Salesforce Jobs in Glen Echo, MD

Senior CUSTOMER and lifecycle MARKETING Manager

ABOUT MATTERPORT & COSTAR GROUP

Matterport, a CoStar Group (NASDAQ: CSGP) industry-leading brand, is transforming the built world through its pioneering 3D digital twin and AI-driven spatial data platform.

By combining immersive technology, precision data, and advanced visualization capabilities, Matterport empowers professionals across the manufacturing, energy, and industrial sectors to design, operate, and maintain facilities in entirely new ways.

As part of CoStar Group, a global leader in real estate information, analytics, and online marketplaces, Matterport benefits from the scale, innovation, and stability of one of the world’s most respected technology companies.

Overview

Matterport is seeking a dynamic, customer-obsessed marketing leader to design and scale programs that deepen engagement, drive retention, and maximize customer lifetime value.

The Senior Manager, Customer & Lifecycle Marketing will lead the strategy and execution of integrated lifecycle campaigns across our customer base—spanning onboarding, adoption, cross-sell, upsell, renewal, and advocacy. This role sits at the intersection of data, content, and customer experience, ensuring every touchpoint delivers value and reinforces the Matterport brand.

The ideal candidate blends analytical rigor with creative storytelling and has a proven record of turning insights into impactful programs that nurture relationships and accelerate growth. You’ll partner closely with Sales, Customer Success, Product Marketing, and Revenue Operations to align unified retention and expansion strategies.

Key Responsibilities

• Own the customer journey from post-acquisition through renewal, mapping lifecycle stages and developing multi-channel campaigns to improve activation, engagement, and retention.
• Build and lead the Customer & Lifecycle Marketing function—defining vision, KPIs, and operating rhythm for programs that scale globally across SMB, mid-market, and enterprise segments.
• Develop automated nurture and re-engagement programs using marketing automation and CRM tools (Marketo, Salesforce, Gainsight) to deliver personalized, behavior-based experiences.
• Design retention and expansion strategies including onboarding sequences, in-product communications, renewal plays, and cross-sell/upsell journeys.
• Leverage data and analytics to uncover churn signals, usage trends, and account health insights that inform campaign optimization.
• Partner with Product Marketing and Content teams to create compelling messaging that communicates value and drives advocacy.
• Collaborate with RevOps and Analytics teams to implement lifecycle campaign dashboards and establish shared metrics.
• Champion customer advocacy, partnering with Customer Success to develop case studies, referrals, testimonials, and reviews that feed the acquisition pipeline.
• Align globally with regional field and demand gen teams to ensure customer marketing programs scale consistently across markets.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of B2B SaaS marketing experience with at least 3 years leading lifecycle, retention, or customer marketing programs.
• Proven success building automated nurture, onboarding, and expansion journeys using marketing automation platforms (Marketo).
• Strong analytical acumen; ability to interpret customer data, segmentation, and usage patterns into actionable strategies.
• Deep understanding of customer segmentation, cohort analysis, and lifecycle measurement frameworks.
• Demonstrated ability to collaborate cross-functionally with Sales, Customer Success, and Product Marketing.
• Excellent communication and storytelling skills—able to translate data and strategy into clear business narratives.
• Experience managing a team and external partners to deliver measurable growth outcomes.
• Strategic thinker with operational discipline and a passion for continuous improvement.

Preferred Skills

• Experience with customer engagement and analytics tools (Gainsight, Intercom, or similar).
• Familiarity with predictive churn modeling, AI-driven personalization, and marketing data architecture.
• Strong understanding of SaaS metrics (ARR, NRR, CLTV, CAC) and subscription-based business dynamics.
• Global marketing experience and comfort working across time zones and cultures.

What’s in it for you?

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, and tuition reimbursement,

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position.

PenFed is hiring an SVP, Chief Marketing Officer to work onsite at our Tysons, Virginia location. The primary responsibility of this role is to drive PenFed’s growth by leading an integrated, data-driven, and digitally enabled marketing organization.

SVP, Chief Marketing Officer will oversee brand strategy, public relations, digital marketing, social media, analytics, personalization, and omni-channel member acquisition and engagement across all Deposits, Lending, Mortgage, Cards, and Wealth products. This position is responsible for developing and executing strategies that will enhance the overall image and reputation of PenFed; and clearly articulating those strategies to all stakeholders including leadership, employees, the media, industry influencers, members, community leaders, and the public.

