Social Media Creative & Content Lead — Fashion / Jewelry Brand

Location

New York, NY (10022)

Full-time | On-site

Salary Range

$70,000 – $95,000 base salary，and annual performance bonus

About FanciMe

FanciMe is a modern jewelry brand built around one simple idea: jewelry should express love, connection, and meaningful moments in life.We design pieces that celebrate relationships, personal milestones, and everyday beauty — jewelry that feels thoughtful, wearable, and emotionally meaningful.

FanciMe is part of Fanci Global, an international jewelry company with more than 400 team members across Asia and global markets, designing and producing jewelry across multiple categories including lab-grown diamonds, gold, platinum, and sterling silver.

Our U.S. company, Fanci Design Inc., is based in New York City at 5 East 57th Street.

Learn more about our brands:

FanciMe → → are building a small, high-impact brand team in New York to shape the brand’s presence in the U.S. market.

Role Overview

We are looking for a Creative & Content Lead to define and evolve FanciMe’s visual storytelling for the U.S. market.

This role will shape how the brand looks and feels across campaigns, social media, product storytelling, and digital experiences. You will collaborate with our global teams while guiding creative direction locally.

This is a hands-on role for someone who understands modern fashion aesthetics, social-first storytelling, and brand identity.

Key Responsibilities

Creative Direction

• Define and evolve FanciMe’s visual identity for the U.S. market
• Lead creative direction for campaigns, photoshoots, and social content
• Ensure consistent brand aesthetics across all platforms

Content Strategy

• Develop content concepts that highlight product storytelling and emotional connection
• Guide social media content strategy across Instagram, TikTok, and other platforms
• Collaborate with creators and photographers on content production

Campaign & Brand Storytelling

• Lead creative execution for product launches and seasonal campaigns
• Translate brand values into compelling visual narratives

Global Collaboration

• Work closely with international teams across product, design, and marketing
• Guide global content teams on visual standards and storytelling direction

Qualifications

• 5+ years experience in creative direction, content strategy, or brand creative roles
• Background in fashion, jewelry, beauty, or lifestyle brands preferred
• Strong visual taste and understanding of modern brand aesthetics
• Experience producing social-first content (Instagram, TikTok, etc.)
• Comfortable working with creators, photographers, and production teams
• Ability to thrive in a fast-paced, entrepreneurial environment
• Based in New York

Why Join FanciMe

• Help define the visual identity of a growing global jewelry brand
• Work directly with the founder and a small creative team
• High creative ownership and impact
• Opportunity to shape the brand’s voice in the U.S. market