Marketing, Advertising and PR Jobs in Grand Prairie, TX
8 positions found
Counsels businesses in developing and executing communications programs including product advertising.
Responsibilities: This position will support and implement digital marketing campaigns and web-based communications that syndicate key messaging and drive demand, utilizing paid, earned and owned channels and awareness strategies, as well as working with the marketing team to develop and implement strategies to meet objectives across email automation, targeted offer emails and custom demand generation programs.
Requirements: Bachelor's Degree 1 β 3 years of experience Work Schedule: 5 Days
- 8 Hours Work Type: Full Time
We are seeking a Product Manager to partner with cross-functional teams and drive execution across a large-scale, high-impact digital platform. This role will play a key part in shaping product strategy, user experience, and delivery execution.
What You'll Do:
- Develop deep empathy for users and identify meaningful product opportunities
- Partner with UX, engineering, operations, analytics, legal, compliance, sales, and marketing
- Define and execute against the product roadmap
- Lead stakeholder feedback, market research, usability testing, and UAT efforts
- Create product requirements, wireframes, prototypes, and feature specifications
- Ensure product releases are delivered on time and aligned with business goals
- Use data-driven insights to enhance user experience and optimize performance
What We're Looking For:
- 5+ years of product management experience, working closely with UX at scale
- Strong technical foundation in SQL, APIs, and Microservices architecture
- Proven ability to manage technical platforms and drive cross-functional execution
- Demonstrated analytical rigor with data-based decision-making
- Experience leading diverse teams through complex initiatives
- Strong communication skills with the ability to translate technical/AI concepts for various stakeholders
- Ability to work on-site 5x a week
Ikon Technologies builds dealer-first software and hardware that helps dealerships operate with less friction and retain customers long after the saleβthrough lot management, connected vehicle / telematics systems, and smart marketing.
Our mission is to revolutionize automotive selling, buying, and ownership through a superior connected vehicle experience. Headquartered in Arlington, TX, Ikon has reached a major milestone: ~1 million vehicles protected/installed as of December 2, 2025.
Build the product platform powering -1 million connected vehiclesβturning telematics, dealer-branded mobile experiences, and data into measurable dealership revenue and increased customer lifetime value. This is staff-level ownership at real-world scale.
We are hiring a Staff Product Manager to own and evolve Ikon's Connected Vehicle Platformβthe system that connects vehicles, dealers, and drivers through installed telematics, data products, and a dealer-branded mobile experience. This is a senior individual contributor role for a product leader who operates like a GM of a platform area: setting strategy, aligning executive stakeholders, driving difficult tradeoffs with engineering, and delivering measurable improvements in adoption and revenue.
If you've built platform products at companies like Stripe, Twilio, or other large-scale tech environmentsβand want deeper end-to-end ownership in a platform that spans hardware, vehicles, data, and mobileβthis role is designed for you.
What You'll Own
Ikon's platform sits at the intersection of:
- Telematics / IoT vehicle signals and privacy-aware data flows
- Dealer-branded connected car mobile experiences
- Lifecycle engagement and service retention
- Dealer operational outcomes and customer lifetime value
Responsibilities
- Define the product vision, strategy, and multi-quarter roadmap for the Connected Vehicle Platform, grounded in measurable business outcomes
- Lead cross-functional alignment across engineering, design, data, support, sales/GTM, and executive stakeholders
- Own platform capabilities such as APIs, event flows, instrumentation, observability, data quality, privacy-by-design, and system reliability expectations
- Define success metrics and build instrumentation plans to measure adoption, retention, and revenue impact
- Conduct dealership and end-user discovery to validate needs and refine product direction
- Influence go-to-market strategy including packaging, positioning, and launch plans
- Drive execution excellence: write high-quality PRDs, prioritize effectively, manage tradeoffs, and deliver iterative, measurable outcomes
Must-Have Qualifications
- 10+ years of product management experience (or equivalent technical/product leadership) with ownership of complex products from concept through launch
- Demonstrated success leading multi-team initiatives in ambiguous environments, influencing technical roadmaps, and aligning senior stakeholders
- Strong technical fluency with APIs, event-driven systems, data flows, system performance, reliability, and instrumentation
- Proven data-driven product approach with experience defining KPIs, owning dashboards, and making prioritization decisions based on measurable impact
- Experience building B2B products and/or platform ecosystems (APIs, internal platforms, developer experience)
- Experience with IoT, telematics, or connected device ecosystems (hardware + software + data integration)
- Experience with mobile product experiences and lifecycle engagement loops (notifications, retention, reminders, etc.)
