Marketing, Advertising and PR Jobs in Methuen Massachusetts
2 positions found
THE COMPANY
Founded in 1958, Gemline is a multi-award-winning consumer products supplier servicing the $27B promotional products industry and is recognized as one of the largest and most respected companies in its industry. Ranked as the 12th largest supplier in revenues industrywide by the Advertising Specialty Institute, Gemline offers a diverse product portfolio that includes bags, backpacks, headwear, umbrellas, luggage, drinkware, electronics, stationery, writing instruments, gourmet foods, lifestyle gifts, and more. In addition to its 12 in-house developed brands, Gemline partners with 34 renowned global consumer brands, including AheadTM, American Tourister, Anker, Cool Gear, CORKCICLE, Cuisinart, Hartmann, High Sierra, Igloo, iLive, MiiR, Moleskine, New Balance, Osprey, Paper Mate, Samsonite, Sharpie, Timbuk2, Yankee Candle and more.
Gemline is widely recognized for its high-quality products, innovative design, retail brand portfolio, responsible business practices and exceptional customer service. The company has deep expertise in design, product engineering & development, CI/Lean, factory oversight, compliance and global sourcing diversification, and is an industry leader in sustainably made products. Its business model makes the process seamless and efficient for distributor partners, creating a strong B2B2B experience.
At Gemline, community is at the core of the company's purpose, \"We Promote Community,\" which shapes the company's culture, influences product design, and drives its commitment to creating a positive global impact. Guided by its betterwayTM corporate social responsibility efforts, Gemline focuses on bettering people and the environment. In 2024, the company became both a globally certified B Corporation and registered Massachusetts B Corporation, reinforcing its dedication to balancing purpose and profit.
Gemline has been recognized as one of the Greatest Companies to Work For on multiple occasions, and most recently in 2025 by PPAI, a leading industry association. \"Pride in People, Pride in Product\" is more than a motto at Gemline, it is a way of life. The company's associates play a crucial role in delivering an exceptional customer experience, guided by strong foundational values of trust, integrity, humility, diversity, community, and truth. Gemline's success reflects its associates' success, and its culture thrives on collaboration, initiative, continuous problem-solving, safety, and respect for people.
Headquartered in Lawrence, Massachusetts, Gemline operates an integrated light manufacturing facility and distribution center, along with a secondary overflow warehouse, also in Lawrence. Additionally, the company operates a global technical center in Southern China that manages supply chain functions across Asia, including product development, sourcing, quality assurance, compliance, and logistics. It also has two sourcing offices in Vietnam and India. With approximately $140 million in annual revenue and 500 employees worldwide, Gemline is poised for continued growth.
THE ROLE
Gemline is seeking a Product Manager to support a portfolio of house and retail brands across multiple product categories. This role is responsible for managing the product lifecycle from concept through customer delivery, supporting strategic planning, product positioning, launch execution, and ongoing lifecycle management.
The Product Manager manages specific product lines and brand partnerships within the Product Management Team, driving the product roadmap from concept to customer. They partner closely with cross-functional teams across Sales, Marketing, Design, Development, Supply Chain, and Finance to bring compelling, market-relevant products to life and drive category performance through data-driven decision making.
This role reports to the Senior Product Manager and does not include direct supervisory responsibility.
KEY RESPONSIBILITIES
• Conduct and support strategic business planning for assigned categories, including revenue and margin objectives, in partnership with the Senior Product Manager.
• Manage the full product lifecycle across multiple categories, from concept development and pipeline planning through launch, optimization, and end-of-life decisions.
• Drive the product creation process by identifying compelling product and brand opportunities aligned with Gemline strategy, retail brand partners, category needs, and financial goals.
• Ensure products are consumer-relevant, trend-forward, competitively positioned, and deliver a differentiated gifting proposition.
• Partner closely with retail brand partners to identify opportunities, conduct business analyses, and evaluate brand and product performance.
• Analyze U.S. and Canadian market trends and competitive landscapes to inform product strategy, assortment decisions, and innovation opportunities.
