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VP of Sales - Build the Sales Engine Behind a Market Leader!

Goodwin & Company manages nearly 2,000 communities across Texas and Colorado — and we’re ready to level up our go-to-market. We’re hiring a VP of Sales to lead a team of experienced BDs and build a scalable, metrics-driven sales engine that wins larger, higher-value communities and supports new vertical expansion.

If you’re a sales leader who loves coaching, building systems, and driving predictable growth, this is your seat.

Location: Dallas or Austin

Base: 150k

Commission/Upside: 80k

Compensation: $230K On-Target Earnings (OTE) 65% base / 35% variable

The mission

You’ll own revenue growth across Goodwin and its family of companies by:

• Turning a strong inbound motion into a prospecting-strong engine
• Improving deal quality and segment mix (bigger, more profitable communities)
• Building a repeatable operating cadence (pipeline, 1:1s, forecasting) with HubSpot as the source of truth
• Leading change across process, tools, and team performance

What you’ll lead

• Team: 6 full-time BDs + 2–3 hybrid ops/sales reps
• Markets: Austin, Dallas, Houston, Colorado + growth regions
• Segments/verticals: sited communities, metro districts, declarant-led communities, plus new verticals (Maintenance, Lifestyle)

Your day-to-day (high impact, not fluff)

• Run the weekly sales operating cadence: pipeline reviews, 1:1s, forecasting
• Build and enforce sales process discipline: stage definitions, exit criteria, aging rules, hygiene
• Coach reps to win complex deals (multiple stakeholders) and drive pricing/value confidence
• Recruit, develop, and make hire/keep/replace decisions as markets evolve
• Define and track KPIs: speed-to-lead, conversion, sales cycle time, win rate, mix
• Partner with marketing on lead quality, ROI, and campaign alignment
• Represent Goodwin at key industry events

Who you are

• 10+ years in sales/sales leadership; 5+ years managing multi-region teams
• Proven coach who builds performance through systems — not heroics
• Strong CRM discipline (HubSpot preferred) and forecasting rigor
• Has built outbound motions and improved lead-to-close conversion
• Comfortable leading change (process, comp alignment, tooling, behaviors)
• Willing to travel up to 25%

Why this role is different

You’re not inheriting a broken team, you’re inheriting momentum. The opportunity is to optimize and scale: build the operating system, upgrade deal quality, and create a prospecting engine that wins in the most attractive segments.