- Experience working with privacy, consent, and sensitive data (e.g., location or regulated data environments)
- Strong written communication skills with the ability to create structured narratives and executive-ready documentation
- Automotive retail or dealership ecosystem experience (DMS, service retention, F&I workflows) is helpful but not required
Principle duties and responsibilities
Provide content strategy to ensure relevant content is delivered contextually
- Collaborate on a content roadmap and conduct content audits
- Establish and maintain operational processes and procedures for managing content requests and delivery
- Lead content governance and implementation of best practices at an enterprise level
- Work with product stakeholders and bring them along as you provide content to ensure messaging is optimized and successful
- Coach and mentor others on content strategy best practices
- Create documentation based on user groups to understand the tone and voice -
- Artifacts you will deliver scripts content strategy knowledge base articles and content embedded within the product All youll need for success
Minimum qualifications -education and prior job experience
- Bachelors degree in English journalism technical writing or equivalent experience / training
- 5 years creating and executing digital content strategy across multiple channels
- Extensive experience planning for and developing useful usable content including instructional text error and confirmation message taxonomy and SEO
Preferred qualifications - education and prior job experience
- Masters degree in English journalism or technical writing
- Experience using a content management or knowledge management system and agent-facing applications
- Experience with technical projects involving AI / machine learning
- Travel industry experience
Skills licenses and certifications
Superior writing editing and proofreading skills:
- You understand the importance of clearly and concisely communicating for digital channels.
- A proven track record of collaboration across product and UX teams:
- You can translate complex concepts into easy-to-understand interactive experiences.
- A passion for creating great digital user experiences with actionable knowledge of the digital landscape:
- Keeping up with industry and user trends emerging technologies and best practices and trends is fun for you.
- You're able to influence decision makers.
- A passionate advocacy for effective user-friendly communication
- You can talk about the importance of consistent messaging across multiple channels and make a case for a strategic approach to content delivery.
- Collaborate with multiple stake holder groups to gain alignment and input related to content needs.
ikon Technologies is an innovative solutions provider for the automobile industry. We strive to be the trusted partner of franchise dealers by providing reliable, user-friendly, connected car applications and services to help save time, enhance profit, and build lasting relationships with customers. Our commitment to provide the unwavering support and the highest quality solutions on the market which sets us apart.
Ikon Technologies is seeking a Technical Product Manager to lead our B2B2C AI-driven platform, Smart Marketing β a multi-tenant messaging and lifecycle engagement system serving hundreds of independently operated dealerships.
This is not a traditional marketing role. This is a platform ownership role responsible for building and scaling messaging infrastructure across SMS, Apple Business Messages, in-app channels (mobile and web), lifecycle automation, and retention-based offers.
The ideal candidate has experience building SaaS platforms in multi-tenant environments and can translate messaging systems, automation workflows, APIs, and compliance requirements into scalable product architecture that drives measurable revenue impact.
Responsibilities
- Own and execute the product roadmap for Smart Marketing, aligning platform capabilities with company growth objectives
- Design and scale messaging orchestration across SMS, Apple Business Messages, and in-app communication channels
- Partner with engineering to define APIs, event-driven triggers, data pipelines, and multi-tenant configuration frameworks
- Implement opt-in governance, suppression logic, and compliance controls (including TCPA and channel-level consent)
- Build and manage a structured Template Library for dealership lifecycle communications, including service reminders, OEM maintenance triggers, appointment confirmations, offers, warranty notifications, and post-service follow-ups
- Convert high-performing campaigns into reusable, scalable system templates with governance standards
- Drive measurable improvements across the retention funnel (Response β Appointment β Service Completion β RO Revenue)
- Define experimentation frameworks, A/B testing protocols, and performance dashboards to optimize conversion and retention
- Partner cross-functionally with finance, operations, engineering, legal, and design teams to align messaging strategy with scheduling, loyalty, and service workflows
- Lead product readiness and expansion of Apple Business Messages and additional strategic communication channels
Qualifications
- 5β8+ years of Product Management experience within SaaS, platform, or lifecycle engagement environments
- Proven experience building messaging, CRM, notification, or automation-based systems
- Strong systems thinking across APIs, automation workflows, event-driven architecture, and data modeling
- Experience operating in multi-tenant or B2B2C product environments
- Strong analytical mindset with experience in funnel metrics, experimentation, retention analytics, and performance measurement
- Demonstrated ability to lead cross-functional execution across engineering, design, data, compliance, and operations
- Experience with messaging platforms such as Apple Business Messages, Twilio, RCS, WhatsApp, or similar is preferred
- Experience in automotive, fintech, regulated communications, or high-compliance environments is a plus
What You'll Basically Do:
- Own and drive product strategy and roadmap for delivery-related platforms.
- Improve driver experience, last-mile delivery operations, and customer experience.
