Assistant Store Manager

Reports To: Store Manager

Role: The Assistant Store Manager supports the Store Manager in driving sales performance, leading the team, and ensuring the highest standards of customer experience and store operations. Acting as a key holder and role model on the shop floor, the ASM plays a critical role in motivating the team, developing client relationships, and maintaining the brand’s visual and operational standards.

About the company: La Coqueta is a Spanish inspired, British based children's wear brand. Synonymous with high quality materials and craftmanship, La Coqueta is a globally recognised brand, renowned for practical yet beautiful designs and a strong focus on attention to detail. London is our home, with our range available in our flagship store in Notting Hill, concession in Selfridges and stockists around the world. With the loyal support from our London customers, we were able to set up our eCommerce operations, launching an international online store that delivers La Coqueta to families around the world. Creating luxury children’s clothing from newborn to age 10, La Coqueta strives to represent all ages, lifestyles, and nationalities.

Key Accountabilities & Responsibilities:

·      Support the Store Manager in driving sales and achieving store KPIs

·      Lead by example on the shop floor, delivering exceptional customer service at all times

·      Build and maintain strong client relationships and an active client book

·      Drive clienteling initiatives including outreach, appointments, and follow-ups

·      Motivate the team to maximise sales opportunities and conversion

·      Support in coaching, training, and developing the sales team

·      Act as a role model, fostering a positive, collaborative, and high-performance culture

·      Assist in onboarding new team members

·      Provide feedback to the Store Manager on team performance

·      Support day-to-day store operations including opening/closing, cash handling, and reporting

·      Ensure stockroom organisation and efficient replenishment to the shop floor

·      Assist with stock management, deliveries, and inventory control

·      Ensure compliance with company procedures and loss prevention standards

·      Maintain impeccable store presentation in line with brand standards

·      Support implementation of VM guidelines and seasonal updates

·      Ensure the shop floor is always customer-ready

·      Assist with rota planning and daily task delegation

·      Support reporting and communication with Head Office

·      Step in as acting Store Manager in their absence

·      Deliver a luxury, personalised in-store experience

·      Support and supervise the sales team during shifts

·      Monitor daily sales performance and team productivity

·      Handle customer queries, exchanges, and escalations professionally

·      Ensure accurate customer data capture and CRM usage

·      Oversee opening and closing procedures

·      Assist in stock takes and inventory processes

·      Previous experience as a Senior Sales Assistant or Assistant Manager in a premium/luxury retail environment

·      Strong sales and clienteling experience

·      Excellent leadership and interpersonal skills

·      Commercial awareness with a results-driven mindset

·      Highly organised with strong attention to detail

·      Ability to motivate and develop a team

·      Flexible, proactive, and solution-oriented attitude

·      Fluent English; additional languages are a plus

Salary Range

$60,000