The SVP, Chief Marketing Officer, will ensure that , the brand’s digital front door, delivers seamless, personalized, and measurable experiences for members and prospects. The role blends strategic leadership, creativity, and technological fluency, leveraging AI, automation, and analytics to optimize performance, reduce acquisition costs, and enhance member lifetime value.

Equivalent combination of education and experience is considered.

• Bachelor's Degree required in Marketing, Research, Business, Economics, Computer Science, Statistics, and Business Analytics required.
• Master’s Degree or MBA preferred.
• Minimum of twenty (20) years’ experience in Marketing.
• Minimum of five (5) years’ experience at the Vice President level, preferably in a financial services environment.
• Knowledge and experience within the financial services industry.
• Data Analytics & propensity modeling skills.
• Works closely with the IT/UX team to create viable data solutions for the marketing department.
• Knowledge of research methods and techniques, statistical and other methods used in the analysis and projection of data, survey methods and analytical techniques.
• Ability to plan, direct and advise others on highly complex and sensitive projects and prepare and present technical reports.

• Strong written and verbal communication skills; high degree of proficiency in synthesizing and communicating data from a variety of disciplines.

• Strong organizational skills, ability to multi-task, meet deadlines and manage priorities.

• Knowledge of AI, CRM and marketing technology solutions including Salesforce, Adobe Experience Manager, Campaign and Adobe Cloud services.

• Knowledge of Microsoft Office products and other graphics or presentation software; familiarity with statistical software desirable.

This position will supervise employees.

There are no additional licenses and/or certifications required.

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

*Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*

Ability to travel to various worksites and be on-call is required.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned.

Provide overall vision and leadership to PenFed’s marketing division. Build a high-performing, data-driven, integrated, collaborative and respected team, while encouraging an innovative, creative, commercially oriented, and proactive culture.

• Provide overall vision and leadership to PenFed’s marketing division. Build a high-performing, data-driven, integrated, collaborative and respected team, while encouraging an innovative, creative, commercially oriented, and proactive culture.
• Develop and execute PenFed’s enterprise marketing strategy to drive loan and deposit growth, membership acquisition, and brand differentiation.
• Develop, leverage, and govern AI-enabled marketing capabilities for creative content, acquisitions and workflows.
• Partner with business line leaders (Deposits, Lending, Mortgage, Cards, and Wealth) to align marketing investment with business goals and ROI. Work closely with PenFed’s lending and banking teams to optimize new member targeting.
• Collaborate with others to uncover and develop innovative opportunities that leverage the company’s assets and support revenue goals.
• Oversee regional marketing programs to strengthen PenFed’s presence and performance in priority markets.
• Develop a strategic review of the brand to ensure strength and consistency. Continue to build brand awareness, relevance, and reputation.
• Drive a fully integrated marketing strategy by developing best-in-class digital marketing and social media capabilities.
• Lead the digital marketing ecosystem - SEM, SEO, LLMs, programmatic, social, and affiliate marketing to maximize reach, conversion, and cost efficiency.
• Ensure a consistent, omni-channel digital experience across web, mobile, contact center, and branch interactions.
• Manage ongoing research to support, validate and define customer segmentation, insights, competitive positioning, department/category strategies and other business needs.
• Own and optimize as a best-in-class financial services website focused on personalization, usability, accessibility, and conversion optimization.
• Determine the Return on Investment (ROI) and evaluate the effectiveness of PenFed marketing campaigns and initiatives. Define and oversee full analytic lifecycle to improve pull-through.
• Create innovative data visualizations that translate complex data into clear, concise takeaways.
• Effectively and efficiently manage the marketing budget to drive measurable results.
• Enhance meaningful relationships with community members, regulators, media and key influencers, to strengthen market presence and to advance PenFed’s identity.
• Integrate marketing across all channels-digital, branch, contact center, email, direct mail, and partnerships to ensure consistent, member-centric experience.
• Collaborate with Product, Digital Experience, and Member Experience teams to deliver seamless acquisition and onboarding journeys.
• Analyze and execute media buying and reporting.
• Partner with IT to actively follow industry trends and ensure team is assessing, and strategically acting on, platform and landscape changes as they occur. Lead transformation efforts as necessary.
• Helps safeguard PenFed’s computer and IT systems by monitoring staff adherence of all security policies and related training for individuals managed by this role. Take appropriate action working with IT Security and HR when necessary to address any security breaches.

Established in 1935, PenFed today is one of the country’s strongest and most stable financial institutions with over 2.9 million members and over $31 billion in assets. We serve members in all 50 states and the District of Columbia, as well as in Guam and Puerto Rico. We are federally insured by NCUA and we are an Equal Housing Lender. We are available to members worldwide, via the web, seven days a week, twenty-four hours a day. We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more. Equal Employment Opportunity PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same. PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 4

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world’s leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide.

