Senior Principal Specialist, Brand Strategy Powersports & Products
Job Description
What Makes a Honda, is Who makes a Honda
Honda has a clear vision for the future, and it’s a joyful one. We are looking for individuals with the skills, courage, persistence, and dreams that will help us reach our future-focused goals. At our core is innovation. Honda is constantly innovating and developing solutions to drive our business with record success. We strive to be a company that serves as a source of “power” that supports people around the world who are trying to do things based on their own initiative and that helps people expand their own potential. To this end, Honda strives to realize “the joy and freedom of mobility” by developing new technologies and an innovative approach to achieve a “zero environmental footprint.”
We are looking for qualified individuals with diverse backgrounds, experiences, continuous improvement values, and a strong work ethic to join our team.
If your goals and values align with Honda’s, we want you to join our team to Bring the Future!
JOB PURPOSE
Lead the development and execution of American Honda’s Power Sports and Products brand strategy across licensing, sponsorships, brand ambassadors, and partnerships to drive business growth and enhance overall brand value, while ensuring alignment with internal stakeholders and global counterparts.
KEY ACCOUNTABILITIES
• Develop and execute annual strategic roadmap for licensing, sponsorships, brand ambassadors, and partnerships aligned to business objectives
• Create and manage tracking tools, timelines, and reporting to ensure execution of strategic initiatives
• Track and report royalty revenue in partnership with finance to ensure achievement of financial targets
• Build and maintain strong relationships with external partners, licensees, and sponsors
• Collaborate with Auto division counterparts to align strategies and maximize cross brand opportunities
• Partner with Legal and IP teams to manage contracts and ensure compliance for all business relationships
QUALIFICATIONS, EXPERIENCE, AND SKILLS
Minimum Educational Qualifications
• Bachelor’s degree or equivalent work experience
Minimum Experience
• 10+ years of relevant experience
Other Job Specific Skills
• Strong strategic thinking and business planning capabilities
• Ability to manage multiple projects, timelines, and budgets simultaneously
• Effective communication and stakeholder management skills
• Strong decision making and presentation skills
• Proven project management and implementation experience
• Ability to analyze market trends and competitive landscape
WORKING CONDITIONS
• Travel approximately 1 to 2 times per month, including occasional weekends
• Primarily desk based work with frequent computer use
• Possible exposure to on road and off road environments
• Overtime as required based on business needs
What differentiates Honda and makes us an employer of choice?
Total Rewards:
- Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
- Regional Bonus (when applicable)
- Manager Lease Car Program (No Cost - Car, Maintenance, and Insurance included)
- Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
- Paid time off, including vacation, holidays, shutdown
- Company Paid Short-Term and Long-Term Disability
- 401K Plan with company match + additional contribution
- Relocation assistance (if eligible)
Career Growth:
- Advancement Opportunities
- Career Mobility
- Education Reimbursement for Continued learning
- Training and Development Programs
Additional Offerings:
- Lifestyle Account
- Childcare Reimbursement Account
- Elder Care Support
- Tuition Assistance & Student Loan Repayment
- Wellbeing Program
- Community Service and Engagement Programs
- Product Programs
Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.