Category Manager-Performance Automotive & Powersports
Job Description
Product Category Manager, Performance Automotive & Powersports
Riverside, CA 92507 or Grand Prairie, TX 75050 - Hybrid/Remote
Position Overview
We are seeking a Product Category Manager to drive the next generation of performance products within the automotive and powersports aftermarket. This role is responsible for identifying new product opportunities, developing category strategies, and partnering closely with Product Development and Engineering to bring innovative, high-performance products to market.
The ideal candidate brings deep knowledge of the performance aftermarket, understands enthusiast-driven markets, and can translate market insights into successful product launches.
Key Responsibilities
Category Strategy & Growth
- Develop and execute category strategies to drive revenue growth and market share expansion
- Identify new product opportunities through market research, competitive analysis, and vehicle platform trends
- Build and manage product roadmaps aligned with business objectives
Product Innovation
- Lead new product ideation and translate customer needs into product concepts and requirements
- Act as the voice of the customer throughout the product development lifecycle
- Partner with Engineering to ensure products deliver meaningful performance, quality, and differentiation
Market & Competitive Intelligence
- Monitor trends within the automotive and powersports performance aftermarket
- Analyze competitor products, pricing strategies, and market positioning
- Leverage vehicle platform insights and VIO data to prioritize product opportunities
Product Launch & Lifecycle Management
- Collaborate with Sales and Marketing to develop go-to-market strategies
- Define product positioning, features, and value propositions
- Track category performance and adjust strategies to optimize growth and profitability
Qualifications
Required
- Bachelor’s degree in Business, Engineering, Marketing, or related field
- 5+ years of experience in product management, category management, or product development within the automotive or powersports aftermarket
- Strong knowledge of performance aftermarket products and enthusiast markets
- Proven ability to identify opportunities and successfully launch new products
- Strong analytical skills and ability to collaborate cross-functionally
Preferred
- Experience with product development stage-gate processes
- Familiarity with vehicle fitment data and aftermarket distribution channels
- Passion for automotive or powersports performance
Why Join Us
- Opportunity to shape and grow high-impact product categories
- Work alongside innovative engineering and product development teams
- Be part of building next-generation performance products for a global enthusiast market