Salesforce Jobs in Boston

We are seeking a strategic and results-driven Head of Marketing to lead and execute global marketing initiatives for a technology-focused company specializing in solutions for embedded systems and safety-critical applications. The ideal candidate will possess a strong understanding of the technical landscape, a creative approach to demand generation, and a proven ability to drive brand visibility and market growth. This role requires expertise in developing and managing marketing strategies that resonate with technical audiences across industries such as aerospace, automotive, medical devices, and industrial systems.

Key Responsibilities

• Develop and implement a comprehensive global marketing strategy to achieve growth targets and expand market presence.
• Lead the execution of integrated marketing campaigns across digital, content, social media, events, and partner channels.
• Collaborate closely with sales and technical teams to align marketing efforts with business objectives and customer needs.
• Oversee branding, messaging, and positioning to ensure consistency and relevance in all marketing materials.
• Analyze market trends, competitive landscape, and customer insights to inform strategic decision-making.
• Drive lead generation, nurturing, and qualification processes through targeted campaigns and automation tools.
• Manage the planning and execution of industry events, webinars, and trade shows to engage with key stakeholders.
• Measure the effectiveness of marketing programs and provide regular reporting on ROI and key performance indicators.
• Lead, mentor, and develop a high-performing marketing team.

Requirements

• Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role.
• Demonstrated success in developing and executing marketing strategies in the embedded systems, software development, or safety-critical domains.
• Strong understanding of technical audiences, including engineers, developers, and decision-makers in industries such as aerospace, automotive, or medical devices.
• Expertise in digital marketing, content creation, and lead generation tactics.
• Demonstrated ability to manage budgets and deliver measurable results.
• Proficiency in marketing automation platforms and CRM tools, such as HubSpot or Salesforce.
• Excellent communication, leadership, and project management skills.
• Ability to work effectively in a cross-functional and global team environment.

Preferred Qualifications

• Bachelor’s or Master’s degree in Computer Science, Software Engineering, Electrical Engineering, Mathematics, Marketing, or a related field.
• Experience marketing complex technical solutions or tools.
• Background in managing global campaigns and multi-region strategies.

Why Join

• Lead the marketing efforts of a pioneering company that delivers innovative solutions to top-tier clients in safety-critical and embedded systems industries.
• Collaborate with a talented and passionate team dedicated to excellence and customer success.
• Drive impactful campaigns that support advancements in aerospace, automotive, medical devices, and other cutting-edge sectors.
• Enjoy a dynamic and collaborative environment that values creativity, strategy, and results.

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A leading pharmaceutical company is seeking a Senior Principal Analyst to act as a strategic liaison between Marketing stakeholders and technical teams.

This role focuses on optimizing the Marketing Technology ecosystem while ensuring compliance with industry regulations.

The ideal candidate will have 8+ years in Marketing Technology, with deep expertise in tools like Salesforce Marketing Cloud and Tealium.

Strong project management and communication skills are essential, along with the ability to translate requirements into clear deliverables.

This role offers a hybrid work environment with competitive benefits.
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Remote working/work at home options are available for this role.

The Associate Director, Institutional Distribution is a key leader in driving sales and relationship development within the North American institutional prospect and client channel. This position partners closely with Managing Directors in the field to manage driving capital raising initiatives across public and private market investment products. This role spearheads strategic lead generation, orchestrates conference and event initiatives, fosters cross-functional partnerships with internal stakeholders, and serves as an ambassador for the Manulife Investment Management brand to ensure flawless execution and exceptional client results.

Position Responsibilities:

1. Strategic Lead Generation

• Proactively leverage industry databases to identify new leads, manage territory strategy, and conduct industry research for Manulife Investment Management’s institutional products (public equity, public fixed income, real assets, private equity, private credit).
• Maintain expertise in industry databases to uncover and evaluate marketplace opportunities. Lead internal trainings when requested.

2. Internal Operations

• Oversee and coordinate the development and timely submission of quarterly and ad hoc client and prospect requests (RFI, DDQ, RFP), ensuring accuracy and responsiveness. Provide constructive feedback and regular updates to stakeholders to drive continuous improvement.
• Lead CRM system (Salesforce) reporting, data integration, and updates for external partners. Provide strategic insights to better utilize CRM system.
• Monitor key performance indicators (KPIs) and pipeline progress. Share and represent Managing Director’s (and potentially individual) relevant business development activities in biweekly update calls.

3. Meetings, Conferences & Events

• Oversee and ensure stakeholder preparation for field meetings, onsite client visits, and due diligence sessions.
• Lead conference and industry event strategy, including speaker selection, deliverables, and marketing materials.
• Represent the firm and the Manulife Investment Management brand at key industry events and prospect/client meetings. Build and maintain relationships with institutional prospects and clients for designated territory.

4. Internal Collaboration

• Ensure strategic alignment and seamless coordination among Managing Directors, distribution groups, and territories to maximize the impact of outreach initiatives such as roadshows and conferences.
• Drive synergy with marketing partners to integrate sales priorities into various initiatives and maximize prospect/client engagement through newsletters, webinars, and social media.

5. Product & Marketplace Expertise

• Maintain expertise in institutional channels (public plans, corporate retirement plans, endowments & foundations, insurance, sub-advisory) and consistently evaluate marketplace opportunities and trends.
• Stay current on Manulife Investment Management’s investment portfolio performance, competitive positioning, and industry developments.

6. Professional Development

• Pursue ongoing professional development, including advanced financial licenses, certifications, and relevant coursework.
• Mentor and develop junior team members, including Senior Associates.

Required Qualifications:

• Minimum of five years’ relevant experience in asset management, institutional sales, or client relations.
• Bachelor’s Degree required; advanced degree (MBA, MSF, etc.) preferred.
• FINRA Licenses: Securities Industry Essentials (SIE), Series 7, Series 63/65/66 (must be obtained within one year if not already held).
• Demonstrated leadership experience and ability to manage complex client relationships.

Preferred Qualifications:

• Deep understanding of financial markets and institutional investment products.
• Exceptional interpersonal, presentation, and client-facing skills.
• Ability to communicate complex information clearly and persuasively.
• Proven track record of working independently and collaboratively within a team.
• Strong analytical thinking, strategic mindset, and curiosity.
• Progress toward professional designations (CFA, CIMA, MBA, MSF, or similar) highly desirable.

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact

Referenced Salary Location

Boston, Massachusetts

Working Arrangement

Hybrid

Salary range is expected to be between

$90,225.00 USD – $162,405.00 USD

If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

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Company: John Hancock Life Insurance Company (U.S.A.)

Tagged as: Hybrid

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