Manager of Digital Ad Operations and Monetization

Location: Nashville, TN (On-Site) or Remote (Tennessee, Texas, North Carolina, Nebraska, Iowa, Arizona or Oklahoma)

Overview

We are seeking a Manager, Digital Ad Operations & Monetization to help scale and optimize our digital advertising business. This role sits at the intersection of sales, ad technology, and revenue operations, responsible for both executing digital advertising campaigns and helping develop the pricing, packaging, and monetization strategy for our streaming and digital platforms.

The position will partner closely with both digital and sales leadership to ensure digital advertising products are structured competitively and delivered effectively across all digital distribution channels, including CTV, web, mobile and social. In addition to running day-to-day ad operations, this individual will evaluate our ad tech stack, vendor ecosystem, and operational workflows, helping shape the systems and processes needed to support continued digital revenue growth.

This role is ideal for someone with a strong digital ad tech and ad operations background in media who is ready to expand into revenue strategy, inventory packaging, and platform monetization.

Key Responsibilities

Ad Operations & Campaign Execution

• Own day-to-day digital ad operations, including campaign setup, trafficking, monitoring, optimization, and reporting across streaming, FAST, web, and social platforms.
• Manage advertising delivery across ad servers, programmatic platforms, and SSPs to ensure campaigns run smoothly and meet performance expectations.
• Troubleshoot delivery issues and optimize campaigns to ensure fulfillment and revenue targets are achieved.
• Coordinate closely with sales, client services, and technical teams to ensure accurate campaign execution.
• Document and refine ad operations workflows to ensure processes scale efficiently as digital inventory and advertiser demand grow.

Pricing, Packaging & Sales Enablement

• Partner with sales leadership to develop digital advertising packages spanning streaming, digital video, web, and social distribution.
• Support development of rate cards, CPM structures, sponsorship integrations, and cross-platform advertising packages.
• Analyze inventory availability and yield to inform pricing strategies and monetization opportunities.
• Create internal materials and tools that enable sales teams to clearly position digital offerings to advertisers and agencies.
• Support the development of custom advertising programs and sponsorship opportunities across digital platforms.

Revenue Optimization & Ad Tech Management

• Evaluate the current ad tech stack, vendor ecosystem, and operational workflows, and develop recommendations for a scalable long-term architecture.
• Assess and recommend vendors across the ad stack (e.g., ad server, SSPs, programmatic platforms, measurement, and yield optimization tools).
• Work with leadership to implement improvements to ad delivery, programmatic monetization, and inventory management systems.
• Monitor digital inventory utilization, fill rates, and yield to identify opportunities to improve revenue performance.
• Collaborate with internal stakeholders and external partners to ensure ad tech integrations support both direct sales packaging and programmatic demand.
• Stay current on evolving CTV, FAST, and digital video ad tech to inform future platform decisions.

Reporting & Analytics

• Generate regular performance reports for internal stakeholders including sales leadership and executive teams.
• Analyze campaign performance, advertiser demand, and inventory utilization to inform pricing and packaging decisions.
• Track revenue trends across digital platforms and identify opportunities for revenue growth and operational improvement.

Qualifications

Required

• Minimum 4 years of experience in digital ad operations, ad tech, or programmatic advertising within a media organization.
• Hands-on experience with ad servers and programmatic advertising platforms (e.g., Google Ad Manager, FreeWheel, Publica, Magnite, or similar).
• Strong understanding of digital video advertising, streaming/CTV advertising, and programmatic monetization.
• Experience trafficking campaigns, managing inventory, and troubleshooting ad delivery issues.
• Strong analytical skills and the ability to translate data into operational and revenue insights.
• Ability to collaborate cross-functionally with sales, product, and technical teams.

Preferred

• Experience supporting digital pricing, packaging, or advertising revenue strategy.
• Experience working with CTV, FAST channels, or streaming video monetization environments.
• Familiarity with SSPs, programmatic yield optimization, and advertising marketplace dynamics.
• Experience evaluating ad tech vendors and advertising technology platforms.

Skills & Competencies

• Strong understanding of digital advertising ecosystems and ad tech infrastructure
• Analytical mindset with the ability to translate data into business decisions
• Strong operational discipline and attention to detail
• Ability to work effectively with both technical teams and revenue organizations
• Interest in expanding into broader digital monetization and revenue strategy

What Success Looks Like

• Digital advertising campaigns run smoothly with reliable delivery and strong operational performance.
• Sales teams have clear, competitive digital advertising packages and pricing frameworks.
• Digital inventory is effectively managed with improving fill rates, yield, and revenue performance.
• The organization has a scalable ad tech stack and operational workflow capable of supporting continued streaming and digital growth.