a builder.

You know how to build a brand. You know how to generate leads online. You understand ads, funnels, landing pages, and conversions. You don’t wait for instructions. You test, learn, and improve. If you don’t know how to do something, you figure it out or find the best person to do it. You care about performance and results.

Location

• Nashville MSA (or a surrounding market in TN)

Shyne Jewelers is seeking an Ecommerce & Shopify Optimization Specialist to take ownership of our Shopify storefront and continuously elevate the online shopping experience. This role goes beyond basic site management—you will be responsible for optimizing performance, improving conversion rates, enhancing UX/UI, and driving measurable e-commerce growth.

This is a hands-on, on-site role where you will work closely with marketing, operations, and leadership to ensure the website reflects the Shyne Jewelers luxury brand while maximizing sales and efficiency.

• Own, manage, and optimize the Shopify website with a focus on speed, usability, conversion rate, and mobile performance
• Improve site structure, navigation, product pages, and checkout flow to enhance the customer journey
• Manage product listings, collections, pricing, and merchandising to align with sales and brand strategy
• Implement and optimize Shopify apps, integrations, and custom features as needed
• Monitor site performance, conversion metrics, and sales data; provide actionable insights and reports
• Optimize SEO, on-site search, and product discoverability within Shopify
• Collaborate with marketing on promotions, email campaigns, and product launches
• Oversee inventory accuracy and product availability across the Shopify platform
• Troubleshoot site issues and proactively recommend improvements
• Ensure the online store reflects luxury branding standards and consistency across all touchpoints
  

• Strong, proven experience with Shopify (Shopify Plus experience is a plus)
• Deep understanding of Shopify optimization, including UX/UI, conversion rate optimization (CRO), and performance best practices
• Experience managing Shopify themes, apps, integrations, and basic front-end customization (HTML/CSS knowledge is a plus)
• Strong analytical mindset with experience using Shopify Analytics, Google Analytics, or similar tools
• Ability to translate data into clear recommendations and improvements
• Excellent communication and collaboration skills
• Strong attention to detail and ability to manage multiple priorities in a fast-paced retail environment
• Experience in luxury, jewelry, fashion, or premium retail is strongly preferred
• Bachelor’s degree in Marketing, Business, E-Commerce, or related field preferred (experience may substitute)

About the Company

At SFI Health, we believe we have the responsibility to bring proven natural health solutions to people’s healthcare needs. We are a global natural health company committed to sourcing and producing natural medicines to the highest standards. Backed by evidence of effectiveness, quality and safety, our products are marketed around the world using our international community of leading life sciences companies and distributor networks. To find out more, please visit the Role

As the Senior Manager of Digital Marketing, you will be responsible for creating and executing B2B and DTC digital marketing strategies to meet specific revenue targets for . This role requires expertise in performance marketing (converting website visitors into customers), e-commerce marketing (SEO, SEM, PPC), and digital marketing analytics with a proven track record building and executing omnichannel digital strategy for B2B and DTC audiences in an agile, entrepreneurial environment. This position reports directly to the Head of Marketing for the Americas region of our global organization.

Within the first 6–12 months, a successful Senior Manager, Digital Marketing will have:

· Delivered measurable revenue growth through a refined marketing funnel, improved traffic quality, increased conversion rates, and double-digit growth in e-commerce revenue.

· Established clear performance metrics and reporting, including dashboards tied to revenue, conversion, ROAS, and customer acquisition efficiency.

· Optimized the digital channel mix (SEO, SEM, paid media, email, and on-site experience) to improve scalability and ROI.

· Ensured full scientific and regulatory compliance across all digital campaigns without sacrificing performance or creativity.

· Identified and implemented test-and-learn initiatives that drive continuous improvement in customer experience and revenue outcomes.

· Created a repeatable, performance-driven operating model for digital marketing that supports long-term growth and future market expansion.

· Develop and implement owned and paid digital marketing strategies to grow B2B and DTC visitors and revenue on in alignment with the annual SFI Health Americas Marketing Strategy and any specific content or product growth strategy plans.

· Manage paid media campaigns (Google Ads, Meta, LinkedIn, programmatic, retargeting) to maximize revenue growth.

· Consult on SEO/SEM content initiatives to improve organic traffic and conversion rates.

E-Commerce Optimization:

· Partner with the information technology department and web development teams to quantitatively improve user experience on .

· Track and improve Conversion Rate Optimization (CRO) through A/B testing, retargeting, and marketing automation.

Analytics & Reporting:

· Report on digital marketing KPIs monthly, report on digital ad campaign performance weekly, and provide actionable insights for improvement.

· Create and track customer journeys/funnels and provide insights on changes and how to improve funnels monthly.

· Manage digital marketing budgets and forecast ROI for any digital initiative.

Customer Relationship Management (CRM) & Marketing Automation Expertise:

· Lead all website marketing automation and segmentation strategies.

· Collaborate with content and operations teams to run effective DTC email marketing and SMS campaigns.

· Work with Head of Marketing, Customer Service, and IT to create and test the effectiveness of a B2B and DTC subscription program to increase retention and customer lifetime value (CLV).

Collaboration:

· Work cross-functionally and collaboratively with IT, web development, content development, creative, and marketing operations team members.

· Consult on content generation, type, and length by providing digital analytic insights from owned digital platforms, SEO keyword, and competitor digital analysis.

· Manage digital agency relationships and vendor partnerships where applicable.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Education:

· BA/BS in Marketing, Business Administration, Communications, or related discipline from an accredited university required.

· Digital certification from a university or accredited digital marketing organization (American Marketing Association, Digital Marketing Institute, Google Digital Marketing & eCommerce, Semrush Academy, HubSpot Academy, etc.) preferred and highly valued.

Experience:

· Minimum of 10 years in-house (with a brand) experience in paid digital marketing and e-commerce with the ability to demonstrate revenue-generating results.

· At least 5 years of full ownership of the digital marketing and eCommerce process from setting strategy to execution and achieving KPIs.

· At least 3 years nutraceutical or supplement industry experience on a personal or professional level. A clear passion for the impact natural supplements and functional medicine have on one’s overall health.

Computer Skills:

· Must be proficient with Microsoft Office Suite applications such as Word, Excel, Outlook, and Internet Explorer. Must be familiar with database/order processing software systems.

· Magento experience preferred

· eCommerce platform experience preferred

· Intermediate to advanced level of understanding of marketing technology stacks including but not limited to

o HubSpot

o Google Analytics 4 (GA4)

o Google Tag Manager (GTM)

o Digital advertising platforms/tools: AdWords, Retargeting Ads, LinkedIn Ads, Meta Ads, and YouTube Ads

o Social media aggregators such as Sprout Social

o SEO research tools such as Ahrefs or Semrush

o Marketing analytics visualization tools such as Looker Studio, Whatagraph, DashThis, or Databox.