Jobs in Los Angeles Remote

We are seeking a strategic, trend-forward, and highly creative Senior Social Media Manager to lead and evolve our brand presence across all social platforms, with a strong focus on TikTok and Instagram. This role will drive the vision, voice, and performance of our social ecosystem ensuring our brand remains culturally relevant, visually compelling, and at the forefront of digital fashion. As a senior leader within the marketing function, you will own platform strategy end-to-end: from high-level campaign ideation and content direction to analytics, growth strategy, and community development. This role requires both creative instinct and analytical rigor — someone who understands internet culture, fashion storytelling, and how to scale engagement in a fast-moving environment.

What You'll Do

• Develop and execute comprehensive social media strategies across TikTok, Instagram, and emerging platforms, ensuring cohesive storytelling and consistent brand identity.
• Lead the evolution of our TikTok and Instagram presence — driving platform-native content that is innovative, trend-responsive, and culturally relevant.
• Establish long-term growth strategies while identifying short-term viral opportunities.
• Stay ahead of platform updates, algorithm shifts, and competitive movements to maintain a leadership position in the digital fashion space. Creative Direction & Content Execution
• Conceptualize and oversee high-impact content across video, photography, Reels, Stories, and feed posts in collaboration with creative, design, and content teams.
• Translate seasonal campaigns, product drops, and brand initiatives into compelling social-first narratives.
• Ensure content reflects a strong point of view and elevated aesthetic aligned with brand DNA.
• Build and manage structured content calendars to ensure consistency, timeliness, and performance optimization. Performance, Growth & Optimization
• Own platform performance metrics, including engagement, reach, follower growth, and conversion impact.
• Analyze insights and trends to refine strategy, test new formats, and continuously optimize content performance.
• Provide regular reporting and strategic recommendations to leadership. Community & Brand Voice
• Lead community engagement strategy across all channels, ensuring authentic and timely interaction.
• Maintain a cohesive, elevated brand voice that resonates with our audience while fostering meaningful community connection. Cross-Functional Leadership
• Partner closely with Marketing, Creative, E-commerce, and Influencer teams to align social initiatives with broader campaigns and business objectives.
• Mentor junior social team members or content contributors as needed, providing direction and feedback to elevate output quality and consistency.

What You'll Bring

• 4+ years of experience managing social media for a fashion, beauty, or lifestyle brand, with proven growth results.
• Demonstrated expertise in both TikTok and Instagram strategy, including content optimization and audience development.
• Strong understanding of platform algorithms, analytics, paid amplification considerations, and performance tracking tools.
• Proven ability to lead creative campaign development from concept through execution.
• Deep understanding of fashion culture, Gen-Z digital behavior, and emerging internet trends.
• Strong visual eye with experience in video, photography, or creative direction.
• Exceptional communication skills and ability to collaborate cross-functionally.
• Highly organized, proactive, and able to thrive in a fast-paced, high-growth environment.
• Passion for fashion, culture, and digital innovation.

Benefits Include

• Health, Dental, and Vision insurance, plus 401(k)
• Paid Time Off (PTO)
• Hybrid schedule: Monday–Thursday on-site at our Arts District HQ, Fridays remote
• Employee discount
• Salary range: 95,000-105,000