- Work closely with engineering, UX, sales, marketing, operations, analytics, legal, and compliance teams.
- Gather feedback from users (customers, merchants, operators) and convert it into product improvements.
- Write product requirements, specifications, and feature documentation.
- Ensure product releases are delivered on time and correctly.
- Use data and analytics to make smart product decisions.
What They're Looking For:
- 5+ years in Product Management & UX
- 2+ years leading product teams
- Experience with tech platforms, microservices, APIs, SQL
- Strong analytical and decision-making skills
- Excellent communication & leadership abilities
- Someone proactive, collaborative, and execution-focused
"This role is currently on a Hybrid Schedule.
You will need to have reliable internet, computer and android or iphone for remote access into the client systems during remote work.
We will be expected in the office weekly 3 days depending on the team requirement.
****Video/ f2f interviews are required prior to all offers.
Pay rate range: $ 56.00
- $ 66.00 Negotiable based upon years of experience As Execution Lead on Client Travel, you will be responsible for the execution and management of TY Marketing and Client Travel multi-channel marketing campaigns targeting all Client Cardmembers that have access to both the ThankYou loyalty program and the Client Travel site where customers can redeem and earn points (where eligible).
In this role, you will be focused on executing the creative and contact strategy for TY Marketing and Client Travel campaigns across all marketing channels.
You will partner with a variety of cross-functional stakeholders and business areas to coordinate the end-to-end implementation of campaigns.
You will also own the requirements, timelines, deliverables, approvals, issue management, and control systems for campaigns.
Core Responsibilities Serving as the marketing execution leader driving best-in-class customer experiences, the following responsibilities are key to the role: Support internal agency briefing and creative development working with Campaign Strategy Lead Partnering with internal teams on implementation of marketing creative and capabilities including personalization and integration across marketing channels and UAT prior to launch Managing campaigns (digital and print, awareness and targeted) to ensure initiatives are on-strategy, on time and in budget Updating campaign progress and capturing records within Clients marketing workflow tool to maintain Clients high controls standard Partnering with Digital/Mobile and Strategy leads to obtain results learning and support optimization plans Ensuring strong focuses on end-to-end customer experience and controls, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed to Clients rigorous controls standard Working across multi-functional teams, such as: Product and Marketing Strategy team Agencies for creative development and execution Marketing Information Management and channel teams to influence and coordinate targeting Analytics team to track and support the reporting of campaign results and campaign optimization recommendations Legal and Compliance for approval of all marketing content Qualifications Proven track record in direct or digital marketing with 5-10 years of experience required Experience with marketing project and program management Experience working in a fast-paced environment, with strong skills in multi-tasking and prioritization High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities Creativity and innovation with a focus on constant improvement Excellent written and oral communication skills Highly proficient with Excel and PowerPoint presentation Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus
Salary: $115,000
- $130,000 per year A bit about us: Based in Irving, TX we are an established software solutions company in need of a very talented Pre-Sales Solution Engineer to join our collaborative team.
This position will support the delivery of mission critical technology and solutions to Fortune 500 and government customers globally.
Why join us? Competitive Base Salary! 401K, PTO, and excellent benefits! Accelerated Career Growth! Stock Options! Job Details Responsibilities: Become an expert on product and deeply understand our customers and industry Coordination and management of the product lifecycle to include definition, development, coordination of production and marketplace introduction Defining product requirements (roadmaps, workflows) for introduction to development teams Write product requirements and usage scenarios Determining, monitoring, and reporting metrics of key performance indicators Benchmarking product features as compared to key competitors in the marketplace Partner with QA teams to test and validate functional specifications are being met during the development process Partner with leadership and other stakeholders on product vision / direction, translating into actionable requirements to bring to the development team Collaborate on backlog management & iteration planning while balancing the requirements of customers and stakeholders Create standard documents like (but not limited to) the market requirements document, product requirements document, business case documentation, etc.
for a product Qualifications: Minimum of 5 Years experience working with Inventory Management Software 7 Years Experience working in Supply Chain software industry.
Bachelor's degree in Computer Science or Technically Equivalent Degree 5+ years of experience in a Product Management role, Product Owner, Product Analyst 3-5 yearsβ experience designing strategy/plans by defining product requirements (roadmaps, workflows) for introduction to development teams Agile and scrum experience Write product requirements and usage scenarios Strong interpersonal skills with the ability to deliver through relationships at all levels of the organization, demonstrating excellent communication skills, both written and verbal Significant experience in software product marketing, marketing management, development and/or life cycle management Pragmatic Marketing experience Experience using Salesforce Significant knowledge of SAAS and the SDLC Knowledge of inventory management software, or supply chain industry plus Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.
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