UX/UI E-Commerce Designer

Role Overview

TYR is scaling its global digital business and rebuilding the customer experience to support accelerated growth. The UX/UI E-Commerce Designer will own the on-site experience that turns traffic into revenue through a structured hierarchy, mobile-first UX, high-performing PDP and PLP architecture, and disciplined conversion rate optimization.

This is not a brand-only design role. This is a performance-driven operator role with measurable outcomes tied directly to conversion rate, AOV, bounce rate, site speed, funnel completion, and revenue expansion.

The right candidate understands that design is a growth lever. Every decision should connect to commercial impact.

What You’ll Own

Site Experience & Hierarchy

• Own UX across homepage, navigation, search, PLP, PDP, cart, and checkout.
• Build and maintain a scalable category and collection hierarchy aligned with growth priorities (footwear-led where appropriate).
• Improve product discovery, filtering, and sorting logic.
• Reduce friction across key customer journeys (new visitors, returning customers, and high-intent shoppers).
• Lead mobile-first design strategy with structured performance measurement.

Shopify Plus Execution (Required)

• Proven hands-on experience working within Shopify Plus.
• Deep understanding of Shopify theme architecture and modular component design.
• Ability to design scalable templates and reusable content blocks.
• Familiarity with Shopify checkout extensibility and app ecosystem.
• Partner closely with developers to ship UX improvements rapidly and cleanly.
• Understand international storefront considerations and localization impact.
• Shopify Plus experience is required.

Conversion Rate Optimization (CRO)

• Maintain an always-on CRO roadmap (hypothesis → design → test → measure → iterate).
• Design and support structured A/B tests and landing page experiments.
• Improve add-to-cart rate, checkout progression, and funnel completion.
• Build modular design systems that allow fast iteration and rapid testing.
• Prioritize initiatives based on projected revenue impact.

PDP / PLP Merchandising & Content-to-Commerce

• Create high-converting PDP templates including proof modules, comparison tools, UGC integration, reviews, specs, and fit guidance.
• Elevate product storytelling to clearly communicate performance differentiation.
• Improve PLP merchandising (filters, badges, sorting logic, quick add, bundle prompts).
• Partner with Marketing and Creative to ensure campaign pages convert — not just present brand messaging.
• Drive AOV growth through structured cross-sell, bundling, and merchandising placement strategy.

Performance & Behavioral Analytics

• Use behavioral analytics platforms (heatmaps, scroll depth, session replay, journey analysis) to identify friction points.
• Translate behavioral data into structured UX improvements.
• Maintain a simple, clear performance scorecard tied to conversion, AOV, bounce rate, and engagement.
• Collaborate with Engineering on page speed, accessibility, and UX performance standards.

AI & Emerging Technology (Crucial)

• Strong understanding of AI-powered design and productivity tools.
• Experience leveraging AI for rapid prototyping, workflow acceleration, content generation, and personalization concepts.
• Ability to evaluate AI-driven search, recommendation, and merchandising tools.
• Demonstrated curiosity and practical application of emerging AI capabilities in e-commerce.
• Understand how AI can improve speed-to-market, personalization, and operational efficiency.
• AI tool fluency is considered a critical capability for this role.

Cross-Functional Collaboration

• Work closely with E-Commerce, Marketing, Merchandising, Planning, and Customer Service.
• Translate business objectives into structured UX roadmaps.
• Maintain documentation, component specifications, and clean developer handoff processes.
• Ensure consistency and scalability across US and international storefronts.

KPIs / Success Metrics

• Conversion rate improvement (overall and mobile).
• AOV lift driven by improved merchandising and bundling.
• Bounce rate improvement on high-traffic landing pages and PDPs.
• Funnel completion improvements (Add-to-Cart → Checkout).
• Page speed and UX performance metrics.
• Testing cadence and shipped UX improvements per quarter.

Requirements

• 4–6+ years designing DTC e-commerce experiences with measurable business impact.
• Proven Shopify Plus experience (required).
• Strong portfolio demonstrating revenue or conversion improvement.
• Proficiency in Figma and component-based design systems.
• Working knowledge of CRO and experimentation best practices.
• Comfort collaborating with developers and shipping in rapid cycles.
• Strong understanding of behavioral analytics tools.
• Demonstrated understanding and application of AI tools within digital commerce.

Customer Engagement & Content-to-Commerce Leadership

Superior customer engagement is a core mandate of this role. The UX/UI E-Commerce Designer must deeply understand how content influences purchasing behavior and how to curate experiences that guide customers seamlessly from inspiration to transaction.

This role requires strong expertise in content-to-commerce integration, ensuring storytelling, performance messaging, product education, and user-generated content are intentionally structured to drive engagement and conversion.

• Design highly engaging, immersive product journeys that increase time on site and deepen brand connection.
• Curate content modules that blend performance storytelling with commercial clarity.
• Implement personalization concepts that adapt product recommendations, merchandising blocks, and messaging to customer behavior.
• Partner with CRM and lifecycle teams to ensure cohesive personalization across on-site and owned channels.
• Continuously evaluate tools and AI-driven personalization platforms to enhance customer relevance and engagement.
• A sophisticated understanding of personalization strategy, including behavioral triggers, segmentation, and AI-supported recommendation engines, is considered essential for success in this role.