New Home Sales

The Specialized Recruiting Group is hiring a Online Sales Specialist (OSS) for a homebuilder client of ours in Charlotte. Check out the details below and apply if interested!

Position Overview

The OSS is the first point of contact for prospective buyers. This role is responsible for converting inbound and outbound lead opportunities into qualified appointments that drive traffic, sales, and revenue across all our clients' markets (Charlotte, Triad, Raleigh, Coastal, Charleston).

The OSS delivers an exceptional client experience, executes defined follow-up processes with urgency and consistency, and partners with the on-site sales team to achieve division sales goals. The OSS is expected to operate with urgency, discipline, and a results-driven mindset. This is not a passive lead response role — it is a proactive, high-volume sales position focused on conversion.

Primary Objectives

The ISS is accountable for:

• Driving qualified appointments from internet and phone inquiries
• Increasing division traffic through disciplined outbound follow-up
• Converting leads into sales at or above company benchmarks
• Protecting and enhancing the client experience
• Contributing directly to annual sales and revenue goals

Key Responsibilities

Lead Management & Client Engagement

• Respond to all inbound internet leads, registrations, calls, texts, and emails with urgency and professionalism
• Execute structured outbound follow-up campaigns via phone, text, and email
• Qualify prospects, uncover needs, overcome objections, and position our client effectively
• Set and confirm qualified appointments for on-site sales teams
• Establish proper expectations and guide clients through next steps

Sales Conversion & Performance

• Convert inquiries into appointments and appointments into sales through consistent follow-up
• Meet or exceed established appointment conversion and sales conversion benchmarks
• Maintain daily activity levels aligned with performance standards
• Contribute to division traffic and revenue goals

Systems & Process Execution

• Accurately document all client interactions in CRM (same day)
• Process Sale Central notifications within defined response time standards
• Ensure all appointments are entered and confirmed within required timeframes
• Follow established ISS scripts, processes, and communication standards

Team Collaboration

• Communicate proactively with ISS teammates, managers, and on-site sales teams
• Attend and actively participate in weekly ISS meetings and trainings
• Support coverage needs across all markets as required
• Act as a client advocate while protecting company standards and processes

Performance Expectations

The ISS is accountable for both activity and results, including:

• Daily outbound activity standards (calls, texts, emails)
• 95%+ same-day lead response and completion
• 100% same-day CRM documentation of inbound calls
• Appointment conversion target: 17% (or current company standard)
• Sales conversion target: 3% (or current company standard)
• Contribution toward annual sales and traffic goals

Qualifications

• High school diploma or GED required
• 1–3 years of experience in sales, call center, real estate, or customer engagement preferred
• Strong phone presence and objection-handling ability
• Proficiency in Microsoft Outlook, Word, Excel, and CRM systems
• Ability to manage a high-volume, fast-paced workflow
• Valid driver’s license and reliable transportation (minimal travel as required)
• Ability to work onsite in Monroe, NC per company expectations

Core Competencies

• Strong written and verbal communication
• High attention to detail and organizational skills
• Self-motivated with strong time management
• Comfortable handling objections and guiding client decisions
• Adaptable to changing schedules and priorities