Vice President Marketing

Emerson Coast — Fayetteville, AR (In-Person)

This isn’t one of them.

We’re looking for the person who sees a sorority girl scroll past 100 pieces of content a day… and knows exactly which 3 would actually make her stop.

The kind of marketer who doesn’t just follow trends—but spots them early, shapes them, and turns them into campaigns that drive real demand.

Someone who can look at a product, a season (Bid Day, Recruitment), and a blank page—and immediately start seeing angles, hooks, offers, and creative directions that others miss.

Because at Emerson Coast, marketing isn’t support—it’s the growth engine.

We don’t need someone to “run ads” or “post content.”

We need someone who can connect the dots between creative, data, and strategy—and build a system that consistently turns ideas into revenue.

If you’ve ever:

• Had more campaign ideas than your team could execute
• Found yourself critiquing 90% of ads you see
• Felt like most brands are playing it safe while you’re ready to push boundaries

…you might be exactly who we’re looking for.

Emerson Coast is a fast-growing custom apparel company focused on sorority and college markets nationwide. We specialize in fully custom-designed products—where our team handles everything from concept to delivery.

Our process is simple:

1. We custom design
2. Custom approves
3. We print and ship

Behind that simplicity is a high-output creative and production engine—and we’re ready to take our marketing to the next level.

We’re hiring a VP of Marketing to lead and scale our entire marketing function.

This is not a “maintain what exists” role. This is a build, optimize, and lead growth role.

You’ll own the strategy and execution across:

• Paid social (Meta, TikTok, etc.)
• Organic social & content direction
• Website conversion & landing pages
• Email & lifecycle marketing
• Campaign strategy for key selling seasons (Bid Day, Recruitment, etc.)

You’ll work closely with our internal team (designers, social media manager, sales, and leadership) to turn ideas into campaigns that perform.

• Build and execute a cohesive marketing strategy across all channels
• Develop campaigns that drive qualified leads and revenue (not just engagement)
• Identify opportunities others miss—new angles, offers, and creative approaches

• Guide the vision for ads, content, and campaigns (without needing to shoot/edit yourself)
• Work closely with designers, videographers, and social team to bring ideas to life
• Ensure everything we put out feels relevant, modern, and high-performing

• Oversee and optimize paid campaigns across Meta and other platforms
• Continuously test hooks, creatives, offers, and audiences
• Improve key metrics like CPL, ROAS, and conversion rates

• Refine landing pages, offers, and messaging
• Collaborate on website strategy (Shopify)
• Build systems that turn traffic into leads—and leads into orders

• Create clear KPIs and reporting across all marketing channels
• Establish repeatable processes for launching and evaluating campaigns
• Bring structure and clarity to a fast-moving creative environment

• Work with and develop existing team members (social, creative, etc.)
• Raise the standard of thinking, execution, and output across marketing
• Help us build a world-class marketing function over time

• Highly creative—you naturally generate ideas, hooks, and campaign concepts
• Strategic—you can connect high-level thinking to execution
• Data-driven—you care about performance and know how to improve it
• Trend-aware—you understand what’s working right now in social and digital
• A builder—you enjoy creating systems, not just managing tasks
• Decisive—you’re comfortable testing, iterating, and moving quickly

• 7–10+ years in marketing, with significant digital experience
• Strong background in paid social and/or performance marketing
• Experience leading or heavily influencing creative direction
• Proven track record of driving measurable growth (leads, revenue, ROAS)
• Experience in e-commerce, apparel, or consumer brands is a major plus
• Previous leadership experience preferred (but not required for the right person)

• Lower cost per lead and higher conversion rates
• Stronger, more consistent campaign performance
• A clear, scalable marketing system—not random efforts
• Creative that consistently resonates with our target audience
• Marketing that directly drives meaningful revenue growth

• Location: Fayetteville, AR (in-person preferred)
• Type: Full-time
• Compensation: Competitive salary + performance-based bonus
• Benefits: Standard Emerson Coast employee benefits

If you’re up for the challenge of building something that actually grows—and not just maintaining what exists—we’d love to hear from you.

Apply today, and let’s build something great.