Performance Creative Producer

Position: Performance Creative Producer

Location: Bozeman, MT, USA

Employment Type: Full-Time, In-Person

Department: Marketing

Reports To: Marketing Director

Salary Range: $75,000 – $95,000 base salary

POSITION OVERVIEW:

We’re looking for a Performance Creative Producer to join our team and play a critical role in the growth of EVERGOODS through performance marketing. This position is responsible for producing high-performing advertising creative across paid acquisition channels including Meta, YouTube, and Google. This role will take campaign media and raw footage and transform it into compelling video and static ads designed to drive customer acquisition and revenue growth.

This is a hands-on role for a highly creative and analytically minded individual who understands both creative storytelling and performance marketing metrics. The ideal candidate can rapidly produce ad creative, iterate based on performance data, and collaborate closely with the Growth team to continuously improve creative performance.

This individual will partner closely with the Head of Growth, Paid Marketing Manager, and Brand Manager to generate, test, and optimize creative concepts across paid channels.

This position is ideal for someone who enjoys working at the intersection of creative production, experimentation, and data-driven marketing.

PRIMARY RESPONSIBILITIES

Performance Ad Creative Production

• Produce video and static ad creative for paid channels including Meta, YouTube, and Google.
• Edit campaign footage and raw media into compelling ad formats optimized for performance marketing.
• Develop multiple creative variations from existing media to support testing and iteration.
• Design and produce static ad graphics and visual assets for paid channels.
• Package creative assets according to platform specifications and ad format requirements.

Performance Marketing Collaboration

• Work closely with the Marketing team to understand campaign objectives, target audiences, and messaging priorities.
• Collaborate with the Paid Marketing Manager to align creative production with campaign testing frameworks and timelines.
• Be fluent in and apply performance marketing metrics including ROAS, CAC, CPM, CTR, and LTV when evaluating creative performance.
• Support the development of creative strategies that improve conversion and customer acquisition efficiency.

Creative Concept Development, Testing & Iteration

• Partner with the Head of Growth and Paid Marketing Manager to develop and test new creative concepts, including ad hooks, storytelling angles, and creative approaches that highlight products in engaging and compelling ways.
• Generate creative variations to ad hooks to support rapid creative testing cycles.
• Analyze performance data to identify winning creative themes and formats.
• Iterate and improve ads based on campaign performance metrics and audience feedback.
• Continuously refresh creative to combat ad fatigue and maintain strong campaign performance.

Industry Trend Monitoring

• Stay closely attuned to emerging trends in DTC performance marketing, ad creative formats, and platform-specific best practices.
• Monitor creative strategies used within the everyday carry, outdoor, and premium product industries to inform new ideas and testing opportunities.
• Maintain a curiosity about evolving consumer behavior and digital media trends to ensure EVERGOODS creative remains modern, relevant, and competitive. This includes tracking and understanding emerging paid marketing channels for future use.

Product Knowledge & Brand Storytelling

• Develop deep familiarity with EVERGOODS products including design intent, key features, materials, and functional advantages.
• Partner with the Product team to understand design decisions and technical details that differentiate EVERGOODS products.
• Translate product features and design philosophies into compelling creative narratives that resonate with customers.
• Identify the most compelling product attributes and build creative assets that highlight those features across video, static, and short-form formats.
• Work with Marketing leadership to maintain a strong understanding of the EVERGOODS community and ensure creative reflects the values, interests, and expectations of the brand’s audience.

Special Projects

• As the business grows and changes, the role may be assigned special projects as needed.
• On occasion and as business needs require, produce creative assets that support organic social, ecommerce, and other internal marketing initiatives outside of paid advertising campaigns.

RELEVANT SKILLS

• Bachelor’s degree, preferably in Marketing, Business or related degrees
• 2–4 years of experience producing performance marketing creative or paid social advertising assets
• Strong video editing skills using tools such as Adobe Premiere, Final Cut Pro, or similar platforms
• Experience with Google Workspace tools (Drive, Calendar, Sheets, Docs, etc.)
• Strong graphic design skills for static ad production using tools such as Adobe Creative Suite and Figma
• Experience producing short-form video content for paid channels including Meta, YouTube, and TikTok
• Strong understanding of paid media platforms and performance marketing metrics
• Fluency with ROAS, CAC, CPM, CTR, and LTV and how creative impacts campaign performance
• Ability to rapidly produce creative variations and iterate based on data and feedback
• Highly organized with the ability to manage multiple creative projects simultaneously
• Comfortable working in a fast-paced environment with tight production timelines
• Strong communication and collaboration skills when working across marketing, growth, and creative teams
• Strategic mindset with the ability to think critically, solve problems, and contribute to creative experimentation
• Passionate about the EVERGOODS mission and eager to contribute to building a durable, high-performance brand

EMPLOYEE CONDUCT

It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with co-workers, customers, and vendors. 

EQUAL EMPLOYMENT OPPORTUNITY

Evergoods is an Equal Employment Opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.