Digital/Web Strategy Lead

Our client in the wealth management and charitable sector, is seeking a Digital / Web Strategy Lead to join their team full time. The Digital / Web Strategy Lead will own and elevate the organizations public digital presence. This newly created role is responsible for transforming the website from a static, brochure-style experience into a high-performing digital engine that drives engagement, discovery, and measurable business outcomes.

This is a hybrid onsite role with required onsite days Tuesday, Wednesday and Thursday, in Malvern, PA.

Reporting into Marketing and working in close partnership with IT, Client Services, and cross functional stakeholders, this role will define the vision, roadmap, and governance for the public web experience and broader digital ecosystem. The role requires a strategic, outcome oriented digital experience strategist who can translate business needs into scalable, user centric web experiences and serve as the connective tissue between marketing strategy and technical execution.

While the role does not involve content creation or hands-on development, it carries end-to-end accountability for web strategy, structure, user experience, and performance. Over time, the role is expected to grow into a people leadership position.

Digital / Web Strategy Lead Responsibilities: 

• Define and lead the vision, strategy, and roadmap for the public web experience, ensuring alignment with organizational priorities and marketing growth goals.
• Reimagine the current website to support top of funnel discovery, engagement, and digital self-service, moving beyond a brochure style presence.
• Own site architecture, navigation, audience targeting, and user journeys to ensure clarity, relevance, and ease of use.
• Support and guide a successful website relaunch and ongoing optimization.
• Establish UX principles and standards with a strong focus on simplicity, accessibility, and performance.
• Champion data driven decision making using analytics, engagement metrics, and user insights to continuously improve the experience.
• Ensure the web experience supports visibility in search and emerging AI driven discovery channels.
• Serve as the strategic owner of the web platform and CMS (currently Drupal), with responsibility for evaluating and recommending future platform evolution.
• Act as a knowledgeable partner to IT translating business objectives into clear technical requirements and priorities. 
• Oversee the broader digital ecosystem, including SEO, paid media, marketing automation, and attribution focused demand generation, in partnership with subject matter owners.
• Partner closely with Marketing, IT, Client Services, and other stakeholders to align digital priorities and execution.
• Collaborate with content, creative, and platform partners to ensure consistency, governance, and scalability.
• Serve as a trusted advisor to senior leadership on web strategy, digital performance, and emerging opportunities.
• Establish governance frameworks that balance innovation, speed, compliance, and risk management.
• Prepare the function to scale, with the potential to lead and develop a team over time.

Digital / Web Strategy Lead Requirements: 

• Minimum 5-7+ years of experience in web strategy, digital experience management, or web product leadership.
• Strong background in financial services, wealth management, or similarly complex, regulated industries.
• Proven experience leading and evolving large-scale public web experiences with clear business outcomes.
• Deep understanding of CMS platforms, web analytics, SEO, and digital experience best practices.
• Experience working in Agile environments; familiarity with tools such as Jira and Confluence.
• Demonstrated ability to translate business needs into technical direction without being hands-on technical.
• Strategic mindset with a track record of taking web experiences from Point A to Point B.
• Comfortable operating at both strategic and executional levels.
• Clear communicator with strong stakeholder management and influence skills.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.

Email Your Resume In Word To

Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : AG24-1980530 -- in the email subject line for your application to be considered.
Allie Gribble - Senior Solutions Delivery Recruiter

For Creative Circle to represent you for this opportunity, you must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa such as a H-1B, TN, or O visa. We do not support or provide training for STEM/OPT programs. Additionally, you must be physically located in and perform the work for our client in the United States.This is a new role.

This job was first posted by Creative Circle on 03/12/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Creative Circle is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.  Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and local law, including but not limited to the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements. United Healthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Creative Circle.

Copyright 1999 - 2026. CreativeCircle , Inc. All rights reserved.