Birdwell Jobs in Usa

The Opportunity 

Do you want to be a part of one of America’s first beach brands? Founded in 1961 by female founder Carrie Birdwell Mann, Birdwell Beach Britches maintains its rich tradition of handmade, exceptionally crafted, and highly functional apparel. Our signature board shorts, made of nearly indestructible SurfNyl™, provide an unprecedented level of comfort and durability. 

By bringing high-quality, functional products to the market, we empower consumers to buy better and reduce waste, improving our environmental footprint. Birdwell is committed to sustainability, innovative sourcing, and maximizing the use of materials throughout the product lifecycle. 

Your Role: Product Developer 

As Product Developer, you will play a critical role in translating design vision into premium, production-ready garments. You’ll work cross-functionally with Design, Production, and Sourcing, managing the development process from concept through final sample. This role demands exceptional efficiency, the ability to thrive under pressure, and a strong problem-solving mindset. You’ll ensure cost control and uncompromising quality while navigating challenges with resilience and creativity. 

Attention to fit, trim, fabric, and finishing is essential, as is maintaining clear communication with suppliers and vendors. You’ll own calendar tracking, sample management, and cost negotiations—bringing a disciplined, efficient, and solutions-oriented approach to each product cycle. 

Key Responsibilities 

Product Development Process 

• Manage all aspects of development from initial handoff through final SMS and pre-production approvals, ensuring timelines are met even in high-pressure situations. 
• Ensure all styles meet Birdwell’s premium standards for fit, fabric, trim, and construction, balancing speed and quality. 
• Maintain product integrity while solving for cost, feasibility, and production efficiency—proactively identifying and resolving obstacles. 
• Collaborate with Design to interpret seasonal concepts into tech-ready garments, adapting quickly to shifting priorities and challenges. 
• Ensure all products meet regulatory & brand compliance requirements. 

Technical & Quality Oversight 

• Own tech pack accuracy, spec creation, and fit comments; coordinate and attend fittings with a focus on rapid, effective problem resolution. 
• Manage sample tracking, review proto/SMS/TOP samples, and provide feedback on fit, quality, and make, demonstrating resilience and adaptability. 
• Ensure quality standards are clearly communicated to suppliers and reinforced through development, even under tight deadlines. 

Vendor Communication & Sourcing Support 

• Act as daily point of contact for development vendors and raw material suppliers, maintaining composure and clarity under stress. 
• Track fabric and trim sourcing; request submits and approvals based on calendar deadlines, prioritizing efficiency and accuracy. 
• Negotiate pricing and minimums with vendors to balance margin and quality expectations, using creative problem-solving to achieve optimal outcomes. 
• Build strong relationships with domestic manufacturing partners to support brand standards and resolve issues swiftly. 

Calendar & Budget Management 

• Own and maintain the development calendar; ensure timely approvals and handoffs to Production, even when facing competing demands. 
• Partner with the VP of Operations on margin planning, target pricing, and vendor capacity, using data-driven problem-solving to optimize results. 
• Maintain organized records of development status, sample flow, and cost changes for maximum efficiency. 

Qualifications 

• 5+ years of product development experience in premium men’s apparel, with a focus on woven shorts, woven pants, woven tops, sweaters, knits, and UV shirts. 
• Proven expertise in developing high-quality, heritage men’s apparel. 
• Experience with domestic apparel development, including sourcing and production with U.S.-based vendors and factories required. Experience working in the greater-Los Angeles area strongly preferred. 
• Strong technical knowledge of garment construction, fit, and grading for the above categories. 
• Familiarity with trims, finishing techniques, and materials used in high-quality, long-lasting men’s apparel. 
• Proficient in Adobe Illustrator, Excel, and PLM systems (or highly organized in manual tracking if no PLM is used). 
• Excellent supplier communication and negotiation skills, with a proven ability to resolve issues under pressure. 
• Strong sense of urgency, accountability, and time management, with demonstrated stress resistance. 
• Passion for product excellence, heritage craftsmanship, and creative problem-solving. 
• Must be available to travel to factories and vendors, both domestic and global. Must also be available to work on-site in San Clemente, CA. The day-to-day needs of the business will dictate the work location.  

