Performance Marketing Manager

Position Summary

The Performance Marketing Manager’s primary responsibility is to drive customer acquisition and revenue growth for The Hair Shop through paid media channels. This individual will own Paid Social and Paid Search strategy, execution, and optimization by partnering closely with paid media agencies and Ecommerce Manager to improve conversion rates and maximize return on ad spend.

Essential Functions

• Growth Strategy: Develop and execute a full-funnel paid media strategy focused on new customer acquisition, revenue growth, and improving blended marketing efficiency (MER).
• Paid Channel Management: Own day-to-day management of Paid Social (Facebook, IG, TikTok) and Paid Search (Google, YouTube, Shopping) through agency collaboration, ensuring campaigns and allocation of budget align with business goals.
• Agency Management: Serve as the primary point of contact for third party agencies, setting strategy, approving plans, reviewing performance, and holding partners accountable to KPIs.
• Performance Optimization: Analyze performance data and guide ongoing optimization to improve ROAS, CAC, CVR, AOV, and LTV through structured testing and iterations.
• Affiliate Marketing: Manage affiliate and partnership-based programs including recruitment strategy, commission structures, and revenue optimization.
• Creative Collaboration: Partner with Brand and Creative teams to develop performance-driven ad concepts and provide data-driven feedback to improve creative effectiveness.
• Website & CRO: Partner closely with the Ecommerce Manager to support CRO testing and optimization efforts, as well as provide keyword research & insights to inform SEO strategy.
• Analytics & Reporting: Deliver weekly and monthly performance reports with clear insights, forecasts, and actionable recommendations.
• Budget Ownership: Manage and forecast paid media budgets to ensure alignment with revenue targets and profitability goals

Education & Experience Requirements

• 6-10 years of experience managing Paid Social, Paid Search, and Affiliate for an ecommerce or DTC brand.
• Experience with Shopify, GA4, and major ad platforms.
• Proven track record of scaling paid acquisition while maintaining efficiency targets.

Knowledge & Skills Requirements

• Deep understanding of attribution, tracking, and performance measurement.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office, particularly Excel.