At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health.

USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific minds—regardless of background—to contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.

The Sr. Director, Marketing, Generic Medicines will drive a strategic growth strategy for USP standards and solutions in line with USP revenue growth goals. This role is responsible for understanding the Generic Medicines market, and target customer dynamics to shape strategies and plans that successfully deliver revenue and KPI goals. This includes co-leadership of program unit teams with Science colleagues and development of Annual Plans, Marketing plans and Go-to-Market strategies that align with USP 2030 strategy. The incumbent will be responsible for managing a comprehensive portfolio of products and driving portfolio solutions, and new product roadmaps that meet customer needs. This role will also oversee development and execution of marketing campaigns including positioning, messaging, budgets and key project initiatives that align with plans. In addition, this candidate will use data and analytics to monitor quarterly performance against key metrics and adjust accordingly to identify new opportunities and achieve growth goals.

The ideal candidate is a visionary leader with deep expertise in pharma marketing, a strong grasp of scientific and technical information, and proven success in managing cross-functional teams. This is a professional supervisory position and the incumbent in this role will drive thought leadership needed to deliver goals and also be responsible for the growth and development of direct reports and key staff members. This role will lead a unified team and fostering strong cross-functional collaboration to operationalize strategies and in turn drive USP Mission to support quality medicines and deliver public health impact. This position requires an individual with strong business acumen, strategic thought leadership, critical thinking and analysis, project management, collaboration and communication skills.

As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision-making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards.

Additionally, USP’s People and Culture division, in partnership with the Equity Office, invests in leadership and workforce development to equip all employees with the skills to create high-performing, inclusive teams. This includes training in equitable management practices and tools to promote engaged, collaborative, and results-driven work environments.

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• Define long-term vision and growth strategy for USP standards and solutions that address the Generic Medicines Industry and align with USP growth goals.

  
  

• Develop Annual Plans, Marketing Plans and Go-To-Market strategies that drive awareness, adoption, and usage of standards, products, and solutions to key target stakeholders.

  
  

• Co-Lead Program Units teams in oversight and alignment of strategies, plans and budgets to ensure a seamless approach to implementation across cross-functional teams.

  
  

• Work closely with Science, Industry Programs, Regions, Global Communications, Customer Service, SCDs and others to ensure a unified approach to supporting our products across all touchpoints.

  
  

• Oversee campaign strategies, tactics and calendars that drive product portfolio performance and that amplify the value of the USP brand.

  
  

• Collect data, insights and conduct market research and analyses, to identify opportunities and to inform marketing decisions.

  
  

• Regularly monitor and analyze market, industry and customer data, identifying trends, and implementing strategies to optimize product portfolio performance.

  
  

• Present quarterly business reviews including updates, and performance metrics to executive leadership and key stakeholders.

  
  

• Monitor market, competitive and customer trends to identify opportunities for growth and areas for improvement.

  
  

• Ensure compliance with industry standards, laws, and internal policies, maintaining ethical conduct and governance.

  
  

• Deliver impactful presentations and regular reports to key stakeholders and leadership team.

  
  

The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience:

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• Bachelor's degree in business, Marketing, Life Sciences or a related field.

  
  

• 12 or more years of experience in marketing, brand management in pharma, life science, dietary supplement, food, or related field.

  
  

• At least ten (8) years of experience leading and supervising direct reports and staff including cross-functional team leadership.

  
  

• Experience with project and business process management, visual data and analytics, marketing technology and tools such as Adobe Marketo, Oracle, Salesforce, Tableau, others.

  
  

• Exceptional process and project management skills; able to manage a diverse and rapidly changing workload, leading across multiple teams within a matrixed structure according to timelines and business goals.

  
  

• Excellent presentation and communication skills the ability to inspire trust, confidence, and communicate effectively with internal and external audiences

  
  

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• Master’s degree in Business Administration or a related field, or equivalent relevant experience.

  
  

• Deep knowledge of the pharmaceutical industry.

  
  

• Experience with B2B and B2C

  
  

2 direct reports

USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.

Base Salary Range: USD $202,000 – 262,150 annually.

Target Annual Bonus: % Varies based on level of role.

Individual compensation packages are based on various factors unique to each candidate’s skill set, experience, qualifications, equity, and other job-related reasons.

Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights ( ) notice from the Department of Labor.

Sales & Marketing

Full-Time