• Collaborate cross-functionally with Marketing, Sales, Design, Development, Supply Chain, and Finance to ensure successful execution of product strategies and collections.
• Partner with Marketing on sales enablement and customer-facing marketing strategies and materials.
• Develop and present product strategies, category plans, and product lines to internal stakeholders.
• Own product analytics and reporting, translating sales, forecast, and performance data into actionable product and business decisions.
• Build expertise in Gemline's product lifecycles, systems, processes, and methodologies, ensuring accurate and timely product data.
• Mentor and support peers and contribute to continuous improvement initiatives.
• Additional tasks and deliverables as assigned by management.
REQUIREMENTS
• Bachelor's degree in Marketing, Business, or a related field required.
• 4–6 years of experience in product management or product marketing, preferably within a consumer goods company with category responsibility.
• Proven ability to thrive in a fast-paced team-driven environment, managing multiple priorities and deadlines.
• Strong project management skills, with exceptional organization, attention to detail, and executional rigor.
• Collaborative, flexible, and solution-oriented mindset, with the ability to work effectively across cross-functional teams.
• Excellent communication and presentation skills, with the ability to influence and engage stakeholders.
• Strong analytical and business acumen, with the ability to translate data into insights and actions.
• Advanced proficiency in Microsoft Office (Excel, PowerPoint) and working knowledge of PLM systems.
• High level of initiative, ownership, and curiosity, with a passion for products and an eye for detail in an international business environment.
• Demonstrated ability to influence cross-functionally, model best practices and serve as a trusted resource and mentor across the organization
IMPORTANT NOTICE: Our Company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official website under the careers section ( ).
Salary: $110,000
- $125,000 per year A bit about us: Based in Lawrence MA, we are the leading consumer goods company.
We are looking for a Digital Marketing Manager with website managmeent experience.
If you have 10 years developing B2B integrated marketing campaigns with digital experience, please apply below! Why join us? Excellent Benefits- Matching 401k Company Holiday Parties Generous PTO Job Details Lead the development and execution of Company’s digital marketing roadmap that includes website, email and ecommerce strategies.
Define and manage ongoing improvements to the website, including building out new site features and functionality, CMS pages, and daily management of agency partner.
•Execution of product launches, marketing content and other daily maintenance/updates •Report on and analyze web performance, recommend improvements, and communicate web and digital marketing analytics on an established cadence Email Marketing •Oversee development of email marketing campaign calendar, production, email setup, testing, deployment, troubleshooting and reporting •Leverage analysis of campaign performance and make use of data to inform future campaign requirements and improvements Social Media •Develop social media strategy and oversee execution while ensuring consistency of messaging Demonstrated digital marketing experience, including website management, use of web analytics tools, ecommerce and email marketing Experience with digital marketing best practices that result in customer acquisition, retention and growth Help develop and execute commerce strategy and manage site merchandising Strong independent decision-making, organizational, planning and problem-solving skills Strong writing, interpersonal and communication skills Experience collaborating cross-functionally and building consensus among internal and external stakeholders in a high-expectation environment.
Proven experience managing and coaching direct reports Exceptional attention to detail and committed to a high degree of accuracy Creativity and demonstrated ability working in a fast-paced environment with a high degree of change Ability to prioritize, multi-task and work efficiently under pressure A clear sense of urgency to achieve results.
A “can-do”, “let’s make it happen” attitude Embrace continuous improvement by proposing new and/or better ways of doing things BA/BS in Marketing, Digital technologies or relevant field Knowledge of website CMS systems and MS Office Suite is required.
Prior experience with Salesforce, Salsify and Pardot strongly preferred.
Experience with A/B testing a plus Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.
Jobot is an Equal Opportunity Employer.
We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws.
Jobot also prohibits harassment of applicants or employees based on any of these protected categories.
It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.
Sometimes Jobot is required to perform background checks with your authorization.
Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.
Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at /legal.
By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners.
Frequency varies for text messages.
Message and data rates may apply.
Carriers are not liable for delayed or undelivered messages.
You can reply STOP to cancel and HELP for help.
You can access our privacy policy here: /privacy-policy