Why Birdwell 

At Birdwell, quality isn’t a tagline—it’s our tradition. As Product Developer, you’ll help turn vision into reality, ensuring that every stitch, seam, and silhouette lives up to our promise of performance and longevity. Join us in creating products that are truly built for life, where your efficiency, resilience, and problem-solving skills will make a lasting impact. 

Do you want to be a part of one of the world’s leading heritage resort fashion apparel brands? Hale Tori, a group of leading heritage brands including Tori Richard, Kahala, and Birdwell, is hiring a Marketing Manager to lead marketing activities for Tori Richard.

Founded in 1956, Tori Richard maintains its rich tradition of handmade, exceptionally crafted, art-forward apparel led by its signature prints and lightweight technical fabrics, offering an unprecedented level of comfort and durability. Deeply rooted in Honolulu’s culturally rich and diverse history of art, travel, leisure, and community, Tori Richard develops compelling men’s and women’s active and fashion apparel for those seeking quality, premium, authentic products to enhance their lives.

As Marketing Manager, you’ll play a key role in amplifying that legacy. You’ll help carry our message forward into the next generation, building cultural relevance through storytelling, product marketing, and digital excellence. This role is central to how we maintain our identity and deliver on our promise of building aspirational resort apparel. You’ll be joining a small, passionate team dedicated to elevating leisure activities with premium apparel & community, helping us evolve through storytelling while staying true to our roots.

Primary Responsibilities

• Own and manage Tori Richard’s content calendar across digital platforms, including email, social, and website
• Write, edit, and maintain Ecommerce content including product descriptions, features/benefits, and imagery
• Strategize and execute email and SMS marketing campaigns in line with brand strategy and product drops
• Publish, promote, and engage across all social media platforms; track KPIs and advise on ROI. Write compelling social copy and engage with community through comments and DMs
• Manage relationship with Paid Media Agencies, overseeing performance, creative alignment, and budget
• Collaborate with affiliate marketing lead in-house to identify and activate influencers and brand advocates to drive awareness and traffic
• Style and produce photoshoots for both lifestyle and product photography
• Oversee creation of sales and marketing tools including line sheets, direct mail catalogs and seasonal presentations through close collaboration with design teams
• Collaborate cross-functionally with Sales and Product Development to ensure messaging alignment
• Participate in annual budgeting and forecasting, ensuring that work is done both on time and on budget
• Support seasonal campaigns, brand partnerships, and go-to-market strategies

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field
• 5+ years of marketing experience, preferably in sports, fashion, or lifestyle apparel categories
• Highly sophisticated style I.Q., able to identify market leading content and design and able to build briefs to communicate best practice intent
• Demonstrated strength in campaign development, social media strategy, and brand storytelling
• Proficient in Adobe Creative Suite, Meta Business Manager, Google Analytics, and relevant CMS tools
• Experience managing external creative and media agency partners and contractors
• Creative eye for content and experience with photography or styling is a plus
• Strong writing and communication skills
• Ability to thrive in a fast-paced, entrepreneurial environment
• Able to report for work during office hours five days a week in Honolulu, Hawaii.

Salary:

$75,000-$90,000 commensurate with experience

Role: Traffic Coordinator

Brands: Tori Richard, Kahala, Birdwell

Reports to: Hale Tori CBMO

Location: In office Honolulu, HI or San Clemente, CA

The Opportunity

Do you want to be a part of one of the world’s leading heritage resort and lifestyle apparel groups? Hale Tori is seeking a highly organized, detail-driven Traffic Coordinator to serve as the operational backbone of our in-house creative services team. This role functions like an internal agency traffic manager acting as the central liaison between Brand Marketing Leads and designers/creative producers; ensuring projects are scoped correctly, prioritized appropriately, delivered on time, and executed to brand standards.

