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Ecommerce & Shopify Specialist

Job Description

Role Description

Shyne Jewelers is seeking an Ecommerce & Shopify Optimization Specialist to take ownership of our Shopify storefront and continuously elevate the online shopping experience. This role goes beyond basic site management—you will be responsible for optimizing performance, improving conversion rates, enhancing UX/UI, and driving measurable e-commerce growth.

This is a hands-on, on-site role where you will work closely with marketing, operations, and leadership to ensure the website reflects the Shyne Jewelers luxury brand while maximizing sales and efficiency.


Key Responsibilities
  • Own, manage, and optimize the Shopify website with a focus on speed, usability, conversion rate, and mobile performance
  • Improve site structure, navigation, product pages, and checkout flow to enhance the customer journey
  • Manage product listings, collections, pricing, and merchandising to align with sales and brand strategy
  • Implement and optimize Shopify apps, integrations, and custom features as needed
  • Monitor site performance, conversion metrics, and sales data; provide actionable insights and reports
  • Optimize SEO, on-site search, and product discoverability within Shopify
  • Collaborate with marketing on promotions, email campaigns, and product launches
  • Oversee inventory accuracy and product availability across the Shopify platform
  • Troubleshoot site issues and proactively recommend improvements
  • Ensure the online store reflects luxury branding standards and consistency across all touchpoints


Qualifications & Skills
  • Strong, proven experience with Shopify (Shopify Plus experience is a plus)
  • Deep understanding of Shopify optimization, including UX/UI, conversion rate optimization (CRO), and performance best practices
  • Experience managing Shopify themes, apps, integrations, and basic front-end customization (HTML/CSS knowledge is a plus)
  • Strong analytical mindset with experience using Shopify Analytics, Google Analytics, or similar tools
  • Ability to translate data into clear recommendations and improvements
  • Excellent communication and collaboration skills
  • Strong attention to detail and ability to manage multiple priorities in a fast-paced retail environment
  • Experience in luxury, jewelry, fashion, or premium retail is strongly preferred
  • Bachelor’s degree in Marketing, Business, E-Commerce, or related field preferred (experience may substitute)

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