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Outside Sales Representative – Independent & Value Market Division

If you’re looking for an ordinary sales role, this isn’t it!

Top performers across retail channels are joining Novelty Inc. because they see what others don’t yet: Our Independent Channel and Liquidation offerings are changing how general merchandise moves and early players are winning big. If you want to be part of that shift, now is the time.

Novelty Inc. is scaling rapidly across the independent channel and offering a Value proposition to business owners interested in liquidation items. We’re searching for an Outside Sales Representative who can explode new business, drive innovation, and expand and maintain a pipeline of Liquidation/Value customers.

What You’ll Do

• Aggressively drive new business growth by exploding Novelty Inc portfolio sales with Independent Retailers & Operators across multiple channels. Meet monthly KPI for new business acquisitions
• Achieve and exceed KPIs tied to Revenue Growth, Did Buys, and Points of Distribution, Innovation Launches, and Activities (Calls/Emails/Meetings), using clear performance metrics to guide strategy and execution
• Drive profitable sales growth by increasing the Average Invoice Amount (AIA) across all orders while strengthening performance within a defined portfolio of Core Accounts through consistent relationship management, opportunity development, and execution of account plans
• Create and maintain a cadence appropriate for each Core Account customer
• Strategically transition lower-performing accounts to Inside Sales, and support Inside Sales efforts to drive overall revenue growth
• Develop account-specific forecasts & growth plans that align with KPI expectations by identifying retail strategies & tactics required to hit quarterly and annual targets
• Grow the territory by converting new leads from CRM pipeline sequencing, trade shows (travel required), and proactive phone outreach into active buying accounts, while maintaining ongoing engagement and increasing revenue contribution from these sources
• Partner with sales operations, field teams, marketing, and supply chain to ensure flawless execution
• Identify whitespace opportunities and demonstrate how Novelty Inc. elevates performance in any retail environment
• Deliver all Management requests/assignments in a timely manner with consistent contributions to team meetings
• Maintain pricing integrity with multiple routes to market & customers

What Makes Novelty Inc. Different In This Role

Our portfolio includes high-impulse, high-velocity brands designed to win in fast-turn environments. This role will deliver revenue with the entire Novelty Inc portfolio across Independent Retailers as well as leveraging our Liquidation/Value offerings with target customers to ensure the Novelty Inc Sales Model works efficiently.

Who You Are

• Experienced (1+ years) in Outside Sales within CPG, DSD, retail services, or multi-channel retail
• Foster a culture of accountability and collaboration by consistently demonstrating strong work ethic, supporting team initiatives, and contributing meaningfully to achieving shared goals
• Skilled at selling to multiple retail channels and tailoring value propositions accordingly
• Motivated by commission growth via expanding buying accounts and product placements
• Experience with CRM (preferably HubSpot) is a plus
• Comfortable delivering business presentations & results in live and virtual meetings
• Confident in planning, presenting, pitching, influencing, and owning the full sales cycle
• Strategic, data-driven, and persistent in building & improving customer pipeline

What We Offer

• $45k - $55k base salary with significant commission upside
• Support hunting new accounts
• Car allowance and full benefits (medical, dental, vision, 401k)
• Support from a 45-year company with national retail relationships
• A differentiated product and service model that stands out from traditional vendors

If you’re driven, strategic, and want to be part of a growth curve that others will later wish they’d joined, we want to hear from you!