Information Technology Jobs in Mango Florida Remote

Digital Marketing Technologist

Place Experience & Infrastructure

About Alda Strategic

Alda Strategic is a real estate advisory firm specializing in place identity and user experience. We work at the intersection of place branding, placemaking, and experience design to translate insights into vision and strategy.

We help shape public realm strategies that are distinctive, functional, and grounded in each site's unique context. Our work ensures that places are not only well-designed, but also memorable, marketable, and meaningful to the communities they serve.

About the Role

We are looking for a hands-on Digital Marketing Technologist who thrives at the intersection of technical infrastructure and creative growth. In this role, you’ll be responsible for building, deploying, and optimizing the digital ecosystems for the various places and communities we support.

This is a role for a meticulous, proactive, and positive collaborator who enjoys the architecture of a lead funnel as much as the final user experience. You are someone who can wear multiple hats, navigating between front-end development, HubSpot workflows, and ad-platform debugging with a collaborative spirit and a desire to create beautiful things as a team.

Core Responsibilities

Marketing Operations & CRM

• Own and administer HubSpot: Workflows, lead scoring, email sequences, pipeline management, and reporting.

• Tracking Infrastructure: Implement and maintain Google Tag Manager, Meta Pixel, Google Ads conversion tracking, and UTM strategy.

• Lead Management: Build and optimize lead capture and nurture flows end-to-end.

• Paid Media: Manage Google Ads and Meta Ads campaigns - setup, targeting, budget management, optimization, and reporting.

• Attribution: Ensure clean attribution across channels so the team knows what is working.

Web Development & Deployment

• Build & Maintain: Deploy marketing websites using WordPress and/or Vercel + Sanity CMS.

• Full-Stack Capable: Comfortable with front-end, back-end, hosting, DNS, SSL, and CI/CD.

• Interactive Experiences: Create interactive maps, development explorers, and interactive kiosks/screens for sales centers.

• Optimization: Ensure sites are fast, mobile-optimized, and properly instrumented for tracking.

Social Media & Digital Marketing

• Strategy & Execution: Develop social media strategy with current best practices and manage content calendars/publishing across platforms.

• Digital Out-of-Home: Coordinate billboard creative specs and digital screen content.

• Audience Intelligence: Conduct audience research, segmentation, and persona development to inform targeting.

Market Intelligence & Positioning

• Marketing Research: Utilize data to define a project’s unique value proposition and competitive standing.

• User Profiling: Develop detailed buyer personas and map specific lifestyle aspirations to inform the digital journey.

• Strategic Storytelling: Help amplify the messaging and build project credibility through a consistent cadence of digital news and milestones.

Requirements

• 5+ years of demonstrated marketing technology. Experience with work predating 2022 — we want someone who built skills before AI tools, not because of them.

• Expert-level HubSpot proficiency.

• Proven ad platform management - Google Ads and Meta Ads with real budget responsibility and performance accountability.

• Full-stack web development skills - can build and deploy production sites, not just edit a theme.

• Implementation and maintenance for advanced tracking infrastructure - can own the setup of GTM, GA4, and Meta Conversions API (CAPI) using server-side tracking and UTM strategies to ensure clean attribution and close data gaps caused by browser privacy restrictions.

• Real estate or hospitality marketing experience strongly preferred.

• Proficiency with AI-assisted development tools (Claude Code, Cursor, or similar) — leveraging tools for efficiency.

Who You Are

• Meticulous and efficient, you take pride in precision and can work quickly while ensuring high quality.
• Organized and dependable, you manage your workload, meet deadlines, and communicate proactively about project status.
• You enjoy wearing many hats, from strategy to technical production.
• You are a rapid learner and can master a wide range of skills and tools quickly and efficiently. 

• Enjoy collaboration with a team and love to brainstorm and share ideas.

• Innovative, you bring fresh ideas to the table and seek out creative solutions rather than waiting to be directed.

• Adapt to feedback gracefully, embrace iteration.

• Aligned with our mission - you genuinely believe in the power of design to elevate everyday experiences, and you care about connecting people to nature, community, and each other through thoughtful place identity.

• An excellent communicator who can present ideas clearly, receive feedback constructively, and collaborate effectively with colleagues and clients.

Compensation & Details

• Full-time position with flexibility for occasional travel 

• Applicants must be living in Tampa

• Competitive salary commensurate with experience

To be considered please share a resume, portfolio link or past technical case studies, and an intro email to