Founded in 1956, Tori Richard is known for exceptionally crafted, art forward apparel defined by signature prints, lightweight technical fabrics, and a deep connection to Honolulu’s history of art, travel, leisure, and community. Kahala brings a timeless approach to aloha wear rooted in authenticity and tradition, while Birdwell represents the spirit of the ocean through durable, purpose built surfwear with a legacy that spans generations. Together, these brands share a commitment to quality, craftsmanship, and meaningful design.

The Traffic Coordinator reports to the Chief Brand & Marketing Officer of Hale Tori and serves the needs of the Marketing Leads for each brand within the group. This role is responsible for intake, scheduling, routing, workload balancing, vendor coordination, production logistics, and administrative oversight across creative and marketing initiatives.

Core Responsibilities

Creative Intake & Prioritization

·Own the centralized intake process for all creative requests across Tori Richard, Kahala, and Birdwell.

·Ensure briefs are complete, objectives are clear, and deliverables/specs are defined before work begins.

·Prioritize and reprioritize projects based on business impact, deadlines, and team capacity.

·Clearly communicate tradeoffs and timeline shifts to stakeholders.

Traffic Management & Resource Allocation

·Build and maintain project timelines, milestones, and approval paths.

·Assign work based on capacity, skillset, and deadlines.

·Lead recurring traffic meetings and maintain visibility into status, bottlenecks, and upcoming deadlines.

·Balance workloads to protect quality and prevent burnout.

Deliverable Quality & Routing

·Manage version control, routing, and stakeholder approvals.

·Ensure files meet channel specifications (digital, email, paid media, retail signage, print, etc.).

·Oversee quality assurance before final release or vendor handoff.

Production & Photoshoot Coordination

·Support end-to-end production logistics including shot lists, timelines, call sheets, vendor coordination, and asset delivery.

·Coordinate location permissions and permitting when required.

·Ensure post-production assets are properly archived and distributed.

Vendor Sourcing & Administrative Oversight

·Source and coordinate external vendors (photographers, stylists, retouchers, printers, freelancers).

·Obtain quotes, track budgets vs. estimates, and coordinate invoicing in partnership with Finance.

·Maintain a vetted vendor roster and performance history.

Cross-Functional Collaboration

Partner closely with:

·Brand Marketing Leads

·Creative and Design teams

·Ecommerce teams

·Planning & Merchandising

·Retail and Operations teams

Ensure creative deliverables align with product launches, inventory flow, retail initiatives, and digital merchandising calendars.

Reporting & Process Improvement

·Track project volume, turnaround times, utilization, and on-time delivery metrics.

·Continuously improve workflow systems, templates, processes, and reporting structures.

·Implement scalable processes that support growth across all Hale Tori brands.

Required Qualifications

Experience

·2-4+ years in creative traffic coordination, project coordination, creative operations, or agency/in-house project management.

·Experience working directly with designers and creative teams in a fast-paced environment.

·Experience collaborating cross-functionally with Ecommerce, Planning, and Merchandising teams.

·Experience coordinating vendors and managing creative production workflows.

Technical Skills

·Strong proficiency in project management software (Trello preferred).

·Working knowledge of Adobe Creative Suite (understanding file types, formats, and production workflows).

·Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook).

·Ability to build dashboards and manage timelines with clarity and precision.

Soft Skills & Leadership Attributes

·Demonstrated ability to work effectively with creative professionals - understanding both creative process and business realities.

·Highly organized with exceptional attention to detail.

·Calm under pressure and adaptable in shifting priority environments.

·Strong written and verbal communication skills.

·Diplomatic but firm - able to push back constructively when timelines or scope are unrealistic.

·Collaborative mindset with the ability to unify multiple brands under shared processes.

What Success Looks Like

·A trusted intake and prioritization system that Marketing Leads rely on.

·Clear visibility into workload and deadlines across the creative team.

·Improved on-time delivery and reduced last-minute fire drills.

·Strong alignment between marketing calendars, ecommerce launches, and merchandising timelines.

Salary

$45,000 - $55,000 commensurate with experience