Director of Ecommerce & Marketplace

Company Description

21st Century HealthCare, Inc. is one of the world’s largest manufacturers of dietary supplements, headquartered in Tempe, Arizona. For over 34 years, the company has been dedicated to producing high-quality nutrition and wellness products sold globally under its own brands, including 21st Century and Puremark Naturals, as well as under private labels and for contract manufacturing partners. The company also produces pet wellness products under multiple brands such as 21st Century Animal HealthCare. All products are manufactured under stringent current Good Manufacturing Practices (cGMP) to ensure quality, purity, and efficacy. Employees at 21st Century benefit from a robust health and wellness program, competitive compensation, and performance-based incentives.

Position Overview

The Director of eCommerce & Marketplace is responsible for leading and growing the Company’s digital commerce business, with Amazon as the primary platform. This role owns the end-to-end Amazon strategy while providing oversight and support for iHerb and the Shopify direct-to-consumer channel.

This position plays a key role in driving revenue growth, optimizing marketplace performance, and strengthening brand presence across eCommerce channels. The role partners cross-functionally and lead internal and external resources to scale the Company’s eCommerce business.

Key Responsibilities

eCommerce & Amazon Leadership

·        Lead the Amazon business, including strategy, sales growth, content, merchandising, advertising, and operations

·        Develop and execute short- and long-term growth plans

·        Drive improvements in traffic, conversion, ratings and reviews, and overall marketplace performance

·        Ensure product listings, content, and brand presentation are accurate, optimized, and compliant

Channel & Business Management

·        Oversee day-to-day performance across Amazon and support iHerb and Shopify channels

·        Monitor key metrics including sales, margin, advertising efficiency, and inventory health

·        Manage account health, compliance, and operational performance

Team & Partner Leadership

·        Lead and manage internal and external specialist resources supporting the Amazon platform

·        Establish clear priorities, workflows, and accountability

·        Build scalable processes and capabilities to support continued growth

Cross-Functional Collaboration

·        Partner with Sales & Marketing, Supply Chain, Finance, and Operations to align strategy and execution

·        Support forecasting, promotions, and inventory planning

·        Collaborate with brand and creative teams to enhance digital shelf presence

Analytics & Reporting

·        Define and track key performance indicators across eCommerce channels

·        Deliver performance insights and recommendations to leadership

·        Use data to identify opportunities, risks, and areas for optimization

Qualifications

·        Bachelor’s degree in Business, Marketing, eCommerce, or related field preferred

·        Minimum of 5 years of experience in eCommerce, digital commerce, or marketplace management

·        Minimum of 3 years of leadership experience in eCommerce strategy or related functions

·        Significant hands-on experience managing Amazon is required

·        Experience with iHerb, Shopify, or similar platforms is preferred

·        Experience in consumer packaged goods, health, wellness, or supplements is preferred

Skills & Expertise

·        Deep knowledge of Amazon marketplace operations and eCommerce best practices

·        Proven ability to drive revenue growth while managing profitability and brand standards

·        Strong analytical and financial skills, including forecasting and performance analysis

·        Experience with eCommerce advertising and digital shelf optimization

·        Strong leadership, communication, and project management capabilities

·        Ability to manage multiple priorities in a fast-paced environment

Preferred Qualifications

• Experience with Amazon Vendor Central, Seller Central, and Amazon advertising platforms.
• Experience with iHerb and/or health-and-wellness-focused ecommerce retailers a plus.
• Experience supporting a Shopify direct-to-consumer business.
• Experience expanding into additional major ecommerce platforms.
• Familiarity with dietary supplements or other regulated consumer product categories.