Project Manager, New Product Launches

Company: G2G Ventures Inc, PBC

Job Title: Project Manager, New Product Launches

Location: Hybrid – Santa Monica, CA (3 days per week in office)

Department: Product Development

Reports to: Director of New Product Launches

About Us:

We are a startup revolutionizing beauty with a purpose: create the industry standard of “clean.” Our premium skincare, makeup, and body care formulations combine uncompromising safety, efficacy, and environmental responsibility. And our vision transcends products.

We are committed to inspiring confident women (and others) to recognize their collective power to create meaningful change. Our innovative community-commerce ecosystem connects customers, beauty enthusiasts, and loyalists, allowing each person to align with our brand in ways that authentically reflect their values and aspirations.

From our formulas to our advocacy efforts to our community connection, we lead clean.

About the Role:

The Project Manager, New Product Launches will drive the end-to-end execution of new product development and go-to-market initiatives. Reporting to the Director of New Product Launches, this role serves as the operational engine behind cross-functional product launches — ensuring timelines are met, stakeholders are aligned, risks are mitigated, and deliverables are executed with excellence.

This individual will manage the detailed workstreams required to bring products from concept through commercialization — partnering closely with Product Development, Operations, Supply Chain, Marketing, Creative, Sales, Finance, and external vendors.

The ideal candidate thrives in a fast-paced startup environment, is highly organized, and excels at turning strategy into action.

What You’ll Do:

1. End-to-End Launch Management

• Build and manage comprehensive project timelines from concept to launch

• Define key milestones, dependencies, and critical paths

• Lead weekly cross-functional launch meetings and drive accountability

• Track risks, escalate issues proactively, and propose mitigation plans

• Ensure launches are delivered on time and aligned with business objectives

2. Cross-Functional Coordination

• Partner with Product Development on formulation, packaging, and testing timelines

• Collaborate with Operations and Supply Chain on forecasting, production, and inventory readiness

• Align with Marketing and Creative on campaign assets, messaging, and launch calendars

• Coordinate with Sales on retailer readiness, education tools, and sell-in timelines

• Ensure Finance alignment on costing, margin targets, and launch forecasts

3. Process & Operational Excellence

• Create and maintain standardized launch playbooks, templates, and tracking tools

• Improve workflows to increase efficiency and reduce time-to-market

• Maintain documentation including briefs, timelines, status reports, and post-mortems

• Support capacity planning and resource allocation across launch calendar

4. Vendor & External Partner Management

• Coordinate timelines with packaging vendors, contract manufacturers, testing labs, and creative agencies

• Track deliverables and hold partners accountable to agreed deadlines

• Support contract and SOW execution in partnership with leadership

5. Post-Launch Review & Optimization

• Lead post-launch retrospectives to identify wins and improvement areas

• Track launch performance metrics in partnership with Analytics and Sales

• Implement process improvements based on learnings

You’ll Excel in This Role If You Are…

• Highly organized. You naturally create structure in ambiguity.

• Detail-oriented. Nothing slips through the cracks.

• Proactive. You anticipate risks before they become problems.

• Clear communicator. You drive alignment across diverse teams.

• Execution-driven. You love bringing ideas to life.

• Comfortable with pace. You thrive in dynamic, evolving startup environments.

What You’ll Bring:

• 3–5 years of experience in project management, product development, brand operations, or related fields (beauty, CPG, or retail preferred)

• Proven experience managing cross-functional product launches

• Strong proficiency in project management tools (Asana, Monday, Jira, or similar)

• Excellent organizational and documentation skills

• Ability to manage multiple projects simultaneously with competing deadlines

• Strong interpersonal skills and ability to influence without authority

• Experience in beauty, skincare, or consumer goods strongly preferred

• Bachelor’s degree or equivalent experience

Why This Role Is Exciting:

You’ll play a pivotal role in shaping the future of a mission-driven beauty brand at a foundational stage. Your work will directly impact innovation, speed-to-market, and revenue growth. This is an opportunity to build scalable processes, influence cross-functional collaboration, and help define how clean beauty evolves in the market.

Counter is a people-powered movement that starts with those behind it. We’re building a team that reflects the diversity of the communities we serve, where every individual is respected, supported, and empowered to thrive.

We know that different backgrounds, identities, and perspectives make us stronger, more creative, and better equipped to drive change. That’s why we’re committed to fostering an inclusive culture where everyone belongs.

Counter is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, veteran status, or any other legally protected status. We encourage all individuals to apply and join us in shaping a cleaner, more inclusive future for all.