Director of Sales and Marketing

Compensation: 90K-140K Base+ Commission

Company Description

Stage Management operates several senior living communities across the Denver Metro area, offering Assisted Living, Memory Care, and Independent Living. We are a values-driven, relationship-first organization where our Marketing Directors are not just salespeople, they are community ambassadors, family guides, and occupancy leaders. We are growing and looking for a skilled, people-centered professional to join our team.

Role Description

As the Director of Sales and Admissions, you are the primary point of contact for prospective residents and their families from first inquiry through move-in. You own the full sales cycle, managing leads in our CRM, conducting personalized tours, building referral partner relationships, and driving occupancy results. You operate with autonomy, follow a structured playbook, and are coached to succeed.

Lead Management and CRM:

•    Manage all prospect activity in Yardi CRM with disciplined documentation — every inquiry, every touchpoint, every next step.

•    Respond to inquiries promptly (target: within 15 minutes during business hours) and execute a structured follow-up cadence across phone, email, and text.

•    Advance prospects through each stage of the pipeline with required activities completed and no records left without a next step assigned.

•    Monitor and manage after-hours marketing calls with timely callbacks and remote documentation.

Tours and Prospect Experience:

•    Lead personalized, discovery-driven tours that connect the community’s offerings to each family’s specific needs, concerns, and timeline.

•    Prepare thoughtfully before every tour — know the prospect’s record, brief your team, and ensure the community is show-ready.

•    Close every tour with a clear proposed next step and offer every prospect the opportunity to secure their place on the waitlist.

•    Send personalized follow-up within 24 hours of every tour.

Partner Outreach/Community Visibility:

•    Build and maintain a tiered referral partner network through scheduled visits, calls, and event participation.

•    Host and promote regular community marketing events — from caregiver education seminars to culinary experiences — designed to generate engagement and referrals.

•    Participate in external networking events including ALPN, Chamber of Commerce, senior fairs, and partner open houses.

•    Maintain a strong Google Business Profile and proactively generate reviews from satisfied residents, families, and partners.

Move-In Coordination and Cross Department Collaboration:

•    Manage move-in readiness from commitment through arrival — coordinating paperwork, unit preparation, clinical onboarding, and payer setup.

•    Partner with Maintenance on unit make-ready timelines to minimize vacancy and keep showable inventory current.

•    Collaborate with the Executive Director and clinical team to ensure every move-in is seamless and well-supported.

•    Conduct competitive market analyses twice annually and contribute insights to the regional team.

Qualifications:

•    2+ years of experience in senior living sales, healthcare sales, or a closely related consultative sales environment.

•    Demonstrated ability to manage a high-touch sales process with empathy, organization, and consistent follow-through.

•    Experience with a CRM platform (Yardi or similar); comfort with technology and digital documentation.

•    Strong relationship-builder with a genuine passion for serving older adults and their families.

•    Self-motivated, organized, and comfortable working with a structured operating system while exercising independent judgment.

•    Available for after-hours responsiveness as part of a defined coverage model.

•    Strong written and verbal communication skills.