Engagement Strategy Marketing Manager

Job Title: Marketing Engagement Strategy Manager

Duration: 6+ Months (Possible extension)

Location: Denver, CO 80202

Remote Role

Responsibilities:

• Support the development of direct-to-patient engagement strategy, designing integrated, omnichannel journeys that strengthen patient relationships, improve retention, and enhance the overall patient experience.
• This role will drive development of engagement strategies and campaign frameworks across key journey moments, translating patient needs, business objectives, and data insights into scalable strategies and programs.
• Engagement journeys may include moments such as onboarding, the first 90 days of care, hospitalization, and re-engagement.
• This role focuses on strategic journey design and campaign frameworks, partnering with technical teams who execute campaigns within enterprise marketing technology platforms such as Salesforce Marketing Cloud.

Omnichannel Engagement Strategy

• Drive development of patient engagement journey strategies that support patient education, engagement, and retention goals.
• Translate business objectives and patient needs into scalable engagement strategies, defining the optimal communication cadence, channel mix, and messaging hierarchy for execution partners.
• Lead development of creative content to ensure messaging aligns with brand and patient care mission.

Personalization & Data Strategy

• Help shape personalization strategies by identifying opportunities to leverage patient data, segmentation, and behavioral signals to deliver more relevant communications.
• Partner with analytics and data teams to inform audience strategy, journey triggers, and measurement frameworks.
• Support a test-and-learn approach to engagement strategies, identifying opportunities to optimize messaging, channel mix, and journey design over time.
• Apply systems thinking to identify opportunities to improve engagement effectiveness through evolving journey design, segmentation strategies, and channel orchestration.

Marketing Technology & CRM Partnership

• Partner with CRM and Marketing Operations teams to translate engagement strategies into executable requirements within platforms such as Salesforce Marketing Cloud.
• Provide strategic input into journey design while partnering with CRM and Marketing Operations teams responsible for technical campaign execution and journey builds.
• Review journey architecture, segmentation logic, and campaign builds to ensure they align with strategic intent.
• Collaborate with technical teams to continuously improve lifecycle campaign capabilities and scalability.

Education/Experience:

• Bachelor's required
• 5+ years of experience in lifecycle marketing, customer strategy, omnichannel engagement, or integrated marketing management.
• Demonstrated ability to lead complex marketing initiatives from ideation to brief-writing to final delivery, working through technical and creative partners rather than doing the hands-on deployment.
• Ability to translate complex data and concepts into clear, compelling narratives for both patients and executive stakeholders.
• Understanding of customer data, segmentation strategies, and personalization frameworks.
• Experience partnering cross-functionally with product, data, analytics, or technical teams.